pepsi co pitch deck

24
MARCUS GRAHAM PROJECT

Upload: the-marcus-graham-project

Post on 15-Jan-2015

145 views

Category:

Documents


0 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Pepsi co pitch deck

MARCUS GRAHAM PROJECT

Page 2: Pepsi co pitch deck

MARCUS GRAHAM PROJECT

The Marcus Graham Project is a 501 ( c ) 3 non-profit organization and international network of diverse professionals that have purposed themselves in developing the next generation of thought leadership within the advertising, media and marketing industry.

Our mission is to identify, expose, mentor and train ethnically diverse men and women in all aspects of the media industry, including advertising, entertainment and marketing.

The vision of the Marcus Graham Project (MGP) is to provide long-term access to information, technology, financial and people resources that will strategically develop a viable pool of talent and leadership within the industry.

Founded in 2007 / Incorporated 2009

HQ in Dallas, TX with over 925 members internationally

Page 3: Pepsi co pitch deck

• Carter Murray, CEO Draft FCB Worldwide• Karla Ballard, SVP, Sr. Partner Ogilvy & Mather West • Greg Stern, CEO, Butler, Shine, Stern and Partners • Walter Delph, CEO, Adly• Perry Fair, President & CCO, JWT Atlanta• Chris Raih, Founder/Managing Director, Zambezi LA• Jane Barratt, Founder, VestedInterest • Ahmad Islam, Co-Founder, commonground• Ignacio Oreamuno, Executive Director, Art Directors Club• Charles H.F. Davis, Founder & Director of Activist Millenials

Project • Becca Weigman, CEO, TM Advertising• Laura J. Hernandez, Executive Director Diversity Marketing,

AT&T• Robert Harwood-Matthews. President, TBWA/Chiat Day New

York• Aaron Walton, Co-Founder Walton Isaacson• Gerard Bush, Co-founder and Chief Creative Director, The Brpr

Group• Sharon Harris, Global Sales Strategy Lead Windows 8,

Microsoft• Alvin Bowels, CEO Grab Media

2013 – 2016 ADVISORY BOARD

Page 4: Pepsi co pitch deck

The iCR8 Boot Camp is MGP’s Flagship program which provides the next generation of advertising, media & marketing talent with the exposure and experience necessary to solidifycareers within the industry.

Entering its 6th year, in 2014, iCR8 Boot Camp is a summer long internship program, where aspiring professionals are interviewed for an exclusive opportunity to create their own advertising & marketing agency that they run during the summer, while working through a rigorous curriculum and training program.

iCR8 SUMMER BOOT CAMP

Page 5: Pepsi co pitch deck

WHERE ARE THEY NOW?

Page 6: Pepsi co pitch deck

96% of graduates found employment within 6 months

88% of all MGP Boot Camp alumni have successfully found jobs at some of the country’s leading companies

Page 7: Pepsi co pitch deck

PROGRAM SCHEDULE

MGP brings high performing minority undergraduate, graduate students and young professionals to Dallas for a comprehensive summer boot camp program. The program consists of: • Mentoring• Speaker Series• Agency/Company Visits• Interactive Workshops• Executive Coaching• Course Curriculum • Client Assignments • Travel

PROGRAM COMPONENTS

Page 8: Pepsi co pitch deck

PREVIOUS CLIENTS

Page 9: Pepsi co pitch deck

PepsiCo Partnership

Page 10: Pepsi co pitch deck

SAMPLE WORK

Page 11: Pepsi co pitch deck
Page 12: Pepsi co pitch deck
Page 13: Pepsi co pitch deck
Page 14: Pepsi co pitch deck
Page 15: Pepsi co pitch deck
Page 16: Pepsi co pitch deck
Page 17: Pepsi co pitch deck
Page 18: Pepsi co pitch deck
Page 19: Pepsi co pitch deck
Page 20: Pepsi co pitch deck
Page 21: Pepsi co pitch deck

INTRODUCING PRISMATIC

Page 22: Pepsi co pitch deck

The Dream Continued

Page 23: Pepsi co pitch deck

DON’T PREDICT THE FUTURE CR8 IT

Page 24: Pepsi co pitch deck

Lincoln StephensCo-Founder / Executive DirectorMarcus Graham Project214.810.6475 (office) 972.897.9985 (mobile) [email protected]

Larry Yarrell Co-Founder / Program DirectorMarcus Graham Project214.810.6475 (office) 214.918.0302 (mobile) [email protected]

CONTACT