stories & emotions connect people - college of business ... & emotions connect people ....
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Stories & Emotions Connect People
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• Whatisyourtarget’smindset?(beliefs,values,fears,biases)
• Emotion:Howwillyourtargetbenefit(makeitpersonal)?
• Whydoesyourproduct,service,causematter?
• WhatistheCONNECTIONbetweenyourofferingandyourtarget?
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Resources:
TheStorytellingAnimal:HowStoriesMakeUsHuman byJonathanGottschall
MadetoStick:WhySomeIdeasSurviveandOthersDie byChipHeathandDanHeath
BusinessStorytellingforDummies
http://www.storystorynight.org/StorieslastTuesdayoftheMonthatJump.DoorsOpenat6p.m.Storytellingstarts@7p.m.
Storytellingclasses@JUMP3/18and4/15http://jumpboise.org/class-listings