pay per click for instant visitor and instant results
DESCRIPTION
Use pay per click services to get instant visitors and instant results for your business. Read through the presentation to know how.TRANSCRIPT
Pay
Per
Click
INSTANT VISITORS
INSTANT RESULT
$ SBR-TECHNOLOGIES
What Is PPC
An Advertising model unique to the internet
A small, four line ad consisting of a headline, two short lines of text and URL.
www.mybusiness.com
One of the most powerful & Successful ways of advertising today.
PPC ads only displays if the visitor has an active interest in your topic
You only pay when your ads get clicked
on
There are two types of Pay per click ads
Search Ads
Display Ads
• ‘Search’ ads appear besides the organic search results
• Search Ads consist text only
• Display ads appear within a website or blog
• Display ads can consist both text & image
YOUR ADS HERE
YOUR ADS HERE
Types of Display Ads
Text-the traditional
type of Google ad
Image ads- i.e.
animated banners
PPC can produce instant result and can generate quick visitors even for recently launched websites. On the other hand, with SEO, it can take months for sites to rank on the first page of search Engines BENEFITS
Of
PPC
Convert Better
Easy to track Results
Instant Result
Reach Targeted Audience
The cost of pay per-click-click Advertising
Rewarded for high quality and penalized for low-grade quality
You can set limits on your spending
You also get to set a daily budget
Things to Keep in mind Before You Begin PPC advertising
KEYWORDS QUALITY SCORE AD TIMING LANDING PAGE TARGET AREAS AD WRITE UP
KEYWORDS
A huge part of PPC success
You can bid on the keywords that you think will be possible.
Finding the best keywords for highest conversion is an art.
64.6 OF CLICKS
ACCOUNT FOR
Source: Word stream research July 2012
%
35.4 %
of clicks are from
ORGANIC UNPAID RESULTS
FOR KEYWORDS WITH HIGH COMMERCIAL INTENT
ALMOST 2/3 OF CLICKS
PAID ADS ARE GAINING GROUND
Go to sponsored result
QUALITY SC RE
Conversion rate
QUALITY SCORE
AD TIMING
Timing is an important aspect of PPC Advertising and requires constant monitoring of the result data. Depending on seasonality, visitor trends, click through rate and conversions rate, PPC manager should display their ads.
Ad target Area
Location targeting helps you focus your advertising on the areas where you'll find the right customers, and also help you to restrict your ads from unwanted areas.
AD WRITE
UPS
Ad contents are very important. Write appealing ads to attract visitor & ensure guaranteed clicks on your ads.
A PPC Ad needs a perfect Landing Page
Perfect Heading
CTA Button
NO NEVIGATION SOCIAL ICONS
HEADLINES
CTA (Call-To-Action) BUTTONS
VIDEO
SCREEN SHOTS
TESTIMONIALS
FEATURES
HOW TO USE
PPC LANDING PAGES FOR HIGHER CONVERSIONS & LOWER COST-PER- CLICK
Higher quality score
Higher Ad rank
Lower bounce rate
Higher conversion rate
1 Use a targeted landing page for each ad group for higher Quality Score and Conversion
CTA L
AN
DIN
G PA
GE
2
Pro
mo
tio
n s
pec
ific
sta
nd
alo
ne
CTA - Call-To-Action
3
Optimized Landing Page helps Visitors – to take Desired Action or to Buy
SIGN UP BUY
CONFIRMATION PAGE
SUCCESS
Captured lead moves directly
to the confirmation
page.
4
This is your point of conversion and the start of your post-conversion
marketing strategy
DISPLAY ADS
HEADLINES
Persuasive Copy
Call of action
1 APPROPRIATE HEADLINES
2 PERFECT IMAGE
3 PERSUASIVE COPY
4 CALL TO ACTION
For brand awareness the headlines should be your logo and brief taglines
If you use an image it should be your background. Choose relevant image
For brand awareness your copy need not be more than just your optimized tagline.
For click volume, use traditional phrase like 'buy now’ , ‘Find out more’ .
Potential clients are visiting your website and leaving
What could happen:
What is happening:
Ad Website Visit Receive a Tracking
Cookies Then Leaves and Visits another website
See your add on that website
Clicks the ad and buys from you
“REMARKETING CAMPAIGN” A new way of Paid Advertising
NEED
EXPERT
ADVICE ?
http://www.sbr-technologies.com