PEPSICO’S LOGISTICS

OPERATIONS.

Introduction

PepsiCo is the US based world ‘s leading beverage and snacks food companies.

Headquartered in new york, in its 2002 annual report company claimed to have the largest share in US beverage markets.

PepsiCo served diverse market with its six group companies such as

Frito-lay North AmericaFrito-lay InternationalPepsi-Cola North AmericaPepsi Beverage International

Gatorade/Tropicano North America and Quaker Foodes North America

PepsiCo choose various efficient distribution methods

PepsiCo ‘s bottlers employed wireless technologies to strengthen their distribution system and effectively serve the customers in the market.

Background

In 1898, caleb Bradham invented Pepsi-Cola in his pharmacy in North Carolina.

Bradham started bottling his drink in 1904By 1909 ,Bradham had established a network of 250

bottlers for Pepsi-Cola with operations in 24 states in the US.

By 1910 ,the network had increased to about 300 Pepsi-Cola bottlers.

BEVERAGE MANUFACTURING UNIT TO BOTTLERS.

Pepsico sold beverage concentrate to bottling companies in US and Canada.

Syrup was either sold directly to the fountain accounts or was combined with carbonated water for bottling.

Pepsi Cola North America(PCNA) owned 60 plants that produces concentrates,which are distributed through 450 licensed territories.

PCNA’s main responsibility was to ensure that the concentrate reaches the bottler in time.

BOTTLERS TO RETAIL OUTLETS.

Pepsico’s bottlers delivered the company’s products to thousands of retail outlets in their region.

Pepsi Americans(PAS) was the second largest pepsi-cola bottler.

PAS had 100 distribution centres and each centre had 50 trucks.

PAS produced,distributed and promoted major pepsico brands such as pepsi,Diet pepsi,cadbury schweppes.

Lately PAS employed a mobile computing system using Wireless Local Area Network(WLAN).