7/25/2019 Pepsi Brief

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7/25/2019 Pepsi Brief

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Segmenting pattern :$eg!enting pattern asn ana le staring 4riti)

'osan. $prite* a subsidiary of CocoCola co!pany as also launced an ad ca!paign called =4industan* !oc)ing

te Pepsi"s =;oungistan ca!paign.

Pepsi"s pitc calls for an innovative creative L strategic proposal tat will pro3ect Pepsi to its target audience in a

novel* cool* fun)y and captivating !anner using te ;oungistan te!e..