1. CORPORATE STRUCTURE IPL

2. ORIGIN Indian Cricket League English Premier League An accident? 3. TEAMS Teams Auctioned AmountPune Warriors $370 millionMumbai$111.9 millionIndiansRoyal $111.6millionChallegersBanglore 4. Teams Auctioned AmountDeccan$107 millionChargersChennai $91 millionSuper KingsDelhi $84 millionDaredevils 5. Teams Auctioned AmountKings XI$76 millionPunjabKolkata $75.09 millionKnight RidersRajasthan $67 millionRoyals 6. IPLA Complete Business ModelReading Poetry and watching cricket were the sum of my world, and The two are not so far apart as many aesthetes might believe.- Donald Bradman 7. PRODUCT MANAGEMENT 8. DIFFERENT WAYS OF MARKETING Concept Selling Controversy Marketing 9. MARKETING STRATEGIES Team auctions Player auctions Advertisements on various channels Cheerleaders Worldwide telecast 10. Location and Timing Rivalry with ICL Franchisees Celebrities Opening and Closing ceremony gala Live concerts Dedicated Campaigns 11. IMPACT OF SOCIAL MEDIA 12. Dedicated sites for teams Customized merchandize - online Times Internet Ltd - Official online and mobile broadcastpartner Live matches shown Social networking Official IPL mobile applications 13. TV RATINGS Top daily soaps - TRPs 3 to 5.5 IPL Season 5 finale - TRP 9.68 14. IPL - A MARKETERS PARADISE 15. FINANCIAL MANAGEMENT 16. INDIAN PAISA LEAGUE !!!! 17. REVENUE MODEL 18. REVENUE FROM MEDIA 19. BROADCASTING ANGLE Television rights - sold for US$ 1.02bn 20. AD REVENUES FOR BROADCASTER IPL 2008: 3 Lakh for every 10 seconds IPL 2009: 4 Lakh for every 10 seconds IPL 2010: 5 Lakh for every 10 seconds IPL 2011: 5-7 Lakh for every 10 seconds IPL 2012: 7-10 Lakh for every 10 seconds IPL 2013: What to expect !! 21. EXPECTED INCOME FOR BROADCASTER 22. REVENUE ANALYSIS FOR ADS 476.6/59=8 crore per match 30 seconds ad per over 5 minutes strategic time out Total number of minutes for ads: 30 minutes Revenue for 30 minutes = (30*60/10)*5 lakh = 9 crore Revenue per over = 9/40 = 22.5 lakh 23. SPLIT OF INCOME FROM MEDIA RIGHTS IPL 20% MEDIA RIGHTSPRIZE FRANCH MONEY ISEES 8% 78% 24. REVENUES FROM SPONSERS 25. CASH INFLOWS AND OUTFLOWS Sponsors Merchandise AdvertisersSPONSORS Advertising Tickets Title LicensingBROADCASTE- IPL FRANCHISEES-RS Media Bids Rights FranchiseRightsShare from:Central RevenueMedia Rights 26. FRANCHISEE REVENUES Media rights: To be shared equally among franchisees Sponsorship rights(IPL sponsors):To be equally distributed among teams Local Sponsorships: Team sponsorship revenues Gate Receipts: Major source of revenues.20% of the seats are allocated to IPL 27. BOX OFFICE Decline in number of releases Tightly packed match for same duration as movie IPL has a negative rub off on the revenues of movies Different multiplexes like screen all the IPL matches Finals and semi-finals telecasted in 3D 28. GOVERNMENT REVENUE IPL season 1: 91cr IPL season 2: Major loss of revenue IPL season 3: 200crDirect Tax: 100cr TDS from remuneration paid to different stakeholdersService Tax: 100cr Advertising, marketing and consultancy services 29. BETTING 30. HUMAN RESOURCE MANAGEMENT 31. ORGANIZATIONAL CULTURE Human CapitalCode Of ConductLeadership 32. Yuvraj Suffered from Cancer 33. SWHELPFUL HARMFUL To achieving the objectivesTo achieving the objectives STRENGTHSWEAKNESSESINTERNAL FACTORS Fast paced and exciting Weak IPL Deeper penetrationGovernance High on emotion Amalgamation of Cricketwith BollywoodEXTERNAL FACTORS Match fixingOT Huge Investments Fatigued Indian team Overseas Hosts Club over Nation OPPORTUNITIES THREATS 34. STRENGTHS High flow of emotions High visibility Exciting and enthralling Combination of cricket with Bollywood Divided loyalties 35. WEAKNESSES 36. OPPORTUNITIES 37. Match fixing Tiring Off theschedule of groundcontroversiesTHREATSthe IndianNational TeamUnfriendly foreigncricketingBoards 38. WHAT IS THE FUTURE ? Private Equity IPL soon in USA Change from patronage toownership Future of Cricket 39. Chill Out and Enjoy Cricket but do not slap anyone !! TEAM: Sushant Kumar (B039) Ritesh Kamal (B032) B. Kushal Kumar (B036) Richansh Kumar (B038) Mayank Shukla (B055) 40. References www.iplt20.com www.yahoo.com www.crickettadka.com Articles from The Hindu, Times of India