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PepsiCo Sales On Boarding Training About PepsiCo India
PepsiCo Sales On boardingAbout PepsiCo India
Topic Name: About PepsiCo India
Seat time for the module: 15 min
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66+ plants and co-packers across the country
8 brands in just 2 decades
Model partnership with over 24,000 farmers
Water positive since 2015
PepsiCo India: Performance with Purpose
Click Enter to begin.
An expansive beverage and snack food business supported by 66+ plants and co-packers across the country
Developing eight brands in just two decades, which are all household names and each worth more than 1000 crores in estimated annual retail sales.
Establishing a model partnership with over 24,000 happy farmers across nine states
Becoming the global leader in water conservation and saving more water than it has consumed
Yes, this is PepsiCo India Region, leading through Performance with purpose.
Click Enter to begin.
Show a collage of different images. For example, show a world map with the callout saying 62 plants. Similarly show photographs of the 8 brands, farming image, and tap with a water drop, all of them have the corresponding TOS appearing in coloured patches or call outs.
Menu
1. Introduction
2. Overview of PepsiCo India
3. How Does PepsiCo Function?
4. Prospects and Challenges
5. Summary
Click a topic to access it.
This module will familiarise you with the history of PepsiCo India and how it functions. You will also find out more about PepsiCo Indias organizational structure, reporting hierarchy, major market prospects and challenges faced.
Click a topic to access it.
Topic 1: Introduction
1
Introduction - PepsiCo India
Global Entity
India operations launched in 1989
You are already familiar with the history of PepsiCo and its global progress over the past few decades.
Lets now look at the PepsiCo India operations, launched in 1989.
2
Mission Brief
At the end of this module, you will be able to:
Describe PepsiCos India operations
Describe the organizational structure of PepsiCo India
List PepsiCo Indias business achievements
Describe the Performance with Purpose programme at PepsiCo India
Discuss the business prospects and challenges that lie ahead for PepsiCo India
At the end of this module, you will be able to:
Describe PepsiCos India operations
Describe the organizational structure of PepsiCo India
List PepsiCo Indias business achievements
Describe the Performance with Purpose programme at PepsiCo India
Discuss the business prospects and challenges that lie ahead for PepsiCo India
Standard screen
3
PepsiCos Global Structure and India
Globally, PepsiCo has six divisions:
North America Beverages (NAB)
Frito-Lay North America (FLNA)
Quaker Foods North America
Latin America (LA)
Europe Sub-Saharan Africa (ESSA)
Asia, Middle East & North Africa (AMENA)
AMENA has four regions:
Middle East and North Africa (MENA)
Greater China
Asia Pacific (APAC)
India
You know that PepsiCo has six global divisions. North America Beverages or NAB, Frito-Lay North America or FLNA, Quaker Foods North America, Latin America or LA, Europe Sub-Saharan Africa or ESSA and Asia, Middle East & North Africa also known as AMENA.
Wondering where India fits into all of this? Well, the AMENA division is further divided into four regions: Middle East and North Africa or MENA, Greater China, Asia Pacific and India.
Show a global map initially:
Then zoom into the AMENA division
Topic 2: Overview of PepsiCo India
4
India - The Beginning
Joint Venture in 1989 between PepsiCo Inc., Voltas and PAIC.
Adherence to well-established policies
Initial challenges faced:
Providing a turnover of 50% from exports
Manufacturing 80% of these exports at the India Centre
Maintaining the ratio of forex inflow to outflow at 5:1
Let us find out how it all began. PepsiCo entered the Indian market in 1989 as a joint venture between PepsiCo Inc., Voltas and PAIC.
The initial journey, like any other entry, was challenging. PepsiCo needed to adjust to a set of governmental rules and policies to take the business forward.
Some of these challenges included:
Providing a turnover of 50% from exports
Manufacturing 80% of these exports at the India Centre
Maintaining the ratio of forex inflow to outflow at five is to one
Lets show a map where India is prominent. Show the following graphic on the map.
Lets show the three bullet text in TOS in a different format on screen
5
The Story so Far
PepsiCo:
Consistently invests in India
Maintains a diverse portfolio of foods and beverages
Partners with 24,000 + farmers
Leads in global water conservation efforts
Cares for the environment
Ensures exemplary employment practices
While the initial stages of the journey had challenges, PepsiCo India managed to grow at a fast pace and has now become one of the largest food and beverage businesses in India, giving it the Region status in 2008.
The initiatives that helped PepsiCo align itself with the Indian market include:
Consistent investment in India
Maintaining a growing portfolio of diverse foods and beverages
Partnering with 24,000 + farmers to introduce sustainable farming programmes
Leading water conservation efforts
Caring for the environment and
Ensuring exemplary employment practices
Use a nice infographic to represent the onscreen data.
Topic 3: How Does PepsiCo Function?
6
Regional Structure
Image label: One of the most diverse Markets
Each Unit has:
Designated Unit heads
Customised brand portfolio
Specific targets
Own marketing campaigns
Lets try to understand the Indian market in a little more detail. This will help us better understand the structure and functioning of PepsiCo India.
India is a multicultural country with multiple ethnicities often termed as several countries within a country.
To manage and grow sales in such a diverse market is a challenge in itself. Therefore, to ease operations and maximise revenue the PepsiCo India region is divided into six units: North Snacks, East Snacks, Gujrat, Madhya Pradesh, Rajasthan and Chhattisgarh or GMRC, Maharashtra and Goa or M&G, Andhra Pradesh, Telangana & Karnataka or APTK and Tamil Nadu and Kerala or TNK.
Each unit is headed by a designated person with a customised brand portfolio and specific targets to achieve. In addition, the units also plan and work on their own marketing campaigns.
Image for this screen:
7
PepsiCo India Management
PepsiCo India is headquartered in Gurgaon
The PepsiCo Region Sales org structure is headed by the GM President while the Excom org structure is headed by the Vice President of Sales.
i-text: Click each image to view the organisation structure of that section.
Image labels:
Excom structure
Region Sales structure
PepsiCo India is headquartered in Gurgaon and its organisation structure has two sections: the Excom structure and the Region Sales structure.
The PepsiCo India Region Sales org structure is headed by the GM President while the Excom org structure is headed by the Vice President of Sales.
Click each image to view the organisation structure of that section.
Note to SME: Although we have included the organization structure of the AMENA Senior Leadership Team, we suggest presenting the Org structure without showing names and photographs as this may get updated.
8
PepsiCo India Achievements
PepsiCo India:
2nd largest food and beverage company in India
2nd largest salty business outside America
8 brands, each with a turnover of 1000+ Crores.
12 company-owned and 30 franchise-owned production plants with 24 co-pack facilities.
Employs 4500+ people, with 750+ in frontline sales.
With a successful management team at the helm, PepsiCo has performed phenomenally well in India for the last 27+ years. The list of achievements keeps expanding.
Statistics indicate that it ranks as the second largest foods and beverages company in India and has the second largest salty business outside America.
It has a portfolio of eight diverse brands, each worth more than INR 1,000 crores in estimated annual retail sales. PepsiCo India runs 12 company-owned and 30 franchise-owned production plants and has 24 co-pack facilities.
PepsiCo India also employs 4500+ people, with 750+ in frontline sales. In addition, it also operates joint ventures with other major Asian countries, such as Unilever and TATA Global Beverages.
Create an infographic with the statistics given shown below.
Can we show a org structure icon and a clock icon along with the