people, product, and place:ia and the convergence of the physical & digital world
TRANSCRIPT
People, Product, and Place:IA and The Convergence of the Physical & Digital World
BALANCE
JONATHAN MORGAN DIRECTOR OF EMERGING EXPERIENCES
@PROMOROCK
1996 desktop computer
2000 feature phone
WHAT IS CONTEXT?
PEOPLE
PRODUCT PLACE
PEOPLE PRODUCTS PLACE
SITUATION, LOCATION, PERSONALITY, PROFICIENCIES,,…
PHYSICAL, DIGITAL, UTILITARIAN, DECORATIVE, …
CITY, DISTRICT, STREET, ROOM, …
SPATIAL, TEMPORAL, SENSORY, SOCIAL & CULTURAL, PSYCHOLOGICAL, ATMOSPHERIC,…
EAST FOURTH STREET DISTRICT CLEVELAND, OHIO
Layout of the Immediate EnvironmentSpatial Temporal Sensory
Social & Cultural Psychological Atmospheric
Volume, Density, Activity, and State of Mind of People
Spatial Temporal Sensory
Social & Cultural Psychological Atmospheric
Trajectory Spatial | Temporal
Orientation Spatial
1 2 3 4 5
Volume Spatial
Density Spatial | Temporal
Interactions: With the Environment Spatial | Temporal | Environmental
Interactions: One-to-one, One-to-many Spatial | Temporal | Social & Cultural | Psychological
Attention Sensory | Psychological
Emotion Psychological Cadence
Spatial | Temporal
Stationary ArtifactsSpatial Temporal Sensory
Social & Cultural Psychological Atmospheric
Patios Spatial
Marquees Spatial
Planters Spatial
Lighting Spatial
Driveway Spatial
Pedestrian Only Walkway Spatial
Tables & Chairs Spatial
Situational Artifacts, Hazards, and Obstacles
Spatial Temporal Sensory
Social & Cultural Psychological Atmospheric
Dog Walkers Spatial | Temporal | Social | Sensory
Bike Traffic Spatial | Temporal | Social | Sensory
Rolling Sign Spatial
Drunk Guy Spatial | Social
Seasonal Planters Spatial
Weather & The UnpredictableSpatial Temporal Sensory
Social & Cultural Psychological Atmospheric
It’s Cleveland. The Weather is a Wild Card. Atmospheric
Sound & SmellSpatial Temporal Sensory
Social & Cultural Psychological Atmospheric
Smell of Food is Everywhere Sensory
Variable Levels and Density of Sound Sensory
CONTEXTUAL INFORMATION IS NOT
CONTEXTTHEN WHAT IS CONTEXT?
PRODUCT PLACE
CONTEXTUAL INFORMATION +
RELATIONSHIPS +
UNDERSTANDING
RELATIONSHIPS
“CONTEXT IS AN AGENT’S UNDERSTANDING OF THE RELATIONSHIPS BETWEEN THE ELEMENTS OF THE AGENT’S ENVIRONMENT”
ANDREW HINTON, UNDERSTANDING CONTEXT: ENVIRONMENT, LANGUAGE, AND INFORMATION ARCHITECTURE
CONTEXTUAL INFORMATION
ENVIRONMENT
UNDERSTANDING
PEOPLE
The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.
Mark Weiser The Computer for the 21st Century 1991
INFORMATION ARCHITECTURE
+CALM TECHNOLOGIES
A SOMEWHAT MESSY PATH
STEVE MANNTIMELINE THROUGH THE YEARS
BEACON ENHANCED APPS
Through the use of readily available technology, we can develop the infrastructure, platform, and product to help the blind safely navigate complex city environments.
Through the use of readily available technology, we can develop the infrastructure, platform, and product to help the blind safely navigate complex city environments.
The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.
Mark Weiser The computer for the 21st Century 1991
IoT + IA
People, Product, and Place:IA and The Convergence of the Physical & Digital World
BALANCE
JONATHAN MORGAN DIRECTOR OF EMERGING EXPERIENCES
@PROMOROCK
