people watts by tracy russ v5

8/6/2019 People Watts by Tracy Russ v5

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Tracy Russ, Russ Communications

Introducing

PeopleWatts

The Energy that Drives Our Civic Economy

A concept social campaign Tracy Russ (Russ Communications) - no part of thispresentation or concept to be used without express written permission of the author.


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Charlotte, NCis an emergingenergy center inmore ways than

one.


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In Charlotte, industriesare exploring new ways

to create kilowatts, butour people are busycreating another kindof energy


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The Charlotte community is powered by a

new kind of energy that we call...

PeopleWatts

Every day, were coming together to meet

community needs with the incredible,inspiring, catalyzing power ofPeopleWatts.


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The PeopleWatts Effect

Uses DNC2012 as a catalyst for launch, but builds enduringinfrastructure for a Civic Economy by creating a civic unit of trade, or

currency, that gives us the ability to measure, motivate, visualize,catalyze and fund across sectors, needs and efforts.

Changes the way foundations and corporations evaluate and fund. Jump starts key efforts in the non-profit community, and leads toincreased volunteerism through the spirit of competition.

Provides a way to measure and celebrate engagement across ALLsectors and efforts in the community. Supports Charlottes identity/brand as an emerging energy center,but gives this brand identity added dimension and impact.


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Watt Do

YOUDo?

WattDo

YOU

Do?

Watt ifwe definedeach other by what we doto HELP OTHERS,instead of what we do for

WORK?

Watt ifWatt do you dobecame the new Charlottebuzz phrase?

fromWhat do you do?

toWatt do you do?


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PeopleWatts Might Work Like This

We set ambitious goals as a community for: Volunteer hours given Resources, $ raised for efforts around key

needs Progress on a few focused programs or efforts

Area non-profits report volunteer hours, supportreceived and project/needs status to a centralPeopleWatts Director


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PeopleWatts Might Work Like This

Individuals and organizations connect withopportunities for action, record their volunteer acts andshare their stories of impact on the PeopleWatts

website.

PeopleWatts are reported every week via traditionaland social media.

Progress towards goals are visually depicted on theDuke Energy building and on the website.


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PeopleWatts Isthe Energy That Drives A Civic Economy

Economies need a unit of trade to grow - PeopleWatts is thatcurrency for our Civic Economy.

When we need more PeopleWatts in one geographic area oraround specific needs, we can ask the community to focus in thatarea.

PeopleWatts can drive increased volunteerism and involvementfrom the private sector by inspiring the spirit of competition.

Accumulated PeopleWatts might be exchanged by volunteersfor goods and services (or perhaps real kilowatts) donated bylocal and national sources.


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Watt did YOU do today to make a difference?

How manyPeopleWatts didyou generate?

How manyPeopleWatts didyour family generate?How manyPeopleWatts didyour neighborhood generate?How manyPeopleWatts didyour church generate?How manyPeopleWatts didyour sorority generate?How manyPeopleWatts didyour company generate?


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Introducing

PeopleWatts

The Energy that Drives Our Civic Economy

A concept social campaign Tracy Russ (Russ Communications) - no part of thispresentation or concept to be used without express written permission of the author.

people watts by tracy russ v5

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