Copyright © 2014 Scredible PLC. All Rights Reserved.

Building TRUST OnlinePenny Power OBE

@pennypower

My story-my anchor!

Its all about..

Relationships

Copyright © 2014 Scredible PLC. All Rights Reserved.

MASLOW’S HIERARCHY OF NEEDS

• Growth needs and deficiency needs

• Needs must be met at one level before one can move to higher levels

Copyright © 2014 Scredible PLC. All Rights Reserved.

I WANT TO FEEL PART OF A COMMUNITY

I WANT TO FEED MYSELF WITH LEADS

I NEED TO FEEL SAFE SO I CAN VISIT MORE OFTEN

I FEEL LIKE A THOUGHT LEADER – FOUND my VOICE

I AM READY TO BUILD A COMMUNITY AND HELP OTHERS

THE HIERARCHY OF SOCIAL CREDIBILITY

Its all about..

Social Capital

The individual get’s stronger

• 4.6 million Sole Traders• 2.9m are home workers• 95.5% of UK plc is a Micro Business• And the large companies need to engage to

build their trust• So, whether you are a sole trader, an SME or a

Corporate….

The Birth of Social Business

• 1998• Social Business Networking

– Not just social– Not just Business

EcademyA family, a community

Its all about..

Permission to be

YOUYour values and beliefs

ONE PERSON

The promise of this connected world

YOU

www.pennypower.co.uk (no push marketing)

Know Me

• What I do

Like Me • Who I am

Follow Me

• Why I do it

Trust Me=

It is all about

• Being interested in the other person and serving them

LISTEN, LISTEN, LISTEN AND NEVER STOP

RIP….. My next lesson

Who you are What you do

Power of

Community.. People you believe in and

believe in you

Are you and sales person

OR a FRIEND

But what is your….

Voicein the community

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MINDSET & LeadORS www.leadors.co

Copyright © 2014 Scredible PLC. All Rights Reserved.

Motivation

SkillsI don’t care

Begin enthusiastic

Community ASSET

DOINGCulture block-

Leadership block

Talent/skills of staff or suppliers

INCOME

Culture

TALENT

STRATEGY

SOCIAL DOING WALL

SO THIS IS ME NOW…

• Still vulnerable• Still trying…. Very hard• Focusing on Digital Business Britain – Digital

Skills for SME’s• Helping Young people into work• Working with Scredible to support Large

Companies shift into Social

Please get in touch@pennypower