pentland bejing-8-14a
DESCRIPTION
Pentland bejing-8-14aTRANSCRIPT
![Page 1: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/1.jpg)
wearables,social physics and big data
what you do, not what you sayProf. Alex Pentland, MIT
![Page 2: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/2.jpg)
2
Outline
Wearables and Big Data 可穿戴设备和大数据
Understanding Human Behavior 理解人类行为
Social Physics 社会物理学 Privacy and Security 隐私和安全
![Page 3: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/3.jpg)
Internet of Things
![Page 4: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/4.jpg)
the cyborg collective人机系统产品
Copyright alex pentland 2013 all rights reserved1994 1996
![Page 5: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/5.jpg)
5
Pentland Project 1995
Smart Business Clothes – Motorola, Toshiba, etc
![Page 6: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/6.jpg)
wearables everywhere
![Page 7: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/7.jpg)
Part Iunderstanding
human life
![Page 8: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/8.jpg)
autonomic thalamic attention mirror neurons cerebellar motor
ACTIVITY INFLUENCE 生物学拟态 CONSISTENCY连贯性
INTEREST ATTENTION 共鸣 EMPATHY
wearables show healthACTION
Honest signals CAUSE response in others
![Page 9: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/9.jpg)
9
Not Engaged
Engaged
Low DynamismHalting Speech Pattern
High Dynamism高活力Balanced and Fluid Interaction Pattern
Lots of SpeechHigh Flow
High Overlap
COGITOhealth measurements
Low Flow
Little Speech
![Page 10: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/10.jpg)
10
![Page 11: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/11.jpg)
Ginger.io80http://www.36kr.com/p/176288.html% accuracy classification
An innovation that will save our health system Todd Park, US CTO
![Page 12: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/12.jpg)
Financial Data
![Page 13: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/13.jpg)
shopping behaviortemporal patterns in 10^8 credit card records
Krumme, PentlandCopyright alex pentland 2012 all rights reserved
![Page 14: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/14.jpg)
14
crowdsourced safety, routing
Where is emergency braking right now?
![Page 15: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/15.jpg)
city patterns
Luxury Stores
Extra Police
Improve Pubic Health
![Page 16: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/16.jpg)
16
marketing
the real social graph
![Page 17: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/17.jpg)
*
Call Network
Proximity Network
Facebook Network
Co-location Network
Copyright alex pentland 2012, all rights reserved
leveraging idea flow
Monjoye, Pan, Aharony, Pentland
X 5 app downloadsX13 data plan purchase
![Page 18: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/18.jpg)
idea flow in the real worldDiabetes
Bad Credit
Red Dresse
s
![Page 19: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/19.jpg)
connect twitter to the real world
![Page 20: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/20.jpg)
government
![Page 21: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/21.jpg)
crime prediction
Copyright alex pentland 2014 all rights reserved
![Page 22: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/22.jpg)
influenza transmission
![Page 23: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/23.jpg)
23
Orange contributed the 1st Data Commons90 Research teams from around the world
10% reduction in commute time, 20% reduction in infectious disease
![Page 24: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/24.jpg)
Part IISocial Physics
![Page 25: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/25.jpg)
socioscopes
![Page 26: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/26.jpg)
idea machines
IDEA FLOW = COLLECTIVE INTELLIGENCEScience, 2012Copyright 2013 Alex Pentland all rights reserved
![Page 27: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/27.jpg)
![Page 28: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/28.jpg)
28
improving idea flow in distance meetings’
![Page 29: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/29.jpg)
29
idea flow in companies
Harvard Business Review Paper of the Year 2012
Changing pattern of social ties improves productivity, innovation
ENGAGEMENTLEARNING HABITS
EXPLORATIONLEARNING `FACTS’
![Page 30: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/30.jpg)
30
BAC Call Center Productivity Study
Average Call Handle Time
Engagem
ent:f Face-to-Face N
etwork
Productivity correlated with group engagement
![Page 31: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/31.jpg)
31
Changing coffee breakstructure produced:
30% increase engagement20% decrease stress
$15M / year savingsCopyright alex pentland 2013 all rights reserved
![Page 32: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/32.jpg)
32
shopping connectionstemporal patterns in 10^8 credit card records
Krumme, PentlandCopyright alex pentland 2012 all rights reserved
Two types of changes:ImprovementCuriosity
EXPLORATION
ENGAGEMENT
![Page 33: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/33.jpg)
33
idea flow on social networks
ENGAGEMENT
EXPLORATION
Changing pattern of social ties improves performanceAthena Wisdom
![Page 34: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/34.jpg)
better idea flow = smarter society
Athena Wisdom
![Page 35: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/35.jpg)
city science
![Page 36: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/36.jpg)
cities and idea flow
Engagement:Dense of sharing of informationwithin group
Exploration: Harvesting New Ideas outside of group
Copyright alex pentland 2012 all rights reserved
![Page 37: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/37.jpg)
37
idea flow and innovationGDP PATENTS STARTUP
S
u.s. states
![Page 38: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/38.jpg)
Nature Communications 2013
pattern of idea flow predicts wealth
![Page 39: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/39.jpg)
39
pattern of idea flow predicts poverty
Estimated MPI0.50.40.30.2
![Page 40: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/40.jpg)
40
harmony
![Page 41: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/41.jpg)
*
economics 1.0
economics 2.0
![Page 42: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/42.jpg)
*
social network incentives
$
![Page 43: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/43.jpg)
social network incentives
![Page 44: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/44.jpg)
social network incentives40th Anniversary of the Internet Grand Challenge
Pickard, Pan, Rahwan,Cebrian,Madan,Crane,PentlandCopyright alex pentland 2012
![Page 45: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/45.jpg)
45
Part IIIPrivacy and Security
![Page 46: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/46.jpg)
Personal Data is the fuelthat drives smart cities
and new services…
But who can we trust with this data?
![Page 47: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/47.jpg)
DavosPersonal Data
What is the discussion?
High tea, 10 Downing Street
Copyright 2013 Alex Pentland All Rights Reserved
![Page 48: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/48.jpg)
Traditional Systemsdata controlled by traditional rights and obligations
People SystemsControl of Information:
Traditional Rights and Obligations
![Page 49: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/49.jpg)
Current Systemsdigital data `short circuits’ traditional rights and obligations
People Systems
PersonalData
Computers
sensors control
Control of Information:Traditional Rights
and Obligations
Short Circuit ofTraditional Rights and Obligations
Result: leaking data, data in silos
![Page 50: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/50.jpg)
Trust Networkscontrol of data: rights to possession, and disposal
People Systems
PersonalData
Computers
sensors control
Control of Information:Traditional Rights
and Obligations
Matching Rights and Obligations
Result: Now Personal Data is a Personal Asset
![Page 51: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/51.jpg)
better data sharingNotification, Informed Consent, Auditing, Retraction
trust networks:
![Page 52: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/52.jpg)
Trust Networkslike the SWIFT inter-bank network
YOUServiceProvider
Personal Information Questions and Answers
Legal `Shadow’ enforces rights and obligations
Model Legal Agreement at http://idcubed.org
![Page 53: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/53.jpg)
Distributed Systems
This failure originated from two practices that we need to reverse. There was an enormous amount of information concentrated in one place, and second, no individual should be given the kind of access Mr. Snowden had.
Ashton B. Carter, the deputy secretary of defense http://www.nytimes.com/2013/08/04/sunday-review
![Page 54: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/54.jpg)
23/4/13
Open Personal Data Store (OpenPDS)One access point for all your personal dataOpenIDConnect, Trust Network technologies. Share answers, not raw data
`best of class’ vendor: You.tc
Supported by Kerberos Consortium as
international standard for personal data.54
![Page 55: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/55.jpg)
23/4/13 55
Sample Apps and Services
Show Me My World
55
![Page 56: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/56.jpg)
Change the risk-reward ratio for sharing
![Page 57: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/57.jpg)
23/4/13
Sample Apps and Services
Show Me My World Improve My Health and Fitness
57
![Page 58: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/58.jpg)
23/4/13
Sample Apps and Services
Show Me My World Improve My Health and Fitness Improve My Social Life
58
![Page 59: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/59.jpg)
23/4/13
Sample Apps and Services
Show Me My World Improve My Health and Fitness Improve My Social Life Save Me Money
59
![Page 60: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/60.jpg)
wearable intelligence for everyone!
![Page 61: Pentland bejing-8-14a](https://reader036.vdocument.in/reader036/viewer/2022062419/55820bd3d8b42aa9498b52c1/html5/thumbnails/61.jpg)
Copyright 2013 Alex Pentland