people change
TRANSCRIPT
People ChangeOn communities and other third places
Clo Willaerts, 12 Feb 2009, Brussels
Clo Willaerts?
Sanoma Magazines Belgium
http://www.bnox.be
@bnox on Twitter
brusselsgirlgeekdinner.be
The third place
1st place: the home
2nd place: the workplace
3rd place: informal meeting places
Hallmarks of a true "third place"
free or inexpensive
food and drink, while not essential, are important
highly accessible: proximate for many (walking distance)
involve regulars – those who habitually congregate there; welcoming and comfortable; both new friends and old should be found there.
1985: The WellOne of the oldest virtual communities in continuous operation
Zappybaby.be
an online community for young parents:
pregnancy -> 3yrs old
mix of User Generated and editorial content
Content: the 1% rule (but that’s ok)
Strong communitiesCohesion and interactivity
Communities don’t look like this
They look like this.
Source: http://www.mattjmcd.com/2009/02/what-community-looks-like/
The baby conspiracy 1/2
The baby conspiracy 2/2
So what changed?
The internet is not a series of tubes
It’s a decentralised publishing model
Web 2.0: The egosphere
The echo chamber
Embedded publishing
Where do consumers search for information
social media websites
the real reason: natural search results
search engine bots like social media! better!
Humo blogs
Flair blogs
1999: Cluetrain Manifesto•http://www.cluetrain.com/ •Markets are conversations and the Internet is a facilitator of one of the grandest, most global of those conversations.
• “Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.”
Find the online waterholesGo where your consumers are
Hang out and listen
1. Humo page: 24,930 fans
2. Flair page: 11,274 fans
Humo “freedom” group
Twitter: BE
issues:
updates
following / followers
influence / authority
conversations
http://twitterfacts.blogspot.com/search/label/Belgium
Thank you
http://www.bnox.be
http://www.twitter.com/bnox
http://www.slideshare.net/bnox/
http://www.linkedin.com/in/clowillaerts
http://www.last.fm/user/CloWillaerts