pentair merge tyco
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JULY 13, 2012: ISSU E 3.0 CONFIDENTIAL PROPERTY OF PENTAIR. DO NOT DISTRIBUTE OR REPRODUCE WITHOUT EXPRESS PERMISSION OF PENTAIR.
PARTNER BRAND GUIDE
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PURPOSE OF THIS DOCUMENT
Our relationships with our partners are important to growing our business. Working together to
market products and services in a consistent way will allow us to be more effective in marketing our
products, while building our brands and collectively strengthening our position in the marketplace.
For both parties to benefit, it is critical that our customers understand the relationship between
Pentair and its approved dealers, distributors, representatives, retailers and suppliers.
This guide will assist those companies in leveraging and protecting the Pentair marks. It containsspecific guidance on how to communicate the Pentair corporate brand and relevant branded product
lines in your marketing communications. As a trusted representative of Pentairs business and
products, we ask for your cooperation in following these guidelines. If you have any questions, we
encourage you to contact your Pentair business contact.
P U R P O S E O F T H I S D O C U M E N T 1PARTNER BRAND GUIDE
2012 PENTAIR | PARTNER BRAND GUIDE | JULY 3, 2012: ISSUE 3.0 | CONFIDENTIAL PROPERTY OF PENTAIR. DO NOT DISTRIBUTE OR REPRODUCE WITHOUT EXPRESS PERMISSION OF PENTAIR.
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The primary frame of reference for ourbrand is the Pentair logo. It is the unifyingvisual element that appears across all our
communications, enabling us to build strongbrand recognition. Our brand is a valuableasset that we need to protect, thus we askyou use it according to the guidelines inthis document.
When representing Pentair on Partnercommunications, the logo appears with arelationship descriptor (e.g., AuthorizedDealer). Partners must never apply the
Pentair logo without a relationship descriptor.
PENTAIR LOGO
The preferred reproduction version of thePentair logo is in full-color; it should be usedwhenever possible. The Pentair logo canbe used across product and servicecommunications, consumer and business-to-business media such as direct mail,brand advertising, tradeshows and public
relations, as well as product level literatureand documents (i.e. packaging, labeling,operating/instruction manuals, etc.). Allapplications of the Pentair logo on Partnercommunications must be approved by yourPentair business contact prior to distribution.
ONE-COLOR SOLID LOGOS
(RESTRICTED USE)
The one-color solid logos are intended for use
when reproduction methods prohibit the useof the full-color Pentair logo.
Important note: The Pentair logo cannot betranslated or used in another language.
PENTAIR IN TEXT
When the Pentair name is written in text(as shown here), or when the Pentair nameand relationship descriptor are used in text(e.g., Pentair Authorized Dealer), use initial
caps: Pentair or all capitals when required.
PENTAIR LOGO WITH REL ATIONSHIP DESCRIPTOR
Fullcolor [preferred]
RELATIONSHIP DESCRIPTOR
Pentair name in body copy, initial cap:Pentair
Pentair name and relationship descriptorin body copy, initial caps: Pentair
Ovit Pentair qui volupisnisit rem sit autem
Ovit Pentair AuthorizedDealer qui volupis nisit
Pentair name in all capital letters:PENTAIR
Pentair name and relationship descriptor in all capitalletters: PENTAIR [RELATIONSHIP DESCRIPTOR]
OVIT PENTAIR QUI VOLUPISNISIT REM SIT AUTEM
OVIT PENTAIR AUTHORIZEDDEALER REM SIT AUTEM
ONE-COLOR SOLID LOGOS (LIMITED USE)
RELATIONSHIP DESCRIPTOR RELATIONSHIP DESCRIPTOR
Onecolor, black logo Onecolor, reversed logo
PE N T A I R L OG O W I T H R E L A T I ON SH I P DE SC R I PT OR 2PARTNER BRAND GUIDE
2012 PENTAIR | PARTNER BRAND GUIDE | JULY 3, 2012: ISSUE 3.0 | CONFIDENTIAL PROPERTY OF PENTAIR. DO NOT DISTRIBUTE OR REPRODUCE WITHOUT EXPRESS PERMISSION OF PENTAIR.
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To ensure maximum impact, the Pentair logoand relationship descriptor should alwaysstand out from other graphic elements. The
immediate area surrounding the logo hasbeen defined as clear space, which shouldbe kept clear of other graphic elements suchas headlines, text, or imagery.
PREFERRED CLEAR SPACE
The preferred clear space is equal to X,as illustrated on this page. X is equal tothe width of the capital letter E in thePentair logotype.
MINIMUM CLEAR SPACE
In some cases it may not be practical to usethe preferred clear space (e.g., in digitalapplications, signage, etc). In these instances,maintain a minimum area of clear space. Theminimum clear space is equal to half of X.
Important note: Minimum clear space can befurther reduced for specific applications suchas technical drawings.
MINIMUM SIZE
To preserve legibility, the Pentair logo maynot be reproduced smaller than 1.25 (31.7mmor 90 px) in width.
PREFERRED CLEAR SPACE
Illustrative exampleX
X
X
RELATIONSHIP DESCRIPTOR
MINIMUM CLEAR SPACE
Illustrative example
0.5 X
X
0.5 X
RELATIONSHIP DESCRIPTOR
MINIMUM SIZE
1.25 31.7mm, 90 px
RELATIONSHIP DESCRIPTOR
PE N T A I R L OG O W I T H R E L A T I ON SH I P DE SC R I PT OR , C L E A R SPA C E A N D M I N I M U M S I Z E 3PARTNER BRAND GUIDE
2012 PENTAIR | PARTNER BRAND GUIDE | JULY 3, 2012: ISSUE 3.0 | CONFIDENTIAL PROPERTY OF PENTAIR. DO NOT DISTRIBUTE OR REPRODUCE WITHOUT EXPRESS PERMISSION OF PENTAIR.
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RELATIONSHIP DESCRIPTOR
RELATIONSHIPDESCRIPTOR
The examples on this page demonstrate somecommon mistakes when applying our logo.
- Never modify the logo in any way and onlyuse Pentair approved electronic artwork
- Never remove the relationship descriptor,Pentair wordmark or symbol
- Never lock up a Partner logo, or use itwithin close proximity to the Pentair symbolor wordmark
- Do not link any text to the logo
- Do not shadow, bevel, stretch, or otherwisealter the logo
- Do not recreate the logo from type
- Do not use a TM or with the logo
- Do not use the logo in text
NEVER SEPARATE THE ELEMENTS
Do not separate its elements. The logotype
never appears without the symbol and thesymbol never appears without the logotype.
RELATIONSHIP DESCRIPTOR
QUI OVIT VOLUPIS
RELATIONSHIP DESCRIPTOR
Lorem Ipsum Dolor
RELATIONSHIP DESCRIPTOR RELATIONSHIP DESCRIPTOR
RELATIONSHIP DESCRIPTOR
Do not remove the logotype
Never remove the Partnerrelationship descriptor
Never place a division, brand,product name, or other copyabove or below the logo
Do not create themed logos
Do not remove the symbol
Never remove the wordmarkor lock up the relationshipdescriptor with the symbol
Never modify the logo colors
Do not create patterns
Never place the logo withinbody text
Do not use a Partner logo within closeproximity to the Pentair logo, symbolor wordmark
Do not modify the position orproportional relationship ofthe logo elements
Do not place the logo on complexpatterns or backgrounds
RELATIONSHIP DESCRIPTOR
PE N T A I R L OG O W I T H R E L A T I ON SH I P DE SC R I PT OR , I N C OR R E C T U SE 4PARTNER BRAND GUIDE
2012 PENTAIR | PARTNER BRAND GUIDE | JULY 3, 2012: ISSUE 3.0 | CONFIDENTIAL PROPERTY OF PENTAIR. DO NOT DISTRIBUTE OR REPRODUCE WITHOUT EXPRESS PERMISSION OF PENTAIR.
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To ensure maximum impact, the Pentair logoshould always stand out from other graphicelements. The immediate area surrounding
the logo has been defined as clear space,which should be kept clear of other graphicelements such as headlines, text, or imagery.
PREFERRED CLEAR SPACE
The preferred clear space is equal to X,as illustrated on this page. X is equal tothe width of the capital letter E in thePentair logotype.
MINIMUM CLEAR SPACE
In some cases it may not be practical to usethe preferred clear space (e.g., in digitalapplications, signage, etc). In these instances,maintain a minimum area of clear space. Theminimum clear space is equal to half of X.
Important note: Minimum clear space can befurther reduced for specific applications suchas technical drawings.
MINIMUM SIZETo preserve legibility, the Pentair logo maynot be reproduced smaller than 1.25 (31.7mmor 90 px) in width.
PREFERRED CLEAR SPACE VERTICAL CONFIGUR ATION
Illustrative example
MINIMUM SIZE VERTICAL CONFIGURATION
BRAND NAME
RELATIONSHIP DESCRIPTOR
X
X
X
X
BRAND NAME
RELATIONSHIP DESCRIPTOR
MINIMUM CLEAR SPACE VERTICAL CONFIGURATION
Illustrative example
0.5 X
0.5 X
BRAND NAME
RELATIONSHIP DESCRIPTOR
1.25 31.7mm, 90 px
PE N T A I R B R A N DE D PR ODU C T N A M E W I T H R E L A T I ON SH I P DE SC R I PT OR , C L E A R SPA C E A N D M I N I M U M S I Z E V E R T I C A L C ON F I G U R A T I ON 6PARTNER BRAND GUIDE
2012 PENTAIR | PARTNER BRAND GUIDE | JULY 3, 2012: ISSUE 3.0 | CONFIDENTIAL PROPERTY OF PENTAIR. DO NOT DISTRIBUTE OR REPRODUCE WITHOUT EXPRESS PERMISSION OF PENTAIR.
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To ensure maximum impact, the Pentair logoshould always stand out from other graphicelements. The immediate area surrounding
the logo has been defined as clear space,which should be kept clear of other graphicelements such as headlines, text, or imagery.
PREFERRED CLEAR SPACE
The preferred clear space is equal to X,as illustrated on this page. X is equal tothe width of the capital letter E in thePentair logotype.
MINIMUM CLEAR SPACE
In some cases it may not be practical to usethe preferred clear space (e.g., in digitalapplications, signage, etc). In these instances,maintain a minimum area of clear space. Theminimum clear space is equal to half of X.
Important note: Minimum clear space can befurther reduced for specific applications suchas technical drawings.
MINIMUM SIZETo preserve legibility, the Pentair logo maynot be reproduced smaller than 1.25 (31.7mmor 90 px) in width.
MINIMUM SIZE HORIZONTAL CONFIGURATION
BRAND NAME
RELATIONSHIP DESCRIPTOR
X
MINIMUM CLEAR SPACE HORIZONTAL CONFIGURATION
Illustrative example
0.5 X
X
0.5 X
BRAND NAME
RELATIONSHIP DESCRIPTOR
PREFERRED CLEAR SPACE HORIZONTAL CONFIGURATION
X
X
BRAND NAME
RELATIONSHIP DESCRIPTOR
Illustrative example
1.25 31.7mm, 90 px
PE N T A I R B R A N DE D PR ODU C T N A M E W I T H R E L A T I ON SH I P DE SC R I PT OR , C L E A R SPA C E A N D M I N I M U M S I Z E H OR I Z ON T A L C ON F I G U R A T I ON 7PARTNER BRAND GUIDE
2012 PENTAIR | PARTNER BRAND GUIDE | JULY 3, 2012: ISSUE 3.0 | CONFIDENTIAL PROPERTY OF PENTAIR. DO NOT DISTRIBUTE OR REPRODUCE WITHOUT EXPRESS PERMISSION OF PENTAIR.
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RELATIONSHIP DESCRIPTOR
BRAND NAME
BRAND NAME
BRAND NAME
RELATIONSHIP DESCRIPTOR
The examples on this page demonstrate somecommon mistakes when applying our logo.
- Never modify the logo in any way and onlyuse Pentair approved electronic artwork
- Never remove the relationship descriptor,Pentair wordmark, Branded Product nameor symbol
- Never use a Partner logo within closeproximity to the Pentair symbol or wordmark
- Do not link any text to the logo
- Do not shadow, bevel, stretch, or otherwisealter the logo
- Do not recreate the logo from type
- Do not use a TM or with the logo
- Do not use the logo in text
NEVER SEPARATE THE ELEMENTS
Do not separate its elements. The logotype
never appears without the symbol and thesymbol never appears without the logotype.
RELATIONSHIP DESCRIPTOR
BRAND NAME
QUI OVIT VOLUPIS
RELATIONSHIP DESCRIPTOR
BRAND NAME
RELATIONSHIP DESCRIPTOR
Lorem Ipsum Dolor
RELATIONSHIP DESCRIPTOR RELATIONSHIP DESCRIPTOR
BRAND NAME BRAND NAME
RELATIONSHIP DESCRIPTOR
Do not remove the logotype,relationship descriptor orbrand name
Never remove the Partnerrelationship descriptor
Never place a division, brand,product name, or other copy
above or below the logo
Do not remove the symbol
Never use the symbol, BrandedProduct name or relationship descriptorwithout the Pentair wordmark
Never modify the logo colors
Never place the logo withinbody text
Do not use a Partner logo within closeproximity to the Pentair logo, symbolor wordmark
Do not modify the position orproportional relationship of
the logo elements
PE N T A I R B R A N DE D PR ODU C T N A M E W I T H R E L A T I ON SH I P DE SC R I PT OR , I N C OR R E C T U SE 8PARTNER BRAND GUIDE
2012 PENTAIR | PARTNER BRAND GUIDE | JULY 3, 2012: ISSUE 3.0 | CONFIDENTIAL PROPERTY OF PENTAIR. DO NOT DISTRIBUTE OR REPRODUCE WITHOUT EXPRESS PERMISSION OF PENTAIR.
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We use two core brand colors: Pentair Blueand Pentair Green. Our colors play a veryimportant role within our brand identity and
help strengthen brand recognition.
COLOR CONSISTENCY
It is vital that our brand colors look consistentacross all media. When our brand colors areused on-screen they should visually matchour printed colors as closely as possible.Use the RGB (red, green, and blue) breakdownor Hex value indicated here for on-screenapplications. Never match to the colors as
they appear on-screen/monitor or colorprintouts from desktop printers.
The colors shown on this page and throughout these guidelines have
not been evaluated by Pantone, Inc., for accuracy and may not match
the PANTONE
Color Standards. Consult current PANTONE
Publica-tions for accurate color. PANTONE is the property of Pantone, Inc.
PENTAIR BLUE PENTAIRGREEN
Coated StockPentair Blueor PANTONE 7686 CC:100 M:73 Y:0 K:10
Uncoated StockPentair Blueor PANTONE 2945 UC:100 M:50 Y:1 K:15
OnscreenR:12 G:52 B:113Hex:0C3471
Coated StockPentair Greenor PANTONE 369 CC:68 M:0 Y:100 K:0
Uncoated StockPentair Greenor PANTONE 369 UC:55 M:0 Y:95 K:3
OnscreenR:100 G:167 B:11Hex:64A70B
Coated StockC:0 M:0 Y:0 K:0
Uncoated Stock
C:0 M:0 Y:0 K:0OnscreenR:255 G:255 B:255Hex:FFFFFF
Coated StockPentair Dark GrayC:0 M:0 Y:0 K:70
Uncoated StockPentair Dark GrayC:0 M:0 Y:0 K:70
OnscreenR:76 G:76 B:76Hex:4C4C4C
Coated StockBlackC:0 M:0 Y:0 K:100
Uncoated StockBlackC:0 M:0 Y:0 K:100
OnscreenR:0 G:0 B:0Hex:000000
PENTAIR DARKGRAY
copy color
BLACK WHITE
NEUTRAL COLOR PALETTE
PRIMARY COLOR PALETTE
PE N T A I R B R A N D C OL OR S 9PARTNER BRAND GUIDE
2012 PENTAIR | PARTNER BRAND GUIDE | JULY 3, 2012: ISSUE 3.0 | CONFIDENTIAL PROPERTY OF PENTAIR. DO NOT DISTRIBUTE OR REPRODUCE WITHOUT EXPRESS PERMISSION OF PENTAIR.
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PENTAIR BRANDED PRODUCT NAME
CONFIGURATIONS
There are two approved configurations for
the Pentair logo with Branded Product Nameswith relationship descriptor: vertical andhorizontal. The amount of available space ona marketing piece or layout will influencewhich configuration you choose. Follow theexamples shown here when applying thePentair Branded Product Name configurationto marketing materials.
PREFERRED - VERTICAL CONFIGURATION
The preferred version of the Pentair BrandedProduct Name is the vertical configuration.Use this version whenever possible.
ALTERNATE - HORIZONTAL CONFIGURATION
When space is limited and the verticalconfiguration cannot be applied, use thehorizontal configuration of the PentairBranded Product Name.
Important note: Please contact your Pentair
business representative for approved brandartwork. You may also contact your Pentairbusiness rep to discuss the use of the Pentairlogo, your business relationship description,and how to incorporate Pentairs BrandedProduct Names. All applications of the Pentairlogo on Partner communications must beapproved by your Pentair business contactprior to distribution.
Industrial
SolutionsCatalog
BRAND NAME
AUTHORIZED DEALER
Industrial Solutions Catalog
BRAND NAME
AUTHORIZED DEALER
VERTICAL CONFIGURATION (PREFERRED) HORIZONTAL CONFIGURATION (ALTERNATE)
Always begin by applying the vertical configuration of thePentair Branded Product Name, as shown here
When space is limited and the vertical configuration cannotbe applied, use the horizontal configuration
Industrial
Solutions
Catalog
BRAND NAME
AUTHORIZED DEALER
Industrial Solutions Catalog
BRAND NAME
AUTHORIZED DEALER
Never apply the Pentair logo or brand elements moreprominently than those of your own company
T H I R D-PA R T Y C OM M U N I C A T I ON S , PE N T A I R B R A N DE D PR ODU C T N A M E C ON F I G U R A T I ON S 11PARTNER BRAND GUIDE
2012 PENTAIR | PARTNER BRAND GUIDE | JULY 3, 2012: ISSUE 3.0 | CONFIDENTIAL PROPERTY OF PENTAIR. DO NOT DISTRIBUTE OR REPRODUCE WITHOUT EXPRESS PERMISSION OF PENTAIR.
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The examples here illustrate appropriate useof the Pentair logo and relationship descriptoron Partner-branded communications.
These examples are for illustrative purposesonly, and are not meant to represent actualthird-party communications.
All applications of the Pentair logo on Partnercommunications must be approved by yourPentair business contact prior to distribution.
Data is the lifeblood of your
business. Keep it secure.
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magna aliquam erat volutpat.
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consequat. Duis autem vel eum iriure dolor in hendrerit in
vulputate velit esse molestie consequat, vel illum dolore.
BRAND NAME
AUTHORIZEDDEALER
AUTHORIZEDDEALER
John Smith
Sales Manager
123 Main Street
Anytown, CA 12345
M: 123.456.7890
F: 123.456.7891
800.000.0000
www.xyzcompany.com
Your data center
security specialists.
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adipiscing elit, sed diam nonummyAUTHORIZEDDEALER
Halfpage advertisement
Business card
Note: On business cards, thePentair logo may be reducedsmaller than the minimum size.Always adhere to the approvedclear space requirements
Web banner ad
T H I R D-PA R T Y C OM M U N I C A T I ON S : PR I N T A N D W E B 12PARTNER BRAND GUIDE
2012 PENTAIR | PARTNER BRAND GUIDE | JULY 3, 2012: ISSUE 3.0 | CONFIDENTIAL PROPERTY OF PENTAIR. DO NOT DISTRIBUTE OR REPRODUCE WITHOUT EXPRESS PERMISSION OF PENTAIR.
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The examples here illustrate appropriate useof the Pentair logo and relationship descriptorwithin Partner-branded environments.
These examples are for illustrative purposesonly, and are not meant to represent actualthird-party communications.
All applications of the Pentair logo on Partnercommunications must be approved by yourPentair business contact prior to distribution.
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sed diam nonummy nibh euismod tincidunt ut laoreet dolore
magna aliquam erat volutpat.
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ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat. Duis autem vel eum iriure dolor in hendrerit in
vulputate velit esse molestie consequat, vel illum dolore.
Data is the lifebloodof your businessKeep it safe and secureBRAND NAME
AUTHORIZED DEALER
Graphic panels
Data is the lifeblood
of your business
Keep it safe and secure
BRAND NAME
AUTHORIZED DEALER
Posters
AUTHORIZED DEALER
BRAND NAME
AUTHORIZEDDEALER
Hanging banners
T H I R D-PA R T Y C OM M U N I C A T I ON S : E N V I R ON M E N T S 13PARTNER BRAND GUIDE
2012 PENTAIR | PARTNER BRAND GUIDE | JULY 3, 2012: ISSUE 3.0 | CONFIDENTIAL PROPERTY OF PENTAIR. DO NOT DISTRIBUTE OR REPRODUCE WITHOUT EXPRESS PERMISSION OF PENTAIR.
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