1. Faculty : Dr. Archi Mathur
Killing Softly
Group Members :
Harish Choudhary
Preeti Nayak
Priyanka Agnani
Neeraj Paliwal
Roll No-244,246,247,252
CASE STUDY

2. Facts of the case
Facts of case

3. THE INTERNATIONAL SCENARIO:

• Rivalry between Coke and Pepsi and each trying to beat the other.
• 4. Coke outsells Pepsi.
• 5. In 1987 Coke & Pepsi have 40.3% & 30.2 % of the U.S market respectively.