pch online trip barter 2010
TRANSCRIPT
Sponsorship Opportunities
Publishers Clearing House
PCHgames and PCHlotto Promotional Vehicles
Monthly Tournament Featured Prize = Request 12 Trips
Monthly Contest Game Play Prize = Request 12 Trips
Weekly Event Lotto Card Prize = Request 12 Trips
Total PCH Value = $141,000
Total Trips Requested = 36 or 3/month
PCHlotto
PCHgames
PCHgames - Opportunities
Package #1: Monthly Tournament – Featured Prize Grand Prize
Trip will be mentioned in every promotional vehicle
Traffic will be sent to trip sponsored link
Request = 12 Trips
Package #2: Game Play – Monthly Contest Prize For every game a user plays, he/she will receive one entry into
the Vacation Getaway Contest
One week contest per month
Trip awarded at the end of the week
Request = 12 Trips
PCHgames – Tournament Prize
Branding Impressions
Banner Advertising/Takeover Ads
1.4 million impressions @ $5 CPM = $7,000
Homepage: Today’s Features
1 million impressions @ $10 CPM = $10,000
PCHplay&win email
2 million emails delivered @ $10 CPM = $20,000
Direct Traffic
Tournament Landing Page with link
400,000 impressions @ $10 CPM = $4,000
Email Pop Under
100,000 site impressions @ $10 CPM = $1,000
Customized Game End with link
100,000 unique impressions @ $20 CPM = $2,000
Grand Prize positioning
Placements Per Tournament: Total Ad Value = $44,000
Examples to follow . . .
Branding Impressions
Banner Advertising/Takeover Ads
1.4 million impressions @ $5 CPM = $7,000
Branding Impressions
Homepage: Today’s Features
1 million impressions @ $10 CPM = $10,000
Branding Impressions
PCHplay&win email
2 million emails delivered @ $10 CPM = $20,000
Direct Traffic
Tournament Landing Page with link
400,000 impressions @ $10 CPM = $4,000
Direct Traffic
Email Pop Under
100,000 site impressions @ $10 CPM = $1,000
Direct Traffic
Customized Game End with link
100,000 unique impressions @ $20 CPM = $2,000
PCHgames – Prize for Game Play
Branding Impressions Banner Advertising/Takeover Ads
1.4 million impressions @ $5 CPM = $7,000
Homepage: Today’s Features 1 million impressions @ $10 CPM
= $10,000
Game End event positioning 2 million impressions @ $5 CPM =
$10,000
PCHplay&win email 2 million emails delivered @ $10
CPM = $20,000
Direct Traffic
Featured area on Events page with link
100,000 impressions @ $10 CPM = $1,000
Email Pop Under
100,000 site impressions @ $10 CPM = $1,000
Customized Game End with link
100,000 unique impressions @ $20 CPM = $2,000
Customized event specifically for Trip Users earn an entry for the trip contest by playing games
Placements Per Event: Total Ad Value = $51,000
Examples to follow . . .
Branding Impressions
Banner Advertising/Takeover Ads
1.4 million impressions @ $5 CPM = $7,000
Branding Impressions
Homepage: Today’s Features
1 million impressions @ $10 CPM = $10,000
Branding Impressions
Game End event positioning 2 million impressions @ $5
CPM = $10,000
Branding Impressions
PCHplay&win email
2 million emails delivered @ $10 CPM = $20,000
Direct Traffic
Featured area on Events page with link
100,000 impressions @ $10 CPM = $1,000
Direct Traffic
Email Pop Under
100,000 site impressions @ $10 CPM = $1,000
Direct Traffic
Customized Game End with link
100,000 unique impressions @ $20 CPM = $2,000
PCHlotto - Opportunity Package: Weekly Event Game
Featured Prize of the week
Trip will be mentioned in every promotional vehicle
Trip awarded at the end of the week
Request = 12 Trips
PCHlotto - event game Prize
Branding Impressions
Homepage: Card Features
700 thousand impressions @ $10 CPM = $7,000
Lotto emails
Weekly emails
1.7 million emails delivered @ $10 CPM = $17,000
Games played Emails
1 million emails delivered @ $10 CPM = $10,000
Banner Advertising
1 million impressions @ $5 CPM = $5,000
Direct Traffic
Email Pop Under
7,000 site impressions @ $10 CPM = $700
Exit
400,000 unique impressions @ $20 CPM = $8,000
EVENT GAME Prize positioning
Homepage
The “event” Card is featured on the homepage of the site for the entire week
700 thousand impressions
@ $10 CPM
Banner Advertising
The “event” can be promotedthroughout the site /path experience
700 thousand impressions
@ $5 CPM
Email Program
The “event” Card is featured withinthe emails mailed to our regular users
1 Million delivered volume
@ $10 CPM
Games Played Email
For every game played, an email will be delivered to our most loyal users
1.7 Million delivered volume
@ $10 CPM
Direct Traffic
Pop-under Advertisements
10 thousand impressions
@ $10 CPM
Exits
400 unique visitors
@ $20 CPM