pbm mig david_glennie
TRANSCRIPT
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It’s Mobile Interactive Group.
Hello.
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Company: Mobile Interactive Group Presented by: A B Person Date:
Presented to: www.migcan.com [email protected] Page
Over 300 successful relationships
2
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Growth in the appetite for mobile
interaction…
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No sector Winners (or Losers)…
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Total 4q09 1q10 2q10 3q10 4q10 1q11 2q11 3q11 Financial
Services &
Insurance
Services 7.12% 7.28% 7.46% 7.67% 7.94% 8.26% 8.63% 8.90%
Retail 11.39% 11.57% 11.77% 12.01% 12.31% 12.67% 13.10% 13.40%
FMCG 5.15% 5.27% 5.39% 5.55% 5.74% 5.97% 6.24% 6.44% Mobile
Network
Operators 20.02% 20.22% 20.44% 20.71% 21.04% 21.44% 21.91% 22.24%
Automotive 4.06% 4.15% 4.25% 4.38% 4.53% 4.71% 4.92% 5.08%
Travel 6.91% 7.06% 7.24% 7.44% 7.70% 8.01% 8.38% 8.64%
Sports &
Leisure 5.97% 6.11% 6.26% 6.44% 6.66% 6.93% 7.24% 7.47%
Gaming 3.94% 4.02% 4.12% 4.24% 4.39% 4.57% 4.77% 4.92%
None of the
above 35.44% 34.32% 33.07% 31.56% 29.69% 27.43% 24.80% 22.92%
Total 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
No sector winners….
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No increase in quantity of relationships…
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No increase in Quantity
Total 1Q12
Don't know 9.88%
None 47.55%
1-3 29.02%
4-8 5.16%
8 + 1.76%
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No increase in frequency…
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Huge Competition…
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Which Channels?…
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Which Channels?
• Email falling 8% over the last 2 years
• Will fall 5% over the next year
• 5% - 20% of emails opened on a mobile device
You have to be mobile
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What do they
want you to
say?...
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What do they want you to say?
• 2/3 want Loyalty and information
• Women 7% higher preference for sales promotion (38%)
You have to provide Services, not just Messages
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How do they want to give you information?…
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How do they want to give you information?
• 20% of preferred methods are mobile
• 70% Web
• 10% Expect you to get it from other interactions
• The rest are Call Center
You have to be Social
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The publishing paradigm is not enough…
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The publishing paradigm is not enough
Message
Digital Mobile Social
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Multi Channel Automation
Message
Digital Mobile Social
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Company: Mobile Interactive Group Presented by: A B Person Date:
Presented to: www.migcan.com [email protected] Page
Thank you
David Glennie Chief Innovation Officer T: 07540 765 623 E: [email protected]
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Company: Mobile Interactive Group Presented by: A B Person Date:
Presented to: www.migcan.com [email protected] Page
Thank you
David Glennie Chief Innovation Officer T: 07540 765 623 E: [email protected]
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Company: Mobile Interactive Group Presented by: A B Person Date:
Presented to: www.migcan.com [email protected] Page
Thank you
David Glennie Chief Innovation Officer T: 07540 765 623 E: [email protected]