People, Productivity, and the Network

At Sprint, the bottom line is satisfying customers. We were able toincrease Sprint IP network capacityby a factor of nine, positioning thecompany to quickly meet new customer requirements in Europeand the United States.

Bob AzziVice President, Network Engineering Sprint

The Internet enables us to get closerto the consumer and to innovatefaster and more cost effectively.Today, we test product conceptsonline, reducing consumer feedbackresponse time by up to 90 percentwhile reducing our costs by up to 50percent.

A.G. LafleyChairman, Chief Executive and President The Procter & Gamble Company

Networks are still invisible to most of us, but they are making a visible impact.

Network innovation has unleashed new opportunities to improve productivity.It helps our customers increase efficiencies, reduce costs, deliver new services,and enhance customer satisfaction. The network makes possible communica-tions that are secure, collaborative, and ultimately, more human.

In the following pages, chief information officers, technologists, business executives, educators, visionaries, students, and a Nobel Laureate share hownetworks are making a positive impact.

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Nasdaq, the world’s largest electronicstock market, is only as good as our network, and we have built thisnetwork with Cisco technology.

Steve Randich Executive Vice President, Operations andTechnology, and Chief Information OfficerThe Nasdaq Stock Market

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The network is vital to the university.Virtually everyone in this communityof ideas interacts electronically,addressing today’s issues and opportunities. Decades ago, NYUand other research universities energized the Internet’s origins.Today we pioneer new networkingapplications that will spark similar transformations.

Marilyn McMillanAssociate Provost and Chief Information Technology OfficerNew York University

In our work together during the lastfour years we’ve established a solidfoundation of trust, quality, and positive results for both companies.The creation of business value is partof our everyday collaboration.

José Luis LunaChief Information Officer CEMEX

Our Cisco IP phones and unifiedmessaging system ensure that ourcustomers can more effectively reachus. The integrated voice and datanetwork gives our midsized companythe capabilities of a large electronicenterprise.

Phil GoChief Information Officer Barton Malow Company

After receiving my certification innetworking, the IT industry doorsopened wide. I had three competingoffers from companies that neededmy skills.

Daniel SedibengCisco Networking Academy Graduate Institute for Satellite and Software Applications South Africa

People, Productivity, and the Network

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As we Web-enable our internal business processes, we have foundways to streamline our business andreallocate those resources to betterserve our internal and external customers. Through technology, andwith Cisco’s help, we have madeOffice Depot a more compellingplace to work, shop, and invest.

Bruce NelsonChairman and Chief Executive Officer Office Depot

I gained confidence and a feeling ofsignificance by receiving my CCNA®

certification while in high school.I couldn’t have done it without theCisco Networking Academy.

Terezia MatejovicCisco Networking Academy GraduateHigh School Salutatorian, attending Xavier UniversityOhio

Our goal is to expand our presencein the digital economy, combining e-commerce and the Internet totransform the way we interact withcustomers and new markets.

Dave KeplerChief Information OfficerDow Chemical Company

Reaching break-even at the operational level in half the time of our competitors is a huge accomplishment. It is proof that our IP technology allows us to have a leaner cost structure andimproved value creation.

Alberto TrondoliChief Technology OfficerFastWeb SpA

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I’m using the Internet to communi-cate with people all over the world.It’s amazing. It’s a heady business,actually. We’re really becoming aglobal community.

Douglas D. Osheroff1996 Nobel Laureate in Physics

The Cisco Networking Academy will give me new opportunities as a civilian, following a successful 22-year career in the military.

Clarence MitchellCisco Networking Academy Graduate Communications Workers of America Academy Maryland

People, Productivity, and the Network

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Internet skills allow for women’sdevelopment and equality with their male counterparts, closing the gap that, for many years, hasmarginalized women.

Beth MuroraCisco Networking Academy GraduateUnited Nations Economic Commission forAfrica Academy Program Officer, Ministry of Women’s AffairsRwanda

To publish and deliver the highestquality business news to a world-wide audience demands the absolutebest in network performance andscalability. We have a world-classnetwork in place—and with Ciscowe have the right partner to makesure it stays that way.

Bill GodfreyChief Technology Officer Dow Jones & Company

With more than 3.5 billion viewerswatching the 2002 Olympics,the network had to be 100 percentreliable. There was no margin forerror and we met our goal.

Bob DonohooChief Network Engineer for OlympicOperations and Olympics Network ManagerSalt Lake 2002 Olympic Winter Games IKANO Communications, Inc.

The Internet is showing people what is possible. Expectations arerising rapidly and e-businesses of all kinds have to get ready becausethe Internet will present an unprece-dented opportunity to gain marketshare for those who lay the ground-work now.

Philip S. ThompsonVice President of Business Transformation and Chief Information OfficerIBM Corporation

The remarkable productivity resurgence in the American economyin recent years can be traced quitedirectly to increased business use of information technologies, includingthe Internet. Economists in everymajor institution have revisedupward their projections of futuretrend productivity growth as aresult, and living standards will becommensurately higher.

Erik BrynjolfssonProfessor, Sloan School of Management, MITDirector, Center for eBusiness at MIT

Learning the basics of networkingwas a stepping stone for me to successfully change my career fromshipping to IT, thanks to the CiscoNetworking Academy.

Khor Kean HockCisco Networking Academy GraduateNetwork Engineer Singapore

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Today’s information economy relieson telecommunications infrastruc-ture, not unlike the industrial era’sreliance on water and electricity.Recent economic conditions haven’tstopped the progressive evolution of telecommunications networks.BellSouth remains focused on meeting our customers’ existing andfuture needs with next-generationnetwork services.

Bill SmithChief Product Development andTechnology Officer BellSouth Corporation