PBRL 450PR PLAN- SMOKING

BANBy Rebecca Ayers, William Haynes, Brittany Holt

Situation

• Non-smokers vs. smokers and the effects of smoking in public

• Do smokers have a right to smoke freely where they please?

• Do non-smokers have a right to be concerned for their health in the presence of a smoker?

Objectives

• Recognize the rights of smokers that is comparable to the rights of non-smokers

• Develop a plan that is satisfactory to both sides

• Present a plan to bring these sides to a compromise that satisfies both smokers and non-smokers and facilitates a review of the Law

• Advocate the recognition of smokers to evolve to a protected class with rights comparable to non-smokers

Target Audience

• The voting smoker and non-smoker

• State legislators

• Business owners

• Potential voters of both audiences smoker and non

• To encourage delineated areas designated for smokers

• Advocate ventilation systems to accommodate smokers

• Emphasize the attempts to accommodate non-smokers

• Utilize statistical data to use as leverage for political representatives

• Utilize mass media to communicate messages to large varied audiences

• Adopt an evaluation schedule to assess the needs of the campaign and

determine whether the campaign is deploying efficiently

Tactics• Each building will have a separate location for smokers which will be

paid for using the taxes on tobacco products

• Utilize communication methods to disseminate messages via social networking that are tailored for varied audiences. For example: the 21 year old smoker versus the 65 year old non smokers.

• Provide our audiences statistical data that is correlative to the pros of eliminating the smoking ban

Calendar

• We anticipate to deploy a twelve (12) month campaigning commencing at the beginning of the year

• It is our hope that the construction, if needed, will begin January 1st

Budget• Taxes will be used to pay for the

new isolation rooms

• Designate funds for research purposes

• Seek sponsors and campaign allies to aid in cost savings

• Allocate funds for social media marketing tool

• Construction is costly but will be rewarding for both parties in the long run

Evaluation

• Surveys

• Statistical reports

• Polls

• Determine the reach of social media

History

• Ohio Department of Health – Estimates 280,000 public places that are covered by the ban

•  Ohio became the 12th state to protect all workers and the public from exposure to secondhand smoke in workplaces and public places

• Nationwide: Earliest public smoking bans documented as early as the 90’s

• As of 2007, there were only 27 states with public smoking bans

• Based on the large and varied audiences, a variety of social media trends will be used. These include:

• Facebook

• Twitter

• Online blogs

• YouTube!

Legal Issues

Pros• Economic savings from the reduction

of of health care costs

• Reduced of second-hand smoke exposure

• Economic savings of cigarette costs to the State

• Environmental harms (Air pollutants)

Cons

• Adverse health effects of tobacco usage

• Infringes on the freedom to behave as an individual so chooses (smokers)

• Adversely impacts businesses; particularly restaurants and bars

The Ohio Law: Chapter 3794: SMOKING BAN

• “"Smoking" means inhaling, exhaling, burning, or carrying any lighted cigar, cigarette, pipe, or other lighted smoking device for burning

• Public Place is defined as a place that is not a public residence

• “A person shall refuse to immediately discontinue smoking in a public place, place of employment, or establishment, facility or outdoor area declared nonsmoking” 

Research

• Chapter 3794: SMOKING BAN. (n.d.). Retrieved November 6, 2014.

• [1] Bast, J. (2014, January 1). In Defense of Smokers. Retrieved October 29, 2014, from http://heartland.org/ideas/smokers-rights

• Marlow, M. (n.d.). The Economic Losers From Smoking Bans. Retrieved November 1, 2014.