pecha kucha #2 - starbucks - matt vroman & adam zimmermann
TRANSCRIPT
About Us - Who we are
About Us - What we do
About Us - Why we matter
Differentiation
Customizable
Personal Identity
"People promote their own brands — even promote themselves — by being Starbucks consumers," Jeff Swystun, global director at brand-savvy Interbrand.
Cold Faceless Technology
www.dojostream.com/2010/05/16/straight-up-j/
You are in the Club
user name:
password:
hipster
venti
Why you want what I have
Be the best and forget the rest
#1
Diluting the Coffee
www.planetgreen.discovery.com
App vs. Mobile Web
www vs. app
Platforms
Coffee Drinking Apple Fanboys