pdxtech4good: digital annual reports
TRANSCRIPT
Annual Reports in the Digital Age
Kris Wittenberger@hellokrisw |Pyramid Communications
Annual Reports in the Digital Age | PDXTech4Good January 2015
Annual Reports in the Digital Age | PDXTech4Good January 2015
Annual Reports in the Digital Age | PDXTech4Good January 2015
Annual Reports in the Digital Age | PDXTech4Good January 2015
Why Digital?
Easy accessResponsive, mobile and meeting supporters where they are.
Digital = MeasurableLike any digital communications plan, traffic and engagement planning.
Engaging and SharableTools for major gift officers, board members.
VersatilityRepurpose and reuse pieces for events, social media.
Comparable CostsDepends on past production. Measurable going forward and extend the life of your investment.
http://bit.ly/1FopUof
Annual Reports in the Digital Age | PDXTech4Good January 2015
A little about opportunities in the printed annual report.
http://www.commarts.com/exhibit/calgary-zoo-2011-annual.html
http://www.calgaryzoo.com/
Annual Reports in the Digital Age | PDXTech4Good January 2015
“Our annual report can be downloaded through a link to our
website. It’s digital, right?”
Well, yes. And, no.
Annual Reports in the Digital Age | PDXTech4Good January 2015
Kickstarter
Annual Reports in the Digital Age | PDXTech4Good January 2015
https://www.kickstarter.com/year/2013/?ref=footer
STG presents
http://www.stgpresents.org/stories/
Annual Reports in the Digital Age | PDXTech4Good January 2015
Conversions, funnels, engagement.
Annual Reports in the Digital Age | PDXTech4Good January 2015
It might be time to move to digital if…
Decision makers and stakeholders ready to take some creative risk.
Budget or in-house talent and assets available and flexible.
Audience, constituents, donors, deliverers are on digital channels.
Cultivating digital and younger audiences part of longer term fund development.
Built in feedback loops to keep engaging audiences with content and ability to repurpose content. Ticket purchase thank you page…
Annual Reports in the Digital Age | PDXTech4Good January 2015
That sounds great, but we need baby steps.
Introduce the idea. Send some inspirations to decision-makers today, then closer to the planning stage.
Pull together assets this year.
Understand traffic flow.
Start with a smaller audience feature (program-specific supporters).
Think about a 2-year transition plan. Print this year, next year digital?
Annual Reports in the Digital Age | PDXTech4Good January 2015
Kris Wittenberger
@hellokrisw
Article: “Five Reasons to go Digital with your Annual Report” http://bit.ly/1FopUof
Annual Reports in the Digital Age | PDXTech4Good January 2015