peacock bytes issue 4

8/3/2019 Peacock Bytes Issue 4

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Vol 1, No. 4 IIHMR Student`s Campus Bulletin February 2011

Appreciation is aAppreciation is aAppreciation is aAppreciation is awonderful thing. Itwonderful thing. Itwonderful thing. Itwonderful thing. It

makes what ismakes what ismakes what ismakes what isexcellent in othersexcellent in othersexcellent in othersexcellent in others

belong to us as well.belong to us as well.belong to us as well.belong to us as well.

---- VoltaireVoltaireVoltaireVoltaire

IIHMR Poll

Last issues Result: Which academic pattern you

prefer?

This issues Q :The cleaning staff should be of the

same sex as the residents of the respective

hostel. 1.Agree 2.Disagree 3.No opinion

46

28 26

0

10

20

30

40

50

Modular Trimester Semester

Percentage

The Blue Ribbon(Inspired by the Chicken Soup for the Soul)

There once lived a teacher in New York who initiated acampaign in her school. As a part of the campaign she gave awayblue ribbons to her students which read Who I Am Makes a Dif-ference and told them how they made a difference to her and theclass. This was done to boost their self-esteem as well as to ac-knowledge the importance of other people in their lives. She fur-ther directed the students to extend the acknowledgement cere-

mony and express their care to people who made a difference intheir lives.One of the students went to a junior executive in a nearby

company, and honored him for helping him plan his career suc-cessfully. He put a blue ribbon on the executives shirt and furtherhanded him two extra ribbons, asking him to forward these tosomeone who made a difference in his life.

Later that day, the junior executive went to see his boss,who had a reputation of being bad-tempered. He told him that hedeeply admired him for being a creative genius. He then took oneof the blue ribbons and placed it right on his bosss jacket, above

his heart. He then offered the boss an extra ribbon, requesting himto express his appreciation for those whom he valued.While driving home, the boss reflected upon the people he

truly valued, and the first person who came to his mind was hisson. He realized that he was not able to do justice as a father. Hehad often yelled at his son for not being perfect and had been un-able to devote sufficient time to him. So he told his son how muchhe mattered to him and that he deeply loved him. At this the boystarted crying inconsolably. Then he confessed that he felt uncaredfor and intended to commit suicide that very night. Had it not beenfor this conversation he would have gone ahead and taken his life.

In our lives there are many people whose actions and be-havior affect us in a number of ways. And more often than not,these tend to go unnoticed. Once in a while it is important to letyour loved ones know how much they are valued and cherished,and that their presence does make a difference. We just need a lit-tle nudge to give words to our expressions. So go ahead, make thatlittle effort and let those who matter to you know that you care.The Peacock Bytes team brings you an opportunity to give recog-nition to those who make a difference in your life at IIHMR. Sim-ply send us your one liner expression regarding those special per-sons at IIHMR, with their names. We hope we have given a nudgeto quite a many and that you will be willing to share your experi-ence


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A step towards healthcareOn 8th February 2011, IIHMR witnessed the inauguration of the Project Management Unit of the

Food Fortification Project- Integrated Program Strategy in Rajasthan. This project is funded by the GAIN(Global Alliance for Improved Nutrition), Geneva.Mr. M.L. Mehta, Former Chief Secretary for the state of Rajasthan was the Chief Guest. There were rep-resentatives from various organizations including Mrs. Deepti Gulati, Senior Programme Associate, South

Asia Regional Office, GAIN; Mr. Sunil Thomas and Ms. Manita Jangid from UNFPA; Dr. Laxmi Bha-wani from UNICEF; Dr. Pooja Talikoti and Dr. Mukta Agarwal , from the Department of Home Science,Rajasthan University and IHMR faculty and staff.

Dr. S.D.Gupta welcomed the guests and briefed them about the project. Dr. Dhirendra Kumar gavean elucidative presentation on the commencement, covering the purpose and the components of the pro-ject. Mrs. Deepti Gulati dwelt on the mission and vision of GAIN. She also highlighted the ongoing pro-jects of GAIN worldwide .

The main purpose of this innovative project was to reducethe deficiencies of micronutrients like iron, folic acid and vitaminA in the population of Rajasthan. Dr. Dhirendra Kumar said Weplan to introduce ways to fortify wheat flour, oil and milk throughcommercial channels as they make it viable to reach the generalpopulation of Rajasthan. The other main objective of this programis to demonstrate the technical and operational feasibility of intro-ducing fortified foods through Mid-day Meal Scheme andIntegrated Child Development Services Scheme.

Ms. Sumita Mathur, one of our senior students and pro-gram officers in the project enlightened us further about the projecthighlighting the major aspects of the project which include produc-tion and distribution, legislation and quality control, social market-ing and communication, monitoring and evaluation and projectmanagement and administration.

The overall intent of this program was to alleviate thehealth status of millions of people in Rajasthan who would be aided by this program. We congratulate themembers of this project on the noble initiative towards a healthier population

Ishita Rathi PGDHM15

International Conference on Healthcare Infrastructure

and Medical Technology

The Department of Hospital Administration of AIIMS organized an international conference on healthcareinfrastructure and medical technology from 2nd to 5th February at New Delhi. The conference was in col-laboration with WHO, the School of Planning and Architecture, Indian Institute of Architects, Academy ofHospital Administration and NABH. The students of IIHMR did not let go off the opportunity of adding to

their knowledge tank and enthusiastically participated in the same.

The conference deliberated on innovations in the healthcare industry to ad-vances in IT and healthcare. It gave us a chance to be among the likes of Dr.Pervez Ahmed (CEO of MAX Healthcare), Dr. N.K Sethi Senior AdvisorHealth Planning Commission, GOI, who shared with us their experience andlearning.Among other inputs, a new concept of green hospitals, one of the most ef-fective solutions to reduce dependency on power and cut operational costs, wasalso introduced by HOSMAC. The growing importance of telemedicine as animportant tool was reiterated with great emphasis . It concluded with a valedic-tory session by Sri Sri Ravishankar, who discoursed on the ways to cope withstress among medical professionals

Ishita Rathi PGDHM15


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Self-Actualization

Ever since I joined IIHMR, my admiration for him has grown day byday. His enthusiasm for his work is something that is rarely seen, despite thelong working hours. His time management is perfect - delays on his part arevery rare. Appraisals or promotions do not qualify into his list of motivators.He shows no reluctance when it comes to staying back in office for work.Work is worship, he lives this adage everyday in his work life.

His kind of Emotional Intelligence is seldom seen. He knows exactlyhow to handle changing moods, rising tempers, whims and fancies of people.He intuitively understands the environment in the Board Room and quicklydevelops his tactic to deliver according to the circumstantial needs.

Even though his work is impeccable, he welcomes feedback andpromptly tries to improve himself. His polite nature and polished manners areworth emulating. That lively smile on his face reflects warmth and it connectshim with a lot of people, winning him many friends in the office. When onleave, everybody in the office misses him and strongly feels his absence. Suchgood are his PR skills.

Excellent and efficient utilization of resources with minimum wastage

is yet another facet of his. People like him are an asset to the organization andare thus highly valued. Incredible interest in his work, high self-esteem andenviable managerial skills make him a source of inspiration for many.

He manages an important department of the institute. He precisely un-derstands everybodys taste and never fails to deliver the customized service.He never went to any business school or acquired any formal managerialtraining. Nonetheless, he is a live case study for understanding the variousconcepts of HR, finance, operations and marketing. He is Gautam, our tea-boy

Monika Chaudhary

Photography - a passion

It all started with taking casual pictures on my 1.3 mp camera phone. Gradually the idea of clicking pic-tures for fun developed into an intense hobby. Since then I have been on a wonderful journey exploringmy creative side. It got me completely hooked that I started saving money to buy myself a canon digitalcamera, which I did in a year with great enthusiasm andthrill. The idea of capturing moments eventually developed

into passion.This ardour

was heightened to alevel that in no time Ihad clicked over

8000 pictures. Mylove affair with pho-tography further in-tensified and I startedsaving for a profes-sional SLR camera.No sooner idi I possess one than I plunged deeper into this art. Mymost coveted possession now helps me capture feelings andthoughts in real form without any technical alterations. But then this

is not the end! My quest directs me towards acquiring a Canon telescopic lens which would help me fishout more and more beautiful moments to be seized for ever.

Gitesh Nayak PGDPM 2


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Reviewing the Health Challenges of India

A seminar on Challenges of Health Care Service Delivery in India, organized jointly by IIHMR andCUTS International, strived at identifying some of the challenges plaguing the healthcare system of ourcountry and exploring possible solutions to them. Dr P R Sodani played a pivotal role in the sound plan-ning and smooth execution of the entire event.

The seminar was chaired by Prof V S Vyas, Deputy Chairman Of The State Planning Commis-sion. Abhijit Banerjee, Professor of Economics at MIT and Amitabh Chandra, a Professor of Public Policyat the Harvard Kennedy School of Government, were the key speakers.Prof Vyas opined that despite having various world-class institutes, innovative schemes and experts, thehealth sector in India still struggles at the bottom of the pyramid. He further expressed concern over Ra-jasthan being a laggard.

Prof Banarjee was of the view that the use of health services by a community is a reflection ofpeoples concern about their own health. Despite private doctors and bhopas being less-trained and moreexpensive, he said, they were favoured as they catered to peoples wants. This is complemented by themiserable condition of the public health facilities. According to him improving the public health systemcoupled with better regulation and training of the low end private doctors can serve as one of the possible

solutions under the given circumstances .Importance of health insurance as a means of empowering people with financial protection, re-

quired to deal with serious health shocks, was emphasized by Prof Chandra. He further added that insur-ance is valuable only if the system is able to provide high quality services to all those insured as it is notpossible to cover everything for everyone.

Mr. B N Sharma, Principal Secretary, Medical, Health and Family Welfare, Government of Ra-jasthan, expressed his concern about the medical sector emerging as a less lucrative option for students,added to the deteriorating quality of medical professionals. He further emphasized on improving the linkbetween tertiary care centers to the primary ones for better delivery.The seminar opened new vistas of understanding the ever evolving health care scenario

Dharmik Shah and Akanksha Sharma PGDHM-15

Pharma Industry: Three Big stories in 2010 and the way ahead

India's pharmaceutical sector is currently undergoing unprecedented change. In 2010, growing at a rate of15% CAGR, Pharmaceutical industry witnessed a big transformation. One of the biggest ever example ofmergers and acquisitions, was Abbott taking over Piramal, at a cost of $3.7 billion deal. This alterationmade Abbott the leader of Indian Pharma Industry. The MNC`s taking over Indian firms indicate that thedomestic pharma landscape is experiencing a "seismic shift". It brings along a fear of increase in drugprices and restricted growth of the generic pharma industry in coming years.

The next big change in the drug industry is that Indian drug firms are inching towards the globaldrug discovery process. Big pharma players like Cadila, Sun Pharma, Piramal applied for conducting clini-cal trials on at least 12 new drugs in 2010.The numbers are the highest ever in the history of domestic drugdiscovery initiatives triggered by companies such as Dr Reddys and Ranbaxy. This step will help Indianfirms combat the loss to patent process and introduction of new drugs in the market .With no new drugsin the pipeline and blockbuster drugs going off-patent in coming years, the generic market is sure to flour-ish.

The third big story and opportunity it carries for developing nations likeIndia is Outsourcing. Globally, pharmaceutical companies are facing increasedpressures on profit margins, absence of blockbuster molecules, spiraling R&D costs,pricing pressures, and increased overheads. In such a scenario, outsourcing of busi-ness processes to third-party providers is a viable strategic option. The prominentservice providers in India offer a gamut of services in drug discovery, clinical trials,drug development activities, manufacturing and formulations, pre-clinical trials, bio-informatics and lab services. With considerable discussions and controversies re-garding this new trend, India is on its way to become a global player in pharmasector

-Sudeep Pradhan PGDPM 2


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Dharmayan

The gang of vultures helped in locating the Island. The bears acted as the architects. The monkeyswere implementing the construction work and ensured that everything was done efficiently and effectively.Among them was a tiny squirrel that carried a small pebble to make the bridge. It was the bridge con-structed so that Rama could bring Sita back from Lanka. During the process the squirrels seemingly mea-gre yet meaningful contribution was laughed at by the monkeys. But when Rama saw the squirrel, he wasoverwhelmed with gratitude and patted it. Legend has it that the squirrels have stripes over their back be-cause of the patting. Though the squirrels physical contribution was less, its emotional contribution wasappreciated by Rama.

Mr.Sharma is one of the Sales Manager who sells lots of products in the Imphal area of Manipurand brings a lot of profits to the company. Mr.Verma is another Sales Manager in-charge of Mao area ofManipur. This area is very inaccessible and selling the companys products here is a Herculean task.Mr.Sharma is often rewarded for adding profitable figures to the account books of the company whereasMr.Vermas efforts in bringing returns to the company are often overlooked.

There are two kinds of salespersons; the ones who sow the seeds for the market and the ones who

nurture it and ensure that the market has a long and healthy sustained life. By appreciating Mr.Sharma

alone, the company is stepping into quicksand as they do not realize the value of Mr. Vermas inputs. Of-

ten the person who lays the foundation goes unheeded, while the person who brings tangible fruits in termsof profit is treasured. But everyone has their own importance. If markets are not created by people like Mr.

Verma then, there will be no question of Mr. Sharma selling products in the markets and vice versa. There-

fore, successful organizations need to utilize each of the three kinds of the sales people at various phases in

their sales cycle and acknowledge them to be successful in their endeavors

Dharmik Shah PGDHM15

A Journey to the Marathon

Waking up to the dawn of the big day, I had been looking forward to so desperately for the past

one month, The day of the Marathon", I had a blend of a variety of feelings of hope, aspiration and confi-dence on the one hand and of fear, dilemma, uncertainty on the other. I was so confident, yet so scaredlooking out through the window. The rays of the sun lent me some hope and I found myself standing onthe ground next to hundreds of promising faces, ranging from young saplings to grooming twigs trying toreach beyond the limit of the sky, to the sturdy deep rooted trees, I found myself as nobody, yet somebody.

Taking the first step towards those unimaginable 21.042 kilometers, the whole last one monthflashed back in front of my eyes. The very first day, my office management declared rewards and prizes toall the participants to promote the noble cause. It was at that moment that I decided to at least give it a try.The love for my city, for my health and of course the charity drove my way through the Registration Com-mittee and my journey through the preparation began.

It was a Herculean task for a non-athletic person like me, so I decided to achieve this big goalthrough small steps which worked wonders. Beginning from one kilometer a day, I gradually increased my

morning walk upto 7 kilometers by the end of the month. More importantly, the whole period of 24 hours,which used to fall so short before, now opened out its span and I realized that I could draw ample timewithout disturbing my routine. In fact, a wave of freshness and energy spread through my whole being.

All through this one month, there was one factor that kept me driving. It was my family supportwhich enthused me to attain what I had thought was unattainable. Their faith in my capability relieved meof all my fears.

Going through the memory lane when I got back to my sense, I found myself standing a few me-ters behind the big goal. Looking around , I saw my whole family walking next to me, my mother, mywife, my children with hopes overpowering my weakness and with faith overpowering my fear. And thoselast few meters were also done.

Finally, I dedicate this marathon to my family, to my office management and to my PINK CITYRohit Jain


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Republic DayEach year, 26th January is a day on which every Indian heart

fills up with patriotic fervor and immense love for the

motherland. India celebrated its 62nd Republic Day and so did

we at IIHMR. The IIHMR family paid homage to our

countrys constitution in the traditional way by unfurling the

Indian flag along with which we had a skit performed by our

students which conveyed the message that

The 62nd republic day celebration marked the commencement

of our journey towards a healthy sportive culture by

inaugurating the new badminton and basket ball courts.

Lets pledge to keep our patriotic zeal lighted all through our

life

Aisha Khan PGDHM15

Pic: Brig.SK Puri addressing the gathering on republic day

Holi Hungama!!!Holi Hungama!!!Holi Hungama!!!Holi Hungama!!!Verve -2011

Verve started with PGDPM-1 under the guidance of Dr.Seema Mehta. The primary objective of Verve was tounleash the talent of the students of pharmaceutical man-

agement by means of healthy brainstorming sessionsTill date many activities have been performed at

this platform such as group discussions, ad-mad shows,case study analysis, review reading and making effectivepresentations. The activities have helped develop abroader perspective to analyze various concepts of mar-keting, fostering reading and writing skills and also havinghealthy and effective discussions on eclectic issues.

Verve has provided an opportunity to all thosewho vacillate and are agoraphobics to overcome their un-explained hesitation. These activities have encouraged usto develop a practical understanding of the various man-

agement concepts and their application on a number ofsituations.

Conducting activities at short notice or shapingthem in a manner to attract maximum participation aresome of the intangible gains through each verve session.Apart from these , we have rigorous brainstorming ses-sions which have helped us understand not only the basicand complicated managerial aspects of the corporate sec-tor but also of life. These activities have also contributedto personality development and their outcomes are gradu-ally seen in each student

Kriti Pachauri PGDPM 2

Chowkidhani Jaunt!That was a night, etched indelibly in ourmemories. The rusticity of Chowkidhanitakes us far away from the sophistica-tions of the modern, mundane life. Livedance and music with the folklore eulo-

gized the beauty and the grace of Rajast-hani culture. Colourful turbanswound around our heads, taking majesticrides on elephants and camels, trying ourhands at archery and dart-shooting got usacquainted with the imperial essence ofRajasthan. Finding our way out of thebhool-bhulaiya and rowing boats wasabsolute fun. All you needed to do wassit on the floor with your legs crossedand wait for the hospitable attendants to

serve the roti, kadi, sarson ka saag, daal,the chutneys and the irresistible halwawhich we thoroughly enjoyed!! TheIIHMRians celebrated the spirit of one-ness and fellowship and look forward tomany such occasions

Meenakshi Varier PGDHM 15

Campus Buzz...


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DateDateDateDate ToToToTo DateDateDateDate

Love is an eternal bliss and is persuasive when expressed on time. People

wait for the right time to express their feelings to someone special.

Nowadays we give more importance to materialistic things like time and

money than to the people for whom these things were made. Moreover, love

has become commercialized and the expression of the same is becoming

high tech. To add to it, the love fever is exaggerated in the Valentine week,

as if the hormones are going to burst. This time proves to be a cash cow for

multinationals, who bag millions of dollars by selling flowers, chocolates

and fancy Valentines Day gifts every year. Are we really buying love for

us? It is perceived that the more a person spends, the more he loves his

partner. There is a day for every expression; youll be surprised to know

there is even a day for a break-up at the end of the Valentine week. So this

week offers a complete package, Strange, isn`t it? Do we really need

specific days to express our love? Love needs to be shown throughout oneslife, and ironically, theres no date to date.

Jatin Dhingra PGDHM15

Melody and MuseMelody and MuseMelody and MuseMelody and Muse

Gold or SilverThere once lived a great mathematician He was often called by the local king to advise onmatters related to the economy. So it hurt him very much when he heard from the village

headman about his sons ignorance of the value of gold or sil-ver.

The mathematician called his son and asked, "What is morevaluable - gold or silver?" "Gold," said the son. "Why is it thenthat the village headman claims you do not know the value ofgold or silver? I feel everyone in the village is laughing behindmy back. Explain this to me, son.""Every day on my way to school, the village headman calls meto his house. There, in front of all village elders, he holds out asilver coin in one hand and a gold coin in other. He asks me topick up the more valuable coin. I pick the silver coin. He laughs,the elders jeer. That is why they tell you I do not know the value

of gold or silver." said the sonThe father asked in confusion "Why don't you pick up the gold coin? In response, the sontook the father to his room, showed him a box full of silver coins and stated, "The day Ipick up the gold coin the game will stop. They will stop having fun and I will stop makingmoney."Sometimes in life, we have to play the fool because our seniors and our peers like it. Thatdoes not mean we lose in the game of life. It just means allowing others to win in onearena of the game, while we win in the other. We have to choose which ones matters to usand which do not.

-Ankita Gupta PGDHM15


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Solution to the Last issues Crossword:Across: 1) Efficacy 2)SidhaDown: 1)Maestro 2) Vtime 3)Cloud 4)Shigella

And the prize goes to :And the prize goes to :And the prize goes to :And the prize goes to :

Krati shukla,Krati shukla,Krati shukla,Krati shukla, PGDHMPGDHMPGDHMPGDHM----15151515

BEND YOUR MINDBEND YOUR MINDBEND YOUR MINDBEND YOUR MIND

1 2 4

6

3

B

5

R

B

O

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Y

CROSSWORD

Editorial Team

Prof A L ShahAisha KhanAkanksha SharmaAnkita GuptaAnisha Khundongbam

Dharmik ShahIshita RathiKriti PachauriNavneet DagarSabahat KhanSonal SinghSudeep Pradhan

Vandana Dubey

maora safrmaora safrmaora safrmaora safr

maOM raoja, maIla ko p%qar Saumaar krta qaamagar kBaI na safr [i#,%ayaar krta qaa.

tmaama kama AQaUro pDo rho, maoro

maOM ijaM,dgaI po bahut eotbaar krta qaa..

pD,o hOM paMva galat rasto pr maoro

kdma kdma po kao[- haoiSayaar krta qaa.

mauJao javaaba kI maaohlat kBaI na imala payaI

savaala mauJasao kao[- baar baar krta qaa..

maO rsto ko manaaja,Iba maoM Kao gayaa qaa khIM

$ka huAa vaao maora [ntja,ar krta qaa..

maOM raoja maIla ko p%qar Saumaar krta qaa..Soumitra Budhouliya PGDHM15

Melody andMelody andMelody andMelody andMuseMuseMuseMuse

Send in your entries to [email protected]!

LastissuesBendYourMindwin-

ningentry Sir!!TeaBreak!Sir!!TeaBreak!Sir!!TeaBreak!Sir!!TeaBreak!

Puneet SwamiPuneet SwamiPuneet SwamiPuneet Swami, PGDPM-2

INSTITUTE OF HEALTH MANAGEMENT RESEARCH1, Prabhu Dayal Marg, Sanganer Airport, Jaipur-302011 Ph:3924700(30 lines) Fax:0141-3924738 E-mail: [email protected]

Across Down

1)Pharmaceutical Com-pany to introduce Anti-

Vomiting Spray3) A temporary endeavorundertaken to create aproduct or a service5) Test measuring

physiological changes in

consumers when shown

an Ad

2)Disorders resultingfrom professional care

4)Sound made by the

stomach

6)Pump action,, true pair

and midi-which game

can you associate them

with?

peacock bytes issue 4

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