PEARL AND DEAN RESEARCH

THE FOLLOWING SCREENGRABS ARE OF THE TARGET AUDIENCE FOR THRILLER FILMS, THIS HELPED US DECIDE ON WHO OUR TARGET AUDIENCE SHOULD BE FOR OUR FILM OPENING.

The red circle in the previous screenshots of our Pearl and Dean target audience research displays the common age range of people who watched these certain thriller films. The age range for the majority was 15-24, therefore our film opening is going to be targeted towards this age range. The green diamond shows us which gender tended to watch the thriller films more, in the majority of these specific movies, they were men, therefore our opening will be targeted towards men however since we may have a female protagonist, it could also appeal to women.