Help your guests live like a local – create and share personal local area guides with your guests

January 2016

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Creating a transformative experience for your guests

Chip Conley, Head of Global Hospitality, interviewed by Pearlshare

at the 2015 Airbnb Open in Paris

“If you understand the guest really well, and you can actually suggest an itinerary for them, that’s customized and perfect for them, that’s as good as it gets.”

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Standing out as a hostBy moving beyond the basics

Maslow’s hierarchy of needs… … in the Airbnb context

Relationship between host and guest

Safe place to stay

Clean environment, good location, WIFI etc.

A stand-out experience for your guests

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Practical steps towards creating a transformative experience

1. Find out about your guests’ interest and reason for visiting

2. Create a personal guide for them, tailored to their stay

3. Follow-up to find out what they enjoyed

What to do How

Questions to ask• Why are you visiting?• What types of food do you like?• Do you want to do the tourist attractions,

or local?• Pro-tip: check the weather!

Creating a personal guide is made easy using Pearlshare• Include places to eat as well as places to

see• Pro-tip: include your own recommendations

as to why you love them

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Pearlshare is one of the easiest ways to create and share your personal, local recommendations with

guests

Pearlshare is a service to create and share local area guides with guests – your “pearls of wisdom”

Travellers love Airbnb because it helps them to experience “living like a local”

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Pearls are grouped into Collections, which are highly interactive and useful local guides

“Pearls” are your recommendations• Your “pearls of wisdom”• With all the details about a place

(e.g., address, website, phone)• With your personal comments and

why you recommend

Collections are lists of your Pearls• Groups of Pearls that can be combined in any way you

choose (e.g., attractions for visitors, Paris restaurants)• Pearls are viewable in an interactive map view• Details are interactive, so getting directions is only ever

a tap away

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• Integrated in-app messaging enables Pearls and Collections to be sent and received instantly

Collections can be shared with anyone before, during or after their stay

Recipients can view either via the app or website (no app required)

Pearls and Collections can be shared in-app as well as via external messaging

• Pearls can also be sent via email, SMS, Facebook Messenger, Telegram, Whatsapp, etc.

• For those who have not installed Pearlshare, messages link to a web view

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Early users have been very enthusiastic...

“I check Facebook, Instagram and now I also check my Pearlshare”

Maddy, New York

"I never worry about where to eat; I just open Pearlshare and everything is taken care of!”

Tessa, London

"Pearlshare is an 'ice breaker' for your guests and you. Explore their likes while finding out about the pearls on your doorstep.”

Phyllis, London, Airbnb host

“I joined out of curiosity and found that there was a network of people that are so supportive… Pearlshare is unique”

Alesia, Houston

"I just love your app! I think it’s a great thing for Airbnbers to use”

Molly, Los Angeles, Airbnb host

“I’m visiting Boston and am using Pearlshare to find things rather than Foursquare. I love it!”

Christina, Silicon Valley

Source: Pearlshare user interviews (Oct-Nov 2015)

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Find us in the iTunes app store: pearlsha.re/download

Or online at: www.pearlshare.com

John Bowerjohn@pearlshare.com

James O’Dayjames.oday@pearlshare.com

Thank you!

… so please get in touch if we can help get you started