pc peripherals market -india - · pdf filepc peripherals market –overview pc peripherals...
TRANSCRIPT
Insert Cover Image using Slide Master View
Do not distortDo not distort
PC Peripherals Market - India
January 2012
Executive Summary
Market
Market Entry
Strategy
� The PC peripheral market in India was valued at INR xx bn in 20-- and is expected to grow at a
CAGR of yy% to reach INR zz bn by 20--
� Foreign players primarily dominate the market with a majority share of xx%
� Key industry verticals such as the BFSI, Telecom, Education, Manufacturing and Retail happen
to be the major peripheral adopters and hence provide a tremendous boost to the market
� Prevailing stiff competition in the market makes it a mandatory procedure for new entrants
to develop a market entry strategy
� Some of the key strategies identified include establishing brand image and creating
awareness to name a few
2PC PERIPHERALS MARKET INDIA 2012.PPT
Trends
Competition
� Some prominent trends identified in the India PC peripheral market can be listed as below:
�Vendors foraying into smart handheld device segment
�Aesthetic value of products is becoming an important criteria for customers
�Demand for LED monitors on surge
Major Peripheral Players
Canon Inc Seagate Technology Lenovo Group Ltd.
Logitech International Hewlett-Packard Company LG Electronics
awareness to name a few
•Introduction
•Market Overview
•Import and Export Overview
•Market Entry Strategy
•Drivers & Challenges
3PC PERIPHERALS MARKET INDIA 2012.PPT
•Drivers & Challenges
•Trends
•Competition
•Distributors in India
•Recent Product Launches
•Strategic Recommendations
SAMPLE Introduction – PC Peripherals
PC Peripherals Market
Display Units Keyboards Mouse
4PC PERIPHERALS MARKET INDIA 2012.PPT
Printers Scanners Flash Drives
Web Cam Audio Speakers
•Owing to a wide array of growth factors such as rapid computerization, high disposable income and a rising tendency to replace obsolete computer parts is primarily driving the PC Peripherals market in India
� Presence of a huge PC base in India raises the demand for peripherals which in turn further boosts PC peripherals market in India
•Market size of PC peripheral was estimated to be at INR xx bn in 20-- and is expected to attain a CAGR of yy% to reach INR zz bn by 20--
•Foreign players mainly dominate the Indian PC peripheral market with a lion’s share of xx%
•Primarily, sectors such as BFSI, Telecom, Education, Manufacturing and Retail are mostly engrossed in the adoption of computers and hence contribute to the market by a large extent
PC Peripherals Market – Overview
PC peripherals market in India is witnessing steady growth
and is expected to gain momentum in the ensuing year
5PC PERIPHERALS MARKET INDIA 2012.PPT
the adoption of computers and hence contribute to the market by a large extent
� Presence of abundant SMBs (Small and Medium Business) and other small scale segments further fuel the demand for peripherals in India
INR bn
d
c
b
a
Xyz%
20--e
k
20--e
j
20--e
i
20--e
h
20--
g
20--
f
20--
e
PC peripheral Market – Size and Growth
abc
def
Domestic Brands
Foreign Brands
PC Peripheral Market – India (20--)
SAMPLE Import and Export - Summary
• Import and Export activities conducted have shown flexible and inconsistent rate of import and exports over the past
few years
• IT products imported and exported belong to HS Code (Harmonized) 8471, wherein some of the key peripherals
comprise of the following:
Line PrintersDot Matrix
PrinterGraphic Printer Plotter Laser Jet Printer
6PC PERIPHERALS MARKET INDIA 2012.PPT
Printer
Ink Jet Printer Monitor Keyboard Scanner Mouse
Removable or exchangeable
disc drives
SAMPLE Import and Export (x/x)
Definition: xxx (HS Codes Classification of xyz)
Total Import & Export
35.23
22.48
0.41
9.99
0
10
20
30
40
INR mn
20xx-zz20xx-yy
Export
Import
7PC PERIPHERALS MARKET INDIA 2012.PPT
Definition: abc (HS Codes Classification of def)
20xx-zz20xx-yy
Total Import & Export
333.62
495.69
3.7933.69
0
100
200
300
400
500
INR mn
20xx--zz20xx-yy
Export
Import
Import and Export - Analysis
An analysis of the import and export scenario of PC peripherals since 20xx-yy, in India can be
summarized as below:
8PC PERIPHERALS MARKET INDIA 2012.PPT
• xyz
SAMPLE Entry of a new player requires a proper strategy so as to
gain a profitable foothold in the market
• xxx
xxx yyy
• yyy
Market Entry
9PC PERIPHERALS MARKET INDIA 2012.PPT
aaa zzz
• zzz• aaa
Market Entry
Strategy
Drivers & Challenges – Summary
Drivers
Huge PC Base
Declining Prices
Increased Disposable Income
Challenges
10PC PERIPHERALS MARKET INDIA 2012.PPT
Increased Disposable Income
Mature e-Commerce Market
Increasing Replacement of Obsolete
Hardware
Government Participation
Emergence of Smart Handheld Devices
Prevailing Grey Market
Key Trends – Summary
Vendors foraying into smart
handheld device segment
11PC PERIPHERALS MARKET INDIA 2012.PPT
Trends
Demand for LED monitors
on surge
Aesthetic value of products
is becoming an important
criteria for customers
Major Players (x/x)
Headquarters: City A, Country A
Year Founded: ---
Website: ---
Phone: ---
Fax: ---
Employee Strength: ---
Company Snapshot: Company A
Corporate Information Sales Intelligence
Mr. xyz
Branch Sales Manager
Professional History
zzz
Others
zzz
12PC PERIPHERALS MARKET INDIA 2012.PPT
• Company A. along with its subsidiaries engages primarily in the design, development, manufacturing and sells of multifunction devices (MFDs) such as printers and scanners
� Area of operation includes America, Europe and Asia, wherein it sells its products under the brand name Canon
� Follows a business model which includes three segments, namely Office Business Unit, Consumer Business Unit and Industry and Other Business Unit, wherein the Office Business Units deals with PC peripherals
• Operates in India through Company aaa India, and currently has marked a storing presence in India, wherein it has established offices across xxx
• It is currently keen on xxx
Employee Strength: ---
Business Highlights
zzz
SAMPLE Financial Highlights (x/x)
Company A
Year
2007
(As on Dec 31st )
2008
(As on Dec 31st )
2009
(As on Dec 31st )
2010
(As on Dec 31st )
2011
(As on Sep 30th)
Total Revenue (INR bn)
Net Income (INR bn)
Company B
Year
2007
(As on Oct 31st )
2008
(As on Oct 31st )
2009
(As on Oct 31st )
2010
(As on Oct 31st )
2011
(As on Oct 31st)
Total Revenue (INR bn)
Net Income (INR bn)
13PC PERIPHERALS MARKET INDIA 2012.PPT
Net Income (INR bn)
Company C
Year
2007
(As on Mar 31st )
2008
(As on Mar 31st )
2009
(As on Mar 31st )
2010
(As on Mar 31st )
2011
(As on Mar 31st)
Total Revenue (INR bn)
Net Income (INR bn)
Company D
Year
2007
(As on Dec 31st )
2008
(As on Dec 31st )
2009
(As on Dec 31st )
2010
(As on Dec 31st )
2011
(As on Dec 31st)
Total Revenue (INR bn)
Net Income (INR bn)
SAMPLE Major IT Peripheral Distributors (x/x)
Compuage Infocom Ltd.
Headquarters xxx
No. of Branch Offices xxx
Website: xxx
Phone No. xxx
Fax xxx
Key Contact xxx
HCL Infosystems Ltd.
Headquarters xxx
No. of Branch Offices xxx
Website: xxx
Phone No. xxx
Fax xxx
Key Contact xxx
14PC PERIPHERALS MARKET INDIA 2012.PPT
• xxx
Key Contact xxx
Business Highlights
• xxx
Key Contact xxx
Business Highlights
Strategic Recommendations
abc def
abcxyz
15PC PERIPHERALS MARKET INDIA 2012.PPT
• xxx • xxx
Thank you for the attentionThe PC Peripherals Market – India report is a part of Research on India’s Information Technology Series. For more detailed information or customized research requirements please contact:
Kalyan Banga
Phone: +91 33 4064 6215
E-Mail: [email protected]
Some of our recent offerings in IT Series:•Digital Camera Market in India 2012
•Wi-Fi Market in India 2011
•Business Intelligence Market India 2011
•e-Commerce Market in India 2011
•CRM Market in India 2011
•ERP Market in India 2011
•Security Software Market in India 2011
•Enterprise Mobility Market in India 2011
16PC PERIPHERALS MARKET INDIA 2012.PPT
About Netscribes
Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business &
corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base.
Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives.
Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd.
or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior
permission is required for guidelines on reproduction.
Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick
insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on
•Enterprise Mobility Market in India 2011