peerless blowers case study

9
Peerless Blowers

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Post on 22-Feb-2017

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Peerless Blowers !

Manufacturing company with

long term market equity.

In tremendous sales slump.

No new products in 30 years. Needed to “elevate” the brand.

BeforeKudzu

Boring.

Just like everyone else.

Focus on the product.

Not the experience or the relationship.

B L O E L E V A T E D

W E R S A I R M O V E M E N T

I ( PURVEYORS OF FINE MOUNTAIN AIR

PURVEYO RS O F F I N E M O U N TA I N A IR

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W I N D S O F C HA N G E The Peer ess brand, with allof its history andlegacy,moves into a new phase of visionary Leadership and partnership wilh European induslry experls to elevate their place in Lhe air movement rield wlh improved technology and innovallon.

This means exciting changes to those who know andlove our product - A renewed commitment oexcellent customer service -  Faster turnaround times -  Expanded sa es staff - A transformed IT infrastructure - A revolutionized sales process - Integrative. online point of sale system wilh immediate access Lo specs and details

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