China is not for everyone

Peggy Mizrahi

Manager, China Unit

• Visa application

• Special tips for exhibitors

• Airports and taxi fare

• Phrase book

• Useful sentences

• General tips for business trips in China

Role of the China Unit

• Promote

• Facilitate

• Advance

• Mediate

Role of the China Unit

• Advice

• Prevent

• Avoid

• Alleviate

China is not for everyone

• Complexity

• Costly

• IP violation

• Local rules

• Unpredictability

• Cultural gap

Are you ready for China?

Checklist

• Your existing competitors in the Chinese market

• Your competitive edge and disadvantage

• Your core IP

• Your potential sales channel

• Your after-sale customer support

• Your Chinese market budget

E-Commerce Platform - Jungle

• Diverse products

• Fierce competition

Intellectual Property

• Example: Selfie stick

Copycat

Localization

• Example: Facekini, Anti-radiation apron

- Chinese customers depressed and spoiled at the same time

Choice