PEDIAD – WIMBLEDON EVENTCAMPAIGN SAMPLE VISUALS

Engaging Spectators and Commuters Wherever they are.

CAMPAIGN OBJECTIVES• Execute Pilot project during the Wimbledon Tennis

Competition in London to create brand awareness

• To reinforce brand messages within high density traffic zones, moving from the stations to the event grounds and nearby parks offering free pre-booked rides and reaching key target consumers in the areas

• To ensure the campaign is not compromised by continually monitoring the campaign and producing monitoring reports

BRANDING SPACE - BACK AND SIDE

GETS YOUR GUESTS FROM SET MEETING POINT TO THE VARIOUS VENUES

GENERATE VALUE AND FREQUENCY WHILE MAKING AN IMPACT

A MOVING BILLBOARD MEANS FLEXIBILITY IN LOCATIONS TO REACH ALL AUDIENCES

BRANDING SPACE - BACK

* COST EFFECTIVE, HIGH IMPACT AND RECALL RATES

* WHOLE REAR WRAPPED IN VINYL TO GIVE MAXIMUM IMPACT

BRANDING SPACE - TOP AND INSIDE

INCREASED OPPORTUNITY-TO-SEE BRAND FROM ABOVE AND WITHIN SPACES

INSIDE SPACE, NFC AND LDS SAMPLES

PROMOTIONS – MEASURED USING NFC: HITS TO BRAND WEBSITE

INSIDE SPACE WITH AUDIO

Inside space with embedded speaker plays recorded audio messages for Passenger Information & Action

AUDIO SYSTEM CAN PROVIDE MATCH UPDATES AND PRODUCT NEWS

THIS RIDE HAS BEEN

OFFERED IN PARTNERSHIP

WITH…

HOW WE ENSURE DELIVERY

• Tricycles are photographed as proof of display and mobile device used in tracking via GSM network

• Drivers restock dispensers when they come for inspection and payments for duration of campaign –Digital Photo and Free Ride Coupon Redemption

• For Audio - Device connected to mobile and playback is looped to repeat at timed intervals

PEDIAD ADVERTISING SYSTEM

Our PediAds cut through the clutter of daily life and reinforcemessages that intercept the public consistently throughout thecourse of a day.

• Visible & Audible advertising across major routes 7 days a week

• Reach millions of commuters every month

• Captive target audience

• Vehicles operate from 6am - 10pm daily

• Campaign can be adapted for each region

• Passenger polling and poll collation services available

Special printing, production and rental packages available.

Consumers Remember Brand Message and Interact on the go

SOME NUMBERS ON REASON

THE AVERAGE PEDI CYCLE IS SEEN BY 350 PEOPLE PER HOUR

PEDIS ARE ON THE ROAD FOR 12 HOURS A DAY ON AVERAGE

A TYPICAL WIMBLEDON CONSUMER IS ABC1

THEY USUALLY HAVE OVER 1,000 TO SPEND MONTHLY

CLIENT SPECIFIES GEOGRAPHIC TARGET AND WE ENSURE DELIVERY

WE SUBMIT MONITORING REPORTS TO AGREED FREQUENCIES

THEY OPERATE CLOSE TO THE POINT OF PURCHASE OR ACTION

GETTING YOUR BRAND ON PEDIADS IS AS SIMPLE AS…

1. COMPLETE BOOKING FORM

2. SEND DESIGN OR LET US

3. SIT BACK AND WATCH US IN ACTION

SHOPPING DISTRICTS, ENTERTAINMENT ZONES AND MANY STRATEGIC AREAS WHERE OTHER FORMS OF MEDIA ARE NOT ALLOWED

MAXIMIZING YOUR CAMPAIGN*

• You can target particular communities, streets, marketsor educational institutions. All vehicles will have aroute, so can be selected by very specific geographicpreferences.

• Brand Ambassador Service

• Free Ride Promos

• Opinion Polls/Sampling

• Cause Related Marketing

* ADDITIONAL CHARGES APPLY

WHY PEDIADS? Reaches more Consumers with greater frequency and cost

efficiency than conventional media.

Reaches a wide variety of areas with a single campaign.

Attracts Consumers attention at the best possible time -whenever and wherever they are on the move.

Provides 24/7 Exposure.

Increases Brand recognition by complementing and reinforcing overall Campaign Strategy.

IMPACT OF YOUR CAMPAIGN FUN, EXCITING AND APPEALING

PROMPT-TO-ACTION MEASUREABILITY

FREE RIDES TO PUBLIC

TRAINING OF DRIVERS ON BRAND MESSAGES

PASSENGER INTERACTIVITY – NFC TECHNOLOGY

SPECIAL GEOGRAPHICAL TARGETING

ENGAGE CAPTIVE AUDIENCE

RAPID HYPE

MEDIA ATTENTION

CONTACT US CLIENT SERVICES: +44 7741 332 628

EMAIL: pediads@kekeads.com

Visit us on Social Media

Facebook: Pediads

IT TAKES…

…TO STEAL THE SHOW!!!