peleg elrich - huawei - home network transformation
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Broadband World Forum 2011 - Peleg Elrich - Huawei - Home Network TransformationTRANSCRIPT
HUAWEI TECHNOLOGIES CO., LTD.
www.huawei.com
Huawei Confidential
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BBWF 2011
Home Network Transformation
Peleg Erlich
Sep, 2011
2011-9-28
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential
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Page 2
Market Trends – Surge of Media Applications
• “Open Garden” Internet TV is on the rise
• “Closed Garden” IPTV / Cable TV are competing solutions
• “Personal Content” important at home and on the road
My content anytime – Open and personal
•A single consistent service across the screens
•Creates loyalty and increased consumption
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential
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Page 3
New Ecosystem - Build Wide Blue Ocean
End
User
Appl
Cloud
Appl
Cloud
End
User
Network Operators Goal:
To generate more revenue by leveraging their assets against competition from OTT
Huge Revenue Opportunity
VoD
Wide Blue Ocean
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential
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STB is moving away from the house
Page 4
"Set-tops are clearly moving to the point
where they are either a piece of software
that lives in another device, or they're
virtualized totally in the cloud," Ken
Morse, CTO of Cisco's Service Provider
Technology Group said, during his
keynote address
http://www.lightreading.com/document.asp?doc_id=20
7138&site=lr_cable
Competition View – Advanced Media Services move from home to the network
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential
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Market Trends Summary
Page 5
OTT Video Growth
Operator Bypass
IPTV Growth &
Cable Decline
Anywhere remote
Access
Video habits changes:• SD HD/3D• Multicast Unicast• Fixed Mobility
Multi Screen
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential
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Smart Home vs. Simple Home and Smart Network
• Existing Home Network
Page 6
• Simple device or no device
Connected TV
STB
RGW
TV
ONTONT+
cTV
Move functions to the Network
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential
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Operators
network
Network Located Media Distribution
??
STB evolution towards connected TV
Page 7
Legacy STB Thin STB / DMAConnected
TV
Gaming
Server
Personal Ads
CDNMiddleware
Assets
Subscribers
Operator
CDN and VoD Live channels
Video App
Server
CRM I/F
STB Migration Path
OTT
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Media Distribution Functionality & Use cases
Page 8
Media Distribution
System
Multi Content Source
Unified UI for all Sources
Multi Screen
Remote Access
Network PVR and Storage
Connection point for Video Apps
IPTV
OTTPersonal
Personal Ads
Network PVR
Single UI
Multi Screen
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential
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Green and Simple
• Physical STB deployed in each home
• ~20 W * 2000 = ~40KWatt
Page 9
• Network Media distribution solution
replacing 2000 Physical Home Devices
• ~ 150 Watt
Network technologies are Green - Saving Power, Space and Money
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential
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Network
SHE
Network & Service Virtualization
Edge Node
ONT
ONT
IPTV
VoIP
ONT
InternetOperator owned
Application
Server
Network & Service virtualization: High QoE for personal and OTT media applications while keeping cost down
Page 10
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential
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Thank You