1. People for the Ethical Treatment of Animals People for the Ethical Treatment of Animals Professor Hector R Rodriguez School of Business Mount Ida College Business, Society & Environment

2.

Society

• The Corporation and Its Stakeholders

• People for the Ethical Treatment of Animals

• Corporate Citizenship

• The Social Responsibility of Business

• The Shareholder Primacy Norm

• CSR, Citizenship and Sustainability Reporting

• Responsible Investing

• The Community and the Corporation

• Taxation and Corporate Citizenship

• Corporate Philanthropy Programs

• Employees and the Corporation

• Managing a Diverse Workforce

Environment

• A Balanced Look at Climate Change

• Non-anthropogenic Causes of Climate Change

• Sulfates, Urban Warming and Permafrost

• Conventional Energy

• The Kyoto Protocol

• Green Building

• Green Information Technology

• Transportation, Electric Vehicles and the Environment

• Geo-Engineering

• Carbon Capture and Storage

• Renewable Energy

• Solid, Toxic and Hazardous Waste

• Forests, Paper and Carbon Sinks

• Life Cycle Analysis

• Water Use and Management

• Water Pollution

Course Map Topics Covered in Course 3.

Founded in 1980 in Norfolk Virginia

Dedicated to establishing and defending rights of all animals.

The largest animal rights organization today.

History of PETA 4.

Alex Pacheco investigated Institute for Biological Research in Silver Spring, Maryland

Pacheco went to the police and began a 10 year battle about the abuse of the animals.

Helped create the Animal Welfare Act of 1985

How PETA Began 5.

Ingrid Newkirk is the president of PETA.

Present Day

Mission Statement: Animals are not ours to eat, wear, experiment on, or use for entertainment

Currently 1.8 million members and supporters

187 employees

Raises over $25 million dollars a year from supporters

Non-political

4.18% was used on management and general operations.

6.

PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensity for the longest periods of time.

Factory Farms

Laboratories

Clothing Trade

Entertainment Industry

PETAs Focus 7.

PETA has used celebrities for most of their campaigns in order to get attention.

They are know for using very controversial campaigns that are in places that many people see.

Campaigns Pictures that follow are graphical examples of PETAs tactics 8. Korean Dog Fur Farm, Vegan Diet 9. Learning Objectives 10. Some Tactics Alienate Members PETA considers itself a frontline shock army 11.

Professionally managed

Vast support, especially amongst the very young

Influential in practice

• McDonalds now sets minimum standards for suppliers

• NBA switched from balls made from cowhide to synthetic products

• Pharmaceutical companies changed practices on experimental laboratories

• Millions of women gave up fur coats

Each of these come with associated business impacts and costs.

Conclusion