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Pearson A4 Letterhead

Intelligent Business

Intermediate

General Teaching Programme

_____________________________

Area of Foreign LanguagesEnglish

INTELLIGENT BUSINESS

UNIT 1: COMPANIES

CONTENTS

1 USE OF THE SPOKEN LANGUAGE

1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.

· To debate about the companies where the student prefers to work. Course book, page 8.

· To debate about the Transatlantic company, Inc. P. 12

· To talk about their own job. P. 13.

· To make a presentation about the enterprise where they prefer to work, specifying what they like and what they don’t. p. 14.

1.2 Specific Terms

· Dealing with the description of any enterprise and careers. Course book, page 8: Preview. Page 10, 12, Vocabulary

1.3 Functional Aspects

· To prepare an exposition about their own job. Course book, page 13: Career Skills

· To prepare an exposition about the company they prefer to work with, page 14, Dilemma

· To listen to a speech about the works of different people, filling in the table provided . Course book, page 13: Listening.

2 USE OF THE WRITTEN LANGUAGE

2.1 Visual, oral and written documents related to professional aspects. .

· To read the article about capitalism and nowadays enterprises. Course book, pages 9: Reading.

2.2. Specific Terms

· About the lexicon related to the new and old enterprises. Course book, pages 10: Vocabulary .

2.3 Functional Aspects

To identify and use in a correct way the necessary expressions to write an e-mail.Course book, pages 14: Dilemma.

2.4 Morphological and syntactic elements

· To know the form and use of the present simple and the present continuous. Course book, page 11: Language Check

3 SOCIAL AND PROFESIONAL ASPECTS

3.1 Formal and professional ways to put the profession into practice

· Use of the present simple to talk about their own job. Course book, page 13: Career Skils.

3.2 Professional Practice

· To talk about their own job. To make a description about any enterprise. Course book, pages 13 and 14.

UNIT 2: LEADERSHIP

CONTENTS



· To talk about the different ways to running and enterprise and to work with other workers. Course book, page 16: Preview. Page 19

· To debate about the best way to leader a groups and to motivate the people that works there to improve and increase their job. Page 21. Course Book, Career Skills

· To prepare a discussion about the different kinds of managers from different enterprises, one of them Nissan. Page 22

1.2 Specific terms

· About the semantic field that deals with the concepts of managing and managers. Course book, page 19: Vocabulary 2. Page 16, Vocabulary 1.

1.3 Functional aspects

· To listen to David Hargreaves, manager of Radius Group and to work with the comprehension activities. Course book, page 19: Listening.


2.1 Visual, oral and written documents related to professional aspects.

· To read a newspaper article (The Economist) about how to be the manager of a star and to get the best from him or her. Comprehension by answering questions. Course book, pages 17: Reading.

· To read and fill in a short fragment from a text about how to be a good manager, filling in the gaps with the necessary words. Course book, page 18: Reading.

2.2 Specific terms.

· About managers and their work. Course book, page 16, 19: Vocabulary.

· Expressions with the following verbs set, make, meet, take. P. 19.

2.4 Morphological and syntactic elements.

· Form and use of the articles. Course book, page 20: Language Focus.

3 SOCIAL AND PROFESSIONAL ASPECTS

3.1 Formal and professional means to put the profession into practice.

· To know the techniques and manners to be a straight talker. Course book, page 21: Professional practice.

3.2 Professional Practice.

· To write an e-mail . Course book, page 22: Speaking.

UNIT 3: STRATEGY

CONTENTS



· To debate about the main aspects to be considered when dealing with fashion enterprises. Course book, page 24. preview..

· To sell a MP3 CD PLAYER . Page 27

· To sell a motorbike . Page 30.

1.2 Specific terms.

· About the fashion world Course book, page 26: Vocabulary.

· About the buying and selling of any kind of products . P. 27.


2.1 Documentos visuales orales y escritos relacionados con aspectos profesionales.

· To read the different techniques of selling of Nike and make the exercises about the comprehension of the text. Course book, page 25.

· To listen to a conversation and to fill in the text with the given terms . P. 28.

· To write a final report about proposal and recommendations about the selling of motorbikes. p. 30.

2.2 Specific terms.

· About the fashion world . Course book, page 26: Vocabulary.

· About the selling and buying of articles of ani kind. P. 27.

2.3 Functional aspects

· To write a final report about proposal and recommendations about the selling of motorbikes. p. 30..

· To sell a MP3 CD PLAYER . Page 27


· Form and use of the future of verbs . P. 27.

UNIT 4: PAY

CONTENTS



· To give their opinion about the great executives P. 34. Preview.

· To debate about the things in common with other cultures when dealing with flexibility of manners. P. 39. Culture at work.

· To make an oral exposition about success. P. 40.

· To evaluate any type of action. P. 39. Career Skills.

1.2 Specific terms.

· About wages. Course book, page 36: Vocabulary.

· About the time. Course book, page 38: Vocabulary.

1.3 Functional aspects.

· To listen to a financial analyst speaking about wages. P. 37. Listening.

· To listen to a manager speaking about the achievement of a project and to answering the given questions. Course book, page 36: Listening.



· To read a text of The Economist and to do the comprehension exercises . P. 35.

2.2 Specific terms.

· About wages. Course book, page 36: Vocabulary.

· About the concept of time. Course book, page 38: Vocabulary.


· To know the form and use of the Present Perfect and the past simple. Course book, page 38: Language Focus.



· To learn useful expressions. Course book, page 36: Professional practice.


· To write a final report about a recommendation for a job. Course book, page 40: Dilemma.

UNIT 5: DEVELOPMENT

CONTENTS



· To talk about the economic development.P. 42. Preview.

· To talk about a possible economic future situation.P- 46. Practice.

· To talk about new possible economic fields . P. 47. Speaking.

· To listen to the listening and to fill in the table. P. 47.

1.2 Specific terms.

· About the environment and the business developed in that field P. 44.


· To talk an economic possible future situation .P- 46. Practice..



· To read an article from a given magazine and to do the given exercises. Course book, page 40: Reading.

· To answer an e-mail offering a solution to a given problem. Course book, page 43: Writing.

· To read a text about the problems of communication and to do the given exercises. Course book, page 44: Reading.

· To listen to a conversation and to do the given exercises. Course book, page 45: Listening.

2.2 Specific terms.

· About the environment and the business developed there . P. 44.


· To write a project Course book, page 48.


· Modal verbs: p. 45 and 46.


3.1 Formal and professional means to put the profession into practice. 3.2 Professional Practice.

To write a project. Course book, page 48.

UNIT 6: MARKETING

CONTENTS



· To debate about the typical products of the everyday life. p. 50

· To debate about marketing. P. 52.

· To talk about marketing and the most famous slogans. P. 54.

· To debate about the similarities and differences between the diary products. P. 55.

· To develop a whole campaign about any kind of product and to show it to the rest of the group. P. 56.

1.2 Specific terms.

· About Brands. P. 52.



· To read a text from The Economist and to do the given exercises . P 51.

· To fill in a text with the words related to the field of marketing . P. 52.

· To fill in a text with the suitable adjective. P. 54.

2.2 Specific terms.

· About BrandsP. 52.


To make a role play about the buying and selling of a car . P. 55.


· To know the form and use of the comparatives and superlatives of the adjectives. 53.



· Useful expressions about alternatives. Course book, page 55.


· To make a marketing plan about the different strategies to follow. P. 56.

UNIT 7: OUTSOURCING

CONTENTS



· To debate about the advantages and disadvantages of having enterprises abroad, p. 60.

· To debate about having an enterprise abroad, in groups.p. 63.

· To make and answer to any kind of suggestion. P. 65.

· To debate about multicultural situations.

1.2 Specific terms.

About enterprises abroad and globalization P. 62.


· To listen to a conversation about the possession of an enterprise in India. P. 64.



· To read a text about the globalization and to do the given exercises . P. 61.

2.2 Specific terms.

· About enterprises abroad and the globalization. P. 62.


· To make suggestions. P. 65.


· Form and use of conditionals 1 y 2. p. 63.



· To write a text campering with enterprises abroad. P. 66.

UNIT 8: THE BOTTOM LINE

CONTENTS



· To listen to a talk about the balance of loosings and earnings of any enterprise. P- 68.

· To make a listening about the annual figures of any enterprise P. 69.

· To make a debate about the solutions that should be taking when a fraud occurs. p. 71.

· To make an oral interpretation of any graph . P. 73.


· To make an oral presentation about oneself .P. 73.

· To make a presentation about a proposal made on the costs of the products of any enterprise. P. 74.



· To read a texts from The Economist and to do the given exercises . P. 70.


· Form and use of adjectives and adverbs .P. 72.



· To learn the principal aspects of diagrams and statistic tables. P. 73.


· To make a presentation about the proposal of any statistic balance. P. 74.

UNIT 9: RECRUITMENT

CONTENTS



· To talk about the last job interview that the students made. P. 76.

· To speak about the way the students would make the selection of workers in any enterprise.

· To give their opinion about the job interviews presented in this unit. P. 78.

· To listen and to fill in a CV. P. 80.

· To make a role play about a pone call P. 81.

· To have a formal conversation.P. 82.

1.2 Specific terms.

· About CV.. Course book.

· About jobs. P. 78.


· To know the main points of any CV.



· To read a text about the finding of a job and its first request. P 77.

· To Fill in a text. P. 79.

2.2 Specific terms.

· About CV.. Course book.

· About jobs. P. 78.


· Form and use of the relative clauses . P. 79.



· Ways to write a CV.

· Ways and expressions to make a job interview .


· To write a CV. P. 80.

· To make a job interview and to write it down . P. 82.

UNIT 10: COUNTERFEITING

CONTENTS



· To debate about fakes and its situation in the market . P. 86.

· To listen to two people speaking about fakes and to answer to the given questions .P. 86. p. 90.

· To give the main reasons for and against any topic . P. 91.

· To debate about any possible cultural shock when showing feelings in a dialogue . P. 91.

1.2 Specific terms.

· About fakes. P. 88.

· About adjectives, in positive and negative. P. 88.

1.3.Functional aspects.

· To give reasons for and against forging.



· To read a text from The Economist and to do the given exercises. P. 87.

2.2 Specific terms.

· About fakes and falsifications . P. 88.

· About adjectives, in positive and negative. P. 88.


· To identify and use the terms of this unit in a proper way.


· To revise the form and use of the conditionals P. 89.



· To make an exposition about the opinion and figures of the selling of exclusives made by famous people. P. 92.

UNIT 11: MARKETS

CONTENTS



· To listen to a discussion and do the given exercises . P. 98.

· To listen to the selling of a car in Internet and to do the given exercises . P. 99.

· To debate about the importance of the personal relationships P. 99.

· To talk about the main European markets .P. 100.

1.2 Specific terms.

· About markets.


· To listen to the selling of a car.



· To listen to a text about electronic markets. P. 95.

· To fill in the given texts about the buying and selling of cars on-line. P. 96.97.

2.2 Specific terms.

· About the different kinds of markets. P. 94.

· About markets . P. 96


To make the closing of a selling P. 100


Form and use of gerunds and infinitives. P. 97.



· To make the close of a selling .

UNIT 12: LOBBIES

CONTENTS



· To debate about the different acts of protest P- 102.

· To talk about the role of famous people in charity acts. P. 103.

· To make a listening about any type of campaign and to make the given exercises . P. 106.

1.2 Specific terms.

· To defend an idea.p. 107.


· To make a defence of any kind of campaign P. 108.



· To read a text from The Economist and to do the given exercises . p. 103.

· To fill in the gaps of a text about markets. P. 104.

2.2 Specific terms.

· To defend an idea .p. 107.


Form and use of the modals of obligation . P. 105.



· To make and defend any campaign . P. 108.

UNIT 13: MESSAGING MELTDOWN

CONTENTS



· To speak about the commonest ways of communication . P. 112.

· To debate about advantages and disadvantages about the given means of communication P. 114.

· To make a listening about the use of the e-mails. P. 115.

· To listen to five conversations and to fill in the given table. P. 117.

· To give a press conference . P. 116.

1.2 Specific terms.

· About the means of communication.

· Verbs and adjectives


· To give information about business . P. 117.



· To read a text and do the given exercises. P. 113.

2.2 Specific terms.

· About the means of communication.

· Verbs y adjetives.


· To write e-mails in a correct way.


· To revise the form and use of the reported speech of the verbs. P. 116



· To write e-mails.

· To give a press conference.

UNIT 14. LOGISTICS

CONTENTS



· To talk about the buying and selling of the most demanded products. P. 120.

· To listen to a press conference and to fill in the gaps of the given exercises. P. 123.

· To make and listen to difficult questions P. 125.

· To listen to complicated questions. 123.

· To debate about different attitudes before different situations. P. 123.

· To debate about any urgent decision that should be taken. P. 126.

1.2 Specific terms.

· About the market chains and the products. P. 122.

· Compound nouns . P. 122.

· To make compound nouns. P. 124.

· To make questions. P 125.


· To make an exposition about an urgent decision. 126.



· To read a text from The Economist and to do the given exercises. p. 121.

· To fill in the gaps of texts.

· To write a fax. P. 126.

2.2 Specific terms.

· About market chains and different products. P. 122.

· Compound nouns . P. 122.

· To make compound nouns . P. 124.

· To make questions. P 125.


· To write a fax.


Form and use of the passive of verbs. P. 124.



· To write a fax. P. 126.

UNIT 15: INNOVATION

CONTENTS



· To debate about the technical evolution and diary products. P. 128.

· To debate about the products that could have been innovated in a given moment . P. 131.

· TO make a listening about inventions and to fill in the exercises.

· To talk about past decisions . P. 132.

· To listen to conversations and to do the given exercises.- p. 133.

· To make the presentation of a project.134.

· 1.2 Specific terms.

· Inventions and designs. P. 130.

· Synonyms. P. 130


· To present a project to the rest of the class. P. 134.



· To read a text and to do the given exercises. p. 129.

2.2 Specific terms.

· Inventions and designs. P. 130.

· Synonyms. P. 130.


Form and use of the modal verbs in the past . P. 132.



· To make a project and to present it to the rest of the class P. 134.

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General Teaching Programme – INTELLIGENT BUSINESS – INTERMEDIATE

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