pay-per-click 101
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Pay-per-click 101. What is Pay-Per-Click?. Search Engine Advertising:. Bid on the positions that you want. You only pay when someone goes to your website. flowers. 56,200,000. What are the advantages?. Pay-per-click in general:. Instant placement. Jump directly to the top. - PowerPoint PPT PresentationTRANSCRIPT
Internet Marketing for Everyone
Pay-per-click 101
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Internet Advertising for Local Businesses
What is Pay-Per-Click?
Search Engine Advertising:
Bid on the positions that you want
You only pay when someone goes to your website
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Internet Advertising for Local Businesses
flowers
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Internet Advertising for Local Businesses
56,200,000
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Internet Advertising for Local Businesses
What are the advantages?
Pay-per-click in general:
Instant placement
Jump directly to the top
Can control budget and positioning
Only pay for actual traffic
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Internet Advertising for Local Businesses
What are the disadvantages?
Pay-per-click in general:
Lack of consumer knowledge
Can be expensive if done wrong
Takes a lot of care and feeding
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Internet Advertising for Local Businesses
Advantages of our program:
Manage hundreds of keywords
Complete tracking
Geo-targeting
Don’t even need a website
We manage everything!
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Internet Advertising for Local Businesses
What is the strategy?
Focus on ROI not positioning
Avoid the “ego” position
Bid on inexpensive keywords
Capture all variations!
Write the ads strategically
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Internet Advertising for Local Businesses
How do we track results?
Our Reverse Proxy system provides:
Toll Free or Local tracking phone numbers automatically forward
Email tracking
Internal page tracking
Coupon tracking
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Internet Advertising for Local Businesses
Forget about clicks!
Budget Report Date Spent Visits Calls EmailsCoupons Printed
$1,500 9/22/04 – 10/11/04 $1,402.78 482 66 15 5
Case Study:
Laser Hair Removal Franchise Location: Salt Lake City, Utah Target: Salt Lake City Metro Area Budget: $1,500
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Internet Advertising for Local Businesses
Laser Hair Removal Call Report
Campaign Activity - Call Detail Report
Date/Time Target Phone Customer Phone Duration Result
2005-03-10 09:58:03 (781)2**-**** (781)7**-**** 9 m 53 s CONNECTED
2005-03-09 17:10:59 (781)2**-**** (978)4**-**** 2 m 34 s CONNECTED
2005-03-09 16:39:15 (781)2**-**** (978)4**-**** 2 m 43 s CONNECTED
2005-03-09 11:45:03 (781)2**-**** (781)6**-**** 13 m 18 s CONNECTED
2005-03-09 07:41:15 (781)2**-**** (603)6**-**** 18 m 19 s CONNECTED
2005-03-09 06:05:06 (781)2**-**** (781)6**-**** 0 m 37 s CONNECTED
2005-03-08 11:18:34 (781)2**-**** (617)2**-**** 0 m 25 s CONNECTED
2005-03-08 09:40:48 (781)2**-**** (508)3**-**** 0 m 30 s CONNECTED
2005-03-07 14:42:35 (781)2**-**** (603)6**-**** 1 m 0 s CONNECTED
2005-03-07 11:35:04 (781)2**-**** (508)6**-**** 11 m 50 s CONNECTED
2005-03-07 07:49:13 (781)2**-**** (978)2**-**** 3 m 21 s CONNECTED
2005-03-07 07:16:15 (781)2**-**** (978)6**-**** 0 m 53 s CONNECTED
2005-03-07 07:15:38 (781)2**-**** (978)6**-**** 0 m 1 s CONNECTED
2005-03-07 06:28:13 (781)2**-**** (617)3**-**** 5 m 3 s CONNECTED
2005-03-05 16:58:14 (781)2**-**** (781)3**-**** 0 m 38 s CONNECTED
2005-03-05 13:07:11 (781)2**-**** (617)3**-**** 0 m 47 s CONNECTED
2005-03-05 08:35:26 (781)2**-**** (781)9**-**** 16 m 8 s CONNECTED
2005-03-05 08:06:37 (781)2**-**** (617)3**-**** 1 m 45 s CONNECTED
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Internet Advertising for Local Businesses
Laser Hair Removal Email Report
Campaign Activity - E-mail Detail Report
Date/Time Target Email Customer Email Customer Name Customer IP*
2005-03-10 14:42:17 ****@laserhair-mass.com rob@*****.com Rob **.***.***.**
2005-03-09 08:02:17 ****@laserhair-mass.com heather@******.com Heather ***.**.***.*
2005-03-07 18:14:43 ****@laserhair-mass.com can@*******.com Can ***.**.***.**
2005-03-07 10:56:40 ****@laserhair-mass.com andrea@***.com Andrea ***.***.***.***
2005-03-04 10:45:04 ****@laserhair-mass.com sharon@***********.com Sharon **.***.***.***
2005-03-04 09:14:09 ****@laserhair-mass.com Heidi@*****.com Heidin ***.***.**.***
2005-03-04 08:56:21 ****@laserhair-mass.com dev@******.com Dev **.**.**.***
2005-02-23 08:37:38 ****@laserhair-mass.com jessica@***********.com Jessica **.***.***.*
2005-02-21 20:21:50 ****@laserhair-mass.com Dana@******.com Dana **.**.**.**
2005-02-11 18:09:58 ****@laserhair-mass.com yasemin@**.edu Vasemin ***.***.***.***
2005-02-09 07:59:01 ****@laserhair-mass.com carolyn@*******.com Carolyn **.***.***.***
2005-02-04 05:24:10 ****@laserhair-mass.com Helen@******.com Helen ***.***.***.**
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Internet Advertising for Local Businesses
Laser Hair Removal Coupon Report
Campaign Activity - Coupon/Offer Leads Detail Report
Date/Time Cust. Email Phone City State Name IP*
2005-03-02 12:03:53 tiffg@*******.com 401 2** **** D********* MA tiffany **.***.**.**
2005-03-02 11:59:30 tiffg@*******.com 401 2** **** D********* MA tiffany **.***.**.**
2005-02-14 18:19:19 Jay*****.com 413-6**-**** B********** MA Jay ***.***.***.***
2005-02-14 18:19:01 jay@*******.com 413-6**-**** B********** MA Jay ***.***.***.***
2005-02-14 18:18:41 jay@*******.com 413-6**-**** B********** MA Jay ***.***.***.***
2005-02-14 09:02:11 kelley@*****.com Not Supplied -- Not Supplied **.***.**.**
2005-02-14 09:01:53 kelley@*****.com Not Supplied -- Not Supplied **.***.**.**
2005-02-14 09:00:50 kelley@*****.com Not Supplied -- Not Supplied **.***.**.**
2005-02-14 08:59:49 kelley@*****.com Not Supplied -- Not Supplied **.***.**.**
2005-02-13 04:50:24 cmc7@*******.net 782-2**-**** S******** MA Cristen ***.***.*.***
2005-02-11 08:32:53 price@******.com 6170***-**** W********* MA Anne ***.**.***.***
2005-02-11 08:32:28 price@*******.com 6170***-**** W******** MA Anne ***.**.***.***
2005-02-08 07:56:37 Kim@***.com 781-6**-**** M********* MA Kim **.**.**.***
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Internet Advertising for Local Businesses
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Internet Advertising for Local Businesses
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Internet Advertising for Local Businesses
Summary:
We manage everything
You only pay for actual traffic
We can track everything
We can drive LOCAL business!
You don’t even need a website
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Internet Advertising for Local Businesses
A good referral for me….
Heating & Air Plumbing Electricians Dentists Cosmetic Surgeons Auto Glass Attorney’s Garage doors
Laser Hair Removal Car Dealers Day Spa’s Restaurants Carpet Cleaners Cleaning Companies Service Related Niche Businesses