pc printers desktop solution

1COMPANY CONFIDENTIAL

PC Printers Desktop Solution

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PC Printers Desktop Solution


New Printer Introduction

Jill RyanPrincipal Product Strategist, Printers


MilestonesIN Time:


Intermec Desktop

Most Complete Printer Line Gets Better !NEW replacements in 1H 2012

PD (2)

Intermec Industrial

PF (2)

8 Products

Intermec – Mobile LabelIntermec – Mobile Receipt

3 ProductsPB2

PB21 PB42, PB51

PB31

PB3 PB22PB32

PB50

8 Products

PW50

PX (2)

3 Products

PF8 (2), PC41 PM4i, 3240

6822


3rd Generation of IN Printers

1.1960’s - 1980’s:• Early founder of bar code industry, Invented

Code 39• Industry first: bar code printer, thermal printer,

mobile invoice printer

2.1990’s – 2000’s:• Establish 3400 legacy• IN acquires UBI and adds Smart Printing in PM4i

3.2012 Forward:• 3 major platforms driven by customer needs:

Desktop, Industrial, Mobile• Modular, Flexible, Easiest to use and manage


New Desktop Printer PlatformReplacing PC41 & PF8

Flexible. Intuitive. Smart.

PC23d 2” Direct Thermal

Launched: Feb. 22 at HIMSS

PC43d 4” Direct Thermal

PC43t 4” Thermal

TransferLaunching: March 13 at LogiMAT

CEP embedded printerHealthcare SMB: ManufacturingRetail

All printers and accessories in stock: March 12


Message

Benefit ALL New Features

FLEXIBLE

Fits your business today & tomorrow

• Most Scalable: User installable options• Common SW/FW platform with Industrial printers

INTUITIVE

Easiest to Install & Use

• Superior UI: Multi-language LCD or universal icon• Web page resident on every printer • One hand media loading• Fastest throughput: 8 ips• Half-inch and one-inch ribbon core on one printer

SMART Keeps you informed & productive

• Device Management ready: Remote status and updates• App ready: Only Programmable printer in its class• Drop in: All common command languages are included

PC43d/t, PC23d MessagingTarget Market: CEP/T&L, SMB Manufacturing, & Healthcare

$400M world wide


Delivering Value to Customers

Expand your label printing with a solution that doesn’t require costly support (ie. trouble-shooting)

Benefit Feature

Eliminate 10-15% of Support Calls

• Intuitive Icons or display text in 10 languages communicate status and errors vs. a red LED.

• ESim/ZSim feature lets the printer decide the command language.

Save the Cost of a New Printer with a Future-Proof Design

• User-installed options mean the printer is always ready to grow with your business - eliminating the cost of a new printer when upgrading..

>50% Faster Set-Up • Easiest set-up with LCD start-up wizard for configuration process. • Save configuration to USB memory for multi-printer installations.


PC43d/t, PC23dDelivering Value to Partners

Expand your market share with a unique solution that doesn’t require costly support (ie. trouble-shooting)

Benefit Feature

Increase Sales • Flexible options means the printer is always in stock

Speed Deployment • All printer command languages in the printer• Easiest set-up with pre-configured USB memory device

Reduce Support Costs • Intuitive Icons or display communicate status to user in their own language


Healthcare MarketTarget Printer: PC23d

ApplicationsPatient wristband, specimen, medical records and asset labels - PC23dBlood bag and pharmacy labels, prescription pad printing - PC43dAutoclave cryogenic labels - PC43t

AdvantagesMore placement options with disinfectant-ready case and wall mount Nurses & Admissions staff always know the status of their printer with Icon or LCD User InterfaceFlexibility to upgrade at any time to wireless with security protocolsTrack equipment and patients easier with HF RFID (PC23d); UHF RFID (PC43)Support for all key 2D barcodes used in healthcareProtect valuable prescription media with printer case lock and printer lockTotal Solution includes Printer, SG20 Scanner, Media and Service

Intermec’s new desktop printer goes where the patient is for higher productivity and increased patient safety.


ApplicationsShipping labels at customer businessesCompany-owned retail store shipping labels

AdvantagesReduce support calls and increase use of your services because users will always know the status of their printer with Icon or LCD User InterfaceCreate a great first impression with customers with your logo on the printer, ESim/ZSim auto-configuration and the configuration on a USB thumbdrive for the easiest set-upFlexibility to upgrade at any time to Ethernet and/or wireless, including Bluetooth and Wi-Fi with user-installable, plug and play accessoriesMore placement options with ability to wall mount and/or battery operation

Intermec’s new desktop printer saves you money now and later because it’s the

easiest to install, maintain and support.

Courier / Postal MarketTarget Printer: PC43d


ApplicationsWork-in-progress labelsWarehouse shipping labels

AdvantagesFastest throughput in its class for a clear productivity advantageStaff always knows the status of their printer with Icon or LCD User Interface maximizes uptime and reduces tech support needsProgrammable with ability to connect standard USB keyboard, scale or other peripherals for application customization and increased process efficienciesUser-installable connectivity and accessories enabling long term scalability and operational flexibilityMore placement options with ability to wall mount and/or battery operation

SMB Manufacturing / DC Target Printer: PC43t

Intermec’s new desktop printer boosts productivity, printing labels faster.


PC43d/t, PC23dCompetitive Advantages

Feature PC23/43 Competitors

Flexible Communications

Only user installable upgrades for network connectivity options

Factory or Service install only

Intuitive User Experience

Only color LCD with the ability to both set-up and

get status in 10 languages or icons

Monochrome display, limited to status messages

only

Smart Programmable

Only one in its class that’s programmable,

able to connect standard keyboard, scale, scanner

Programmable forms only, special keyboard required


PC Series Innovations Flexible, Modular

One Hand Media Load

User Installable Printhead

User Installable Ethernet

User Installable Wifi/BT

Dual Core Ribbon Mechanism

One Hand Media Door


PC Series InnovationsFlexible, Modular

All accessories are User installableGreat opportunity to increase partner value and margin

User Installable Battery Base

User installable Cutter / Label

Dispenser

Power Adaptor Storage Base-Bay


Connectivity Media Output Power

Model Adapters Ethernet WIFI/BTLinerless

Platen Roller*

Label Dispenser

CutterMedia tray

Cover Lock

Bracket

Power Adapter

Base

Battery base / Battery

PC23d

USB – Serial, USB – Parallel

PC43d

PC43t

Protect Customers’ InvestmentUser Installable Accessories

300 dpi user upgrade available for ALL printers *Linerless not available at launch


3 New Printer Platforms

PC43t, PC43d, PC23dIntuitive. Flexible. Smart.

Healthcare, CEP, SMB Manufacturing

Public Launch (PC23d): Feb 22Public Launch (PC43d/t): Mar. 13

PM43c, PM43Ready. Reliable. Perform.

DC/Warehouse, Manufacturing

Public Launch: May 6

PR2, PR3Fit. Fast. Flexible.

DSD, Field Service & Sales, Public Sector, Mobile POS

Public Launch: Apr. 16

Superior value means Easiest To SellPriced to deliver IN partners highest margin


WIN with Printer Sales Tools & Collateral

Quick Comparison

Guides (Industrial,

Desktop, Mobile)

Printer Videos (Mobile & Smart

Printing)

Sales Decks (All Products & DEs)

How to Sell Sheets

(Industrial, Desktop, Mobile)

Printer Media Poster & Brochure

(Complete product line)

To Access, Visit The Sales Resources Tab on Each Product Page…


Co Engineered Intermec Media Lowers the TCO

RIGID Testing Criteria in World Class Lab

Co-engineering of tensile strength and tear resistance to ensure durabilityAdhesive bond strength to prevent edge lift after applicationOpacity of the face-stock for optimal sensor performance to ensure consistent feedsANSI Grade A verification to delight the customer’s trading partners

Summary – The Intermec Printhead Warranty Program saves the customer on average $1.00 to $1.60 per roll

RIGID Testing Criteria in World Class Lab

Co-engineering of tensile strength and tear resistance to ensure durabilityAdhesive bond strength to prevent edge lift after applicationOpacity of the face-stock for optimal sensor performance to ensure consistent feedsANSI Grade A verification to delight the customer’s trading partners

Summary – The Intermec Printhead Warranty Program saves the customer on average $1.00 to $1.60 per roll

Printhead program offered by co-designing media with thermal printing

Printhead program offered by co-designing media with thermal printing


Call To Action – What we need from YOU

MotivationRekindle your passion for printing – this is the best year for IN

printers since 1997!Be bold – offer your customers a REAL choice. Tell them why

these are the best on the market !!Be a Trusted Advisor – commit to knowing the products and tell

the story: “Why IN Printers” offer your customer more value

Partners: Introduce PC Series to your customers5 current customers and 5 new customersWith your CBM, agree to 3 things your company will do

differently to raise awareness and interest with your sales team and clients.Identify case study opportunities

Feedback throughout 2012+•What do customers & partners love about our new Printers? What is not gaining traction with customers & partners?What new programs & sales tools do you need to drive growth?


Intermec Partner Concierge

Jennifer GilbertSenior Channel Marketing Manager, Intermec


Intermec Partner Concierge

IPC can be defined as a Marketing Agency

Free co-brandable materials Campaigns in a BoxConsultative marketing supportCampaign development/implementationWebsite evaluation and redesignList acquisition/Data miningTelemarketingEvents – trade shows and webinars


New PC Printers Campaign in a Box


Outside the Box

Partner Pain Point• No dedicated Marketing staff, Sales Manager is leading efforts• Limited marketing knowledge• Co-op/CDF funds available but not sure how to use them• Other marketing initiatives have been unsuccessful

Intermec Partner Concierge Solution• Kickoff meeting with IPC, CBM, Partner, Channel Marketing• Create and approve Program Development Worksheet

• Define the scope of the initiative• Critical to pin down messaging • Agree to tactics/materials• Develop timeline

• Deliver creative • Launch program• Provide results


Program Setup & Launch Owner February March April May June

Final landing page review and edits BCW 3

Transfer files to BCW IPC 8

Email blast template edits/approval BCW/IPC 7

Complete and launch Intermec landing page BCW 14

Email Communication February March April May June

Offer/call to action IPC 10 2 1 2 2

Draft email for review IPC 14 7 6 6 6

Content edits BCW 15 9 8 9 8

Revised email for review IPC 16 10 11 11 10

Final Approval BCW 17 11 13 13 13

Database Due BCW 18 12 15 13 15

Update BCW website/landing page BCW 18 12 15 13 15

Email Distribution IPC 23 16 20 18 22

Email Report #1 IPC 25 18 22 20 24

Email Report #2 IPC 28 22 26 24 28

Outbound Telemarketing February March April May June

Post email follow-up telemarketing BCW 28 - 4 21 - 25 25 - 29 23 - 27 27 - 1

Outside the Box Sample Schedule


Marketing Best Practices

5 Steps to maximize campaign ROI1. Well defined goals and objectives2. Clearly define target audience/prospects3. Deploy multi-touch marketing approach (campaign in a box)4. Prospect relevant “call to action”5. Plan to nurture prospects and leads


Marketing Pitfalls

5 Tactics you should AVOID 1. Lack of timely sales follow-up and feedback2. Not mining existing prospect and customer lists3. Telemarketing campaign to a “new list”4. Single tactic marketing activity 5. Reinventing the marketing wheel…

Utilizing and customizing existing Intermec and IPC developed marketing programs and collateral will lower campaign costs, shorten campaign development timeline and significantly improve campaign ROI.


Get Started Now

Register: www.partnerconcierge.com

Kick off your campaign! Contact [email protected](480) 350-7999

pc printers desktop solution

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