Why  Intercultural  Competences  &  diverse  perspec7ves  are  cri7cal  for  

success?    

Jon  Wintermeyer,  Business  Development  Manager    

The  Number  One  Digital  Payments  Pla;orm  70+  Employees  in  5  Global  Offices  

Over  20  Languages  Spoken  Employees  from  15+  different  countries  

100+  Payment  OpLons  Established  in  2010  Merchants  in  over  150  countries  

Paymentwall  

In  the  Beginning…  

Start in markets You know best

Think Big

Hire the right people

Successful  in  one  market  already?  Time  to  expand…  

AAacking  New  Markets  

Cross Cultural Employees

Scaling operations

Identify Opportunities

You  are  taking  your  company  global.  What  now?  How  do  I  best  use  all  my  

employees?  

Leverage  Diversity  for  Growth  

Building your Team

Surprising Results

Provide Unique Perspectives

Local  Employees  

Understanding Local needs

Attract Diverse Talent

Grow Human Capital

Local Support

Some  examples  of  what  to  do…and  what  not  to  do…  

Google  –  Global  Powerhouse  

Number One

Offices in 40+ countries

Free Services

Internal Groups to promote diversity

We  can’t  all  be  a  Google…but  we  can  learn  from  them.  

Xing  –  The  German  LinkedIn  

Top 50 in Germany vs. Top

600 worldwide

19% Growth in DACH vs. 158% Growth of LinkedIn

Xing hires French Director

Too little, too late?

Be  open  to  the  world….  

Facebook  –  The  Global  Social  Network  

Started in 2004 focused at

U.S. Universities

Opened platform

Growth in Turkey

Mark Zuckerberg on Russian TV

If  you  are  late  to  the  party,  be  prepared  to  face  tough  challenges  

VK.com  

Similar Start to Facebook

More local support

Name is important — Later rebranded

Lessons  Learned  

Good Product

Big Picture

Use local talent

Human Resources

Paymentwall  overcomes  expansion  concerns  to  go  global.  

Started  in  SF  and  Kiev  in  2010  Entrepreneurship  in  SF  and  smarts  in  Kiev.  

Expanded  to  Istanbul  and  Berlin  Local  customer  support  and  development  of  products  

Manila  and  SEA  Expansion  Cover  all  Lme  zones  

Paymentwall’s  Growth  

1  2   1  

3  4  

Recognize Cultures Communication

Distance

Managing  Global  Teams  

•  Easy  to  Open  an  Office  •  Diverse  Talents  (language  and  open  to  travel)  

•  Huge  Market—Need  high  number  of  employees  •  Local  language  support  

•  Flexible  Skills/AdapLve  to  Markets  •  Works  well  with  other  American  Companies  

•  Expanding  2013/2014  

•  Logical  •  Prefer  Hard  and  Difficult  Tasks  •  Works  well  as  a  team  

Trends  We  See  in  “Our”  Markets  

Europe  

SEA  

North  America  

South  America  

Russia/CIS  

Design new products Trust

Everyone Learns

Paymentwall  uses  Diversity  

Summary  

Discover Strengths

Be prepared

Adapt

Take over the world

Jon  Wintermeyer  Business  Development  Manager  

Jon@paymentwall.com