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Paper ReferenceJune 201731674H

Creative Digital Media ProductionUnit 8: Responding to a Commission

Part A

Pearson BTEC Level 3 Nationals Extended Certificate, Foundation Diploma, Diploma, Extended Diploma

Instructions

• Unit 8 assessment task contains three parts, Part A, Part B and Answer and Template Booklet.

• Part A contains material for the completion of the preparatory work for the set task.

• Part A will be released 2 weeks before the supervised assessment session (Part B) as timetabled by Pearson.

• Part A is specific to each series and this material must only be issued to learners who have been entered to undertake the task in the relevant series.

• Part B contains the activities for the set task.• Part B should be completed using the Answer and Template Booklet that is

available in electronic format or hard copy (word document).• Part B will be completed in 5 hours under supervised conditions specified

by Pearson.• This booklet should not be returned to Pearson.

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Instructions to Teachers/Tutors

This paper must be read in conjunction with the unit information in the specification and the BTEC Nationals Instructions for Conducting External Assessments (ICEA) document. See the Pearson website for details.

Part A will be issued to learners 2 weeks prior to undertaking Part B of the assessment.

Part A

Learners are expected to use the preparatory 2-week period to generate and plan ideas in response to the commission in Part A.

Up to 4 sides of A4 can be taken into the supervised assessment (Part B). These can include notes, visualisations and images and can be in hard copy or digital format.

Teachers/tutors cannot give any support to learners during the preparatory period and the work must be completed independently by the learner.

Part B

Centres can schedule the supervised assessment period as appropriate for their learners, provided the 5 hours for producing final outcomes are under the level of supervision specified in accordance with the conduct procedures.

Part B will be a supervised assessment of 5 hours to be held during a two-day window set by Pearson.

Refer carefully to the instructions in the task booklet and the Instructions for Conducting External Assessments (ICEA) document to ensure that the preparatory period is conducted correctly and the learners have the opportunity to carry out the required activities independently.

Any assessment materials not required by learners for submission must be collected and held securely by the Exams Officer until the EAR deadline at which point they may be recycled or destroyed.

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Instructions for Learners

You must work independently and should not share your work with other learners.

Read Part A carefully as this contains the information you will need to prepare for Part B.

In Part A you will receive the commission and carry out your own preparatory work over the next 2 weeks.

In Part B you will complete this task under supervised conditions over 5 hours.

Your teacher/tutor cannot give you feedback during the completion of Part A and Part B. If there is anything in the task instructions you do not understand, you should ask your teacher/tutor before starting your preparation.

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Part A Instructions

1 Read the commission and the task instructions carefully.

2 Analyse the information provided.

3 Choose one commission only for your response.

• Commission 1 – Promotional video

• Commission 2 – Website

• Commission 3 – Audio podcast

• Commission 4 – Leaflet

• Commission 5 – Digital game

4 Generate and plan ideas in response to your chosen commission and medium using the information provided in Part A.

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Part B Instructions

After the 2 week preparation period, you will be given Part B to complete over 5 hours under supervised conditions.

During the supervised assessment Part B you are not allowed to work with others.

During the supervised assessment Part B you will be allowed access to:

• Part A (the commission)

• Part B

• the Answer and Template Booklet (electronic or hard copy)

• templates for Activity 4 that are included in the Answer and Template Booklet or any other appropriate template

• pens and drawing materials

• storyboarding software

• up to 4 sides of A4. These can include notes, visualisations and images and can be in hard copy or digital format.

Outcomes for submission

• Completed Answer and Template Booklet (printout or PDF of the completed electronic answer booklet or a handwritten paper copy).

• An authentication sheet is required confirming that learner work has been completed as directed.

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Part A Set Task Information

GO CREATE

GO CREATE is a charity that promotes creative industry career choices for young people. The charity wants to promote awareness of the strength of the creative industries in the UK and wants to encourage more young people to choose a career in this sector.

Read through the information provided.

Choose ONE of the five commissions offered to plan your response.

In responding to the commission, you must incorporate your research completed during Part A into your final response.

PRESS RELEASE from GO CREATE

GO CREATE is an independent charity. It was started to make young people aware of the opportunities for creative training and employment across the UK.

The UK creative sector is booming. Government data shows that the number of jobs in the creative sector has grown four times faster than the rest of the UK job market. In 2013 it contributed £71 billion to the UK economy.

Only one eighth of people working in the creative sector are under 25 years of age. At GO CREATE we want to use the talent and creativity of young people to help the sector to grow even bigger.

Almost all areas in the UK creative economy are expected to grow significantly over the next decade. We feel that this gives a higher proportion of young people the opportunity to gain employment in the sector.

We want young people and their parents/carers to be aware of the opportunities in the UK creative sector so that they are more likely to choose a career in the creative industries.

We are an independent charity and rely on donations from a number of creative industry partners to support our activity.

We are commissioning a set of media products for a media campaign to promote awareness of the opportunities for young people in the creative industries.

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Commission 1: Promotional Video

GO CREATE needs a short video (between three and six minutes) aimed at young people. The video should make young people aware of the employment opportunities in the creative sector.

We want the video to be available in schools and colleges for the start of the next academic year so you will need to consider the timescales and logistics involved.

It is worth pointing out that we have sent this request to a number of media producers so you need to persuade us that your idea should be chosen to take forward into production.

We look forward to working with you.

Commission 2: Website

GO CREATE needs a new website (of at least four pages) aimed at young people. The website should make young people aware of the employment opportunities in the creative sector.

We want the website to be available in schools and colleges for the start of the next academic year so you will need to consider the timescales and logistics involved.

It is worth pointing out that we have sent this request to a number of media producers so you need to persuade us that your idea should be chosen to take forward into production.

We look forward to working with you.

Commission 3: Audio Podcast

GO CREATE needs a short audio podcast (between five and ten minutes) aimed at young people. The podcast should make young people aware of the employment opportunities in the creative sector.

We want the podcast to be available in schools and colleges for the start of the next academic year so you will need to consider the timescales and logistics involved.

It is worth pointing out that we have sent this request to a number of media producers so you need to persuade us that your idea should be chosen to take forward into production.

We look forward to working with you.

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Commission 4: Leaflet

GO CREATE needs a colour tri-fold leaflet (to be printed on two sides of A4) aimed at young people. The leaflet should make young people aware of the employment opportunities in the creative sector.

We want the leaflet to be available in schools and colleges for the start of the next academic year so you will need to consider the timescales and logistics involved.

It is worth pointing out that we have sent this request to a number of media producers so you need to persuade us that your idea should be chosen to take forward into production.

We look forward to working with you.

Commission 5: Digital Game

GO CREATE needs an interactive game (for web and mobile platforms) aimed at young people. The game should make young people aware of the employment opportunities in the creative sector.

We want the game to be available in schools and colleges for the start of the next academic year so you will need to consider the timescales and logistics involved.

It is worth pointing out that we have sent this request to a number of media producers so you need to persuade us that your idea should be chosen to take forward into production.

We look forward to working with you.