pcb annual report 2009 eng-cz web
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2009Annual Report
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page 4 - 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16 - 17
page 18
str. 20 - 23
str. 24
str. 25
str. 26
str. 27
str. 28
str. 29
str. 30
str. 31
str. 32 - 33
str. 34
TimeLine
A Message rom the Director
Board o Directors / PCB Sta
Prague Meeting Planners Guide & New Web Pages
Business Development Department / Bidding or Prague, Bidding to Win!
Site Inspections / Statistical Summary
Tradeshows & FAM /PRESS Trips
Advertising
Promotional Materials / Special Events
SWOT Analysis PCB 2009
2009 Budget Summary
asov osa
Slovo editelky
Pedstavenstvo a tm PCB
Prague Meeting Planners Guide & Nov webov strnky
Obchodn oddlen / Nabdka Prahy - Nabdka spchu!
Prohldky prostor / Statistick souhrn
Veletrhy & FAM/PRESS Tripy
Reklama & Inzerce
Reklamn materily / Speciln udlosti
SWOT analza PCB 2009
2009 Vsledkovka
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January 8th - 9th
January 21st
January 22nd
January 23th - 24th
January 27th - 28th
January 27th
January 27th
January 27th
January 29th
January 29th
January 30th
February 4th - 5th
February 18th
February 19th
February 24th - 26th
February 25th
February 28th
March 1st
March 15th
March 15th
March 25th
March 26th
March 30th - April 3th
GO and Region Tour Brno
Board o Directors Meeting, Vinohradsk 46, Praha 2
Paris Workshop - 107 French MICE Attendees
Sales trip France
PCB Educational Seminar - Hosted by Henrik Von Arnold Master Class in Bidding
New Years Eve Party - Location: ZOOM, Congress Centre Prague
PCB Members receive Member Certicates
New Promo Materials - Member CDs, olders, pens
Director o PCB, Jade Sebek nominated into steering committeeor Global ACTE Conerence in Prague - 25 - 27. 10. 2009
Marketing Committee Meeting, Vinohradsk 46, Praha 2
New Project City o Pragues Incentive Program in support o Conerence and Incentive Tourism in PragueParis, Tradeshow - Bedouk
Board o Directors Meeting, Vinohradsk 46, Praha 2
Marketing Committee Meeting KEY SELLING POINTS PRAGUE
London, Tradeshow CONFEX - WON an award or BEST SHELL STAND
London MICE Workshop
PCB allocates nancial support rom CzechTourism to assistin the development o Czech Convention Bureau.
Advertorial about Prague as a MICE destination debuts in Czech Travelogue - a International Travel Magazine
Editorial on Prague and PCB advertisement in Luxury Travel Magazine
Launch o NEW Prague Convention Bureau WEBSITE
Board o Directors Meeting, Vinohradsk 46, Praha 2
Marketing Committee Meeting, Vinohradsk 46, Praha 2Paris, Tradeshow - MEEDEX
January 30TH
New Project City o Pragues Incentive Program
in support o Conerence and Incentive Tourismin PragueIn 2009 PCB and its members took it upon them-selves to introduce and Conerence Incentive Pro-gram to the City o Prague, this is still being nal-ized, more details to come in 2010.
February 19TH
Marketing Committee MeetingKEY SELLING POINTS PRAGUE PCB Marketingcommittee generated through a very productivebrainstorming session the main Key selling pointsor Prague, which will be used or print advertising
o PCB, online advertising, sales and sales presen-tations, marketing materials and our website.
March 15TH
Launch o NEW Prague Convention Bureau
WEBSITE - basic versionPCB has launched the PCB website several weeksago. Ocial Tender Winner became the companyNausus, s.r.o.
March 30TH - April 3RD
Paris, Tradeshow - MEEDEX
The only rendez-vous driven event in France dedi-cated exclusively to French buyers booking meet-
ings, conerences, events and incentive travelsinternationally. MEEDEX is preparing the launcho the essential tool or all actors o the MICE sec-tor: The MEEDEX PRO - the ocial business tour-ism, convention and event directory.
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April 1st
April 1st
April 4th - 5th
April 8th
April 19th
April 22nd
April 22nd
April 29th
April 30th
April 30th
May 13th - 16th
May 19th
May 20th
May 21st
May 26th - 28th
June 1st - 3rd
June 11th - 13th
June 11th - 12th
June 15th - 17th
June 16th
June 17th - 20 th
June 18th - 20 th
June 22nd
June 23rd
June 25th
June 25th
June 30th - July 6th
Corporate Sponsor: PILSNER URQUELL
Meeting Planners Guide - Tender winner o this project became COT Business, s.r.o.
Prague - PCB hosts ACTE Site Inspection
Board o Directors Meeting, Vinohradsk 46, Praha 2
PCB presents Prague and the PCB members in the Meetings and Congressi Magazine on the Italian Market
Marketing Committee Meeting, Vinohradsk 46, Praha 2
Board o Directors Meeting, Vinohradsk 46, Praha 2
General Meeting in Zon Garden
Business Destinations Magazine
Globe and Mail - European Travel Commission - Specil Travel Edition - Canada/USA
Prague hosts the Meetings and Incentive Forum
Voyages and Strategies
Board o Directors Meeting, Vinohradsk 46, Praha 2
Marketing Committee Meeting, Vinohradsk 46, Praha 2
Frankurt, Tradeshow - IMEX
Prague - UK FAM Trip
French PRESS Trip
Milano, Italy - Milano Workshop
Prague, PCB host ACTE Site Inspection
Board o Directors Meeting, Vinohradsk 46, Praha 2
Spain, ICCA Educational Conerence
FAM Trip, France
Brussels, Brussels MICE Workshop
PCB President presents CEBRE
ICCA European Chapter Meeting 2010 coming to Prague!Board and Marketing Committee meet in Hard Rock Cae
PCB hosts ICSC Site Inspection
April 1st
Corporate Sponsor: PILSNER URQUELL
PCB is happy to announce that Pilsner Urquell hasbecame a new corporate sponsor rom April 2009.Financial investment amounts 1 400 000 CZK.
April 29th
General Meeting in Zofn GardenPCB hosted its General Meeting or membersand potential members a like. With a record turnouto over 50 guests PCB presented its accomplish-ments, nances and uture plans.
May 13th - 16th
Prague hosts the Meetings and Incentive ForumPCB is presenting Prague and its members thisweek at the Meetings and Incentive Forum organ-ized by the Great Hotels Organization. PCB is proud
to be one o the sponsors! The Meeting & IncentiveForums are designed to give high quality meetingand incentive hotels our intensive days o ace-to-ace meetings with MICE buyers rom Germany, UK,France, Switzerland, Benelux and Scandinavia.
May 19th
Voyages and StrategiesPrague Convention Bureau promotes Prague and itsPartners through a detailed case study.
May 26th - 28th
Frankurt, Tradeshow - IMEXPCB hosted the IMEX buyers on the CzechTourismstand, presented PCB and its members in each othe three IMEX Daily Magazines. The PCB sta con-
ducted 45 prescheduled meetings and they are ol-lowing up with clients as we speak!
June 1st - 3rd
Prague UK FAM TripPCB welcomed meeting planners rom the UK.We had a rigorous program prepared - the group vis-ited 10 hotels, 4 venues, attended a DMC workshopand enjoyed a tour o Prague. Thank you to all whohelped out in making this FAM a success!
June 11th - 13th
French PRESS TripPrague, Five prestigious travel writers rom FrenchMICE magazines. Press Conerence in coop-eration with PCB, CzechTourism and CSA on Fri-day, 12th o June, 2009.
June 11th - 12th
Milano, Italy - Milano WorkshopPCB is presenting Prague and its members thisweek at a PCB/CzechTourism organized workshopin Milan. CzechTourism and PCB in cooperationwith the Meetings and Congressi Magazine is proudto present Prague and the Czech Republic in Italy.
June 22nd
Brussels, Brussels MICE WorkshopPCB presented Prague and its members by host-
ing a workshop in Brussels in light o wrapping upthe ocial term o the Czech Republic as the head othe EU. The event took place in the Prague House, lo-cated in the heart o the EU commission district. PCBpresented Prague as the ideal meetings destinationto meeting planners and associations alike.
June 23rd
PCB President presents CEBREPCB and the City o Prague were presentedas a meetings destination or association meetings,incentives and corporate events. The presenta-tion was held directly in the European Commissionin ront o 200 commission members.
June 25th
ICCA European Chapter Meeting 2010 comingto Prague!In cooperation with Agentura Karolina Prague wasannounced as the next host destination in 2010at the Geneva 2009 conerence. 50 - 100 partici-pants representing Destination Marketing, MeetingsManagement, Venues, Meetings support and Trans-port companies are expected in Prague in June2010.
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July 1st
July 1st
July 5th - 6th
July 13th
July 15th
July 31st
August 5th
August 9th
August 16th
August 25 th - 26 th
August 27 th
September 1st
September 3rd
September 6th - 12th
September 7th - 8th
September 7th - 9th
September 15th
September 18th
September 24th
Launch o the NEW Business Development Department
PCB wins two bids or Prague!
PCB hosts the Saralee Site Inspection
PCB presents itsel at the IEEE
London Oysters Networking Workshop
PCO a DMC Meeting - Babylon, Liberec
Board o Directors Meeting, Rytsk 26, Praha 1
PCB and CzechTourism collaborate or a Meetings and Incentive MAP!
PCB hosts a French PCO Site Inspection - Agency Partners France
Toronto, Tradeshow Incentive Works
Toronto, Toronto Workshop
New York, New York Workshop
Board o Directors Meeting, Rytsk 26, Praha 1
PCB in Cooperation with CzechTourism host USA and Canada FAM trip
PCB hosts World Cae Site Inspection
PCB Hosts French FAM trip
Pragues FIRST Meeting Planner Guide Available
PCB launches sophisticated online RFP Program
General Meeting PCB, Plzesky Prazdroj, Plzen
July 1st
Launch o the NEW Business DevelopmentDepartmentNew Sta, New concept, Sales Manuals, acelitPCB oce
July 1st
PCB Wins two bids or Prague!This year has been quite a turning point orthe Prague Convention and its members. Expan-sion in both team members and nances and nowresults are starting to come emerge. We are proudto announce two conerences which have beenconrmed rom Prague in 2010 through the hardwork o the PCB sta.
July 13th
PCB presents itsel at the IEEEPCB took part in the IEEE - PANEL OF CONFER-ENCE ORGANIZERS, held in Prague in July. PCBwelcomed the delegates and sponsored a coeebreak or the 120 IEEE delegates to enjoy.
July 15th
London Oysters Networking WorkshopPCB also took part in the OYSTERS SUMMERPARTY - ON TOP OF THE WORLD, organizedby CAT Publications, CONFEX Group and OYSTERS(A group o tourist boards and CVBs in the UK.The networking event was meant to bring together
21 key detonations and over 300 potential buyersin the London area.
August 27th
Toronto, Toronto WorkshopPrague Convention Bureau presented itsel beore60+ meeting planners rom the Greater Toronto Area in the exquisite location the Sunnybrook Es-tates.
September 1st
New York, New York WorkshopFor the rst time PCB and CzechTourism hosteda evening workshop event in New York, meetingwith over 50 buyers in the Czech House locatedin Uptown New York.
September 15thPragues FIRST Meeting Planner Guide AvailablePrague Convention Bureau issued this monththe rst comprehensive overview o convention andincentive possibilities in Prague - Prague MeetingPlanners Guide. This publication presents servicesand activities o the Prague Convention Bureaumembers; in the orm o summary the other sub- jects who are active in conerence and incentivebusiness, incentives and social programs in Pragueand surrounding areas and the basic inormationnecessary or meeting planners.
(Download on www.pragueconvention.cz)
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More promotional materials - new pans, note pads and paper PCB git bags
A Message rom the Director
Sales Trip ParisSano Aventis Site Inspection
MAP PRO Tradeshow in France + Sales Trip
Host o GAL A Site Inspection
ACTE GLOBAL CONFERENCE IN PRAGUE
PCB hosts FAM Trip UK
Board o Directors Meeting, Vinohradsk 26, Praha 2
Florence Itlie, akce ICCA Conerence
UK, Trade show WTM/Sales Trip
Prague hosts Brussels FAM Trip
Marketing Committee Meeting, Vinohradsk 46, Praha 2
PCB Advertisement in AHR Forum and Be The Best Magazine
New Power Point Presentation Available
Barcelona, Tradeshow EIBTM, Advertising - EIBTM Daily
USA - Chicago, New York, Toronto Sales Trip
Board o Directors Meeting, Bellevue, Smetanovo nb. 18, Praha 1
Workshop Paris
PCB Advertisement in Top Travel Business
October 2nd
October 5th
October 7th
- 9th
October 9th - 12th
October 10th - 14th
October 15th - 18th
October 25th - 27th
November 2nd - 4th
November 5th
November 7th - 11th
November 8th - 13th
November 22nd - 24th
November 26th
November
December 1st
December 1st - 3rd
December 7st - 15th
December 10th
December 15th
December
October 25th - 27th
ACTE GLOBAL CONFERENCE IN PRAGUEWe are very happy to announce that PCB in coop-eration with CzechTourism is supporting the ACTE2009 conerence in Prague, Czech Republic. PCBorganized and lead the site inspection which washeld rom the 15th - 18 th o June 2009. The ACTEGlobal Educational Conerence will be held romthe 25th - 27th o October in the Hilton Hotel Prague;we are expecting approx. 400 - 500 participantstraveling rom all over the world.
December 15th
Workshop ParisPCB attended the second MICE workshop in Parispresenting to over 100 buyers in a traditionallyCzech holiday themed event.
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A Message from the Director
At its core, the mission o the Prague Convention bureau is to strengthen the positive awareness o the city o Prague as a convention and visitordestination to increase revenue and stimulate economic growth or the community. In 2009 the bureau sta and volunteer board o directors tookthat message to heart and pursued a number o successul marketing ventures.
For the rst time in history Prague published an ocial Meeting Planners Guide which we created in conjunction with COT media and withoutany direct eect on our year end budget. This visually stunning promotional tool has over 140 pages with an individualized presentationo each o our members. A 1 000 copies were printed in 2009 and we will be expanding this venture in the uture.
New was also the completion o an interactive CD-ROM presentation highlighting the cities must see attractions and activities, memberpresentations and many other key selling points toward Prague.
At the beginning o April, we unveiled a completely re-designed web site eaturing new bells and whistles to ensure a user riendlyexperience. New photography and additional links were made more accessible on the home page. In August o 2009, PCB launched a newsophisticated online request or proposal system, which surpasses most other online RFP systems promoted by our competitors.
In April 2009, PCB welcomed its rst ocial corporate sponsor Pilsner Urquell with signicant nancial commitment which will continue into
the beginning o 2010. We also were able to allocate unds or our budget rom our strategically partner CzechTourism, which was providedto us on the basis o assisting in the development o Czech Convention Bureau. At the end o the year, PCB also received a partnershipinvestment directly rom the City o Prague in a record high o 2.5mil CZK.
All this was accomplished while still introducing new projects, achieving our goals and coming over 1mil CZK under budget.
Looking back on 2009, a number o actors aected tourism - rom unpredictable consumer behavior, to the general economic climate. However,a recent study released through ICCA (International Conerence and Convention Association) indicated that in 2010 and 2011 tourism will againbecome a growth industry especially in the associations meeting sector.The PCB sta, board o directors and bureau partners have all done an outstanding job in servicing all meeting proessionals and elevatingthe awareness o the City o Prague. As we look orward in 2010, the bureau will pursue new marketing opportunities and will continue to striveto exceed the expectations o clients who would like to Compose their event in Prague!
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PCB Sta
Jade SebekDirector
Andrea LibovMarketing
Ken DietrichBusiness Development Dept.
Brett IraBusiness Development Dept.
Martina BouovTeam Coordinator
Jana JzovP/T Business Development Dept.
Helena Hradilov
P/T Business Development Dept.Julius FabulaP/T Business Development Dept.
Board o Directors
Jan AdmekPresident o the Board
Petr MarhoulVice president o the Board
Michal ChourVice president o the Board
Lenka lebkovMember o the Board
Sanjiv SuriMember o the Board
Katarina DvokovMember o the Board
Karel Knetl
Member o the BoardJarmila korkovTreasurer
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PRAGUE MEETING PLANNERS GUIDE
and CD-ROM PRODUCEDThe Prague Convention Bureau introduced a new key marketing tool or the promotion omeeting and incentive tourism to Prague. For the rst time, the PCB is able to oer a com-plex meeting planners guide, the publication presents services provided by the PragueConvention Bureau and its members; members being listed with detailed inormation andnon members being list with a visuals and basic contact inormation.
We worked with C.O.T. media and our partners to create a proessionally producedmarketing piece that beautiully displays the cities nest oerings by way o activities,sites, ood, shopping and o course accommodations and conerence organizers. PCBDirector Jade Sebek said This very visual production will continue to serve as and e-ective outreach tool in the months and years ahead
This project was completely sel-unded. The helpul coordination o C.O.T. media al-lowed the PCB to contact members and non-members to advertize in this publication
in a very non-oensive way. The overall look o the publication can be downloadedat www.pragueconvention.cz.
NEW WEBSITEand ONLINE REQUEST FOR PROPOSAL FORM
The bureau unveiled a resh new design o its website in April 2009 at www.PragueCon-vention.cz. The new site developed by Nausus s.r.o., was created to be more user riendlyand easier to navigate or meeting planners, members and the media.
To achieve this, key items such as the request or proposal orm and the members direc-tory were made to be complex but easy to use both or the member and the end client.The Request or Proposal orm is an application which directly connects the membersand the potential clients. Potential clients input all detailed inormation into a detailedthree page orm, which automatically gets distributed to the members through and online
lter system at this point the client and the members communicate directly.
Members were also provided with log in inormation, which allows each member to up-date their member prole, pictures and other inormation directly on the site. The PragueConvention Bureau plans urther enhancements to its website in 2010.
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BUSINESS DEVELOPMENT
DEPARTMENTIn 2009 the Prague Convention Bureau introduced a new initiative to increasethe amount o events in Prague. The Business Development department o-cially opened its doors in July, 2009 with a team o two ull time sta and twopart time sta. The BDDs goals were to concentrate on developing a data-base o qualied clients, contacting them directly to introduce the serviceso the PCB and its members, ocus on active bidding and creating an Ambas-sadors Program.
(>1000pax)
ICSC - International Council o Shopping Centres 2010 1000 WON! PragueIFLA - International Federation o Library Associations 2012 3500 Decision Barcelona
ESMRMB - European Society or Magnetic Resonance in Medic ine and Bio logy 2013 1300 TBD
IPA - International Psychoanalytical Society 2013 2500 TBD
CMEC - Ceramics and Materials Engineering Conerence 2014 1500 TBD
EACPT - European Association or Clinica l Pharmacology and Therapeut ics 2015 1000 Decision Madrid
ERS - European Respiratory Society 2015 1000 TBD
EAIE - European Association or International Education 2013/14 3700 TBD
WLA - World Lottery Association 2014 1200 TBD
ISP - International Society o Photosynthesis 2013 1500 TBD
(>1000pax)CHEMCON - European Conerence 2010 350 WON! Prague
IFLA - International Federation o Library Associations 2011 750 Decision Barcelona
E SMRMB - Eu ropean Soci et y or Magn et ic Resonance i n Medi ci ne an d B io logy 20 13 50 0 T BD
IPA - International Psychoanalytical Society 2014 600 TBD
CMEC - Ceramics and Materials Engineering Conerence 2013/14 750 TBD
EAC PT - European As sociat ion or Clinical Pharmac olog y and Thera peutics 600 Decision Madrid
ERS - European Respiratory Society 2010 600 TBD
BIDDING for PRAGUE,BIDDING to WIN!
In 2009, PCB directed its eorts to actively begin bidding on larger associa-tion conerences. This meant working with Pragues proessional conerenceorganizers, the Prague Congress Centre and in some instances the local as-sociation representative. The PCB has been very successul with winning threemajor bids directly due to our eorts.
In 2010, the PCB will continue its eorts in bidding or major conerences andwill enhance this project by introducing activities such as the AmbassadorsProgram which will directly infuence local area association contact to actas lobbyist in their own International associations.
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Month Date PAX Other Details
April 4th - 5th 1 USA, conerence or 3000pax, site or congress centre - AES
May 26th - 28th 1 Switzerland - gala dinner 300 - WIN
June 15th - 17th 2 USA, conerence or 300pax - ACTE
June/July 30th - 2nd 1 USA, conerence or 1000pax - ICSC
August 5th - 6th 2 Netherlands, meeting or 70pax - Saralee
August 16th - 20th 1 French Core PCO - Agency Partners France
September 7th - 8th 2 USA, World Ca Association, 150pax
October 5th - 7th 1 USA, GALA, 5 00p ax
November 18th - 20th 1 UK, Exhibition or 800 -1000pax - iGaming
December 16th - 17th 2 UK, Conerence 600 - 800pax - ISDA
SITE INSPECTIONS STATISTICAL SUMMARY
Tota l Number o c lients contacted personal ly through BDD: . . . . . . . . . . . . . . . . . . . . . . . . . .2804
To ta l nu mb er o up da ted contac ts i n BD D da tabase : . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 65 2
Tota l numbers o Inqu ires achieved di rect ly through BDD: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86
To ta l n umber o I nq ui res Won by P CB Members : . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 3
Total Number o Bids: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 8
Total Number o Bids Won: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Tot al number o Bids still in TBD: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Total number o room nights secured or Prague:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 6 0 1(Through 2009 efforts)
Tot al number o Site Inspec tions: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
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TRADESHOWS and FAM/PRESS Trips
The Prague Convention Bureau attended nine tradeshows, seven workshops and hosted 6 FAM/Presstrips rom our top destinations. PCB also assisted in preparing the Meeting and Incentive Forum Great
Hotels o the World and the ACTE Global Conerence both in Prague and throughout 2009 conducted6 sales trips, either individually or along with another event to save on cost.
Month Date Event Type Place
January 8th - 9th Go and Region Tour Brno
January 22nd Paris Workshop Paris
February 4th - 5th BEDOUK Paris
February 24th - 25th CONFEX + Sales Trip London
February 25th London Workshop London
March/April 30th - 3rd MEEDEX Paris
April 12th - 17th Mee ti ng s an d In cent ive Fo ru m P ragu e
May 26th - 28th IMEX Frankurt
June 1st - 3rd UK FAM/Press Trip Prague
June 11th - 12th Milano Workshop Milano
June 18th - 20th French FAM Trip Prague
June 17th - 20th ICCA Educ ation Conerence Malaga
June 22nd
Brussels Workshop BrusselsJune 23rd - 25th Brussels Sales Trip Brussels
July 15th Networking Workshop London
August 25th - 26th In cent ive Works + Sa les Tr ip To ronto
August 27th Toronto Workshop Toronto
September 1st New York Workshop New York
September 6th - 12th USA/Canada FAM Trip Prague
September 7th - 9th FAM/Press Trip France Prague
October 10th - 14th Map Pro, France and Sales tr ip Par is
October 25th - 27th ACTE Global Conerence Prague
November 2nd - 4th FAM/Press Trip UK Prague
November 7th - 11th ICCA Conerence Florence ItalyNovember 8th - 13th WTM/ Sales Trip UK
November 21st - 24th Brussels FAM/Press Trip Prague
December 1st - 3rd EIBTM Barcelona
December 7th - 15th Sales Trip - Chicago, New York, Toronto USA
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20102009200820072006
PCBROSTEAVYSN
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www. p r agueconv e
nti o n . cz
Marketingovpod
poraBidding
On-linepoptvkyZahr
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BUSINESSMICE par
tnei
YouCanExperience theInspirationinPrague
VisitthePrague Convention BureauatEIBTMto EAT, DRINKandWINPCB is located attheCzech RepublicStand# K650On TuesdayDecember 1, 2009 andWednesdayDecember 2, 2009 at3PMPCB will be holding PrizeDraws with
over20 chances to WIN! Door Prizes consist of overnight stays in Prague, dinners, tours and much more provided by
the PCB members! Talk to a Prague Convention Bureau representative to find out details ofhowto win the GRANDPRIZE
a 5 NightVacation in Prague(including airfare,a ccommodationand tours).Traditional CzechBeerandWinealsoavailable foryouto enjoy See youatthe Show!
PragueistheprettiestgeminthestonecrownoftheworldJ.W.Goethe, (17491832)
www.pragueconvention.cz
ADVERTISING
2009 Main ocus on media - domestic and abroad:
Domestic: Establish our expertise among our peers, the press, and our potential clients
Build goodwill among our clients and suppliers Create and reinorce our brand and proessional corporate image
Inorm and create good perceptions regarding our company and services
Abroad:Assist in introducing a new service or product Generate trac to our on-line request orm
Mitigate o negative publicity and corporate crisis
List of Advertising in 2009:
AHR Forum BEDOUK Catalogue
Be The Best COT
Business Destinations Magazine Convention and Incentive Catalogue (CzechTourism)
Czech Travelogue Czech Republic Sales Guide (North America)
EIBTM Daily IMEX Daily
Incentive Travel Magazine Luxury Meetings
Meeting a Congressi Prague Meeting Planners Guide
The Globe and Mail TOP Travel Business
ZlepujemecestuproVbusinessMonostefektivnspoluprcespartneryvoblastiMICEZskvnpoptvekprostednictvmmodernhoon-linesystmu
PrezentacenanaichzahraninchakcchMarketingovpodporazestranyPCB
Marketingovpodpora
MICE partnei
Bidding
On-linepoptvky
Zahranin
prezentace
www. prag ue co n ve n ti o n . cz
Ryts k 2 6 , Praha 1te l . : 2 2 4 2 3 5 1 5 9i n fo@ prag ue conve nti on. cz
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ANEFFECTIVE ON-LIN
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AND SUPPLIERS
Detailedon-linerequestf
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Fastandeasyto us
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On-line c
ustomerservice24
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Guaranteeofhigh
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ATAILOR-MADE SOLUT
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ALLYFORYOU!
www.pragueconve
ntion.cz
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PROMOTIONAL MATERIALS SPECIAL EVENTS
PCB New Year Eve Party
General Meeting Spring 2009
Meeting and Incentive Forum
General Meeting Fall 2009
ACTE Global C onerence
The Czech Tourist Autority, a non pro t organization under theMinistry Of Regional Development was founded in 1993 forthe purpose of promoting the Czech Republic as an attractivetouristdestinationabroadandin theyear2003alsopromotingwithin the domestic market.
CzechTourism supports the incoming and domestic tourist industry and further focuseson promoting the particular branches of the travel industry, such as spas, conference andincentive as well as golf tourism.
Moreinformations:[email protected] www.CzechTourism.com
www.czechtourism.com
CzechTourism www.czechtourism.comVinohradsk46,Praha2ragueInformation Service www.prague-info.cz
Information Centres:TheOldTownHall(Starom stskradnice),Staromstsknms t 1Theconcourseof theMainRailroadStation
InformationCentreRytsk ul. 31TheLesserTownBridgeTower(Malostranskmosteck v)(fromApril toOctober)
PublicTransportSystem www.dpp.czCzech Airlines www.czech-airlines.com
The Prague Convention Bureau is a non-pro t organizationofferingyouaone-stop-shopservicefororganizinga conference,meet ing ,seminar,exhib itionorincent iveevent.Adviceandassistance are provided completely free of charge.Interestedin organizingan eventin Prague?
ThePragueConvention Bureaucanassist youin:Planningyour event,Organizingyour siteinspection,Drawing upa social program,Helpingyourbudgetgoals
Moreinformations:[email protected] www.pragueconvention.cz
PragueMetro
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INTERNALSTRENGTHS
CommitmentLoyal
EntrepreneurialRelationships with membersInnovativeHard workingFun / upbeatBoard loyalty & involvementLeadershipCan-Do attitudeStrong MembershipChallenges dealing with adversityGrowth in Marketing and Business Development ActivitiesVery sophisticated RPF systemEngaged & established boardVision / seeing opportunity
WEAKNESSESUndervalued work-orceCommunication o Activities and Accomplishmentsto members and the communityContinuity / stabilityWebsiteCultural HospitalityNetworkingService groups vs. generating leadsReliable unding (city, state) - membership dependentQuantity value o membership to all members - prove o ROILimited resourcesCommunity (selling ROI)Quantity advertising ROINot politically active - local, regional
EXTERNALSTRENGHTS
Unique local favourDrivable destination
Heart o EuropeGlobal destinationCapital City within Czech RepublicProximity to tourist attractions in Prague and throughout CZClean environmentMany 4* and 5* propertiesUnique culinary favourRich in historySae environmentPartnershipsEasily accessibleCreative economy
WEAKNESSES
Lack o public undingLack o incentive program rom side o HLMPIdentityLocal awarenessLocal media presenceLack o Exhibition SpaceFull-fedged inormation centerLocal municipal supportEconomyTerritorialism
OPPORTUNITIESExchange ratePartnerships: Regional and International
Collective VisionLarge group events - Ambassador ProgramCommission structureCollaborating with neighbouring regionsRevive meeting connections with other CVBsStaycations / Meet locallyTechnology: eciency through technologyGrowing / emerging cityGreen marketingReduce duplication with other organization (re-evaluation)Streamline / back to basicsTo become more politically activeDene geographic region - enlargeHost events
THREATSIll-inormed legislatureMajor acilities built/renovated in other regionsOverall economyEnergyTechnology - how people get inoLack o member vs. executive team cohesivenessFinancial back-up - questionable not stableChanging demographics: Age, ethnic, languageAre we positioned or change?Competing markets
SWOT ANALYSIS PCB 2009
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PCB THE YEAR AHEAD:Ater looking into all aspects o our business we dened the main goals or PCB in 2010:
MARKETINGFocus on PR - locally and in eeder marketsWeb page upgrade > photo gallery, emailing system, etc.Social media promotion - Twitter, Facebook, Linked-in, etc.Marketing campaign at EIBTM and IMEXGoogle
BUSINESS DEVELOPMENTgoal 36 conrmed bids/bookings resulting in 15.000 room nightsSta allocation -> Congresses 50% and 50% corporate meetingAmbassador Program in place and ully unctioningSeries o Trade airs, sales trips and FAM trips
STRUCTURAL GOVERNMENTAL SUPPORTIncentive program or large convention > development & implementation; nanced through municipalityEvents tracking statics (online)
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2009 BUDGET SUMMARY
Revenue 2008 (CZK) 2009 (CZK)
Membership Fees General 2 281 750 2 705 524
CzechTourism + Sponsorship 0 2 300 000
City o Prague 0 2 500 000
Workshops 46 000 124 488
Other Income 2 116 407
Total 2 329 866 7 630 419
Expenses 2008 (CZK) 2009 (CZK)
Wages and Salaries 523 823 2 509 676
Administration 200 237 1 043 190
Advertising and Marketing 1 124 890 1 235 017
Business Development * 688 667
Workshops and Tradeshows 348 041 336 346
Miscellaneous Expenses ** 18 100 264 090
Total 2 215 091 6 076 986
SUBSTANTIAL INCREASE IN REVENUE
2009 was a pivotal year or the Prague Convention Bureau. With a visibleincrease o members, activities, sta, but most importantly REVENUE. PCBincreased its membership base to over 80 members 46% being Platinummembers, 35% Gold members and 19% Silver members. PCB was able to an-chor in many o the key players within the Pragues meetings market. PCBwas able to acquire a 2 million CZK partnership contract with CzechTourismto help kick start the Czech Convention Bureau, which had been success-ully launched on 1.1.2010. In addition to this, PCB was able to convince oneo Czech Republics most recognized brand, Pilsner Urquell to invest and spon-sor the eorts o the PCB. And towards the end o 2009, Prague ConventionBureau was patiently waiting on a decision rom the City o Prague, whetheror not we were to receive a partnership contract to support PCB activities.Ater a lot o hard work on behal o the PCB team and its Board o Directors,PCB received a substantial contribution o 2.5 million CZK bringing our annualbudget to a new high. We would like to sincerely thank you all or your on go-ing support and are looking orward to urther growth in the uture years to
come!
* Hardware, Sotware, Renovation oce in Rytsk, Database** Legal and tax consultation, Vehicle expense, General and other Members meeting support
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2009Vron zprva
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8.- 9. ledna
21. ledna
22. ledna
23. - 24. ledna
27. - 28. ledna
27. ledna
27. ledna
27. ledna
29. ledna
29. ledna
30. ledna
4 - 5. nora
18. nora
19. nora
24. - 26. nora
25. nora
28. nora
1. bezna
15. bezna
15. bezna
25. bezna
26. bezna
30. bezna - 3. dubna
GO a Region Tour Brno
Zasedn pedstavenstva, Vinohradsk 46, Praha 2
Workshop v Pai: 107 astnk rancouzskho MICE
Obchodn cesta do Francie
PCB vzdlvac semin - podan Henrikem Von Arnoldem (jednika v oblasti tvorby nabdek)
Novoron party, msto konn: ZO2OM, Congress Centre Prague
lenov PCB obdreli lensk certikty
Nov propagan materily - lensk CD, desky, tuky
editelka PCB, Jade Sebek, nominovna do dcho vboruGlobal ACTE Conerence v Praze 25. - 27. 10. 2009
Setkn marketingov komise, Vinohradsk 46, Praha 2
Nov projekt Prask incentivn program k podpoe konerenn a incentivn turistiky v PrazePa, veletrh Bedouk
Zasedn pedstavenstva, Vinohradsk 46, Praha 2
Zasedn marketingov komise - KEY SELLING POINTS PR AGUE
Londn, Veletrh - CONFEX - Udlena cena za nejlep stnek
Londn - MICE Workshop
PCB zskv fnann podporu od CzechTourism k rozvoji Czech Convention Bureau
Uvedena reklama o Praze jako MICE destinaci v Czech Travelogue - mezinrodn cestovatelsk magazn
Editorial o Praze a inzerce PCB v Luxory Travel Magazine
Uveden NOVCH webovch strnek PCB - zkladn verze
Zasedn pedstavenstva, Vinohradsk 46, Praha 2
Zasedn marketingov komise, Vinohradsk 46, Praha 2
Pa, veletrh - MEEDEX
30. lednaNov projekt Prask incentivn program
k podpoe konerenn a incentivn turistikyv Praze V roce 2009 si PCB a jeho lensk zkladna vzaliza sv pedstavit konerenn a incentivn programHlavnmu mstu Praze. Na projektu se stle pracu-je, vice inormac v roce 2010.
19. nora
Zasedn marketingov komiseKEY SELLING POINTS PRAGUE Velmi produktivnbrainstorming marketingov komise PCB pineslvynikajc vsledky v podob sestaven klovchprodejnch bod (tzv. Key Selling Points) pro Pra-hu. Ty budou pouit na titnch inzercch PCB,on-line reklamch, pi prodeji a prodejnch prezen-tacch, marketingovch materilech a na naichwebovch strnkch.
15. bezna
Uveden NOVCH webovch strnek PCB
zkladn verzePCB uvedla sv nov webov strnky ped nkolikatdny. Ocilnm vhercem tendru se stala spole-nost NAUSUS, s.r.o.
30. bezna - 3. dubnaPa, veletrh - MEEDEX
Jedin udlost zamen na pm jednn ve Fran-cii. Je vnovan pouze rancouzskm nkupm,kte objednvaj mtinky, konerence, udlosti a in-centivn cestovn na mezinrodn rovni. MEEDEXpipravuje sputn zkladnho nstroje pro vech-ny zastnn z MICE odvtv - MEEDEX PROse stane ocilnm adresem incentivn turistiky.
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1. dubna
1. dubna
4. - 5. dubna
8. dubna
19. dubna
22. dubna
22. dubna
29. dubna
30. dubna
30. dubna
13. - 16. kvtna
19. kvtna
20. kvtna
21. kvtna
26. - 28. kvtna
1. - 3. ervna
11. - 13. ervna
11. - 12. ervna
15. - 17. ervna
16. ervna
17. - 20. ervna
18. - 20. ervna
22. ervna
23. ervna
25. ervna
25. ervna
30. ervna - 6. ervence
Sponzorstv PILSNER URQUELL
Meeting Planners Guide - vhercem vbrovho zen na tento projekt se stal COT Business, s.r.o.
Praha - PCB hostuje ACTE Site Inspection
Zasedn pedstavenstva, Vinohradsk 46, Praha 2
PCB pedstavuje Prahu a svou lenskou zkladnu v asopise Meetings and Congressi na italskm trhu
Zasedn marketingov komise, Vinohradsk 46, Praha 2
Zasedn pedstavenstva, Vinohradsk 46, Praha 2
Setkn v restauraci on Garden
Business Destinations Magazine - esk republika zvolena nejlep business destinac ve stedn Evrop
Globe and Mail - European Travel Commission - Speciln cestovatelsk vydn - Kanada/USA
Praha pod Meetings and Incentive Forum
Cesty a strategie
Zasedn pedstavenstva, Vinohradsk 46, Praha 2
Zasedn marketingov komise, Vinohradsk 46, Praha 2
Frankurt, veletrh - IMEX
Praha - UK FAM Trip
Francouzsk PRESS Trip
Milano, Itlie - Milano Workshop
Praha, PCB pod ACTE Site Inspection
Zasedn pedstavenstva, Vinohradsk 46, Praha 2
panlsko, ICCA Educational Conerence
FAM Trip, Francie
Brusel, Brussels MICE Workshop
Pedseda PCB prezentuje CEBRE
ICCA European Chapter Meeting 2010 se uskuten v Praze!
Zasedn pedstavenstva a marketingov komise v Hard Rock Cae
PCB pod ICSC Site Inspection
1. dubnaSponzorstv PILSNER URQUELLPCB s radost oznamuje, e Pilser Urquell se od dub-na 2009 stal nam novm sponzorem. Finannpodpora dosahuje ve vi 1 400 000 K. Pt letn
setkn se uskuten v Plzeskm pivovae.29. dubnaSetkn v restauraci on GardenDne 29.4. 2009 PCB uspodalo setkn pro svoulenskou zkladnu a potenciln leny. Pi rekordnnvtvnosti 50 host PCB presentovalo svoje sp-chy, nann a budouc plny.
13. - 16. kvtnaPraha pod Meetings and Incentive ForumV tomto tdnu PCB prezentovala Prahu a svoji len-skou zkladnu na Meetings and Incentive Forumpodanm the Great Hotels Organization. PCB jehrd na to, e je jednm ze sponzor, kte pomohlipi konn tohoto setkn v Praze! Meeting & Incen-
tive Forum je navren tak, aby poskytlo pikovmhotelm v incentivn turistice tyi intenzivn dny jed-nn tv v tv s MIC E nkupmi z Nmecka, Brit-nie, Francie, vcarska, Beneluxu a Skandinvie.
19. kvtnaCesty a strategiePCB pedstavuje Prahu a sv partnery v podrobnppadov studii.
26. - 28. kvtnaFrankurt, veletrh IMEXOd 26. do 28. kvtna se PCB prezentovalo na veletr-hu IMEX ve Frankurtu. PCB vtala zjemce na stn-ku CzechTourism, kde prezentovalo PCB a jeholenskou zkladnu v kadm ze t IMEX denka podala koktejlovou party pro zjemce s vybra-
nmi eskmi specialitami a eskou olklorn muzi-kou. Zamstnanci PCB realizovali pes 45 schzeka na n navazuj prv te, kdy tete tyto dky.
1. - 3. ervnaPrague UK FAM TripPCB pivtala organiztory mtink z Velk Britnie.Mli jsme pipraven nron program skupina na-vtvila 10 hotel, 4 djit konerenc, zastnila seDMC workshopu a uila si prohldku Prahy. Dkuje-
me vem, kte nm pomohli k spchu tohoto FAMtripu! Do budoucna plnujeme dlat vice takovchtoFAM trip a pokud se na Vs nedostalo nyn, nezou-ejte, pt se to jist povede!
11. - 13. ervnaFrancouzsk PRESS TripPraha pt prestinch reportr o turistice z ran-couzskch MICE asopis zavtalo do Prahy pod vlaj-kou PCB. 12. 6. tiskov konerence ve spoluprciPCB, CzechTourism a SA.
11 - 12. ervnaMilano, Itlie Milano WorkshopPCB prezentovalo Prahu a svou lenskou zkladnuna workshopu organizovanm PCB a CzechTourismemv Miln. CzechToursim a PCB ve spoluprci s Mee-ting and Congressi Magazine jsou hrdi na to, e mohliprezentovat Prahu a eskou republiku v Itlii.
22. ervnaBrusel, Brussels MICE WorkshopDne 22.6. PCB prezentovalo Prahu a svou lenskouzkladnu pi podn workshopu v Bruselu kona-nho pi pleitosti pedsednictv esk republikyEvropsk unii. Udlost se konala v ndhernm Pra-skm dom, kter se nachz v samm stedu tvrti,kde sdl Evropsk komise. PCB prezentovalo Prahuorganiztorm mtink jako ideln msto pro jejichsetkn nebo konerenci. Po veern akci a worksho -pu nsledoval raut, esk pivo a vno.
23. ervnaPedseda PCB prezentuje CEBREPCB a Hlavn msto Praha byly prezentovny jakokongresov destinace vhodn pro sdruen, incentiv-n a remn eventy. Prezentace probhla 23. 6. 2009pmo v Evropsk komisi ped 200 komisai.
25. ervnaICCA European Chapter Meeting 2010se uskuten v Praze!Ve spoluprci s agenturou Karolina jsme na kone-renci eneva 2009 vyhlsili Prahu jako pt ms-to, kde se bude ICCA setkn odehrvat. Tm stoastnk z ad Destination marketingu, manage-mentu mtink, mst konerenc, mtinkov podporya pepravnch spolenost pijedou do Prahy v erv-nu 2010.
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1. ervence
1. ervence
5. - 6. ervence
13. ervence
15. ervence
31. ervence
5. srpna
9. srpna
16. srpna
25. - 26. srpna
27. srpna
1. z3. z
6. - 12. z
7. - 8. z
7. - 9. z
15. z
18. z
24. z
Zahjen innosti novho obchodnho oddlen
PCB vyhrv pro Prahu dv vbrov zen
PCB pod Saralee Site Inspection
PCB se prezentuje na IEEE
London Oysters Networking Workshop
PCO a DMC setkn Babylon, Liberec
Zasedn pedstavenstva, Rytsk 26, Praha 1
PCB a CzechTourism spolupracuj na Meetings and Incentive MAP!
PCB pod rancouzskou PCO Site Inspection - Agency Partners France
Toronto, vstava Incentive Works
Toronto, Toronto Workshop
New York, New York WorkshopZasedn pedstavenstva, Rytsk 26, Praha 1
PCB ve spoluprci s CzechTourism podaj USA and Canada FAM trip
PCB hostuje World Cae Site Inspection
PCB pod French FAM trip
PRVN Meeting Planner Guide dostupn pro veejnost
PCB spout s ostikovan online poptvkov systm
Setkn PCB, Plzesky Prazdroj, Plze
1. ervenceZahjen innosti novho obchodnho oddlenNov zamstnanci, nov koncept, prodejn manulya vylepen kancelskch prostor PCB
1. ervencePCB vyhrv pro Prahu dv vbrov zenRok 2009 byl pro PCB a jeho leny zlomov. Ex-panze ze stran jak lensk zkladny, tak i nanczpsobila, e jsou vidt vsledky. Jsme hrdi na to,e meme ohlsit, e se Praha stane dky na tvr-d prci hostitelem tchto dvou konerenc:ICSC - International Council o Shopping Centers- 700 - 800 osob, CHEMCON - 300 - 350 osob.
13. ervencePCB se prezentuje na IEEEPCB se zastnilo IEEE - PANEL OF CONFERENCEORGANIZERS, kter se konal v Praze v ervenci.Uvtali jsme delgty a sponzorovali coee breakpro 120 delgt IEEE.
15. ervenceh
London Oysters Networking WorkshopPCB se tak zastnilo OYSTERS SUMMER PARTY- ON TOP OF THE WORLD podan CAT Publica-tions CONFEX Group and OYSTERS (skupina adcestovnho ruchu a CVBs v Britnii). Networkingovudlost mla za cl pivst dohromady pes 300 po-tencilnch klient z oblasti Londna.
27. srpnaToronto, Toronto WorkshopPrague Convention Bureau se prezentovalo pedvce jako edesti organiztory mtink z iroblasti Toronta v exkluzivnm mst SunnybrookEstates.
1. zNew York, New York WorkshopPCB a CzechTourism podalo podveern udlostv New Yorku. Setkn v newyorskm eskm Domv New York Uptown zahrnulo pes 50 nakupch.
15. z
PRVN Meeting Planner Guidedostupn pro veejnostV zi vydalo Prague Convention Bureau prvn cel-kov pehled incentivnch a sjezdovch monostv Praze - Prague Meeting Planners Guide. Publika-ce prezentuje sluby, innosti a nabdku len PCB;ve orm celkovho peheldu subjekt, kter jsouaktivn v oblasti konerenn a incentivn turistiky,incentivnch a spoleenskch programech v Prazea pilehlm okol. Publikace je urena organizto-rm mtink, konerenc a event a je dostupn na:www.pragueconvention.cz
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Dal propagan materily nov propisky, bloky a paprov drkov PCB taky
Zasedn marketingov komise, Vinohradsk 46, Praha 2
Obchodn cesta do Pae
Sano Aventis Site Inspection
MAP PRO veletrh ve Francii + obchodn cesta
Podn GALA Site Inspection
ACTE GLOBAL CONFERENCE v Praze
PCB pod FAM Trip UK
Zasedn pedstavenstva, Vinohradsk 26, Praha 2
Florencie Itlie, akce ICCA Conerence
UK, prodejn vstava WTM/Sales Trip
Praha pod Brussels FAM Trip
Zasedn marketingov komise, Vinohradsk 46, Praha 2
PCB inzeruje v AHR oru a Be The Best asopise
New Power Point Presentation Available
Barcelona, veletrh EIBTM, inzerce - EIBTM Daily
USA - Chicago, New York, Toronto obchodn cesta
asedn pedstavenstva, Bellevue, Smetanovo nb. 18, Praha 1
Workshop v Pai
PCB inzeruje v Top Travel Business
2. jna
5. jna
7. - 9. jna
9. - 12. jna
10. - 14. jna
15. - 18. jna
25. - 27. jna
2. - 4. listopadu
5. listopadu
7. - 11. listopadu
8. - 13. listopadu
22. - 24. listopadu
26. listopadu
Listopad
1. prosince
1. - 3. prosince
7. - 15. prosince
10. prosince
15. prosince
Prosince
25. - 27. zACTE GLOBAL CONFERENCE v PrazeJsme velmi astni, e meme ohlsit, e PCBve spoluprci s CzechTourismem podporuje ACTE2009 konerenci v Praze. PCB organizovalo a ved-lo site inspection, kter se konala mezi patnctma osmnctm ervnem 2009. ACTE Global Educa-tional Conerence se odehrla od 25. do 27. jnav hotelu Hilton Praha a zastnilo se j k pti stmastnk z celho svta.
15. prosinceWorkshop v Pai
PCB se zastnilo druhho workshopu v Pai,aby mohlo prezentovat 100 astnkm tma tra-din esk dovolen.
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Slovo editelky
Podstatou posln Prague Convention bureau (PCB) je poslit pozitivn povdom o Praze jako mst konerenc a destinaci pitaliv pro adu n-vtvnk, a tm zvit pjmy a stimulovat rst odvtv cestovnho ruchu. V roce 2009 se zamstnanci a manaei naden zapojili do naplovntohoto posln. Dky jejich zpalu, entusiasmu a aktivit se podailo splnit celou adu obchodnch vzev.
Poprv v historii vydala Praha ociln Meeting Planners Guide vytvoen spolen s COT media, ani by to mlo dopad na celkov ronrozpoet. Tento propagan nstroj, jeho skvl graka na prvn pohled upout, m pes 140 stran, na nich najdete prezentace vech naichlen. Bylo vytitno tisc kus. Tato aktivita bude dle rozvjena.
Nov byla tak dokonena interaktivn CD-ROM prezentace, kter upozoruje na nejzajmavj msta, kter je mon v Praze navtvit,a na aktivity, kter je zde mon podnikat. Spolu s tm tato prezentace obsahuje i pedstaven len PCB.
Na zatku dubna jsme zprovoznili zcela pebudovan internetov strnky. Byla pidna ada atraktivnch unkc, dky emu je rozhranuivatelsky pjemnj a poskytuje nvtvnkm daleko vy komort. Na domovsk strnce nyn najdete vce otogra, odkaz a dalchuitench inormac, ani by tm utrpla pehlednost. V srpnu byl uveden do provozu nov poptvkov systm, kter pevyuje naprostouvtinu konkurennch systm pro zadvn poptvek.
V dubnu PCB mezi svmi partnery pivtalo prvnho ocilnho korportnho sponzora. Je jm Plzesk Prazdroj, kter vznamnou mroupispl k nancovn a rozhodl se v tomto pokraovat i v roce 2010. Podailo se nm tak zskat zdroje od naeho strategickho partnera,agentury CzechTourism, co nm pomohlo udrovat rychl tempo rozvoje. Ped koncem roku obdrelo PCB partnersk pspvek pmood hlavnho msta Prahy v rekordn vi 2,5 mil K.
Dky tomu, e se to vechno podailo doshnout, jsme mohli realizovat nov projekty. Nklady zstaly o jeden milion korun ni, ne byl pedpoklad.
Pi ohlednut zpt na rok 2009 je nutn konstatovat celou adu akt, kter ovlivnily turistick ruch od nepedvdatelnho chovn spotebitelpo obecn ekonomick klima, kter cestovn nepeje. Pesto jedna z poslednch studi publikovan ICCA (International Conerence and Conventi-on Association) poukzala, e v letech 2010 a 2011 se turismus znovu stane rostoucm odvtvm zejmna v oblasti konerenc a mtink.Zamstnanci, pedstavenstvo a partnei PCB odvedli vynikajc prci pi poskytovn proesionlnch slueb a zvyovn povdom o Praze. Naenaden neopad ani v roce 2010, kdy PCB bude pokraovat ve vyhledvn novch marketingovch pleitost a kdy udlme vechno pro to,abychom pekonali oekvn klient, kte by rdi uspodali svou udlost v Praze!
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PCB tm
Jade Sebekeditelka
Andrea LibovMarketing
Ken Dietrichobchodn oddlen
Brett Iraobchodn oddlen
Martina BouovKoordintor tmu
Jana Jzovobchodn oddlen (sten pracovn vazek)
Helena Hradilovobchodn oddlen (sten pracovn vazek)
Julius Fabulaobchodn oddlen (sten pracovn vazek)
Pedstavenstvo
Jan AdmekPedseda pedstavenstva
Petr MarhoulMstopedseda pedstavenstva
Michal ChourMstopedseda pedstavenstva
Lenka lebkovlen pedstavenstv
Sanjiv Surilen pedstavenstv
Katarina Dvokovlen pedstavenstv
Karel Knetllen pedstavenstv
Jarmila korkovFinance
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Vytvoen PRAGUE MEETINGPLANNERS GUIDE a CD-ROM
PBC vytvoilo nov eektivn nstroj pro propagaci konerenn a incentivn turistiky. Po-prv me nabdnout rozshlho prvodce a zdroj inormac pro plnovn kongres.Publikace shrnuje veker sluby poskytovan PCB a jejmi leny. Kad len m svoudetailn prezentaci. Ostatn maj monost umstit krtkou inormaci a vizuln prezentacise zkladnmi kontaktnmi daji.
zce jsme spolupracovali s C.O.T. media a vemi naimi partnery, abychom vytvoiliproesionln publikaci, kter by dokzala pedvst vechny krsy Prahy a to nejlepz nabdky volnoasovch aktivit, restaurac, nkup a samozejm ubytovn a organiz-tor konerenc. k Jade Sebek a dodv, e tato vynikajc pruka bude v nsleduj-cch mscch a letech cennm pomocnkem jak pro PCB, tak pro vechny zainteresovanstrany.
Projekt byl pokryt z rozpotu PCB. Podpora C.O.T. media umonila PCB kontaktovat leny
i neleny s nabdkou zaazen do publikace zpsobem, kter byl ptelsk a neobtoval.Publikace je mimo jin dostupn internetovch strnkch www.pragueconvention.cz.
NOV WEBOV STRNKYa online VZVA K PODN POPTVKY(Request for proposal form, RFP)
V dubnu 2009 PCB zcela inovovalo graku svch internetovch strnek na adresewww.PragueConvention.cz. Styl novch strnek, kter vyvinula rma Nausus s.r.o., jepteltj, pohodln a jednodu pro prochzen - a u plnujete mtink, jste namlenem nebo se o nae aktivity zajmte jako novin.
Abychom toho doshli, bylo nutn vyeit klov vlastnosti poptvkovho ormule tak,aby byl dostaten podrobn a zrove jednoduch - pro leny PCB i pro koncov z-kaznky. Vznikla tak aplikace, kter pmo spojuje leny a potenciln zkaznky. Zkaz-
nci vypln do detailnho tstrnkovho ormule daje o sv poptvce. Poptvky jsoutdny v on-line ltrovacm systmu a automaticky pedny tm lenm, pro kter jsourelevantn. Od tto chvle komunikuj lenov a zkaznci pmo.
lenov obdreli pihlaovac daje, kter jim umouj aktualizovat svj lensk prol,obrzky a ostatn inormace na webovch strnkch.
Dal rozen webu a jeho unkc plnuje PCB v roce 2010.
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OBCHODN ODDLEN
V roce 2009 pedstavilo Prague Convention Bureau dal aktivitu pro zve-n potu konerenc v Praze. V ervenci zahjilo innost obchodn oddlen,v nm pracuj dva zamstnanci na pln vazek a dva na sten vazek.Jejich kolem je pedevm rozvoj databze kvalikovanch zkaznk a pmstyk s nimi. Krom jinho se obchodn oddlen zamuje na prezentaci sluebPCB a jeho lensk zkladny, aktivn tvorbu nabdek a vytvoen Ambassadorprogramu.
(>1000 astnk)
ICSC - International Council o Shopping Centres 2010 1000 Vyhrno Praha
IFLA - International Federation o Library Associations 2012 3500 Rozhodnut BarcelonaESMRMB - European Society or Magnetic Resonance in Medic ine and Bio logy 2013 1300 TBD
IPA - International Psychoanalytical Society 2013 2500 TBD
CMEC - Ceramics and Materials Engineering Conerence 2014 1500 TBD
EACPT - European Association or Clinica l Pharmacology and Therapeut ics 2015 1000 Rozhodnut Madrid
ERS - European Respiratory Society 2015 1000 TBD
EAIE - European Association or International Education 2013/14 3700 TBD
WLA - World Lottery Association 2014 1200 TBD
ISP - International Society o Photosynthesis 2013 1500 TBD
(>1000 astnk)CHEMCON - European Conerence 2010 350 Vyhrno Praha
ICOGRADA - International Council o Graphic Design Associations 2011 750 TBD
IATDMCT - International Association o Therapeutic Drug Monitoring and Clinical Toxicology 2013 500 Rozhodnut Salt Lake City
ICUD - International Council on Urban Drainage 2014 600 TBD
ESPU - European Society or Pediatric Urology 2013/14 750 TBD
IFEAT - International Federation o Essential Oils and Aroma Trades 600 TBD
EBWA - European Bottled Water Association 2010 600 Vyhrno Praha
NABDKA PRAHY- NABDKA SPCHU!
V roce 2009 zamilo PCB sv sil na aktivity vedouc k tomu, aby se me-zinrodn konerence vznamnch spolenost konaly v Praze. To zahrnovalomimo jin spoluprci s praskmi organiztory kongres pod vlajkou Prask-ho kongresovho centra, a v nkterch ppadech tak se zstupci mstnchorganizac. PCB doshlo vznamnho spchu. Zskalo pro Prahu t vznamnkonerence!
V roce 2010 se PCB i nadle zam na podvn nabdek na konn vznam-nch konerenc. Tuto innost podpo aktivitami, jako je napklad program Ambassador, kter pmo ovlivn mstn poboky mezinrodnch organizac.Ty pak budou psobit ve vlastnch organizacch jako lobby prosazujc Prahujako msto mezinrodnch setkn.
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Msc Datum astnk Detaily
Duben 4. - 5. 1 USA, konerence pro 3000 osob - AES
Kvten 26. - 28. 1 Switzerland - gala veee 300 osob - WIN
erven 15. - 17. 2 USA, konerence pro 300 osob - ACTE
ervenec 30. 6. - 2. 7. 1 USA, konerence pro 1000 osob - ICSC
Srpen 5. - 6. 2 Netherlands, setkn pro 70 osob - Saralee
Srpen 16. - 20. 1 French Core PCO - Agency Partners France
Z 7. - 8. 2 USA, World Ca Association, 150 osob
jen 5. - 7. 1 USA, GALA, 500 osob
Listopad 18. - 20. 1 UK, vstava pro 800 -1000 osob - iGaming
Prosinec 16. - 17. 2 UK, konerence pro 600 -800 osob - ISDA
PROHLDKY PROSTOR STATISTICK SOUHRN
Celkov poet kl ient kontaktovanch osobn obchodnm oddlenm: . . . . . . . . . . . . . . . . . 2804
Celkov poet aktualizovanch kontakt v databzi obchodnho oddlen: . . . . . . . . . . . . . . 7652
Celkov poet poptvek zskanch prostednictvm obchodnho oddlen:. . . . . . . . . . . . . . . . . 8 6
C elko v p o et p op tve k vy hra nc h le ny P CB : . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 3
Celkov poet nabdek: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Celkov poet vyhranch nabdek: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Cel kov poe t z at m ne rozh od nu tch nabd ek (T BD ) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Celkov poet hotelovch noc zabezpeench pro Prahu (za rok 2009) . . . . . . . . . . . . . . . . 4601Poet inspekc provedench v konerenn ch prostorch: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
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VELETRHY a FAM/PRESS Tripy
Prague Convention Bureau se zastnilo devti veletrh, sedmi workshop a hostovalo 6 FAM/Press tri-
p z naich top destinac. PCB tak asistovalo v pprav Meeting and Incentive orum - Great Hotelso the World and the ACTE Global Conerence v Praze a bhem roku zadila est obchodnch cest jakindividuln, tak pro sporu nklad paraleln s dalmi eventy.
Msc Datum Nzev akce Msto
Leden 8. - 9. Go a Region Tour Brno
Leden 22. Paris Workshop Pa
nor 4. - 5. BEDOUK Pa
nor 24. - 25. CONFEX + Sales Trip Londn
nor 25. London Workshop Londn
Bezen/Duben 30. - 3. MEEDEX Pa
Duben 12. - 17. Meetings and Incentive Forum Praha
Kvten 26. - 28. IMEX Frankurt
erven 1. - 3. UK FAM/Press Trip Praha
erven 11. - 12. Milano Workshop Milano
erven 18. - 20. French FAM Trip Praha
erven 17. - 20. ICCA Education Conerence Malaga
erven 22. Brussels Workshop Brusel
erven 23. - 25. Brussels Sales Trip Brusel
ervenec 15. Networking Workshop Londn
Srpen 25. - 26. Incentive Works + Sales Trip Toronto
Srpen 27. Toronto Workshop Toronto
Z 1. New York Workshop New York
Z 6. - 12. USA/Canada FAM Trip Praha
Z 7. - 9. FAM/Press Trip France Praha
jen 10. - 14. Map Pro, France and Sales trip Pa
jen 25. - 27. ACTE Global Conerence Praha
Listopad 2. - 4. FAM/Press Trip UK Praha
Listopad 7. - 11. ICCA Conerence Florencie ItlieListopad 8. - 13. WTM/ Sales Trip UK
Listopad 21. - 24. Brussels FAM/Press Trip Praha
Prosinec 1. - 3. EIBTM Barcelona
Prosinec 7. - 15. Sales Trip - Chicago, New York, Toronto USA
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REKLAMA & INZERCE
2009 - Hlavn zamen na domc a zahranin mdia:
Domc: Pedstavit nai odbornost naim partnerm, tisku a potencilnm klientm
Budovat dobrou povst mezi klienty a dodavateliVytvoit a poslit znaku PCB a jej proesionln korportn image Inormovat a vytvet dobr dojem o na spolenosti a slubch
Zahranin:Asistence v pedstaven novch slueb a produkt
Vybudovat nvtvnost a traic naemu on-line poptvkovmu RFP ormuli Zmrnit negativn publicitu a korportn krizi
Seznam inzerc v roce 2009:
AHR Forum BEDOUK Catalogue
Be The Best COT
Business Destinations Magazine Convention and Incentive Catalogue (CzechTourism)
Czech Travelogue Czech Republic Sales Guide (North America)
EIBTM Daily IMEX Daily
Incentive Travel Magazine Luxury Meetings
Meeting a Congressi Prague Meeting Planners Guide
The Globe and Mail TOP Travel Business
20102009200820072006
PCBROSTEAVYSN
M
www. p r agueconv e
nti o n . cz
Marketingovpod
poraBidding
On-linepop
tvkyZahranin
prezentace
BUSINESSMICE partnei
YouCanExperience theInspirationinPrague
VisitthePrague Convention BureauatEIBTMto EAT, DRINKandWINPCB is located attheCzech RepublicStand# K650On TuesdayDecember 1, 2009 andWednesdayDecember 2, 2009 at3PMPCB will be holding PrizeDraws with
over20 chances to WIN! Door Prizes consist of overnight stays in Prague, dinners, tours and much more provided by
the PCB members! Talk to a Prague Convention Bureau representative to find out details ofhowto win the GRANDPRIZE
a 5 NightVacation in Prague(including airfare,a ccommodationand tours).Traditional CzechBeerandWinealsoavailable foryouto enjoy See youatthe Show!
PragueistheprettiestgeminthestonecrownoftheworldJ.W.Goethe, (17491832)
www.pragueconvention.cz
ZlepujemecestuproVbusinessMonostefektivnspoluprcespartneryvoblastiMICEZskvnpoptvekprostednictvmmodernhoon-linesystmu
PrezentacenanaichzahraninchakcchMarketingovpodporazestranyPCB
Marketingovpodpora
MICE partnei
Bidding
On-linepoptvky
Zahranin
prezentace
www. prag ue co n ve n ti o n . cz
Ryts k 2 6 , Praha 1te l . : 2 2 4 2 3 5 1 5 9i n fo@ prag ue conve nti on . cz
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AND SUPPLIERS
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On-line c
ustomerservice24
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Guaranteeofhigh
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ATAILOR-MADE SOLUT
IONPREPAREDESPECI
ALLYFORYOU!
www.pragueconve
ntion.cz
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REKLAMN MATERILY
The Czech Tourist Autority, a non pro t organization under theMinistry Of Regional Development was founded in 1993 forthe purpose of promoting the Czech Republic as an attractivetouristdestinationabroadandin theyear2003alsopromotingwithin the domestic market.
CzechTourism supports the incoming and domestic tourist industry and further focuseson promoting the particular branches of the travel industry, such as spas, conference andincentive as well as golf tourism.
Moreinformations:[email protected] www.CzechTourism.com
www.czechtourism.com
CzechTourism www.czechtourism.comVinohradsk46,Praha2ragueInformation Service www.prague-info.cz
Information Centres:TheOldTownHall(Starom stskradnice),Staromstsknms t 1Theconcourseof theMainRailroadStation
InformationCentreRytsk ul. 31TheLesserTownBridgeTower(Malostranskmosteck v)(fromApril toOctober)
PublicTransportSystem www.dpp.czCzech Airlines www.czech-airlines.com
The Prague Convention Bureau is a non-pro t organizationofferingyouaone-stop-shopservicefororganizinga conference,meet ing ,seminar,exhib itionorincent iveevent.Adviceandassistance are provided completely free of charge.Interestedin organizingan eventin Prague?
ThePragueConvention Bureaucanassist youin:Planningyour event,Organizingyour siteinspection,Drawing upa social program,Helpingyourbudgetgoals
Moreinformations:[email protected] www.pragueconvention.cz
PragueMetro
SPECILN UDLOSTI
PCB novoron party
General Meeting Jaro 2009
Meeting and Incentive Forum
General Meeting Podzim 2009
ACTE Global C onerence
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VNITNSILN STRNKY
odpovdnost, odhodlnloajalitapodnikatelsk
vazby se lenyinovativntvrd pracujcvesel/pozitivnloajalita pedstavenstva a jeho zapojenvedennlada zvldneme tosiln lenstvvzvy a vypodn se se zmnamirst marketingovch a obchodnch aktivitvysoce sostikovan RFP systminteresovan, zaplen a stabilizovan pedstavenstvovize, vidn pleitosti
SLAB STRNKYpodhodnocen pracovn slakomunikace aktivit a spch smrem ke lensk zkladnkontinuita a stabilitawebov strnkykulturn pohostinnostnetworkingskupiny slueb vs. tvorba pleitostspolehlivost ond (msto, stt) a zvislost na lenstvkvantitativn hodnota lenstv pro leny(prokazatelnost nvratnosti investice)limitovan zdrojekomunita (prodej ROI)kvantitativn reklama ROIpoliticky neaktivn /mstn, regionln
VNJSILN STRNKY
uniktn mstn duchdostupn destinacesrdce Evropy
celosvtov destinacehlavn msto esk republikyturistick cle lehce dostupn jak v Praze, tak cel Rist ivotn prostedmnoho 4* a 5* hoteljedinen kulinsk umnbohat na historiibezpen prostedpartnerstvsnadno dostupnkreativn ekonomika
SLAB STRNKYnedostatek veejnho kapitlu
nedostatek incentivnch program ze strany HLMPidentitamstn povdom, nrodn uvdomnptomnost v mstnch mdichnedostatek vstavnch prostorpln kvalikovan inorman centrapodpora mstaekonomikateritoriln protekcionismus
PLEITOSTIkurzovn rozdlyregionln a mezinrodn partnerstvkolektivn vizeambasadorsk program pro rozshl skupinov eventykomisn strukturaspoluprce s pilehlmi regionyobnovit propojen s ostatnmi CVBsStaycations mstn setkntechnologie: eektivita skrz technologiirostouc a rozvjejc se mstozelen marketingsnit duplicity s ostatnmi organizacemiusmrnn/zpt k zkladmstt se politicky vce aktivnmdenovat a rozit geograck regionhostovat eventy
OHROENpatn postaven legislativav jinch regionech budou postaveny/renovovny velka vznamn zazencelkov ekonomieenergietechnologie - jak se lid dostanou k inormacmnzk vazba mezi leny a vkonnm tmemnann zajitn - diskutabiln, nestabilnmnc se demograe, strnut, etnika, jazykjsme v pozici pipraven na zmnu?konkurenn trhy
SWOT ANALZA PCB 2009
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PCB V DALM ROCE:Po zven vech aspekt naeho byznysu jsme denovali hlavn cle PCB v roce 2010:
MARKETINGZaosteno na PR - mstn na hlavnch trzchUpgrade webovch strnek > otogalerie, emailov systmPropagace v socilnch stch - Twitter, Facebook, Linked-in, etc.Marketingov kampa na EIBTM a IMEXGoogle
ROZVOJ OBCHODUClem je 36 potvrzench nabdek/rezervac s vsledkem 15 000 hotelovch nocZamen zamstnanc -> Kongresy 50% a 50% remn mtinkyAmbassador Program hotov a pln unknada veletrh, obchodnch cesta a FAM trip
STRUKTURLN PODPORA VLDYIncentivn program pro rozshl akce > rozvoj a implementace nancovan ze zdroj samosprvyMapovn event a statistika (online)
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2009 VSLEDOVKA
Pjmy 2008 (K) 2009 (K)
lensk pspvky 2 281 750 2 705 524
CzechTourism sponzorsk dary 0 2 300 000
Msto Praha 0 2 500 000
Workshopy 46 000 124 488
Ostatn pjmy 2 116 407
Celkem 2 329 866 7 630 419
Vdaje 2008 (K) 2009 (K)
Mzdov vdaje 523 823 2 509 676
Administrativn nklady 200 237 1 043 190
Inzerce a marketing 1 124 890 1 235 017
Obchodn oddlen * 688 667
Workshop a veletrhy 348 041 336 346
Drobn vdaje** 18 100 264 090
Celkem 2 215 091 6 076 986
VZNAMN NRST PJM
Rok 2009 byl pro Prague Convention Bureau klov a pinesl vrazn nrst
potu len, aktivit, zamstnanc a pedevm: VNOS. PCB zv ilo svoulenskou zkladnu na vce ne 80 len, z eho 46% bylo Platinovch, 35%Zlatch a 19% Stbrnch. PCB zakotvilo v podvdom mnohch klovch hr- na praskm kongresovm trhu. Zskalo vce ne dvoumilionov partnerskkontrakt s agenturou CzechTourism, kter pomohl nastartovat Czech Conven-tion Bureau (CCB zaalo sv aktivity 1. 1. 2010). Navc se podailo pesvditjednu z nejvtch a nejznmjch eskch znaek Pilsner Urquell, aby inves-tovala a sponzorovala aktivity PCB. Koncem roku 2009 jsme trpliv ekali narozhodnut Hlavnho msta Prahy o poskytnut dotace. Po mnoha dnech tvrdprce odveden tmem PCB a jeho pedstavenstva jsme skuten obdrelivelmi vznamn pspvek o celkovm objemu 2,5 mil K. To radikln roz-ilo monosti naeho rozpotu.
Tmto bychom rdi podkovali vem naim lenm, poskytovatelm dotac apznivcm za trvalou podporu. Tme se na rst v dalch letech!
* Hardware, Sotware, Rekonstrukce kancel v Rytsk ul., databze** prvn a daov poradenstv, nklady na dopravu, podpora lenskch setkn
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www.pragueconvention.cz