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TRANSCRIPT
A5 News > A5 Executive 360
> A5 Hands-on show
> Differentiating S5 design cues
> Presenting A5 exterior design clinic
2 n Q5 Product launch training
Audi connect, Assistance & Security
> Komfort NA, Progressiv optional, Technik standard > Audi smartphone interface standard equipment
MMI
> MMI Radio, 7” screen standard > MMI Navigation Plus, 8.3”, MMI Touch std at Progressiv > Virtual cockpit standard at Technik
Fit + finish
> Standard leather seat surfaces and interior lighting package > Heated steering wheel standard from Progressiv > Ambient interior lighting standard from Technik
quattro standard
> Self-locking centre differential > Sports differential optional (Dynamic steering also an
option if Sports differential is fitted)
3.0 TFSI
> V6, longitudinal, 354 HP, 369 lb-ft torque > 8-speed tiptronic only > Turbocharging replaces supercharging
Coupe, Sportback and Cabriolet models available
> Progressiv and Technik trims only
S5A5 Executive 360
7-speed S tronic OR 6-speed manual transmission
> MT available on Coupe models only (all trims)
2.0 TFSI engine
> 4-cylinder, longitudinal > 252 HP, 273 lb-ft > Engine start-stop
Coupe, Sportback and Cabriolet models available
quattro standard
> Self-locking centre differential: 7-speed S tronic > quattro with ultra technology: 6-speed manual
18” and 19” wheels
> 18” standard > 5-, 10- and multi-spoke designs > Audi Genuine Accessories also offers 20” alternative
Comprehensive driver assistance
> Komfort: Pre sense basic, Audi drive select > Progressiv: Rearview camera > Technik: Pre sense rear, side assist…
A5 NewsA5 Executive 360
4 n Q5 Product launch training
Step 2
Powertrain
> A5 2.0 TFSI (and Q5) share impressive performance updates introduced with new A4
> S5 3.0 TFSI further develops rightsizing strategy w/ innovative direct injection and turbocharging concepts
> Core 3.0 TFSI updates:
> Central direct injectors
> Twin scroll turbocharger (replace supercharging)
> First Audi use of Miller cycle principle
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> 2.0 TFSI is extremely agile performer: 252 HP, 273
lb-ft max torque @ 1,600-4,500 RPM and sprints
0-100 km/h in 5.8 seconds
> 3.0 TFSI offers high power, ample torque,
spontaneous response and a sonorous sound
> 3.0 TFSI: 354 HP, 369 lb-ft @ 1,370-4,500 RPM
and sprints 0-100 km/h in 4.7 seconds
Validating arguments
Hands-on A5 forumStep 1
Aerodynamics, aeroacoustics
> 0.29 coefficient of drag (best-in-class)
> Special joint seal on A5 Coupe doors to address frameless door challenge
> Optimized rear tailgate design an important part of the A5 Sportback aerodynamic improvement
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> The ideal: eliminate wind noise from the cabin, Audi
engineers focus on best in class
> Athletic, sporty and elegant goes hand in hand with
sophisticated aerodynamics
Validating arguments
A5 NewsA5 Hands-on show
6 n Q5 Product launch training
Size, weight, dimensions updates
> Unladen weight reduced by 35 kg (A5 coupe, approx)
> Coupe cargo capacity + 10 L @ 465 L, Sportback @ 480 L
> Coupe +47 mm, Sportback +21 mm longer exterior
> +17 mm longer interior (Coupe and Sportback)
> +23 mm Coupe / +24 mm Sportback rear knee room
> + 26 mm Coupe / + 9 mm Sportback front shoulder room
> Surpasses its predecessor in almost all
dimensions
> Increased dimensions and longer wheelbase directly
benefit interior space
> Remarkable lightweight construction achievement
to reduce overall weight by 35 kg, despite
A5’s greater dimensions
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Step 4
Validating argumentsSuspension
> Lightweight construction saves 6.2 kg on front suspension and 6 kg on rear suspension (rear = newly-developed five-link arrangement)
> Optional adaptive damping suspension (A5)
> S5 optional Sport adaptive damping suspension with greater spread of comfort and performance capabilities
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> Better able to accommodate
comfort requirements on long drives and
sporty performance when needed
> Adaptive suspension using
CDC (continuous damping control)
is signature Audi competence
Hands-on A5 forumStep 3
Validating arguments
A5 News A5 Hands-on show
8 n Q5 Product launch training
Differentiating S5Design cues
Front > LED headlights as standard
> S-specific radiator grille in Twilight Grey with double slats in Aluminum silver matte
> Horizontal sporty decorative strip in Aluminum silver matte (over entire width)
Side > Brake calipers in black with diamond S (red calipers available)
> Door mirrors in aluminum styling
> New design element in aluminum silver matte with S5 logo
> Door handle with chrome application
> Door sill strip, front illuminated with diamond S
A5 NewsHands-on forum Step 5
Signature interior elements
> Audi virtual cockpit
> Frameless rearview mirror
> Driver-oriented dash, centre console
> Newly developed HVAC (large front TFT screen, capacitive front toggles, air vent across entire front passenger area)
> New automatic gear shift lever (A4, Q7 style)
> High-res MMI display screens (7”, 8.3”)
> Optional Ambient interior light package
> Available B&O 3D sound system
> Shared concepts and advantages with
A4, Q7 and Q5
> Light, spacious, high tech and refined
> Clear architecture strictly focused on horizontal
lines
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Validating arguments
A5 NewsDifferentiating S5 design cues A5 hands-on show
10 n Q5 Product launch training
Why is design so important for us?
Presenting A5 exterior design clinic Differentiating S5Design cues
Rear > Luggage compartment lid with affixed plastic spoiler in the vehicle’s body colour
> S-specific dual-branch exhaust system with dual tailpipes on the left and right in chrome
> S diffuser in Twilight grey matte with diffuser clasp in Aluminum silver matted
Interior > Audi virtual cockpit with S-specific display (optional)
> 3-spoke leather-covered sports steering wheel multifunction plus and S badge
> S badge in the centre console
> Stainless steel footrest and pedal covers
> Brushed matte aluminum trim inserts
> Leather-covered centre console
> S Sport seat with diamond stitching and pneumatic massage function
12 n Q5 Product launch training
Why Audi design is so important
The goal of the exchange is to
> Further explore Audi A5 design elements
> Practice finer word tracks and presentation skills to make vivid A5 exterior design impressions
Design is the most important reason to buy a new Audi
> At the same time, the design of an Audi always stands for Vorsprung durch Technik and expresses our brand values
Presenting A5 exterior design clinic Buying motives
A5 NewsA5 exterior design clinic
14 n Q5 Product launch training
Design aspect Singleframe grille Tornado line
What it is > Key engine air intake point
> Focal front design element
> Real line extending along side A5 shoulders
> Imaginary line extends further front headlight DRLs directly into the singleframe grille
Progressive form impression(s)
> A signature to A5 first impression (wow)
> Flat, wide, athletic design emphasized even more by horizontal bars
> From bird’s eye view , an attractive curvy accent: wide at front and back, slimmer in the middle
> Bold and sharp to match sporty vehicle positioning (see it, feel it with your hands)
Form / function win(s)
> Uniquely low, wide design within Audi family
> Detailed integration with hood and headlight elements – the hood and headlight lines further push the vehicle stance lower
> High quality tolerances across front fender, side doors and rear panel
> Integrated design with pronounced wheel arches (quattro blisters ) emphasize power and quattro
Presenting A5 Exterior design clinic
Design aspect Power dome hood Headlights
What it is > Twin arching lines creasing length of the hood, lines extend from outer edges of the four rings on the singleframe grille
> Headlight housing design integrated with front fascia
> Lighting technologies
Progressive form impression(s)
> Pronounced profile emphasizes sportiness
> Suggests athletic engine performance under the hood cannot be contained
> Hood lines evoke the bow of a ship cutting through waves
> Finely contoured, wide housing contributes to A5’s low, wide and athletic stance
> LED DRL imaginary line extends seamlessly into singleframe grille
Form / function win(s)
> Unique design element in the Audi family makes power dome hood unmistakably an A5
> Subtle lift in the hood improves pedestrian protection
> Premium lighting solution, with high safety and efficiency value
> DRL design uniquely A5 (Audi design hallmark)
> DRLs also serve as turn signal
A5 NewsA5 exterior design clinic
16 n Q5 Product launch training
Design aspect Rear intersection Rear lighting
What it is > Three lines intersect where tornado line meets rear spoiler, with additional line rising up from bottom rear of vehicle
> 3D tail light housing
> Third LED tail light strip along top strip of rear windshield
Progressive form impression(s)
> Sophisticated small detail design
> Emphasizes A5’s precise engineering capability
> A sculpted geometric look underscored by LED light signature
> Run your fingertips over the shape to appreciate the detailed dimensions and craftsmanship
Form / function win(s)
> High build quality to realize complex intersection of diverse elements
> Expensive quality
> Thin third LED tail light at top of rear window emphasizes quality
Presenting A5 Exterior design clinic
Design aspect Side design element Side view mirrors
What it is > Small chrome application across front fender and front side doors
> Mirror housing on side doors, updated freestanding placement on shoulders
Progressive form impression(s)
> Horizontal profile extends impression of vehicle length
> Sophisticated design to the small details, including sharp lines, creases and attractive shape
Form / function win(s)
> Uniquely A5 design element
> Showcases build quality by integrating application across static front fender and pivoting front door
> Aeroacoustic improvements on shoulder
> Aerodynamic shape
A5 NewsA5 exterior design clinic