People’s Insights: Volume 1, Issue 38

CNN I’m Voting

crowdsourcing | storytelling | citizenship

I’m Voting Facebook app

CNN partnered with Facebook to create the I’m Voting app to

encourage discussions on political issues, and to share insights from

these conversations in their coverage of the 2012 presidential elections.

1) apps.facebook.com/cnnimvoting/

2) gov20.govfresh.com/social-citizenship-cnn-and-facebook-to-partner-on-im-voting-app-in-2012-election/

New direction for CNN

1) twitter.com/nprbusiness/status/236020985097236480

2) adweek.com/news/technology/cnn-announces-digital-election-partnership-facebook-141751

With CNN TV ratings touching a 21 year low and with a 23% drop in the

24-54 year old category, analysts commend the network’s partnership

with Facebook and efforts to revamp their news products.

Power of social influence

ucsdnews.ucsd.edu/pressreleases/facebook_fuels_the_friend_vote

The team behind the I’m Voting app and government 2.0 analysts

believe that social citizenship can impact the outcome of the elections. A

recent study from UC San Diego validates this theory.

Good platform for debate

People appreciate CNN’s efforts to create awareness and spark

discussions around important issues, and point out the app’s potential in

reaching young voters.

1) facebook.com/CNNPolitics

2) peopleslab.mslgroup.com

Too much politics on Facebook?

However, several people are growing tired of the constant discussion of

politics and the elections in media and on social media, and resent the

additional discussions the I’m Voting app is likely to spark.

1) venturebeat.com/2012/08/22/facebook-cnn-launch-im-voting-app-to-add-more-politics-to-your-news-feed/

2) news.cnet.com/8301-1023_3-57498685-93/facebook-and-cnn-launch-the-im-voting-app/

Potential to gather metrics and insights

www.icrt.com.tw/blog/index.php?op=ViewArticle&articleId=1321&blogId=18

Analysts acknowledge the potential of the I’m Voting app to use metrics

gathered from surveys and insights gleaned from conversations, both to

predict trends and to better understand the views of the masses.

By Tim Berge

Only represents Facebook & CNN fans

1) apps.facebook.com/cnnimvoting/

2) news.cnet.com/8301-1023_3-57498685-93/facebook-and-cnn-launch-the-im-voting-app/

Several people have criticized the data collected from the app, pointing

out that it does not truly represent the view of Americans but of

Facebook and CNN users, the majority of whom are democratic.

Ignores independent candidates

apps.facebook.com/cnnimvoting/

People have also criticized the app for naming only Obama and

Romney and ignoring independent candidates such as Gary Johnson,

which comprises quality of data collected, and misleads app users.

Privacy concerns

1) news.cnet.com/8301-1023_3-57498685-93/facebook-and-cnn-launch-the-im-voting-app/

2) kurzweilai.net/facebook-cnn-and-the-rise-of-social-voting

People are also unhappy about the privacy concerns the app raises.

Some are wary about sharing their preferences with Facebook. Others

point out that voting is private and this privacy should not be violated..

Overall lack of trust & increase in cynicism

1) gallup.com/poll/157589/distrust-media-hits-new-high.aspx

2) edition.cnn.com/2012/09/21/politics/facebook-im-voting-foreign-policy/

3) cnn.com/election/2012/facebook-insights/

The criticism and comments from app users indicate a lack of trust in

the media and increase in cynicism towards elections coverage. People

are actively evaluating data shared and forming their own opinions.

Role of data in election coverage

1) edition.cnn.com/election/2012/facebook-insights/

2) Facebook & CNN Election Insights, Amazon Election Heat Map, Twitter Political Index

Analysts and journalists speculate that digital tools and data will play a

big role this year – in media coverage and in people’s minds, and most

digital companies are riding on this hype with their own data products.

Will social trends predict next US president?

usatoday.com/tech/news/story/2012-03-05/social-super-tuesday-prediction/53374536/1

Some believe that social trends will indicate the outcome of the

elections, while others caution that social trends may not be an accurate

measure of the entire population.

More People’s Insights Weekly reports

For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/

Every week, we dive into one topic for discussion on the MSLGROUP

Insight’s Network and discuss insights and foresights, in three key

areas: crowdsourcing, storytelling and citizenship.

CrowdsourcingMahindra Spark the Rise

Storytelling:@MarsCuriosity

Citizenship#Kony2012

Read People’s Lab insights and foresights

The People’s Lab team shares the insights and foresights from the

MSLGROUP Insights Network on the People’s Insights weekly blog and

the People’s Insights Quarterly magazine.

MSLGROUP Insights

Network

50+ MSLGROUP planners

share and discuss inspiring

projects on corporate

citizenship, crowdsourcing and

storytelling.

People’s Insights

weekly blog

We deep dive into

conversations around one

project -- on the MSLGROUP

Insights Network itself but also

on the broader social web -- to

distill insights and foresights.

People’s Insights

Quarterly magazine

Every quarter, we will compile

the best insights from the

network and the blog in the

iPad-friendly magazine, as a

showcase of our capabilities.

For more, visit http://peopleslab.mslgroup.com

Coming soon: People’s Insights Annual

Report

In early January 2013 we will publish the People’s Insights Annual

Report, in which we synthesize our insights from throughout 2012 and

provide foresights for business leaders and change-makers for 2013.

People’s Lab: Crowdsourcing Insights &

Innovation

People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and

approach that helps organizations tap into people’s insight for

innovation, storytelling and change.

For more, visit http://peopleslab.mslgroup.com

For People’s Lab

solutions, contactpascal.beucler@mslgroup.com