WE’RE THE TEAM YOU CALL WHEN THE SCHEDULE IS IMPOSSIBLE, FEEDBACK IS CONVOLUTED, AND THE CEO IS BREATHING DOWN YOUR NECK.

Since 2001 Pensar has designed and engineered

world-class products that resonate with people.

TRANSPARENCY

WE ARE

INDUSTRIAL

DESIGN

WE ARE

MECHANICAL

ENGINEERING

Microsoft XBOX Speedwheel

WE ARE

ELECTRICAL &

SOFTWARE

ABOVE ALL, WE’RE A TEAM DEDICATED TO MAKING YOUR PRODUCT SING. ON TIME. ON BUDGET.

WE COLLABORATE WITH GREAT CLIENTS

BRAND EXPERIENCE PRODUCT

Design marketing

Business objectives

Strategic targeting

Observation + Opportunities

User research and testing

Insights to interactions

Positioning

Industrial Design + Engineering

User Interface

OUR BIG PICTURE THINKING KEEPS

YOUR OBJECTIVES FRONT AND CENTER

Dis

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Co

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Pro

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OUR PROCESS IS FLEXIBLE, COMPLETE

AND TAILORED TO MEET YOUR GOALS

SELECTED WORKS

Pensar worked with the Fluke team to design three new Laser Distance Meters

(LDMs), the 414D, 419D, and 424D. We created a modern visual language that

embraces Fluke's design heritage.

SURFACE

Pensar helped Microsoft’s New Product Innovation group bring

Surface to life. We are proud of our contributions, including the

easy alignment and solid feel of the touch cover and it's

connection to Surface. Our prowess in tolerance analysis turned

Surface into a high precision machine with just the right feel.

ENGINEERING BEAUTY

Gunnar Optiks creates eyewear to alleviate

fatigue associated with long hours behind a

screen. The lenses provide slight magnification

combined with a yellow tint that mitigates strain

from florescent bulbs.

Gunnar asked Pensar to design styles that would

be appropriate for both genders and build on

their tech-driven identity.

ENHANCING THE DIGITAL DEVICE EXPERIENCE

Details are honed through graphic illustrations and 3D

renderings. We work with the Gunnar team and their

manufacturers to make sure the fine points are realized.

REFINEMENT

We make sure our clients cross the finish line

strong. Pensar is a responsive development

partner you can trust to come through with

stellar results.

DELIVER

2011 Spark

Award Winner

Microsoft chose Pensar as the sole

mechanical integration and detail partner for

the new Xbox console, from the ground up.

100% of the mechanical design, mechanical

system integration, and execution was done

by the Pensar team. A few key contributions

include:

+ Design for high-volume manufacturing

(20M+ ARU)

+ Key contributions to the thermal system

design and execution

+ Full ownership of CAD data, production

model structure, and details

+ System shock and vibration analysis,

mitigation, solution definition and

execution

+ Jealous guarding of Industrial Design

intent and details

+ In-depth interaction with tooling design

and detailed part manufacturing

+ Ownership of manufacturing tooling for

inspection and assembly

+ Deep involvement in qualification and

testing process of all parts to the full

system

FULL-THROTTLE

ENGINEERING

ILLUMINATING THOSE AT RISK

SHINING A LIGHT ON ONE OF THE TOUGHEST JOBS ILLUMAGEAR’s first product is The Halo Light™, a patent-pending 360º light system worn at head-level that

produces a halo of light around the wearer enabling him or her to see and be seen in all directions at all times,

especially in low light conditions. Pensar is providing Electrical Engineering, Industrial Design and Mechanical

Engineering on this exciting project. Stay tuned for updates in the future.

REVITALIZING PRODUCTS BY

LISTENING TO USER NEEDS

Pensar redesigned the Quinton Q-Stress. When paired with a treadmill, it

measures the heart’s ability to respond to external stress. Due to it’s stellar

performance Q-Stress is considered to be the gold standard of the industry.

The new Q-Stress features improved cable management, flexibility to

incorporate new devices, low tooling cost, and aesthetics designed to stand

the test of time in a tough clinical environment.

PROVIDE USABLE

WORKSPACE

CONTROL CABLE MESS MAKE GEAR ACCESSIBLE

PROJECT

CHALLENGES

The previous generation product,

seen above, was cluttered and didn’t

allow for efficient operation.

Organizing and managing external

and internally routed cables was

a high priority for users.

Gear was trapped

between the cart and

other equipment.

We created a Visual Brand Language

that unifies several product lines with

one consistent look and feel.

UNIFYING BRAND & PRODUCT

AN ULTRA-

COMPACT

SOLUTION

A clean, flat work surface

Cables hidden in extrusions

Extrusions and panels are

modular for future products

Magnetic board for info +

personalization

Zero-footprint design saves

space in a crowded room

Desk folds up for a super

slim profile when not in use

PHILIPS SONICARE

SONIC TOOTHBRUSHES Pensar EE managed embedded electrical design and

firmware of new products as well as cost-reduction

initiatives to streamline high volume (4.5 M/year)

overseas production of Philips’ Sonicare toothbrushes.

Pensar was instrumental in developing MEMS orientation

sensing, wireless power transfer and charge control, and

test and measurement equipment for product

optimization, manufacturing, and performance testing.

SKILLSET, HORSEPOWER, INNOVATION, SCHEDULE

Pensar brings the horsepower to complete projects on schedule, the skill-

set to handle as much of the development process as needed, and the

innovation to find solutions to your toughest problems. By knitting design

and engineering together, we take ideas further, faster- giving our clients

consumer-driven, manufacturing-minded designs under tight schedules.

RESPONSIBILITY AND ACCOUNTABILITY

We deliver on our promises. We take responsibility for every part of the

project we are tasked with. No one likes to think anything will go wrong

with the development of a new product, but the fact is, sometimes it does.

That’s when having a consultant you trust becomes the most important

thing in the world. We always have our client’s goals in mind and will do

whatever it takes to get the job done. Our clients return again and again

because of this.

ON-TIME, ON-BUDGET

Your bottom line is our most important line. To maximize the profit a

product release generates, it is critical to get a fully-functioning product to

market when expected. We know what it takes to get a product that

delights customers delivered to market on schedule.

WE UNDERSTAND THE TRADE-OFFS

INVOLVED IN BALANCING RISK AND

INNOVATION.

WE MAKE IDEAS REAL Drop us a line- we’d love to hear about your challenges.

inspired@pensardevelopment.com