crowdsourcing | storytelling | citizenship

People’s Insights: Volume 1, Issue 6

Intel Innovators

What is Intel Innovators?

Source : http://techcrunch.com/2012/01/12/pitch-now-intel-awarding-young-entrepreneurs-

with-100k-for-whizbang-business-ideas/ ,

A platform within Intel’s Facebook community that allows young

entrepreneurs in the US to share business ideas, grow a fan base and

get real-time feedback. Each month, $100,000 are up for grabs.

Finding the innovators of tomorrow

Source : https://apps.facebook.com/intelinnovators/ , http://under30ceo.com/intel-innovators-

100k-up-for-grab-each-month-for-young-entrepreneurs/

Entrepreneurs submit their ideas on the page through videos. Every month, a

selection committee selects the 20 best ones to showcase in the 'Pitch Room'.

The five with the most 'social capital' (points) awarded by fans go into the

'Battleground' (the final).

The Battleground

Source : http://www.youtube.com/watch?v=m87YpFJCbGM ,

http://pascalwagner1.blogspot.in/2012/01/intel-innovators-competition-for-100000.html

The top five ideas are pitched to a panel of venture capitalists, executives and

technology entrepreneurs on a live webcast. The panel awards $50,000 to the

winner and the 'Top Fan', who earns and invests most points, awards the same

amount to the idea of his/her choice.

The technology and innovation pioneer

Source : http://www.pcmag.com/article2/0,2817,2271425,00.asp ,

http://www.digitalbuzzblog.com/intel-sponsors-of-tomorrow-campaign-website/

Intel created this community to discover, empower and award the next generation

of entrepreneurs and to seed the best ideas for a better tomorrow. This fits in with

Intel's passion for technology and innovations, and its motto -- 'Sponsors of

tomorrow'.

This isn't Intel's first time

Source :

http://www.intel.com/about/corporateresponsibility/education/highered/entrepreneurship.htm ,

http://www.justmeans.com/companies/intel-corp/71720.html

Intel has sponsored innovation and entrepreneurship in the past in

several countries. They have offered entrepreneurship curriculum,

workshops, student innovation contests, amongst other things.

A sense of belonging with a concept, brand

and community

Source : http://www.facebook.com/yes.inc/posts/209537099125670 ,

http://peopleslab.mslgroup.com/scenarios/view/48

Entrepreneurs can win $100,000 for their businesses, an invitation to the NCIIA’s

immersive training programme – VentureLab -- and recognition. Fans get

involved by nominating finalists and picking the best ideas through 'social capital'

to become the 'Top Fan'.

Intel identifies social media as the ideal

crowdsourcing channel

Source : http://www.socialmediaexaminer.com/3-ways-to-do-social-media-crowdsourcing/

Brands like Starbucks and Dell use social media to source insights because it

sparks conversations, diversifies communication through content pegs, is

dynamic and allows instant interactions with ideas through engagement tools

such as 'like' and 'share'.

Crowdsourcing meets corporate citizenship

meets gamification

Source : http://www.crowdsourcing.org/editorial/how-gamification-drives-crowdsourcing/6419 ,

The campaign taps into the excitement over start-ups using trendy

techniques like crowdsourcing and gamification; corporate citizenship is

the end objective.

The criticism

Source : http://techcrunch.com/2012/01/12/pitch-now-intel-awarding-young-entrepreneurs-

with-100k-for-whizbang-business-ideas/

The campaign received some flak because of the restrictions on participation –

only 18 to 24 year olds from the US are allowed. Critics were also concerned

about ideas being stolen and that most ideas are more social than business-like.

Most brands are on the crowdsourcing

bandwagon; Intel isn't

Source : http://www.fastcodesign.com/1427822/crowdsourcing-a-one-way-ticket-to-blah ,

http://www.facebook.com/xerez11

Currently in the third round, the campaign has received more than 1,000 entries

and hundreds of thousands of engagements. Unlike other brands, Intel has a

reason to crowdsource ideas – create a better society – which explains its

success.

More People’s Insights Weekly reports

For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/

Every week, we dive into one topic for discussion on the MSLGROUP

Insight’s Network and discuss insights and foresights, in three key

areas: crowdsourcing, storytelling and citizenship.

CrowdsourcingMahindra Spark the Rise

Storytelling:@MarsCuriosity

Citizenship#Kony2012

Read People’s Lab insights and foresights

The People’s Lab team shares the insights and foresights from the

MSLGROUP Insights Network on the People’s Insights weekly blog and

the People’s Insights Quarterly magazine.

MSLGROUP Insights

Network

50+ MSLGROUP planners

share and discuss inspiring

projects on corporate

citizenship, crowdsourcing and

storytelling.

People’s Insights

weekly blog

We deep dive into

conversations around one

project -- on the MSLGROUP

Insights Network itself but also

on the broader social web -- to

distill insights and foresights.

People’s Insights

Quarterly magazine

Every quarter, we will compile

the best insights from the

network and the blog in the

iPad-friendly magazine, as a

showcase of our capabilities.

For more, visit http://peopleslab.mslgroup.com

Coming soon: People’s Insights Annual

Report

In early January 2013 we will publish the People’s Insights Annual

Report, in which we synthesize our insights from throughout 2012 and

provide foresights for business leaders and change-makers for 2013.

People’s Lab: Crowdsourcing Insights &

Innovation

People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and

approach that helps organizations tap into people’s insight for

innovation, storytelling and change.

For more, visit http://peopleslab.mslgroup.com

For People’s Lab

solutions, contactpascal.beucler@mslgroup.com