paying attention, get focus!
DESCRIPTION
ARE YOU PAYING ATTENTION? INSIGHTS and HIDDEN OPPORTUNITIESTRANSCRIPT
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Paying attention
get focus!
expand it!
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1st stopMmm... to start my observations, i decided read the lectures again while drinking a caramel macchiato.And fortunately my nearest Starbucks, had been remodeled. The orientation and location of the front door was modified and they'd put new furniture outside.
some kind of spring feeling
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The remodeling allowed to create new spaces for sitting.
Starbucks
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Starbucks
New logo!I never stopped in the siren image
and missing text.Now I know they'd removed the
wordmark around the siren, enlarging the siren image and
making it green, since Jan.2011
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None of the products had the price tag.
Starbucks
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Back outside, I noticed the standing lamps
...which also have the function to mark the store's zone.
1st stop
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2nd stopOne of my favorite toys store.The first thing that caught my
attention, is that the name of the store goes unnoticed.
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Full of toys and colours, and two signs indicating you have to push
the door. In spite of the posters, one of the three persons who went in and
out, while I was watching, push the door the other way around.
Useless posters Push & pull
Cuncuna
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The floor is like a big green soft mat, it inspires to play.
Cuncuna
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There were 3 ladies behind the counter, but no one offered help, they only responded if visitors
asked them.
Cuncuna
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And the products are organized by...many different criterias...
so it's really difficult to find what you are looking for.
I highly recommend ordering the toys by age and
encourage a more proactive attitude in saleswomen.
Cuncuna
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3rd stopExclusive store of shoes, clothes &
accessories.I loved the display case with shoes
of all colors and shapes
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To create a unique look, vintage products are used as decoration. Things that can only be found in
an antique shop.
PEZ
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Only one of the vendors was wearing a shirt with the logo of the store. The other four vendors were confused with customers.
PEZ
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4th stopI went to a design store.
The most I like, was a canvas of my candidate for local government.
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Cómodo
Since the last time I came here, they'd made a useful reorganization of the
space and order of the products.Now it has signs to guide customers
experience.
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Cómodo
Inside the store the use a lot of space to advertise their own brand.
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Cómodo
People spend at least ten minutes watching, enjoying, and analyzing every
piece of work.
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I hope you had enjoy it.
Thanks