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Visual Identity Guidelines July 2019 www.pecb-ms.com

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Page 1: PECB MS - Visual Identity Guidelines...ISO/IEC 27001:2013 Certification Scope: Lorem ipsum dolor sit amet, consectetuer adipiscing elit, Lorem ipsum dolor sit amet, consectetuer adipiscing

Visual Identity GuidelinesJuly 2019

www.pecb-ms.com

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VISIONOur vision is to become the global benchmark for the provision

of Management System Certification services.

MISSIONOur mission is to provide our clients comprehensive Management System

Certification services that inspire trust and benefit society as a whole.

VALUES

Integrity, Professionalism, Fairness.

SLOGANBeyond Recognition

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ABOUT PECB MS

PECB MS is specialized in the certification of management systems on a wide range of international standards.

As a global provider of audit and certification services, PECB MS offers its expertise on multiple fields, including but not limited to Information Security, Quality Management, Business Continuity, Service Management, Health, Safety and Environmental Management. PECB MS provides certification services in accordance with ISO/IEC 17021 and ISO/IEC 17065.

We help organizations to show commitment by providing them with valuable evaluation and certification against internationally recognized standards. Our mission is to provide our clients with comprehensive services that inspire trust and demonstrate recognition.

Our principal objectives and activities are:

1. Establishing the minimum requirements necessary to certify organizations, and products, processes and services.

2. Developing and maintaining reliable, valid, and current certification evaluations.3. Granting certificates to qualified organizations and products, processes and services,

maintaining records, and publishing a directory of the holders of valid certificates.4. Establishing requirements for the periodic renewal of certification and determining

compliance with those requirements.5. Ascertaining that our clients meet ethical standards in their professional practice.6. Promoting the benefits of certification to organizations, employers, public officials,

practitioners in related fields, and the public.

CREDIBILITY ON THE MARKET AND RECOGNITION BY PEERS IS THE TRUE VALUE OF PECB MS CERTIFICATION

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USING THE BRAND BOOKPECB MS Brand Book is a tool to help guide and strengthen the body of visual communications that will build PECB MS into a highly recognized and respected brand. The information provided in this manual brings a solid foundation to the PECB brand, while allowing the artistic and creative flexibility needed to create high quality and visually stunning communications.

This brand manual is developed for the benefit of the PECB MS network, resellers or certified organizations and for those who are considering buying into the brand.

NOTE: The manual guide is for both print and web and the guidelines listed in this manual should be followed in both cases.

AN IMPORTANT COPYRIGHT NOTICEThe PECB MS logo is a trademark of PECB MS and copyrighted. It is important to maintain the integrity of the logo. The guidelines described in this document must be used by all PECB MS affiliates (Resellers, Auditors, Clients, etc.) that intend to use our logo.

• The logo should use only the official brand colors listed in this manual.• Any scaling must retain the original proportion of the logo.• Other than the variations listed in this manual, the logo may not be modified in any way.• Additional text may not be added in such a way that it appears to be part of the logo itself.

For further information, questions or concerns, please contact [email protected] [email protected].

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LOGO TYPEFACE

The final form of the logo came to life evolving from the pure state of the typeface “Raleway”

CLEAR-CUT LINESFINAL FORM

PURE RALEWAYINITIAL FORM

ROUNDED CORNERSADJUSTED FORM

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AUTHORIZED LOGO COLORS

Original color

Reversed color

Monochrome white

Monochrome black

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CLEAR SPACE REQUIREMENTSNo design elements, type, or photos should come any closer to the logo than 2x. The actual distance of x will change depending on how large the logo.

MINIMUM SIZEIn print, the logo should never appear smaller than 3 cm. On-screen, it must appear at least 200 pixels wide.

3 cm

RGB: 35, 31, 32HEX CODE: #231F20

RGB: 161, 30, 41HEX CODE: #A11E29

PECB MS RED PECB MS BLACK

COLORS

1x

2x

2x2x

2x

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LOGO (DONTS)

Don’t stretch or extend the logo. Don’t compress the logo.

Don’t use the logo inany other color.

Don’t group the logotype with othertext, product names, or product logos.

Don’t use the full-color logo overgradient backgrounds.

Don’t apply gradients, dropshadowsor other effects.

Don’t use any other fonts insteadof the original logotype.

PECB MSDon't place the logo over images

on which the logo loses its visibility.

Risk Management

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LOGO LOCK-UP FORMATS

Logo alone

Logo and slogan separate

Logo and slogan separateon the same line

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CERTIFICATION LOGOS FOR ORGANIZATIONS

Each standard included in our portfolio obtains a logo like the ones above.Please see the guidelines that show how to use them with any marketing

brochures or other relevant materials.

In print, the logo should never appear smaller than 2 cm.On-screen, it must appear at least 100 pixels wide.

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CERTIFICATE FOR ORGANIZATIONSThis is a sample Certificate that is issued to all organizations that comply with the requirements and clauses of the audited standard.

CERTIFICATE FOR PROCESSESThis is a sample of a “Certified Process” Certificate. Once you become PECB MS Certified, the following certificate will be issued to you:

CERTIFICATE

Carolina CabezasCompliance Director

YYYY-MM-DD

C-I-MM-YY

YYYY-MM-DD

YYYY-MM-DD

YYYY-MM-DD

Montréal

Certificate No.

Certified since

Valid from

until

PECB hereby certifies that the management system of

Has been assessed and found to be in accordance with the management system requirements in

*Subject to annual surveillance audits

This assessment and certification was conducted in accordance with the PECB auditing and certification procedures

This certificate can be validated by email request at: [email protected]

www.pecb-ms.com

3864 School House Road, Meridian

Organization Name

ISO/IEC 27001:2013Certification Scope:

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Lorem ipsum dolor sit amet.

Ma

na g

em

e n t S y s t e m s C e r t i fi c at i o

n

www.pecb-ms.com

PECB MS6683 Jean Talon E, Suite 336

Montréal, H1S 0A5, QC, Canada+1-844-426-7322

CERTIFICATE FOR AUDITORSThis is a sample of a “Certified Auditor” Certificate. Once you become a PECB MS Certified Auditor, the following certificate will be issued to you:

has been assessed and successfully certified by PECB MS as per therequirements of the

PECB MS6683 Jean Talon E, Suite 336, Montréal, H1S 0A5, QC, Canada+1-844-426-7322

PECB MS hereby certifies that the process of

NAME OF THE ORGANIZATIONADDRESS RESIDENTIAL LOCATION 9521 BROADSBERRY AVENUEPADDINGTON RC7 9ZA

*Subject to annual surveillance activitiesThis assessment and certification was conducted in accordance with the PECB MS auditing and certification procedures. This certificate can be validated by email request at:[email protected]

PECB MS PRIVACY CERTIFIED CERTIFICATION PROGRAM

PECB MS PRIVACY BY DESIGN CERTIFICATION SCHEME

YYYY-MM-DD

C-I-MM-YY

YYYY-MM-DD

YYYY-MM-DD

YYYY-MM-DD

Montréal

Certificate No.

Certified since

Valid from

until

P r oc e s s C e r t i fi c a t i o n

www.pecb-ms.com

Certification Scope:

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CERTIFICATE

Carolina Cabezas,Compliance Director

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L I G H T

R E G U L A R

B O L D

A B C D E F G H I J K L M N O P Q R S T U V W X Za b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) + / -

A B C D E F G H I J K L M N O P Q R S T U V W X Za b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) + / -

A B C D E F G H I J K L M N O P Q R S T U V W X Za b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) + / -

ROBOTO

L I G H T

R E G U L A R

B O L D

ABCDEFGH I JKLMNOPQRSTUVWXZ

abcde fgh i j k lmnopq r s t u vwxy z

1 234567890 !@#$%^& * ( ) + / -

ABCDEFGH I JKLMNOPQRSTUVWXZ

abcde fgh i j k lmnopq r s t u vwxy z

1 234567890 !@#$%^& * ( ) + / -

ABCDEFGH I JKLMNOPQRSTUVWXZ

abcde fgh i j k lmnopq r s t uvwxyz

1234567890 !@#$%^& * ( ) +/ -

RALEWAY

PECB MS TYPEFACES“Roboto” is the primary and “Raleway” is the secondary official typefaces of PECB MS Brand. Please consider using the following fonts with PECB MS marketing collaterals.

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BUSINESS CARDThis is the only official layout of our business cards.

John Doe,

+1-234-567-8901 [email protected] www.pecb-ms.com6683 Jean Talon East, Suite 336, Montreal, QC, H1S 0A5 Canada

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BROCHURE COVER VARIATIONSThe brochure cover variations below are some of the layouts used in our materials.

LAYOUT DESIGNThis is a sample of our Marketing Brochure. If you consider printing it, proper resolution is critical for clean results. The standard format for a printed brochure is A4.

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ROLL-UP BANNERSThe following banners are PECB MS standard banners used for events. Banners are digitally printed on one side in full colour photographic quality. Roll-up banners should be printed accordingly in 30x70 inch dimensions.

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LETTERHEADThis is a sample of our official letterhead used in PECB MS communications.

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For any change intended to be applied to our material above, you should contact us at [email protected] for confirmation.

+1-844-426-7322

+1-844-426-7322 ext. 16

Help Center

www.pecb-ms.com

PECB MS Visual Identity Guidelines