people, products & services in institutional and retail finance 2020 › industrymoves... ·...
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2020Industry Moves is a product of Rainmaker Information Pty Ltd, an
independently owned business. ABN 86 095 610 996.
Media Kit
People, Products & Services in institutional and retail finance
®
www.industrymoves.com
Launched in March 2014, Industry Moves
provides information on the people,
organisations, and new products and services
relevant to Australia’s institutional, wholesale
and retail finance industry. This unique platform
now houses over 7 years of verified, searchable
information.
Features include:
▶ A website providing daily updates on key
industry appointments and departures,
new product and service launches,
Q&As, insight articles, and a directory of
organisations.
▶ A weekly newsletter featuring recent
appointments, Q&As, insights articles, and
product and service showcases.
▶ A monthly newsletter featuring a roundup
of product and service launches, a list of
upcoming launches and featured products
and Q&As.
02 ® OVERVIEW
WHY ADVERTISE WITH INDUSTRY MOVES?
• Our audience includes the most influential executives and senior decision makers in the
Australian institutional, wholesale and retail finance industry.
• We offer uncluttered space and unique options for you to reach the industry’s key
decision makers.
• Your brand will be aligned with a highly respected provider of verified information to the
industry.
03 ® DISTRIBUTION
WEEKLY AND MONTHLY
NEWSLETTERS ARE SENT
TO 6,429 INDIVIDUAL USERS.
(The newsletter has a high pass on rate, which is not included in this number)
Industry Moves is a valued resource for the most senior executives and investment professionals responsible for Australia’s growing pool of institutional, wholesale and retail investments. These include::
72% MALEFEMALE 28%
Chief Executive Officers, Chief Investment Officers, Chief Operating Officers, Chief Financial Officers, Chief Risk Officers, Financial Planners, Board Directors, Portfolio Managers & Analysts.
FINANCIAL ADVISERS/DEALER GROUPS
RETAIL SUPERFUNDS/PLATFORMS
SUPERFUNDS ANDINSTITUTIONAL INVESTORS
21%
7%
34%
19%
20%
READERS BY SECTOR
SERVICE PROVIDERSTO INVESTORS
INVESTMENT MANAGERS – RETAIL/WHOLESALE/INSTO
60 of Australia’s largest super funds are represented in this sector as well as government agencies, insurance pools, charities and family offices.
Boutique retail funds and large wealth management platforms make up this sector.
Key staff and investment professionals from the world’s oldest investment management firms, as well as newly-launched Australian boutiques investing for institutional, wholesale and retail investors, make up this sector.
Asset consultants, custodians, fintech providers, research services and industry associations are included in this sector.
Principals of independent practices are the majority of readers in this sector. Note: To further engage with this sector, Industry Moves sends a tailored newsletter that gives dominance to retail and wholesale-
related moves.
SUPERFUNDS AND INSTITUTIONAL INVESTORS
RETAIL SUPER FUNDS/PLATFORMS
FINANCIAL ADVISERS/DEALER GROUPS
INVESTMENT MANAGERS – RETAIL/WHOLESALE/INSTO
SERVICE PROVIDERS TO INVESTORS
Quick Facts:
Quick Facts:
04 ® AUDIENCE ENGAGEMENT
INDUSTRY MOVES WEEKLY NEWSLETTER
INDUSTRY MOVES WEBSITE
Visits
average open rate for institutional focused
readers
average open rate for retail focused readers
average click through of those that open
average number of clicks per user
average of total readers opening during a 4 week
month
Pages viewed Increase in traffic on previous year
378,263 642,671 26%
42% 27% 52% 2.6 78%
WEEKLY NEWSLETTER OPENING & CLICK RATES MARCH 2014 – MAY 2019
A subs drive to financial planners resulted in increased readership during 2017.
* Figures are till May 31, 2019
Jan - May 2019*
Jan - Dec 2018
Jan - Dec 2017
Jan - Dec 2016
Jan - Dec 2015
March - Dec 2014
Clicks% OpenedOpensNumber sent
37%
40%
36%
44%
41%
42%
21,438
62,984
58,588
47,858
29,302
19,112
42,480
128,661
130,437
104,965
80,875
61,619
113,223
323,921
364,839
239,836
195,067
145,442
WEBSITE TRAFFIC MARCH 2014 – MAY 2019
The first 5 months of 2019 show an increase of 10% in visits, and 4% in page views, on the same period in 2018.
* Figures are till May 31, 2019
Jan - May 2019*
Jan - Dec 2018
Jan - Dec 2017
Jan - Dec 2016
Jan - Dec 2015
March - Dec 2014
IncreasePage viewsIncreaseVisits
261,078
642,671
546,808
337,625
217,877
107,484
18%
62%
55%
103%
26%
82%
80%
121%
158,072
378,263
301,321
165,181
91,529
41,444
All figures within this Media Kit are as at May 2019, using the following sources:
• Brandmail for newsletter statistics
• Google Analytics for website statistics
• In-house customised database for all other analytics
SOURCE
05 ®
Advertising on website
Advertising on weekly newsletter
Advertising on monthly products & services round-up
Featured product or service with branded Q&A
Branded organisation page with key contacts
ADVERTISING & BRANDED CONTENT OPPORTUNITIES
Branding on directory of organisations
06 ®
Branded thought leadership
New appointment Q&As with organisation branding
Premium appointment placement
ADVERTISING & BRANDED CONTENT OPPORTUNITIES
SPECIFICATIONS &REQUIREMENTS
Files to be supplied as GIF or PNG (max size 50kb)
Small tiles to be supplied as 120 x 240px, column tiles to be supplied as 120 x 480px or 120 x 720px
Banner (for when website viewed on small devices) to be supplied as 640 x 90px
Creative can be changed as frequently as requested
Files to be supplied as GIF or PNG (max size 50kb)
Banner to be supplied as 640 x 90px
Creative can be changed as frequently as requested
Organisation overview to be supplied as max 90 words
Organisation logo to be supplied as lo res JPG, GIF or PNG
Key contact info to include head shots, LinkedIn links and appointment dates
Organisation logo to be supplied as lo res JPG, GIF or PNG
Product and/or service image to be supplied as lo res JPG, GIF or PNG at 150 x 150px
Product and/or service info to include link/s to more information
WEBSITE ADVERTISING
NEWSLETTER ADVERTISING
BRANDED Q&As AND
ORGANISATION PAGES
PRODUCTS & SERVICES
CONTACT US To book your advertising, or enquire about tailored solutions, contact:
0426 829 [email protected]
Justin ClevelandManaging Editor
0406 248 [email protected]
Stephanie AntonisDirector - Head of Media Sales