PEIP Capstone

Rachel Bayless

#17DaysofGiveways• InformIT.com blogs weekdays July 9-31 • Objective: To grow following on Facebook, Twitter,

and InformIT blog• Outlets for promotion

– InformIT.com– Facebook– Twitter– LinkedIn– Meetup– StumbleUpon

• Measuring Results– Hootsuite– TweetReach– Lithium

#17DaysofGiveways

#17DaysofGiveways• New Facebook likes: 94

• New Twitter followers: 117

• #17DaysofGiveaways retweets: 211

• Ow.ly clicks (to InformIT.com): 748

• Entries: 522

• Blog comments: 100

July 11-19• 118,756 impressions

• Over 28,000 accounts reached

#17DaysofGiveways

Java Application Architecture

Programming in CoffeeScript

July 11-19

#17DaysofGiveways•69,800 impressions from @InformIT

•49,000 impressions from retweets

#17DaysofGiveways• Blog Participation

#17DaysofGiveways

Social Media Growth 2012

0

20

40

60

80

100

120

140

January February March April May June July

Jan - Jul 2012

New

Lik

es/F

ollo

wers

Facebook

Tw itter

Growth During Giveaways

Facebook

• 5.1% growth (3.3% monthly avg. for 2012)

Twitter

• 3.7% growth (2.7% monthly avg. for 2012)

#17DaysofGiveways

Hugo Dahl: “Wonderful! Thank you and everyone at Pearson/InformIT for the contest, very grateful for the content you help authors distribute and disseminate!”

Brandon Ryan: “This contest is great!  Thank you!”

Eric Silva: “Claiming my prize Whoo Hoo !!!”

Jason Irwin: “Thank you for the awesome competition”

Mark Beaty: “Thanks for the fun contest and great prizes!”