Who’s

Talking

about

You? Spread a Story,

Build a Fiercely Loyal Community

What’s

YOUR

story?

What’s

the best

true

story

about

you?

Who’s Already Listening?

• Build your

network before

you need it.

• Start with the

folks

who

love

you

now.

Enough

about

ME.

Let’s Talk

about

…YOU!

Got meaning?

• Come out

from behind

the curtain.

• Connect

people to

people with

solutions.

Replace

that

pitch

with an

invitation!

Will They PAY Attention?

• Make it

about them.

• Use the art

of persuasion.

• Match the

offer to your

relationship.

Raise a

barn

Don’t

build a

coliseum

Why Would They Help You?

• Make it easy,

fast, and

meaningful.

• Show them

how sharing

it will make

them a star.

Celebrate your

Heroes!

Loyalty is a relationship.

• Campaigns

make sales.

• Community

building makes

long-term

relationships.

Liz Strauss

Liz @ LizStrauss . com

773. 619.0371