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    A/W 14-15

    TRENDS

    SHOES

    & BAGS

    the gourmet

    mash-up

    rock

    the

    gr

    unge

    asian

    flow

    american

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    The Ars Sutoria Trends Guideis specifically developed for designers and merchandisers who have

    to create collections in the field of shoes & bags.

    The typical workflow of a company has to deal not only with creativity and trends but also with

    marketing, merchandising and technical development. Thanks to the connection between the

    publishing house and the Ars Sutoria School we are in the conditions to offer a unique tool.

    This publication is issued twice a year: in January and June.

    CONTENT OF THE BOOK

    Four major trends on worldwide lifestyle, deeply analyzed offering unique insights and ideas. Each

    trends is divided in three sections:

    CONCEPT:This first section presents and introduces the inspirational and creative trend themes.

    It explains the main basic concepts of the theme and then specifies the key colours and the

    proportions in which they will be used. Images introduce the atmosphere of the trend, together

    with materials and a selection of iconic shoes and bags.

    CONSUMER PROFILE: This section is intended to focus the market positioning of the collection.

    Each trend is more related to a specific consumer profile. We identify the target consumer of each

    trend looking at: where he lives, what he likes to do during his free time, which are the opinion

    leaders he follows, what retails concepts he likes more, which goods he desires to buy, websites

    he surfs, music he listen to. At the end of the section you can find a list of brands that can be

    analyzed as competitors or reference brands.

    COLLECTION PLANNING:The first question to be answered at this point always considering that

    the collection will be created inside a company concerns the investments in the development of

    new structures/materials. This means understanding, for each of the four trends, whether to focus

    more on investing in structures (designs of new soles and heels with consequent mould opening,

    etc.) or to focus more on purchasing new materials for dressing up the existing products in order

    to enliven the collection.

    MERCHANDISING THE TREND: to better illustrate the key structures or materials, we have

    selected a range of sample shoes and bags, highlighting the most commercially viablebrands.

    Photos can be easily found on arstrends.com website, a footwear and leathergoods overview.

    SKETCHING THE TREND: the work ends with a real stylistic proposal, a sample collection of

    designs with structured themes and balanced offering of the most conceptual and refined

    ideas, as well as simpler and more commercial products.

    MATERIALS FOR THE TREND: close to the sketches, we have provided material references

    from Italian suppliers. A final section recaps materials and components that best match

    each trend.

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    Mash-up

    mash-up

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    CONTEMPORARYJAPAN POP

    Tropical + Vintage

    Glamour + Folk

    POPULAR CULTURE+ THEATRICAL

    Ornamental + Rustic

    Symbols + Pattern Matching

    ART +XX CENTURY TRASH

    Casual + Decor Mesh

    Fresh Mash + Style Look

    STREETFASHION-MILAN

    STR

    EETFASHION-MILAN

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    PANTONE18-5610 TPX

    PANTONE17-0330 TPX

    PANTONE15-0646 TPX

    PANTONE19-4006 TPX

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    ConceptPicking out andsuperimposing a mix of cultures.Aesthetic styles typical of the last century, between rustic andJapanese pop. Unconventional enough to become an icon of

    contemporary trash. A new Urban Folk, full of popular andartistic references that dictated the styles of the XX Century. From retro

    design to pop art. The new artistic currents turn to contemporary pop,

    graphic and colourful, natural and organic.

    ColoursColour palettes that underline a surreal taste to combineunusual tones. Orange and green. Chocolate and neon yellow.Turquoise and shocking pink. Lime and lipstick red. Black and black.

    Military green and burgundy.

    MaterialsRich materials,rustic materials. Gold fabrics,geometrical printed designs, tapestry in natural fibres. Nylon, rubber,

    polyurethane, high-frequency finishes. Painted studs, tarnished

    metals. Chains of polished wood, gunmetal rings. Dyed furs in

    shades of colour. Patchwork for new generation matelass kilting.

    Flock effect on experimental materials. Wool, complex jacquard,

    treated leathers. Appliqu and embroidery.

    Mash-UpPANTONE18-5610 TPX

    PANTONE17-0330 TPX

    PANTONE15-0646 TPX

    PANTONE19-4006 TPX

    PANTONE18-2525 TPX

    PANTONE17-1558 TPX

    PANTONE16-1364 TPX

    PANTONE17-1118 TPX

    PANTONE

    18-1048 TPX

    PANTONEand PANTONE Textile COLOUR SystemTMare trademarks of PANTONE,

    Inc. Pantone LLC 1984, 2013The PANTONE Reference Numbers shown herein represent the PANTONE

    COLOURs most close to the COLOURs displayed. COLOUR reproduction may not

    match PANTONE-identified textile solid COLOUR standard.

    Consult the current PANTONE Textile COLOUR System Publications for accurate

    COLOUR standards

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    CONCEPTTropical FolkloreThe new mix of folk cultures from far and nearshare the modern Pop art mood, including thatof music, leading to the current multiculturalmeltdown and exchange. A market trend that

    also attracts the big brands, to give a fresh andyouthful touch with very commercial capsulecollections, easy to sell online. Trash culturewhose loud colours and graphic designsrepresent the favourite ingredients of the newAsian generation, as well as Latin Americans.

    A pop culture that mixes tastes and styles ofmusic and patterns.

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    STREETFASHION-PARIS

    ARTBASEL2012

    THEEDITOR

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    ARTBASEL2012

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    MOODBOARD

    tropical + vintage glamour + folk popular culture + theatrical ornamental + rustic local symbols + pattern matching art + xx century trash funky + japan pop

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    SHOES-WOMEN:guzzy surfaces,velvet, ribbons

    and yarns

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    BAGS-WOMEN:

    chaos andmaterial chaos

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    SHOES-MEN:cubist andgeometricembroidery

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    BAGS-MEN: interwovenpatterns and knitting

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    ACCESSORIES:

    richness ofapplicationsand decorations

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    LEATHER: artas new sourceof inspiration.Prints,laser cuts,embroideries,

    color fluo

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    HEELS AND SOLES:insert texture, spraycolors, wooden heels,digital pattern to thesoles tail

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    TEXTILE/SYNTHETICS:

    bubbling, fluffy prints,fluo pigments

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    ACCESSORIES

    C.D.C.

    C.D.C.

    MOROMINUTERIE

    C.D.C.

    E

    .M.COMPANY

    MELISSA

    E.M.COMPANY

    LANZINASTRIFICIO

    VALTER

    FINISHINGKENDA

    FARBEN

    LARTIGIANABOTTO

    NI

    E.M.COMPANY

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    LEATHER

    ITALIANA

    ACCESSORI

    MELISSA

    ESOTICA

    MASTROTTOCONCERIA

    CHIORINOTECHNOLOGY

    DIMARCONCERIA

    OFFICINADELLEPELLI

    MONTI&MONTI

    DIMARCONCERIA

    CERTALDESE

    MELISSA

    OFFICINADELLEP

    ELLI

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    SOLES

    VIBRAM

    VIBRAM

    VIBRAM

    APLASA

    FINISHINGbyKENDAFARBEN-SOLECUOIO

    DITOSCANA

    FINISHINGbyKENDAFARBEN-SOLECUOIODITOSCANA

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    TESSITURAATTILIOIMPERIALI

    SCHMIDITALY

    SCHMIDITALY

    SCHMIDITALY

    SEGRE&SCHIEPPATI

    SCHMIDITALY

    CERTALDESE

    C.FT.CRESPIFILITESSUTI

    C.FT.CRESPIFILITESSUTI

    SEGRE&SCHIEPPATI

    SEGRE&SCHIEPPATI

    TEXTILE/SYNTHETICS

    CORONET

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    CONSUMER

    PROFILE

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    Tokyo

    Miami

    Vladivostock

    Ekaterinburg

    Mexico CityRio de Janeiro

    Seoul

    Las Vegas

    WHERET

    HEYLIVE

    They live in cities where

    cultureshave mixedtogether to create new

    artistic movements.

    New kitschmixes withmodernstreetstyle.

    Mexico City

    Las Vegas - gambling

    Meeting of cosplayers in Harajuku

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    Zona Maco Mexico City. The largest art

    exhibition in Latin America

    FREE

    TIME

    Pop art events

    Contemporary street activities

    Unbridled shopping

    Swapping or bartering as a new form of consumption

    Happened to be @ Hua-Hin 1 Bangkok

    Milan Manga Festival

    Pop exhibitions

    Zona Maco

    Nicola Formichetti and Gage/Clemenceauarchitects

    made their debut at this years Boffo Building

    Architecture in NYC

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    social:Social networks for exchanging photos quickly

    -P1.cn:social network for elite Chinese bloggers, journalists and artists- Shoestagram:first social network dedicated to sharing photos of shoes- DianDian: light blogging service- Pinterest:social network where you can create real photo albumsand share, tag and comment photos

    -Yatzer.com: platform for sharing photos of art and design-

    VK:the best Russian social network. Excellent place for sharingphotos and chatting.

    WE

    BSITE&SOCIAL

    We ChatThe No. 1 instant messaging service in China.

    Created in 2011, it now has 300 million users.

    It is interactive with the possibility of sharing photos

    and following friends and celebrities. It is now also

    used as a strategic application for viral marketing by

    companies such as Starbucks.Fast and funny, and based on manga-style

    emoticons.

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    OPINIONL

    EADERS

    Oksana On

    Style Bubble

    Lynn Yaegerfamous fashionjournalist

    Takashi Murakami

    Han HuoHuo

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    OPINIO

    NLEADERS

    Nicola FormichettiEx art director for Thierry Mugler

    Current creative director for Diesel

    Fashion Stylist for Lady Gaga

    Director of Mens Vogue Japan

    Designer of the Nicopanda line

    Considered the new Andy Warhol

    Formichetti & Renzo Rosso patron Diesel

    Formichetti & Lady Gaga

    Uniqlo new

    collectionLifewear incollaborationwith NicolaFormichetti

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    OPINIONLEADER

    SfromCina

    OPINIONLEADERSfrom

    Russia

    Sergey Lazarev. Once of the most popular singers

    in Russia

    Ivan Urganton the cover of Interview magazine.

    Urgant is the most famous TV presenter in Russia

    Ulyana Sergeenko. Russian socialite and fashion

    designer, and style icon

    Miroslava Duma.New icon for young Russians,

    ambassador of Chanel in Russia

    Fa Bingbing.

    Fa Bingbing.The most famous actress

    in China. Style icon even in the West

    Barbie HSUTaiwanese

    actress and singer known

    for her love of shoes

    Barbie HSU

    Sergey Lazarev

    Ivan Urgant

    Miroslava Duma

    UlyanaSergeenko

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    Flea Markets

    Mix-and-match concept storesPop up stores

    Trendy mallsFlynow flagship store in Bangkok

    RETAIL

    Common Peopleconcept store in

    Mexico City

    Brick Lane Market London

    Nicopanda pop up store Harajuku

    Aura, the second largest mall inRussiaLouis Vuitton pop up store Miami

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    WHATTH

    EYLOVE

    Easy pop technology

    Coloured watches

    Fun and extravagant cars

    car:- Lamborghini pop and fancy

    - Smart by Jeremy Scott

    - Ros Lovergrove by Renault

    pop technology:- Hi Panda

    - Hi Fun

    perfumes:- Madly Kenzo

    watches:- Swatch 30th Anniversary collection

    - Pop Swatches

    Smart by Jeremy Scott

    Swatch 30thAnniversarycollection

    Madly KenzoHi Panda

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    WHA

    TTHEYLOVE

    Folk Pop Design

    Fun artistic objects

    design:-Kartell

    -Cosplay statues

    capsule collection:- Roy Lichtenstein & Barneys collection

    of accessories for home and bags

    art pieces:- Elisabeth Lecourt

    - Marco Lodola

    - Joe Sorren

    Roy Lichtenstein & Barneys

    Joe Sorren

    Joe Sorren: American is the first artist to be

    supported by fundraising via the internet.

    Marco Lodola

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    MUSIC

    Pop music with

    electronic elements

    - The CoachellaFestivalis held

    every year in Indio,

    California. Mecca

    for those who love

    electronic music and

    sculptural exhibitions.

    Will I am

    Niki Minaj

    Katy Perry

    Coachella 2013

    - Strawberry Festivalof

    pop and electronic music

    is the most popular

    music festival in China.

    Organised in Shanghai

    and Beijing with Chinese

    and international artists.

    Lady Gaga

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    Commerciali

    LuxuryBR

    ANDS

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    Casual Street Glamour Folk

    COLLECTIONPLANNING

    RALPH LAUREN VOLTA FOOTWEAR

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    SNEAKERS

    WOMEN

    MEN

    HYBRID DRESSY

    Trend positioning according to the outsole

    New urban folk for an aggressive, young, graphic and colourfultheme.

    Beyond the catwalks, it is a theme that lends itself well to the interpretation of streetwear,therefore, the world of rubber soles, hybrids and sneakersfor men and women.

    For women: a dressyproduct for a woman who wants something funand loves playingwith patterns and colours. Decorated velvet and woolare the most important materials.

    For men: dressyremains a market niche/fashionshow, while free reign is given tographics on linings and structures with rubbersolesfor a more marketable product.

    SHO

    ES

    DOLCE & GABBANA

    CUSTO BARCELONA DR. MARTENS MADE IN ENGLAND DOLCE & GABBANA

    VOLTA FOOTWEAR

    STREET FASHION - MILAN

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    dressy: colourfull and graphic dressy

    colourfull and graphic dressy

    ANNASUI

    NOVACHIU

    NOVACHIU

    D

    OLCE&GABBANA

    DKNY

    MAUROGASPERI

    HUDSON

    catwalk products - exhibitions

    products from exhibitions - catwalk products - iconic brands

    FERRAGAMO

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    boots: decor and color

    decorated hybrid

    FORNARINA

    catwalk products - people

    products from exhibitions - catwalk products

    DR.MART

    ENSMADEINENGLAND

    CUSTOBARCELONA

    CUSTOBARCELONA

    EMPORIOARMA

    NI

    ALEXANDREHERCHCOVITCH

    ALEXANDREHERCHCOVITCH

    STREETFASHION-LONDO

    N

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    folk boots

    XYXYX

    BUNKER

    products from exhibitions

    KILIM BOOTS

    KILIM BOOTS

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    multicolour rainy boots

    SPERRY TOP SIDER

    COLORS OF CALIFORNIA

    SOREL

    SOREL

    products from exhibitions

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    pattern matching sneakers

    pattern matching sneakers

    CANDICE COOPER

    DKNYCANDICE COOPER

    BEVERLY HILLS POLO CLUB

    SPRING FOOTWEAR

    SPRING FOOTWEAR

    products from exhibitions

    products from exhibitions

    DUE DI PICCHE RECYCLED

    GOLA + LIBERTY

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    pattern matching sneakers

    funny hybrid man

    NIKE

    products from exhibitions - windows - catwalk products

    products from exhibitions - windows - catwalk products

    YOUFOOTWEAR

    MIHARASUH

    IRO

    WM

    OUNTANEING

    WOOYOUNGM

    I

    VIKTOR&ROL

    F

    ALEXAN

    DREHERCHCOVITCH

    VOLTAFOOTWEAR

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    graphic hybrid & sneakers

    multicolors sneakers

    STRADA

    SOULLAND

    MUTTA

    CANDICE COOPER

    products from exhibitions

    products from exhibitions - people

    GOLA + LIBERTY

    STREETFASHION-MILAN

    STREETFASHION-LONDON

    BARRACUDA

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    Trend positioning according to materia

    This theme loves to mixdifferent materialscreating graphics and

    overlapping designs, also thanks to the contrasting materials. The starring rolegoes to fabrics inspired by native and folk designs combined with thick leather.

    Fantasticand surreal shapesderiving from the world of pop culture,interpreted with art and patch themes. Baskets, clutch bags, buckets,hexagonal shapes, gypsy bags, coloured backpacks.

    BA

    GS

    MIX LEATHERTEXTILE /NEWMATERIALS

    WOM

    EN

    MEN

    CUSTO BARCELONA

    KENZO CARVEN

    RALPH LAUREN

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    folck & graphic

    decor on maxi volumeproducts from exhibitions - catwalk products

    products from exhibitions - catwalk products - iconic brands

    TORYBURCH

    MOSCHINO

    KTZ

    BR

    ACCIALINI

    RALPHLAUREN

    KILIMFASHION

    RALPHLAUREN

    KENZO

    EASTPAK

    CUSTOBARCELONA

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    patterns

    fantasy pochette & clutch products from exhibitions - catwalk products

    products from exhibitions - windows - catwalk products

    ANNASUI

    ANNASUI

    ANNASUI

    NIGER

    IADESIGNERS

    COLLE

    CTIVE-PITTIIMMAGINE

    STREETFASHION-MILAN

    STREETFASHION-PA

    RIS

    STREETFASHION-PA

    RIS

    TORYBURCH

    FENDI

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    SKETCHES

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    colourfull and graphic dressy

    1

    1

    1

    1

    ITALIANAACCESSORI

    FINISHING by KENDA FARBEN - SOLE CUOIO DI TOSCANA

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    colourfull and graphic dressy

    1

    1

    SCHMIDITALY

    DIMARCONCERIA

    1

    1

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    boots: decor & colour

    1

    1

    SEG

    RE&SCHIEPPATI

    1LANZINASTRIFICIO

    1

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    boots: decor & colour

    1 SEGRE&SCHIEPPATI

    1

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    folk boots

    1SCHMIDITALY

    1

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    decorated hybrid

    1

    1

    1

    GRAPHICDESIGN

    CHIORINOTECHNOLOGY

    1

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    multicolour rainyboots

    1

    1

    VIBRAM

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    pattern matching sneakers on heel

    1

    1

    SCHMIDITALY

    1

    1

    APLASA

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    pattern matching sneakers

    1

    1

    1

    1MASTROTTOCONCE

    RIA

    MELISSA

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    funny hybrid man

    1 SCHMIDITALY

    1SCHMIDITALY

    1

    1

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    funny hybrid man

    1SCHMIDITALY

    1CERTALDESE

    1

    1

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    graphic sneakers

    VIBRA

    M

    1

    1

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    multicolor sneakers

    1

    D

    IMARCONCERIA

    VIBRAM

    VIBRAM

    1

    1

    1

    1

    1

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    patterns

    1

    1TESSITURAATTILIOIMPER

    IALI

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    2

    1

    MELISSA

    C.FT.CRESPIFILITESSUTIdecor on maxi volume

    2

    1

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    graphic unisex

    2

    1

    1

    SCHMIDITALY

    SEGRE&SCHIEPPATI

    CERTALDESE

    2

    1

    1

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    American Asian Flow

    asianflow

    american

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    METROPOLITAN

    DAILY WEAR

    Pragmatic + Practical

    Tailor + Innovative

    CONTEMPORARY

    LOOKS

    Functional + Innovative

    Androgynous + Globalism

    CASUALLY COOL

    DOWNTOWN STYLE

    Edgy Masculinity

    Kinetic Wear

    STREETFASHION-LONDON

    STR

    EETFASHION-MILAN

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    PANTONE19-0915 TPX

    PANTONE18-0201TPX

    PANTONE19-4010 TPX

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    ConceptNew metropolitan daywear has an American/Asian feel. Theleader is Alexander Wang, followed by Thakoon Panichgul,Prabal Gurung, Phillip Lim and Derek Lam. This style falls into the

    market segment called contemporary. Its functional, smart,technological, androgynous. The new Asian creators whohave grown up in the US dictate fresh rules in American and European

    dress. They design pragmatic products of excellent quality/price ratio,

    starting from models proven on the market which they elaborate with

    innovative details.

    ColoursSalable andprimary tones. Matt black, shiny burgundy,mirrored petrol blue, bitter chocolate, steel blue, dry sand beige, mink

    brown, orange tan. Full and bold colours.

    MaterialsSynthetics, innovative, high performance,futuristic, substantial. Thick but lightweight.Bonded and double-face. Punching together with nylon and nappa.

    Brushed leather and crisp nylon. Skins and synthetics characterized

    by finishes of perfect precision.

    AmericanAsian Flow

    PANTONE 19-0915 TPX

    PANTONE18-0201TPX

    PANTONE19-4010 TPX

    PANTONE18-3949 TPX

    PANTONE19-1250 TPX

    PANTONE16-1364 TPX

    PANTONE12-4306 TPX

    PANTONEand PANTONE Textile COLOUR SystemTMare trademarks of PANTONE,

    Inc. Pantone LLC 1984, 2013The PANTONE Reference Numbers shown herein represent the PANTONE

    COLOURs most close to the COLOURs displayed. COLOUR reproduction may not

    match PANTONE-identified textile solid COLOUR standard.

    Consult the current PANTONE Textile COLOUR System Publications for accurate

    COLOUR standards

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    CONCEPTMetropolitan daywearA new approach to urban sportswear opensthe contemporary market, launched by a newgeneration of Asian designers born in the US.

    Big international department stores are convincedenough to open up areas dedicated to thiscontemporary style. Metropolitan daily wearis functional, smart and unisex. Models triedout online, featuring innovative hi-tech details,popular colours and sharp lines, prove that the

    new urban style is in line with global taste.

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    B

    ACKGAMMON3600-MbyDEUCE

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    MIAMIARTBASEL2012

    LONDO

    NGHERKINbyNORMANFOSTER

    ALeRODESIGN

    ALeRODESIGN

    VITTORIOBRUMOTTIforCITYTIME

    DESIG

    NMIAMI2012

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    8TIESPROJECTbyHERMS

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    MOODBOARD

    metropolitan daily wear pragmatic + practical functional + innovative androgynous + global high tech + smart casually cool + sportswear edgy masculinity digital wear + active

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    SHOES-WOMEN:Honeycombstructures +geometric tracery

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    BAGS-WOMEN:Travel functionality.Rigorous andclean. Supple

    nappa and mattsyntethic

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    SHOES-MEN:

    steel + leather+ rubber

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    BAGS-MEN:

    compact and flexibleprotection

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    ACCESSORIES: pointed and metallic color

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    LEATHER:doubleaspect, inside/outside

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    HEELS:transparenciesand overlays

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    TEXTILE/SYNTHETICS:disassemblingand reassembling

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    ACCESSORIES

    MELISSA

    LARTIGIA

    NABOTTONI

    LANZINASTRIFICIO

    LARTIGIANABOTTONI

    E.M.COMPANY

    MOROMINUTERIE

    VALTER

    MENONI

    VALTER

    C.D.C.

    MOROMINUTERIE

    AMBROSETTI

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    LEATHER

    DIMARCONCERIA

    CHIORINOTECHNOLOGY

    MASTROTTOCONCERIA

    OFFICINADELLEPELLI

    M.P.G.CUOIFICIO

    CERTALDESE

    DIMARCONCERIA

    DIMARCONCERIA

    CHIORINOTECHNOLOGY

    CHIORINOTECHNO

    LOGY

    CHIORINOTECHNO

    LOGY

    CHIORINOTECHNO

    LOGY

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    SOLES

    VIBRAM

    APLASA

    LUCIANILAB

    APLASA

    VIBRAM

    VIBRAM

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    TEXTILE/SYNTHETICS

    SCHMIDITALY

    SCHMIDITALY

    SEGRE&SCHIEPPATI

    ASOLTEX

    SCHMIDITALY

    SCHMIDITALY

    ASOLTEX

    ASOLTEX

    SCHMIDITALY

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    CONSUMER

    PROFILE

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    WH

    ERETHE

    YLIVE

    Hong Kong Cosbay Bay. Contemporary landscape

    New York Hearst Building.Technological renewal

    They live in cities that develop verticallywherefuturisticarchitecturelays the foundations fornew contemporary daily wear.Technological and functional

    New York

    Kuala Lumpur

    Singapore

    SeoulParis

    Shanghai

    Los Angeles

    Chicago

    Les Halles Paris. Huge investments in design

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    FREETIME They love to travel and possess functional and practical items

    They love technological watches, and are avid enthusiasts.

    They visit exhibitions such as Shanghai Glamour at MOCA in NY

    - The Art of Packing. Tutorial video by Louis Vuittonon the art of packing a suitcase

    - Tours that include the Architecture of Shanghai- Project by Zaha Hadid for Milan. Example of thecity of the future

    - The Blue Man Showfrom Las Vegas: they areattracted to performances and shows where technology

    creates surprising and entertaining moments

    - House of the Senses, Milan Design Week 2013.Sensorial Video Installation

    Travel bags andobjects that arecontemporaryand functional

    The Art of Packing

    The Blue Man Show

    Shanghai

    Project for Milano by Zaha Hadid

    House of the Senses

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    OPINIONLEADERS

    New Asian celebrities on the international

    scene Asian-American designers

    - Style Bubblestylebubble.typad.comFamous Eastern blogger

    -Alexander WangAlexanderwang.com

    - TakhoonTakhoon.com- Phillip Lim31philliplim.com- Chen Daoming, Chinese actor and icon- Andy Lau, Chinese actor and singer- Wang Shu, Chinese architect winner ofthe Prtzker Architecture Prize

    Style Bubble

    Takhoon

    Phillip Lim

    Alexander Wang

    Chen Daoming

    Andy Lau

    Wang Shu

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    Flagship stores and malls with futuristic

    architecture, these are their favourite places forexperiencing the contemporary product

    Shopping with augmented reality, interactive

    touch-screen videos, magic mirrors like those in

    the Diesel flagship store of Milan.

    Barneys New York is the first department store to

    dedicate one whole floor to contemporary style.

    Selfridges and La Rinascente are specialising in

    contemporary brands.

    Iconic stores:- Browns in London

    - Colette in Paris

    - Biffi in Milan

    - Joyce in HK

    - Siam Paragon in Bangkok

    RETAIL

    Apple Store Beijing

    Reel Shanghai

    Taikoo Hui Guanzhou

    K11 Mall

    K11 Mall, Shanghai 2013. The first mall where

    contemporary art and shops alternate

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    W

    EBRET

    AIL

    E-commercesites are for buying, while theactual stores are for learning about and seeing

    the product

    Showroomingphenomenon: theconsumer tries on the product in the store and

    then buys it online

    Web platformsthat also have 3D experience

    E-commerce list:- Gilt

    - Net a Porter

    - Hyperbeast

    - Lanecrawford e-commerce

    Interactive E-commerce- Website of the Victoria Beckham brand. The

    site is full of videos and interactive contents

    - Louis Vuitton is very active on the Sina Weibo

    Chinese social network. Sharing exclusive

    contents with the community

    - Biffi Milano e-commerce

    - Selfridges e-commerce

    WEBSITE&

    SOCIA

    L

    Crowdsourcing: fundraising creative ideas and new online partnersKickstarter.com& Indiegogo.com: global fundraising sites. Theuser proposes a project and the budget needed to finance it, and

    donations are made online.

    Stylyt: platform for collecting fashion designs and offers. Financedand used by major brands to find new ideas and influence consumers

    Stitch Collective: brand of American bags that launches a designcontest. Anyone can register and enter their designs online.

    The designs most voted on the site and on Twitter are then produced.

    Websites:Hypebeast.com

    Designhotel.com

    Anothermag.comDazedigital.com

    Tablethotel.com

    Social networks:dynamic and interactive social networks

    Spotify: social network dedicated to music. Online it ispossible to share and listen.

    Sina Weiboo:chinese microblogging website. More than300 million users. Recently they have started a mainstream

    advertising campaign for big fashion brands

    Weixin:vocal Instant message service directly controlledfrom smartphones.

    Shake: social network where its possible to send messagesand emoticons as vibrations and sounds.

    WeilingDi:instant message service mainly used by peopleworking in the web world

    O.Cn:3D interactive social network where it is possible tovisualize major chinese cities and visiting them virtually

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    WHATTH

    EYLOVE

    What they love:They love design and technological

    objects with innovative features.

    Especially special editions.

    auto- 500 by Gucci

    - Lamborghini egoista

    - Range Rover

    watches- Rado

    - Tag heuer

    - Richard mille

    Technological and Minimal

    3D Design

    Sport Contamination

    Lamborghini Egoista

    Xiao Zi Yang jewels

    Range Rover Evoque

    Nike Lunar

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    Car Shoe for Lamborghini

    - Car design and fashion collaborations

    - Lamborghini 50th anniversary collection

    - Lamborghini Capsule Car Shoe Collection

    WH

    ATTHEY

    LOVE

    50 Lamborghini

    Contemporary Moroso Design

    3D Design Studio

    Massimo Iosa Ghini

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    MUSIC

    Contemporaryelectronic music

    Ellen Allien

    Royksopp,Norwegianelectronic group

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    BR

    ANDS Luxury

    Commerciali

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    Unisex Contemporary and Metropolitan look Functional and Innovative

    COLLECTIONPLANNING

    ANTONIO MARRASEMPORIO ARMANI

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    Trend positioning according to the outsole

    Metropolitan theme, youngand very coolThe functionality of the metropolitan use mainly comes from strong and sturdyrubbersoles, for both men and women. It is a theme dominated by hybridproducts. An extremely androgynous theme, which can also be seen in the

    womens dressyshoes with voluminousand importantshapes,sturdyand comfortable heelsand solidsoles.

    For women, ergonomicrubbersolescombined with leatheruppersfor a minimallookand geometriccuts. The sports worldincludes minimal and designer sneakers dominated by black and white, as

    well as multi-colouredgraphicsreinterpreted with technicalmaterialsand opticaleffects.

    SHO

    ES

    SNEAKERS

    WOMEN

    MEN

    HYBRID DRESSY

    ANTONIO MARRAS KENNETH COLE

    ISSEY MIYAKE

    KRIS VAN ASSCHE

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    dressy: bold bootscatwalk products - iconic brands

    KENNETHC

    OLE

    KENNETHCOLE

    KENNETHC

    OLE

    3.1PHILLIP

    LIM

    JENA.THEO

    KENNETHC

    OLE

    COSTUMENATIONAL

    JILSANDER

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    hybrid woman

    dressy: booties catwalk products - iconic brands

    products from windows - exhibitions - people

    VIC MATIEOXS

    FLY LONDON

    VICPINKO

    ANTONIOMARRAS

    CAMPER

    STREET

    FASHION-LONDON

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    hybrid man: low cut

    hybrid man: mid cut

    products from exhibitions - catwalk products - iconic brands

    catwalk products - iconic brands

    Y-3S

    ALVATOREFERRAGAMO

    DIOR

    ISSEYMIYAKE

    CAMPER

    VOILE BLANCHE

    ISSEYM

    IYAKE

    ISSEYMIYAKE

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    man leather sneakers catwalk products - iconic brands

    YELLOW CAB

    TATOOSH HUNTER

    HUNTER

    KRISVANASSCHE

    ONITSUKATIGER

    KRISVANASSCHE

    KRISVANAS

    SCHE

    unisex: rainy bootsproducts from exhibitions

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    man graphic sneakersproducts from exhibitions - people - iconic brands

    EASTPAKMOMO DESIGN

    STREETFASHION-NEWYORK

    STREETFASHION-NEWYORK

    STREETFASHION-NEWYORK

    STREETFASHION-MILAN

    ADIDAS SLVRPIRELLI PZERO

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    Trend positioning according to material

    Unisexand metropolitanuse for the world of bags:

    On the one hand, strongleatherwith geometricconstructionsand one-colour approach, unisex, formal but cool.On the other hand, use of more casual/innovativematerialsand moreeconomical materials with a daring touch of contrasting colours.

    Rigidstructuresand geometriccutsfeaturing large volumes thathave been made minimal by a clean and simple approach and by the one-colour

    approach in the world of leather/fake leather.

    The BACKPACKplays a fundamental role in both one-colour leather and

    innovative materials with a hi-tech look.

    BA

    GS

    MIX LEATHERTEXTILE /NEWMATERIALS

    WO

    MEN

    MEN

    SALVATORE FERRAGAMO

    ISSEY MIYAKE

    GUCCI

    MOLESKINE

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    backpack high tech /metropolitan unisexcatwalk products - iconic brands

    EMPORIOAR

    MANI

    WOOYOUNGMI

    FRANKIEMO

    RELLO

    DAMIRDOMA

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    leather: geometric shapes

    leather: clean,one colourproducts from exhibitions - windows - people

    catwalk products - iconic brands

    MANDARINADUCK

    TORY BURCH

    MOLESKINE

    PRADA

    JILSANDER

    SALVATOREFERRAGAMO

    GENNYMODA

    ALEXANDERWANG

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    leather: clean,one colour - unisexcatwalk products - iconic brands

    K

    RISVANASSCHE

    GUCCI

    FENDI

    MARNI

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    metropolitan unisex products from exhibitions - people

    MANDARINA DUCK

    MHWAY

    PORTER

    YS MANDARINA DUCK

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    SKETCHES

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    bold dressy

    1

    1

    1

    1

    CHIORINOTECHNOL

    OGY

    CHIORINOTECHNOLOGY

    SCHMIDITALY

    1

    1

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    APLASA

    1

    heel hybrid woman

    1

    1

    VIBRAM

    1

    1

    1

    VIBRAM

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    dressy boots

    1

    2

    C

    HIORINOTECHNOLOGY

    MASTROTTOCONCERIA

    2

    1

    1

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    dressy boots

    1

    A

    SOLTEX

    1

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    flatform hybrid woman

    2

    1 2

    OFFICINADELLEPELLI

    MENONI

    SEGRE&SCHIEPPATI

    VIBRAM

    2

    2

    1

    1

    2

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    formal hybrid

    1

    1

    DIMARCONCERIA

    CHIORINOTECHN

    OLOGY

    1

    1

    1

    2

    APLASA

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    contemporary hybrid man

    21

    DIMARCONCERIA

    CHIORINOTECHNOLOGY

    1

    CHIORINOTECHNOLOGY

    2

    2

    1

    1

    2E.M.COMPANY

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    fashion hybrid man

    CERTALDESE

    1

    1

    DIMARCONCERIA

    VIBRAM

    2

    1

    1

    1

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    fashion hybrid man

    2

    1

    1

    2

    SCHMIDITALY

    CHIORINOTECHNOLOGY

    1

    ASOLTEX

    VIBRAM

    1

    2

    2

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    leather sneakers

    MASTROTTO

    CONCERIA

    OFFIC

    INADELLEPELLI

    CHIORINOTECHNOLOGY

    1

    1

    2

    2

    1

    1

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    man graphic sneakers

    2

    1 MAST

    ROTTOCONCERIA

    VIBRAM

    1 2

    DIMARCONCERIA

    CHIORINOTECHNOLOG

    Y

    2

    1

    1

    2

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    man graphic sneakers

    ASOLTEX

    ASOL

    TEX

    DIMARCONCERIA

    DIMARCONCERIA

    1

    2

    VIBRAM

    3

    1

    2

    3

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    high tech backpack / metropolitan use

    1

    CHIORINOTECHNOLOGY

    1

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    MASTROTTOCO

    NCERIA

    MOROMINUTERIE

    1

    2

    2

    1

    leather geometric shapes

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    leather geometric shapes

    1

    CHIORINOTECHNOLOGY

    1

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    leather: clean - unisex

    CHIORINOTEC

    HNOLOGY

    1

    1

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    Rock the grunge

    rock

    the

    gr

    unge

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    CHAOS TOCOUTURE

    Minimal + Rock

    Anarchy + Elegance

    SUBVERSIVE +CLASSIC ENGLISH

    Minimal Rock + Californian Grunge

    Austerity mixed to Perversion

    SOCIALITE+ SOCIABLE

    Rigour and Confidence

    Wild and Severe

    ST

    REETFASHION

    -PARIS

    STREETFASHION

    -PARIS

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    PANTONE19-1101 TPX

    PANTONE18-4120 TPX

    PANTONE17-4405 TPX

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    ConceptThe new rock is subversive because i t combines wild and

    rebellious grunge with the minimalism ofEnglish classics.A style direction taken by the new generation of designers led by Hedi

    Slimane, Raf Simons, Givenchy, Balmain. Starting from typical icons of the

    English rock world, strict and minimal, the new rock becomeselegant and classical, austere and severe.

    ColoursTar black is rock. Leather brown is grunge, blood-red English, psychedelic blue is rock.Tones darken in

    all the colour palettes, taking on mirror, reflective, polished, velvety,shaded effects.

    MaterialsThe rock+grunge+minimal+English classic ingredients are expressed

    in a mixture of leather treatments: destroyed +brushed + patent, craquelet + filled + pony, shaved + waxed -

    laser processes. Perforated effects on thin rigid hide. Fluid nappa.

    Crocodile of raised scales. Rock version fish skin. Brushed, varnished

    and reflective in tones and the consistency of tar. Worn and torn

    effects. Crusts moulded with dry wax and powdery shades.

    Rock the grungePANTONE19-1101 TPX

    PANTONE18-4120 TPX

    PANTONE17-4405 TPX

    PANTONE18-0201 TPX

    PANTONE19-6311 TPX

    PANTONE18-0627 TPX

    PANTONE18-1555 TPX

    PANTONEand PANTONE Textile COLOUR SystemTMare trademarks of PANTONE,

    Inc. Pantone LLC 1984, 2013The PANTONE Reference Numbers shown herein represent the PANTONE

    COLOURs most close to the COLOURs displayed. COLOUR reproduction may not

    match PANTONE-identified textile solid COLOUR standard.

    Consult the current PANTONE Textile COLOUR System Publications for accurate

    COLOUR standards

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    CONCEPTElegance and RockRock has always been outside the box, turning highstreet concepts of classic and trendyconceptson their head, using easy elements. Models ina rock spirit can change the rules of styles and

    circumstances: simple and nonconformist, classicaland wild, in dressy versions. Casuals becomeformal classics, even like biker boots for Him andHer. Elegant models interpreted in rough workwearmaterials and details. A revolution in the big Frenchluxury brands, California version, that international

    buyers are going for.Modern rebels of understated elegance.

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    DAVIDBOWIEEXHIBITION-V&ALONDON

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    FLORIPACLUB

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    MOODBOARD

    minimal + rock anarchy + elegance subversive + classic english minimal rock + californian grunge socialite + extrovert rigour + condence

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    SHOES-WOMEN:strong contrasts,aggressive

    appearance,very soft hand,dry touch

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    BAGS-WOMEN:rigid and polished,satin and buffed

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    SHOES-MEN:classic granes leather,aggressive brushoff

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    BAGS-MEN:worn look adopts asophisticated taste,

    with decor printsand soft touch

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    LEATHER:lasercuts decorations,deformedgeometries,interrupted

    perpendicularand radial stripes

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    LEATHER:animal coatspatterns, worn and usedlook with wide granes

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    HEELS: allnatural aspect

    of wood,imperfect andunespectedwild look

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    TEXTILE/SYNTHETICS:

    knitwear patternsborrowed fromhome textile andcountry lifestyle

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    ACCESSORIES

    MOROMINUTERIE

    E.M.COM

    PANY

    V

    ALTER

    E.M.COMPANY

    LANZINASTRIFICIO

    MELISSAM

    ELISSAL

    ARTIGIANABOTTONI

    LARTIGIANABOTTO

    NI

    MENONI

    AMBROSETTI

    C.D.C.

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    LEATHER

    M.P.G.CU

    OIFICIO

    FINISHINGKENDAFARBEN

    ITALIANA

    ACCESSORI

    M

    ONTI&MONTI

    PI&PICONCERIA

    CERTALDESE

    CHIORINOTECHNOLOGY

    OFFICINADELLEPELLI

    CERTALDESE

    MASTROTTOCONC

    ERIA

    ESOTICA

    DIMARCONCERIA

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    SOLES

    FINISHINGbyKENDAFARBEN-SOLECUOIO

    DITOSCANA

    FINISHINGbyKENDAFARBEN-SOLECUOIODITOSCANA

    VIBRAM

    VIBRAM

    DAVOS

    DAVOS

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    TEXTILE/SYNTHETICS

    SCHMIDITALY

    SCHMIDITALY

    SCHMIDITALY

    C.FT.CRESPIFILITESSUTI

    TESSITURAATTILIOIMPERIALI

    SCHMIDITALY

    TESSITURAATTILIO

    IMPERIALI

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    CONSUMER

    PROFILE

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    Brick Lane, London

    Chelsea, New York

    Seattle

    Friedrichshain, Berlin

    Moscow

    Beijing 798Beirut

    Amsterdam

    Dublin

    Venice Beach, Los Angeles

    Xiamen WHERET

    HEYLIVE

    They live in citiesthatare very free, with arebellious spirit.

    Modernand alternative.Classicand subversive.Vintage and rock

    Banskygraffiti inBrick Lane,London

    Friedrichshain, Berlin.Post-industrial graffiti art

    798 artistic spacein Beijing, famousfor unconventionalexhibitions

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    FREETIME Rock exhibitions and eventsPunk Stories, video edited by US Vogue

    They love the world of music, stylish and alternativeclubs. They follow classic rock idols

    Chaos to Couture:an exhibition that celebratesthe English punk style with photographic archives

    and collections by famous designers. An exhibition

    that caused a sensation. At the Metropolitan

    Museum of New York

    David Bowie: At the V&A in London, a retrospectiveof the master of transformation, a rock icon

    Clubs and bars that have made the history of rock

    Alternative clubs in bohemian districts

    CrobarCamden London. Best club to listen toheavy metal

    Bar PsyTokyo. Club dedicated to rock and punk musicCBGBsin Chelsea New York. A temple of rock music

    Chaos to Couture

    Crobar

    David Bowie

    CBGB

    Psy

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    Thrift stores

    Concept stores with post-

    industrial settings

    Alternative libraries such as

    Eslite in Taiwan

    Alternative environments, such

    as industrial warehouses, car

    parks, underground rooms

    in the streets of city suburbs.

    Music and visual displays are

    always united.

    RETAIL

    Buffalo Exchange

    D Park Beijing House

    - Humana, second-handshop in Friedrichshain, Berlin.

    Mix of elements

    - Buffalo Exchange, NewYork. Famous rock clothing store

    - D Park Beijing House.A concept store situated on the

    grounds of a former power plant

    in Beijing.

    Humana

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    OPIN

    IONLEA

    DERS

    David Bowie

    Courtney Love.Grunge icon

    Peter Marino.Controversialdesigner

    Marilyn Manson.Transgressive rock icon

    Hedi Slimane.CreativeDirector at SaintLaurent Paris

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    OPINIONLEADE

    RSiconedelrock

    Rock icons who marked the

    beginning of the rebel culture.

    OPINIONLEADERSfromAsia

    Qin Hai Lu

    Jay Chou

    Jay Chou:taiwanese fatherof Chinese hip-hop

    Qin Hai Lu: famousand successful Chinese

    actress and blogger

    Patti Smith

    Lou Reed

    Keith Richards

    Slash (Guns n Roses)

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    WHATTHEYLOVE

    Fast cars and sports cars

    Heavy motorcycles

    Strong perfumes

    cars & motorcycles:- Corvette

    - Mustang

    - Ducati Monster

    perfumes:- Viva Rock John Richmond

    - Rock n Rose Valentino

    Unconventional jewellery

    Aged and alternative design

    jewellery & accessories- Nick Von K- Aod

    Viva Rock.John Richmond

    MustangDucati Monster

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    WEB

    SITE&S

    OCIAL

    Websites:E-commerce sites that sell rock and punk clothing

    Rock music blogs

    Hedislimane.com/rockdiary: a series of portraits of thebiggest rock star rebels

    Byronesque.com: online magazine that talks about theworlds of rock and fashion

    Rockmode.com: blog dedicated to news on rock andpunk styles

    Grindstore.com: e-commerce dedicated to the sale ofCDs, gadgets and rock clothing

    Metalheads.clothing-underground.com:website withforums offering advice on the best rock-style brands

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    MUSIC

    Rock music with electronic influences

    German metal and industrial music

    Contemporary electronic music

    - The Ting Tings: band thatcombines electronic sounds with a

    rock base

    - Daft Punk: new icons by HediSlimane

    - Muse,English contemporary rockband

    - Rammstein: leader of Germanindustrial metal music, known for its

    strong and aggressive sounds

    - The Killers: simple sounds withgreat guitar effects. Protest lyrics

    Muse

    Daft Punk

    The Killers

    Rammstein

    The Ting Tings band

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    Luxury

    CommercialiBR

    ANDS

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    Minimal Rock Elegant Anarchy

    COLLECTIONPLANNING

    ETROJOHN RICHMOND

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    Trend positioning according to the outsole

    Rock interpreted in a minimal, sophisticated and elegant way.

    The world of footwear is dominated by dressyproducts for both men and women.

    For women: stilettoheelson a shoe that is both aggressive and minimal,elongated toesand metallicelementsembellish the essential cuts for a moreeye-catching product. Ankle and high boots with a single denominator, streamlinedandtight-fitting shapesfor a sexy look and metallic elements that catch the attentionand create a more contemporary decor.

    For men: English classic meets rock, mixing classic shapes and iconic models such as

    military boots, chelseas, oxfords, moccasinswith rock colours and details.

    SHO

    ES

    SNEAKERS

    WOMEN

    MEN

    HYBRID DRESSY

    ETROYVES SAINT LAURENT

    MOSCHINO

    DIESEL

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    stilettos killer

    minimal/elegant rock

    catwalk products - iconic brands

    catwalk products - iconic brands

    SPORTMAX

    VERSACE

    E

    TRO

    SALVATOREFERRAGAMO

    NARCISORODRIGUEZ

    BLUMARINE

    PROENZASCHOULER

    VERSACE

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    metal

    metal & fur

    catwalk products - iconic brands

    products from exhibitions

    UNITED NUDE LTD

    UNITED NUDE LTDSAM EDELMAN

    DAINO SHOES

    JONOFUI

    HERVELEGER

    VERSACE

    VERSACE

    VERSACE

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    flat rock

    ankle & clean pointed booties

    catwalk products - iconic brands

    products from exhibitions - catwalk products

    SCHUTZ

    TIMKIMUR

    TRUSSARDI

    ZER

    OEMARIACORNEJO

    ZER

    OEMARIACORNEJO

    GABRIELECOLANGELO

    EMPORIOARMANI

    CHA

    NEL

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    MISSONI

    HELMUTLANG

    CHANEL

    BELSTAFF

    pointed high boots catwalk products - iconic brands

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    ISABELLAZOBOLI

    MOSCHINO

    JOHNRICHMOND

    YV

    ESSAINTLAURENT

    YVESSAINTLAURENT

    HELMUTLANG

    PALLADIUM

    military boots tight fitting

    heavy boots

    catwalk products - iconic brands

    catwalk products - iconic brands

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    pointed low lace: derby, oxford

    laced up

    products from fairs exhibitions - catwalk products - iconic brands

    catwalk products - iconic brands

    COSTUMENATIONAL

    PHILIPPPLEIN B

    URBERR

    Y

    ARTCOMESFIRST-

    PITTIIM

    MAGINEFLORENCE

    MO

    SCHINO

    CARVEN

    GUID

    I

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    chelsea pointed bootcatwalk products - exhibitions products

    VALENTINO

    ICEBERG

    3.1PHILLIPLIM

    DIESEL

    DIESEL

    VALENTINO

    COSTUMENATIONAL

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    Trend positioning according to material

    Leatherdominates, preferably in black, with metallic iconic rock details.

    Therefore, clean lines, paddingwith seams and largecontrastingmetallic zipsinspired by biker jackets.BA

    GS

    MIX LEATHERTEXTILE /NEWMATERIALS

    WOMEN

    MEN

    JOHN RICHMOND

    RALPH LAUREN

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    pochette/clutch

    minimal men

    catwalk products - iconic brands

    catwalk products - iconic brands

    ROCCOBARO

    CCO

    JOHNRICHMO

    ND

    JOHNRICHM

    OND

    SPORTMAX

    PROENZASCHOULER

    CHANEL

    CHANEL

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    metal: zip/chain catwalk products - iconic brands

    RALPHLAUREN

    GUCCI

    GIANFRANCOFERRE

    BYBLOS

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    SKETCHES

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    stilettos killers

    1

    1

    ME

    LISSA

    E.M.COMPANY 1

    1

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    stilettos killers

    1

    1

    E.M.COMPANY

    ESOTICA

    1

    1

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    minimal / elegant rock

    1

    1

    1DIMARCONCERIA

    C.FT.CRESPIFILITESSUTI

    LART

    IGIANABOTTONI

    1

    1

    1

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    metal

    1

    1

    ITALIANAACCESSORI

    MASTRO

    TTOCONCERIA

    1

    1

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    metal

    1

    1

    C.D.C.

    C.D.C.

    1

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    metal & fur

    1

    1

    MONTI&MONTI

    MASTRO

    TTOCONCERIA

    1

    1

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    fashion fur

    1

    1

    MASTROTTOCONCERIA

    CHIORINOTECHNOLOGY

    1

    1

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    flat rock

    1

    1

    OFFICINA

    DELLEPELLI

    ESOTICA

    1

    1

    MONTI&MONTI

    SCHMIDITALY

    1

    1

    1

    1

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    ankle & clean pointed booties

    1

    1

    MELISSA

    LANZI

    NASTRIFICIO

    1

    1

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    tight fitting

    1DIMARCONCERIA

    1

    SC

    HMIDITALY

    1

    1

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    pointed high boots

    1

    1

    DIMARCONCERIA

    MONTI&MONTI

    1

    1

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    pointed high boots

    1

    PI&PIC

    ONCERIA

    1

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    chelsea pointed boots

    1

    1

    1

    MASTROTTOCONCERIA

    1

    1

    VIBRAM

    ATTIL

    IOIMPERIALITESSITURA

    1

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    pointed low lace

    1

    1

    CHIORINO

    TECHNOLOGY

    OFFICINADELLEPELLI

    1

    1

    MONTI&MONTI

    MONTI&MONTI

    1

    1

    1

    1

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    heavy boots

    1

    1

    VIBRAM

    1

    1

    1

    1

    VIBRAM

    ATTIL

    IOIMPERIALITESSITURA

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    pochette / clutch

    1

    TESSITURAATTILIOIMPERIALI

    1M.P.G.CUOIFICIO

    1

    1

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    metal: zip / chain

    1C.D.C.

    1

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    zip / chain man

    1AT

    TILIOIMPERIALI

    1

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    The gourmet

    the gourmet

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    CLASSIC + CITY+ COUNTRY

    Bohemien + Hypster

    Connosseur + Character

    ICONS OF CLASSIC+ MADE IN

    Innovative + Old Taste

    Wilderness + Savoir Faire

    DECONSTRUCTED+ RELAXED

    Comfort Travel

    Pleasure

    STR

    EETFASHION-MILAN

    STR

    EETFASHION-MILAN

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    PANTONE18-1048 TPX

    PANTONE19-1656 TPX

    PANTONE18-3945 TPX

    PANTONE18-1250 TPX

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    ConceptA gourmet, as we know, is a person of cultivated tasteswho

    demands the enjoyment of good food and drink. The gourmet of fashion,like that of food, is a connoisseur, a person who has the foundation ofclassical style, then carried through to Italian country and English heritage.

    As for food, the passion for accessories is defined by a search fortastes and flavours that are intense, sharp, fullbodied. A lifestyle that combines a passion for the authentic, genuine,typical of a place or a style.

    ColoursThe chromatic effects form a range of browns, fresh and

    new. These can verge on red, burnt orange, indigo blue, militarygreen, woodland earth and bark of scented trees. The shades can varyaccording to dyes and treatments of full bodied leathers.

    MaterialsReal leather,authentic and genuine, on which to try outexperimental treatments and invent new finishes, chromaticeffects and grains. Craftsmanship and industry meet in thenatural world to experiment with shaving, abrasion, creams and waxesof new generation but of organic origin. Brushed, crackled, distressed.Shaved and polished pony. Precious reptiles. Anaconda and alligator

    treated with softening oils and waxes. Thick and luminous velvets. Wool,cashmere and Shetland materials. Colour-dipped crust.

    The gourmetPANTONE18-1048 TPX

    PANTONE19-1656 TPX

    PANTONE18-3945 TPX

    PANTONE18-1250 TPX

    PANTONE16-0730 TPX

    PANTONE16-1150 TPX

    PANTONE16-1450 TPX

    PANTONE16-1142 TPX

    PANTONEand PANTONE Textile COLOUR SystemTMare trademarks of PANTONE,

    Inc. Pantone LLC 1984, 2013The PANTONE Reference Numbers shown herein represent the PANTONE

    COLOURs most close to the COLOURs displayed. COLOUR reproduction may not

    match PANTONE-identified textile solid COLOUR standard.

    Consult the current PANTONE Textile COLOUR System Publications for accurate

    COLOUR standards

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    CONCEPTPleasure of authenticityIts about the pleasure of buying a well-made product with timeless design, listen tostorytelling, enjoy the taste as a food, beingable to recognize quality, repairing and properlycaring for your wardrobe.A market segment in enormous expansionwith consumers looking for something specialthat offers ancient flavours in a modern key.Between casual and classic, outdoor andvintage, country and comfy travel. Natural andhandmade. Discovering the authenticity ofMade in...Italy, USA, China, Thailand....Extravagance and decor in Pop style

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    LFUNISEXMOOD

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    TOPSHOPWINDOWS-LONDON

    COMPLICITASTATICHEbySTEFANOCONTICELLI

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    MOODBOARD

    bohemien + hypster connosseur + character classic + city + country deconstructed + relaxed icons of classic + made in comfort travel + pleasure

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    SHOES-WOMEN:aristocratic feeling,laser cuts decor,trimmings, velvetand leather carving

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    BAGS-WOMEN:uncontrivedcombination

    of naturalnessand rigour,soft supple anddrum dyed

    leather

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    SHOES-MEN:a pleasentbalance of refinedleather, precious

    reptiles andsublime skins

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    BAGS-MEN: soft calfand dusty surfaces,sophisticated worn look

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    ACCESSORIES: craftabilities borrowed fromhorsemanship tradition, from

    Argentina to Great Britain

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    LEATHER:alligatorimitation, exoticreptiles, wood barkand old furniture

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    HEELS ANDSOLES:stripes and

    geometries,stitchings andinlays

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    TEXTILE/SYNTHETICS:

    damask andbrocade, coatedsynthetics withpleating, prints

    and laser cuts

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    ACCESSORIES

    LARTIGIA

    NABOTTONI

    MOROMINUTERIE

    LARTIGIA

    NABOTTONI

    M

    ENONI

    VALTER

    VALTER

    MELISSA

    E.M.

    COMPANY

    C.D.C.

    AMBROSETTI

    CERTALDESE

    E.M.

    COMPANY

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    LEATHER

    PI&PICO

    NCERIA

    CHIORINOTECHNOLOGY

    DIMARCONCERIA

    M

    ASTROTTOCONCERIA

    M

    .P.G.

    CUOIFICIO

    FINISHINGKENDAFARBEN

    CHIORINOTECHNOLOGY

    ESOTICA

    DIMARCONCERIA

    MONTI&MONTI

    ESOTICA

    CERTALDESE

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    SOLES

    VIBRAM

    VIBRAM

    FINISHINGbyKENDAFARBEN-SOLECUOIODITOSCANA

    FINISHINGbyKENDAFARBEN-SOLECUOIO

    DITOSCANA

    DAVOS

    DAVOS

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    TEXTILE/SYNTHETICS

    C.F

    T.

    CRESPIFILITESSUTI

    C.F

    T.CRESPIFILITESSUTI

    TESSITURAATTILIOIMPERIALI

    TESSITURAATTILIOIMPERIALI

    ASOLTEX

    ASOLTEX

    TESSITURAATTILIOIMPERIALI

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    CONSUMER

    PROFILE

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    W

    HERETH

    EYLIVE

    Paris, theMarais quarter

    Paris happening, social moments

    Milan: Navigli, Corso Garibaldi

    Turin

    RomeParis: Marais

    Tokyo: Ebisu

    Copenhagen

    They live in Europe or Japan;

    they are consumersof thegood, beautifuland tasteful.

    They love stories relating to theoldquartersof the city.

    Milan. Appetizers inNavigli. Eating cheapand genuine food

    Milan, Arco della Pace, vintage photo with tram

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    FREETIME

    Rong Made in HanghzhouExhibition of 13 designers who reinterpret bamboo. First

    exhibition of a series that will last 5 years. A material for each

    year. 2013 is the year of the bamboo. At the Milan Triennale

    8 Ties Herms project.Videoinstallation by Miguel Chevallier. New

    graphic patterns for ties. Presented in

    Milan and Mexico City

    Open Factories 2013.Exhibitions of industrial archaeology

    in Piedmont, in discovery of Italian

    craftsmanship and industry

    A taste of China.Contemporary heritage furniture.

    Milan Design Week 2013

    8 Ties Herms project

    Open Factories 2013

    Rong made in Hanghzhou

    A taste of China

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    Events wherefood becomes a newart form- Artisans of flavours mixed with a

    contemporary taste

    - Food festivals and events open to the public

    - Food is like clothes, gadgets, shoes and

    leather goods

    - Look for old-fashioned flavours, authentic,

    with an intense character

    - Eataly, good food supermarket in twolocations: Turin and New York

    - Expo Days in Milan, first tranche of events

    dedicated to Italian food

    - Milan Food Week

    - Cruise of Taste by Silversea, a cooking

    school with excellent Italian culinary specialities

    - Food tasting street events

    - Vintage Design and Gourmet in Mexico City

    - Wine tasting in the best Italian, French and

    Argentine wineries

    Franciacorta Wine Festival,Piedmont, Italy

    FREETIME

    Jazz Brunch -Wynn ResortLas Vegas.Music and foodfor brunch

    Winery-Sculpture by ArnaldoPomodoro in Umbria, Italy

    Cracco and Oldani, two cookingstars who prepare good cheap food.Professional Food Event

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    O

    PINIONLE

    ADERS

    Chef and Gourmets

    Easy Life

    Marina Abramovich,Art Gourmet

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    RETAIL

    Small shops and stores hidden

    in the oldest quarters of the city.

    Small multi-brand stores that host

    musical, art and literature events.

    Confidential Sales, special sales

    with discounts at the Fashion

    District outlets.

    They like places such as Made store

    in the Asiatique area in Bangkok

    Neighbourhoods wherethey shop:- Palermo Soho, Buenos Aires

    - La Roma, Mexico City

    - Les Marais, Paris

    - Corso Garibaldi, Milan

    - Charlotteburg, Berlin

    - Notting Hill, London

    Biffi Milan

    San Carlo 1930 TurinMatrix Basel Design & Fashion

    Fangsuo Commune, Guanzhou

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    WHA

    TTHEYLOVE

    bikes:- Pillen Swedish-style bikes

    - Brooks bikes

    cameras:- Hasselblad

    - Leica M9 P by Herms

    magazines:- The Heritage Post

    Objects with old shapes updated in a modern key

    Classic bikes and public transport

    Analog cameras

    Objects in leather tanned with wine techniques, Piel di Vino, Tuscany

    70s sofa

    Pillen bike

    Retro style

    Leica M9 P

    Hasselblad

    The Heritage Post

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    WHATTHEY

    LOVE

    Handmade design objects

    in genuine leather

    Heritage design, European

    and Latin American designs

    of the 50s and 60s

    Chess and checkers

    Handmade fabrics

    Practical travel bags with a

    retro look

    Craftica Fendi project

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    food design:- Genuine food and authentic

    flavours

    - Food design and artistry

    - Jams and products by

    Monica Patino, Mexico- Book Modern Art Dessert

    by Caitlin Friedman

    WHAT

    THEY

    LOVE Modern Art of Dessert

    Vintage Design & Gourmet,Mexico City

    Jams by Marta Patino

    Blend caf, Mexico City

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    WE

    BSITE&

    SOCIAL Website & Social networks:

    Cooking sites

    Sites offering restaurant tips

    Sites on food and wine activities

    Museodelgusto.comA museum of taste, a place to discover the tastes and flavours of

    Piedmont

    Groupon.comSite dedicated to discounts on tastings, lunches, dinners and stays

    in Italy and abroad

    Eataly.comFood Retail with Italian excellence. Very famous in the United States

    TripadvisorSocial network with reviews of international hotels and restaurants.

    The platform also allows making online bookings

    Vinix.comSocial network dedicated to wine

    Lets LunchSite and App dedicated to restaurants to get discounts and tips

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    MU

    SIC

    Classic contemporary music

    Giovanni Allevi: young Italiancomposer. Mix of different elements

    with sophisticated musicality

    Ludovico Einaudi: modern pianist

    who combines classic melodies with

    artificial sounds

    Foodblogging:

    DeliciousDaysBlog created in Munich

    by an Italian, which is

    dedicated to food recipes

    and events in German and

    the world

    Ms. Adventures in Italy

    Blog dedicated to anAmerican girls cooking

    travels, especially in Italy

    Alegria in MexicoBlog by Ruth Alegria, chef

    who organises food tours in

    Mexico

    Red CookBlog dedicated to the art

    of homemade Chinese

    cooking. The most popular

    food blog in the world

    BL

    OGS

    Giovanni AllevI

    Ludovico Einaudi

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    BRANDS Luxury

    Commerciali

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    COLLECTIONPLANNING

    Timeless Design Innovative Restyling of an old taste

    CORNELIANICHLOE

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    Trend positioning according to the outsole

    Timeless design means timeless classicswith a modern twist for men and women, for a

    contemporary look. Bespoke look and extreme attention to detailin accordance with thebest handcrafted tradition.

    For women: sinuous and retro shapesmade with quality leather, lots of warm coloursand the use of leatheras the dominating material and colour. We are talking about dressyshoes withlight platforms and squarecomfortable heelsfor everyday use. The latesttrends emerging from the catwalks: uppers completely or partially made of fur or pony.

    For men: timeless classic models restyledwith the use of coloured rubber soles andhandcrafted colourtreatments.

    SNEAKERS: for men and women, which never touch the world of super sports; in particular,we are talking about a casualand more lifestylesneaker, which sees the predominantuse oftapered shapesand the finest Italian materials.

    SHO

    ES

    SNEAKERS

    WOMEN

    MEN

    HYBRID DRESSY

    CHLOE

    EL CAMPEROBRUNELLO CUCINELLI

    SPERRY TOP SIDERFRATELLI ROSSETTI FRYE

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    fur on shoes

    SI by SINELA

    ANGELINE LEE

    catwalk products - products from exibitions

    TORYBURCH

    MARNI

    FENDI

    BALLY

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    winter: boots

    EL CAMPEROELISABETTA NERI

    EL CAMPERO

    products from exhibitions - iconic brands

    AGNES

    B.

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    dressy: ankle boot - squared heel

    dressy: decorations/rich materials

    FRANCOIS NAJAR

    APOLOGIE

    catwalk products - iconic brands

    catwalk products - iconic brands

    DKNY

    DONNAKARAN

    CHLOE

    TORYBUR

    CH

    RAG

    &BONE

    BOTT

    EGAVENETA

    CHRISTOPHERKANE

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    womans sneakers

    dressy: restyling of retr

    HOG

    AN

    BRUNELLO

    CUCINELLI

    DIADORA

    TOMMY HILFIGER

    ROBERT CLERGERIE

    products from exhibitions - catwalk products - iconic brands

    products from windows - exhibitions

    MARCbyMARCJACO

    BS

    MARNI

    GRITTI

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    dressy man: iconic classic

    the new classic

    CHURCHS

    CHURCHS

    CHURCHS

    products from windows - exhibitions

    products from windows - exhibitions - catwalks

    BOTTEGAVENETA

    FRATELLIROSSETTI

    SMITHS AMERICAN

    HUDSON

    NORTHERN : COBBLER

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    classic hybrid

    new hybrid

    FRATELLI ROSSETTI

    FRATELLI ROSSETTI

    MORESCHI LACOSTE

    LACOSTETBS

    products from exhibitions

    products from exhibitions

    DUCAL

    FINALE UNLIMITED

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    hand coloured

    new classic: colore cotecniche artigianal

    italian last man sneaker

    FRYE

    SPERRY TOP SIDER DIADORA

    MAURO VOLPONI

    HOGA

    N

    products from windows - exhibitions - catwalk products - iconic brands

    products from windows - exhibitions

    BALLY

    GIORGIOARMANI

    GIORGIOARMANI

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    Trend positioning according to material

    Precious bags: leather, furor fabric

    The classic of classics: Bugattifor men and women. Bauletto,saddle, backpack, briefcase, clutch. Small shoulder bags.Precious bags made of high-quality leather, fur, applications.BA

    GS

    MIX LEATHERTEXTILE /NEWMATERIALS

    WOMEN

    MEN

    CORNELIANITRUSSARDI

    MARC BY MARC JACOBS DEREK LAM

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    fur on bags

    retr classic shapes

    LONGOBARDI prod. and distr. by

    CAR.LO MANIFATTURE

    catwalk products - iconic brands

    catwalk products - windows

    MARCBYMARCJ

    ACOBS

    FENDI

    MARNI

    EMPORIO

    ARMANI

    EMILIOPUCCI

    BLUGIRL

    BLUGIRL

    ASPINALOFLONDON

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    rich leather man bags

    JOST

    catwalk products - iconic brands

    TRUSSARDI

    TRUSSARDI

    MISSONI

    CORNELIANI

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    SKETCHES

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    1

    dressy: restyling of retr

    1

    1

    CERTALDESE

    CHIORINOTECHNO

    LOGY

    1ATTILIOIMPERIALITESSITURA

    1

    1

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    dressy: decorations / rich materials

    1CHIORINOTECHNOLOGY

    1ASOLTEX

    1

    1

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    dressy: ankle boots

    1

    2

    1

    1

    CH

    IORINOTECHNOLOGY

    DIMARCONCERIA

    2

    1

    E.M. COMPANY

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    winter boots

    2

    1ASOLTEX

    CHIORINOTECHNOLOGY

    2

    1MASTROTT

    OCONCERIA

    ESO

    TICA

    1

    1

    2

    2

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    winter boot

    1

    1

    1MASTROTTOCONCERIA

    1MONTI&MONTI

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    womens sneakers

    1C.F

    T.CRESPIFILITESSUTI

    2

    1ASOLTEX

    MELISSA

    1

    1

    2

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    dressy: man iconic classic

    1

    1GRAPHICDESIGN

    DIMARCONCERIA

    1

    1

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    1CHIORINOTECHNOLOGY

    dressy man:new classic

    1ASOLTEX

    2

    1C.F

    T.

    CRESPIFILITESSUTI

    CHIORINOTECHNOLOGY

    2

    1

    1

    1

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    hybrid man

    1MO

    NTI&MONTI

    1

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    hybrid man

    1CHIOR

    INOTECHNOLOGY

    1MONTI&MONTI

    1

    2

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    hand coloured

    1

    1DIMARCONCERIA

    MASTROTTOCONCERIA

    1

    1

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    1PI&PICONCERIA

    italian last man sneakers

    1DIMARCONCERIA

    1DIMARCONCERIA

    2

    1

    1

    1

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    fur on bags

    1MASTROTTO

    CONCERIA

    1

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    1MASTROTTOCONCERIA

    1

    retr classic shapes

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    rich leather man

    1M.P.G.

    CUOIFICIO

    1

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    rich leather man

    1DIMARCONCERIA

    1

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    Ars Sutoria - Background

    The Ars Sutoria magazine was founded in 1947 specifically for footwear manufacturers.Since its origin, the magazine has been produced inside the publishing offices of the

    International Technical Institute for the Footwear Industry to underline the fact that this

    publishing experience is rooted in the desire to offer footwear professional contents that

    are both creative and highly technical, i.e. never disconnected from the reality of the Italian

    manufacturing industry. The first issues of the magazine, which are still available for viewing

    at the Milan headquarters, presented footwear ideas, concepts and designs. Our aim is to

    recapture this proactive spirit.

    Over the years, the Ars Sutoria magazine has become the reference point for learning about

    footwear collections, materials and components. The possibility to travel around the world andthe availability of digital information in real time has allowed us to be a strategic observatory

    of the most important events and trends in the international fashion world. The rational

    observation of these trends allows us to offer expert opinions on what was successful in

    international markets during current and past seasons, but also to formulate proposals and

    incentives to help operators work on their upcoming collections.

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    CONTACT Subscription Department

    Ars Arpel Group - Via Nievo, 33 - 20145 MILANO (Italy)

    T +39 02 31912.331 F +39 02 33 611 619

    [email protected] www.arsarpel.com

    magazines

    INCLUDED IN YOUR SUBSCRIPTION

    international delivery

    with FedEx

    Ars Magazines

    iPad app

    Online access

    to your magazines

    Shipping cost included in the price

    Door to door delivery in FedEx box

    Tracking and signature proof

    Free app from App Store

    Immediate download

    All your magazines always at hand

    Multimedia contents

    Read your magazine on line

    Monthly advise of new issues

    Ars Sutoria10 ISSUES PER YEAR

    ITALY

    EUROPE

    US / CANADA

    REST OF THE WORLD

    1 YEAR 2 YEARS

    300 480

    550 950

    500 850

    Arpel4 ISSUES PER YEAR

    ITALY

    EUROPE

    US / CANADA

    REST OF THE WORLD

    1 YEAR 2 YEARS

    150 250

    250 420

    230 380

    Shoe Collections(Julia Classic, Julia Sport, Jolly, Junior)

    4 ISSUES PER YEAR, PER TITLE

    ITALY

    EUROPE

    US / CANADA

    REST OF THE WORLD

    1 YEAR 2 YEARS

    200 320

    300 520

    280 480

    Historical archive

    Unique source of inspirations for designers of footwear and leathergoods.

    More than 65 years of issues are available original magazines or

    reprinted copies on demand.

    Local consultation upon request.

    For further information [email protected]

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    online

    books

    Technical

    Dictionary

    Illustrated dictionary with

    each term in five languages

    (English, Italian, Spanish,

    German and French).

    PRICE 120

    Only Woman

    & Only ManOver 200 pages of shoes collections

    presented for each season on fairs, cat-

    walks, people and windows that we have

    selected from our Ars Sutoria magazines.

    Hard cover book to keep in your library.

    One issue published for Spring Summer

    and one for Autumn Winter.

    ONE SEASON

    TWO SEASONS

    150

    250

    Trends GuideCreated by Ars Sutoria Research Team.

    Binding book with concepts, key words, colours palette, colour combina-

    tions, materials, merchandising plan and design ideas for the develop-

    ment of new footwear and leathergoods collections.

    Available for each season, 18 months in advance.

    ONE SEASON

    TWO SEASONS

    500

    800

    arstrends.com

    Best selection of images from most important cities of fashion

    Shoes, bags and materials from fairs, windows, people and catwalks

    Browse, organize and share images

    Contact us [email protected]

    SHOES ACCESS

    BAGS ACCESS

    SHOES+BAGS ACCESS

    499

    299

    599

    1 YEAR

    *all subscriptions include material section

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    CONTACTS Mrs. Rossella Cucco

    T +39 02 31912.327 [email protected]

    www.arssutoria.comschool

    FOOTWEAR2D CAD SEMINAR

    (optional)

    During the 13 week pattern

    making class in the late

    afternoon (after class lessons)

    we organize a seminar on 2D

    CAD. The objective of the

    seminar is to put in practicethe pattern making working

    method learned during the

    traditional class with the aid of

    a CAD system.

    1 week

    FOOTWEAR

    MANUFACTURINGPROCESSES

    INTRODUCTION

    A full immersion training session

    to introduce our students

    to the art of traditional shoe

    making from the initial design,

    to pattern making, to cutting,

    nesting, assembling and

    finishing stage of the footwear

    production process giving

    them some tips and tricks to

    help save in cost. The foot,

    last, upper, middle and bottom

    components are analyzed in

    depth with the help of samples

    and detailed videos.

    1 week

    FOOTWEAR

    SKETCHINGObjective of this course is

    to teach students - both

    experienced professionals or

    beginners - the basics of shoe

    sketching. During this preliminary

    sketching class we do not teach

    any pattern making. Even though

    it is important to know that shoe

    sketching benefits from a basic

    technical understand of the

    shoes and related components.

    sketching from a real sample

    technical drawing of the last

    and bottom components

    technical drawing of the shoe

    preparation of the spec sheet

    2 weeks

    FOOTWEAR

    COLLECTION

    DEVELOPMENT

    In a highly competitive

    environment such as todays, it

    is more important than ever to

    organize collections that reach

    their target customers and at

    the same time are efficient

    in terms of development and

    manufacturing.

    Marketing and trend analysis

    Merchandising plan

    From merchandising plan

    to product design

    13 weeks

    PATTERN MAKING AND

    TECHNICAL DESIGN

    The course covers the following

    topics:

    a detailed preliminary

    explanation of the footwear

    manufacturing process a strong basics of shoe

    sketching: both designer and

    technicians should develop a

    strong sense of proportions

    and should be able to concept

    shoes as 3-dimensional objects

    a covering of the pattern making

    techniques in depth: training on

    lasts that we have developed

    during the years to better

    understand how proportions

    and volumes of the last are

    related to the correct fitting of

    the shoe. Then students start

    to use production last prepared

    by our specialists for the

    different kind of shoes. Further

    theoretical lessons on last

    analysis and proportions, size

    conversions, rules for pattern

    grading and nesting/cutting are

    organized.

    a week in a shoe laboratory to

    involve students in the sample

    making process

    a final examination that include

    a a fit testing session of the

    samples produced during week

    12 in the laboratory.

    4 weeks

    PATTERN MAKING

    The core of the course is pattern engineering, a topic which is

    indispensable for both designers and technicians.

    Topics covered during the 4 weeks course are: