people-centric vs. content-centric: the copernican revolution to be a social business
Post on 17-Sep-2014
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We're all heavily invested in managing our content, but we still have significant business problems we can't address. Consider a new perspective...a people centric one.TRANSCRIPT
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© 2011 IBM Corporation
INV203 People-Centric vs.Content-CentricThe Copernican Revolution needed to become a Social Business
Louis Richardson | Social Business Evangelist | IBM
For a 33 minute video version of this presentation along with audio track go to
http://bit.ly/gU5Skf
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© 2011 IBM Corporation
Tweet freely…(like you needed my permission)
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© 2011 IBM Corporation
It’s January 1511
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© 2011 IBM Corporation
Ptolemy showed us how the Earth is the center of the universe
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© 2011 IBM Corporation
Along comes Nicolaus Copernicus
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© 2011 IBM Corporation
Along comes Nicolaus Copernicus
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© 2011 IBM Corporation
There were some symptoms that an earth-centric model might not be correct
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© 2011 IBM Corporation
Could a earth-centric model be wrong?
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© 2011 IBM Corporation
Maybe what needs to change is our perspective
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© 2011 IBM Corporation
Fast forward to today….What’s the relevance for today’s discussion?
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© 2011 IBM Corporation
New tools and experience has provided a different perspective on the earth-centric model
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© 2011 IBM Corporation
Let’s look at knowledge management from our historic content-centric perspective
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© 2011 IBM Corporation
We have developed library sciences
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© 2011 IBM Corporation
Thomas Jefferson’s Baconian method
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© 2011 IBM Corporation
BTW…this session has valuable prizes
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© 2011 IBM Corporation
Jeopardy
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© 2011 IBM Corporation
Jeopardy
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© 2011 IBM Corporation
Jeopardy – Who is Melvil Dewey?
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© 2011 IBM Corporation
Jeopardy
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© 2011 IBM Corporation
Jeopardy – What is the Arts?
700 – Arts730 – Plastic Arts, Sculpture734 – Sculpture from ca. 500 to 1399
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© 2011 IBM Corporation
Today’s bookstores “Where’s the self help section?”
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© 2011 IBM Corporation
So at work, why is it so hard to find what you’re looking for?
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© 2011 IBM Corporation
Jeopardy
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© 2011 IBM Corporation
Jeopardy – Who is Gutenberg?
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© 2011 IBM Corporation
The printing press distributed power
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© 2011 IBM Corporation
Now everyone has a press
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© 2011 IBM Corporation
We have access to way more content than we need
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© 2011 IBM Corporation
The content-centric model of knowledge management is broken
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© 2011 IBM Corporation
Don’t rush to form a lynch mob (or start angry tweeting)
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© 2011 IBM Corporation
Content is in my DNA
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© 2011 IBM Corporation
But we can’t ignore the symptoms of an overwhelmed content-centric model
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© 2011 IBM Corporation
Which one to use?
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© 2011 IBM Corporation
Which way do I go to get what I need?
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© 2011 IBM Corporation
The knowledge sharing gap
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© 2011 IBM Corporation
Silos of content
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© 2011 IBM Corporation
Information Loss
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© 2011 IBM Corporation
What if content isn’t the center of our knowledge universe?
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© 2011 IBM Corporation
What about people? Aren’t they the primary source of knowledge?
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© 2011 IBM Corporation
Some would have you believepeople revolve around content
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© 2011 IBM Corporation
But new tools and experience has provided a different perspective
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© 2011 IBM Corporation
Consider a people-centric model
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© 2011 IBM Corporation
Which one to use?
It’s not just about availability or even accuracy, it’s really
about Credibility
and Value
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© 2011 IBM Corporation
Which way do I go to get what I need?
Communities are one way to get the
direction you need. They put you in touch with the
right people and the relative content
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© 2011 IBM Corporation
The knowledge sharing gap
Tags identify subject matter experts and helps
people with questions find the people with the answers
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© 2011 IBM Corporation
Silos of content (and ideas)
Social Bookmarks share ideas and content across organizational boundaries and
generates new connections with similarly interested people
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© 2011 IBM Corporation
Information Loss
Using libraries, activities, community files, etc. you can
store Content in the Context of the
work being done.
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© 2011 IBM Corporation
And you can solve additional business problems
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© 2011 IBM Corporation
Like…who’s who in the zoo
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© 2011 IBM Corporation
Like…who’s who in the zoo
Profiles not only points to a person, but also
provides credentials
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© 2011 IBM Corporation
Activities
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© 2011 IBM Corporation
Activities quickly get you going and keep
you (and others) on track…and keeps your head
out of your in-box
Activities
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© 2011 IBM Corporation
The big picture
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© 2011 IBM Corporation
So as you gaze upon your business
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© 2011 IBM Corporation
Think about a people-centric model
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© 2011 IBM Corporation
It may hold the answer to your company becoming a social business
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© 2011 IBM Corporation
What will your co-workers say? Tweet and Retweet
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© 2011 IBM Corporation
Let’s connect
Louis RichardsonIBM Social Business [email protected] www.twitter.com/inter_vivoswww.linkedin.com/in/louisrichardson
I invite you to visit www.thecollaborationsoapbox.com You can read any of the materials there, but I would suggest you request to join the community so you can contribute and comment.
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© 2011 IBM Corporation
www.thecollaborationsoapbox.com
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© 2011 IBM Corporation
What did you think? Please let me know.
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© 2011 IBM Corporation
Conversation
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© 2011 IBM Corporation 61
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