PBLCTY: LORENZO BORGHESE "THE PRINCE OF

PHILANTHROPY"

We sat down and chatted with Lorenzo Borghese, every girls dream

Bachelor and an actual Prince!!! Lorenzo's family goes back 500 years

and can be traced to Napoleon’s sister, Paulina Bonaparte Borghese.

We sat down with Lorenzo Borghese, every girl's dream Bachelor and

an actual Prince! Lorenzo's family goes back 800-years and includes

an array of notable people including Napoleon’s sister, Paolina

Bonaparte Borghese and Pope Paul V (Prince Camillo Borghese). But

here we celebrate Lorenzo not for his looks or royal affiliations, but

rather his entrepreneurial and charitable spirit.

But before we dove into what Lorenzo is doing right now, it was

important to discuss select choices that make Lorenzo the prominent

presence he is in the worlds of industry and philanthropy. For some,

the first ‘life-changing’ true answer we get to make for ourselves is:

“Where will I go to College?”

For Lorenzo the catalyst to leave New England (where he attended

Pomfret Boarding School) and the NYC area (where he grew up),

happened by chance during Winter Break. While riding the NYC

subway, he spotted an airline Ad of a beautiful girl on a Florida beach.

It read, “If you don’t like the weather change it.” Subsequently, he and

four friends packed for Rollins College located in Winter Park, FL. For

Lorenzo, it was a great decision partially due to the weather, but more

importantly, because how the education allowed him to grow. He said,

“What's interesting about Rollins is: the Teachers are incredible and

the class sizes small. Many Teachers were successful people and

shared their knowledge with children and we were children then”

(points to our Founder, who also went to Rollins). Lorenzo added,

“Plus, it's a beautiful school and looks like a country club. So why

not?"

Another big choice Lorenzo made was when he decided to make his

private life public life by going on ABC’s, “The Bachelor.” This was

THE choice that exploded him onto the pop-culture scene. When asked

about how he was cast Lorenzo stated, “I’m not a model. Believe it or

not I landed on [The Bachelor] because of my family history. If you go

to Rome, our name is everywhere including on property my family

once owned which is now a museum and the lands surrounding the

property which is Rome’s largest park.” Of course, he realized that

appearances on Reality TV can be risky depending on how one acts,

but Lorenzo has always had an inherent savoir-faire about him. So, he

was not worried about coming across ‘inappropriately.’ For him

appearing on “The Bachelor” then later “Celebrity Big Brother Season

10” and The Dutch Show “Coming to Holland: Prins Zoeky Vrouw"

gave him a means to promote his brand. “When I did ‘Celebrity Big

Brother,’ I didn’t do it because I wanted to be locked in a big house

with a bunch of potential lunatics. I did it because of what I wanted to

talk about, what I believe in...That’s my Company and Animal Rights

Causes. So whenever I'm doing Reality TV it's marketing for me."

Since he brought it up, we asked: “How was Celebrity Big Brother?”

Lorenzo was candid about his experience with the UK show and said

while [it] was educational he didn't love every second of it and felt at

times like he was in jail. “They really take away your freedom, your

phone, your computer, any type of communication to the outside

world, you don’t know what day it is. They actually control what room

you stay in, who you sleep with...the 12 other inmates (joking) I call

them.”

On the other hand, the Dutch Show, “Prince Looks for Wife” (loosely

translated) was enjoyable for Lorenzo and ‘real’ because only two

camera men followed him unlike “The Bachelor” where he was

followed by an entire Production Team. “I felt it was more reality. For

example, they would just tell us to walk the streets then they followed

us and we’d do what ever we wanted. I really enjoyed it. They had me

working at FEBO (Holland’s number one QSR). I LOVED it! Where

else could I get to work in a fast food restaurant and get to know the

culture? It was really fun!”

From Reality TV we switched to Lorenzo's passion: Animal

Advocacy. How did this become his Cause? Years ago, a video of

animals being gassed to death was sent to him. He was horrified at the

cruelty these hapless beings were put through and decided he must do

something about it and do it now. Lorenzo founded Animal Aids

USA with Karen Talbot. Karen is who introduced him to the appalling

videos and she spends all her hours throughout her day finding homes

for animals in jeopardy of being euthanized. Animal Aid USA raises

awareness to bring an end to this archaic method of killing animals and

saves an average 85 dogs per month. The not-for-profit is run by all

volunteers.

To further draw attention to the Cause, making the gas chamber illegal

in the United States, Lorenzo ventured in a caravan journey with

Grace, a dog in who survived being gassed in Georgia in 2007, and

Grace’s Owner, Phil Draughon. The tour began in New Jersey and

traveled down to Liberty County, Georgia. On the way, caravan

volunteers encouraged people to sign anti-gassing petitions and share

Grace’s story. “When the State of Georgia was informed about what

happened to this sweet dog, people were outraged and because of their

anger, a bill was passed on December Dec 31st 2010, ‘Grace's Law,’

which banned the gas chamber in GA. Through Grace’s heartbreaking

story (she survived being gassed for over 30 minutes), we hope others

become aware of this cruel and torturous way of killing our pets and

write their Congressman asking for the abuse to stop.” He will repeat

the caravan journey with Grace in 2013 to raise more awareness and

stop the practice in the 30 other states where gassing animals is still

legal .

Lorenzo's pet line, Royal Treatment Italian Pet Spa, is an extension of

his Cause. If you don’t know the brand…YOU SHOULD! It’s HSN’s

Number 1 selling Pet Line and has been for the past 11 years. “It's been

fun expanding [the business], yet I never thought I would be in the Pet

Industry.” It all started so innocently. See Lorenzo had a dog that

developed dry skin. In true Lorenzo fashion, he acted immediately

(unlike many others today who look for someone else to fix their

problem). “I made a shampoo for [my dog] and next thing I knew: I

was selling it.” Of course, to Lorenzo, this is a labor of love as he

generously donates a percentage of profits to the non-profit for he co-

founded, Animal-Aid USA which funds free spay and neuter in low

income areas throughout the United States.

What’s next for Royal Treatment Italian Pet Spa? Lorenzo’s increasing

the line of products and launching internationally.Visit Royal Treatment

Italian Pet Spa Here

Well, Pblcty wishes you all the best Lorenzo, success in your business

and non- profit causes too! Let us know what we can do to help!

Via: http://www.pblcty.com/photo/17605/lorenzo-borghese