pepsodent proj color prints

8/13/2019 Pepsodent Proj Color Prints

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Pepsodent

PRODU T PROFILE

Pepsodentis a brand oftoothpaste with a minty flavour derived fromSassafras.

The brand is owned by Unilever, but in 2003 the rights to the brand in the

United States and Canada were bought by Church and Dwight.The history of

Pepsodent goes back at least to the 1920s.

It was advertised for its purported properties fighting tooth decay, attributed in

advertisements to the supposed ingredient Irium. Irium is another word for

sodium lauryl sulfate, an inexpensive ionic surfactant. However, in a 1994

speech, then-FCC chairmanReed Hundt claimed that the "Irium" mentioned in

Pepsodent advertisements "didn't exist".

Another ingredient, "I.M.P." was purported to whiten teeth. Its best-known

slogan was You'll wonder where the yellow went / when you brush your teeth

with Pepsodent! British comedian Jasper Carrott referred to the slogan in one

of his stand-up routines, saying On your tongue - that's where the yellow

went!

Pepsodent was a very popular brand before the mid-1950s, but its makers were

slow to addfluoride to its formula to counter the rise of other highly promoted

brands such asCrest andGleem toothpastebyProcter & Gamble,and Colgate's

eponymous product; sales of Pepsodent plummeted. Today Pepsodent is a

value brand marketed primarily in discount stores and retails for roughly half

the price of similarly-sized tubes of Crest or of Colgate.

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http://en.wikipedia.org/wiki/Toothpastehttp://en.wikipedia.org/wiki/Sassafrashttp://en.wikipedia.org/wiki/Unileverhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Canadahttp://en.wikipedia.org/wiki/Church_and_Dwighthttp://en.wikipedia.org/wiki/Sodium_lauryl_sulfatehttp://en.wikipedia.org/wiki/Ionhttp://en.wikipedia.org/wiki/Surfactanthttp://en.wikipedia.org/wiki/Federal_Communications_Commissionhttp://en.wikipedia.org/wiki/Reed_Hundthttp://en.wikipedia.org/wiki/Jasper_Carrotthttp://en.wikipedia.org/wiki/Stand-up_comedyhttp://en.wikipedia.org/wiki/Fluoridehttp://en.wikipedia.org/wiki/Crest_(brand)http://en.wikipedia.org/wiki/Gleem_toothpastehttp://en.wikipedia.org/wiki/Procter_%26_Gamblehttp://en.wikipedia.org/wiki/Eponymhttp://en.wikipedia.org/wiki/Eponymhttp://en.wikipedia.org/wiki/Procter_%26_Gamblehttp://en.wikipedia.org/wiki/Gleem_toothpastehttp://en.wikipedia.org/wiki/Crest_(brand)http://en.wikipedia.org/wiki/Fluoridehttp://en.wikipedia.org/wiki/Stand-up_comedyhttp://en.wikipedia.org/wiki/Jasper_Carrotthttp://en.wikipedia.org/wiki/Reed_Hundthttp://en.wikipedia.org/wiki/Federal_Communications_Commissionhttp://en.wikipedia.org/wiki/Surfactanthttp://en.wikipedia.org/wiki/Ionhttp://en.wikipedia.org/wiki/Sodium_lauryl_sulfatehttp://en.wikipedia.org/wiki/Church_and_Dwighthttp://en.wikipedia.org/wiki/Canadahttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Unileverhttp://en.wikipedia.org/wiki/Sassafrashttp://en.wikipedia.org/wiki/Toothpaste


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Pepsodent

From our range: Toothpaste

Pepsodent Germicheck:

Pepsodents unique Germicheck formula is fortified with ingredients that

removes up to 95% germs in 2

minutes. The magnets in the

toothpaste sticks to germs as you

brush and destroys them.

Pepsodent Whitening:

Pepsodent Whitening

whitens teeth in 2

weeks. It contains

Perlite, an effective

polishing agenct

while helps removes stains. Its formula is clinically proven to bring back and

maintain the natural whiteness of your teeth.

Pepsodent Herbal:

Pepsodent Herbal contains the power of 5 natural elements - Basil Leaf, MintLeaf, Cardamom, Natural Calcium and Salt. Its flouride and calcium makes

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Pepsodent

stronger teeth and prevents tooth decay. Thus, it allows you to eat your

favourite food as much as you want.

Pepsodent 2in1:

Pepsodent2 in 1 toothpaste fights germs to protect teeth against cavities and

gives strong teeth, fresh breath and healthy gums.

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Pepsodent

1. CONSUMER PREFERENCE TOWARDS VARIOUS BRANDS OFTOOTHPASTE

56%

20%

14%

10%

0%

10%

20%

30%

40%

50%

60%

Pepsodent Colgate Anchor ColseUp

Percentage of Preference towards the

brand

Percentage

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Pepsodent

1. ASPECT THAT CONSUMER LIIKS IN THE PRODUCT

Quality

56%

Price benefit

12%

Brand image

22%

Advertisements

10%

Aspects

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Pepsodent

2. PERIOD OF USING A PARTICULAR BRAND

12%

34%

54%

0% 10% 20% 30% 40% 50% 60%

3 year

Period of Using

Percentage

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Pepsodent

2. RANGE OF PURCHASE OF HEALTH DRINKS

0%

20%

40%

60%

Pepsodent

Whitening Pepsodent

Germichek PepsodentHerbal Pepsodent 2 in 1

47%

22%16%

15%

Range of Pepsodent

Percentage

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Pepsodent

3. MODE OF AWARENESS OF PEPSODENT TOOTHPASTE

20%

30%

40%

10%

Mode of Awareness

Percentage

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Pepsodent

3. CONSUMER SATISFACTION AFTER USING THE PRODUCT

0%

10%

20%

30%

40%

50%

60%

70%

Excellent Good Satisfactor

y

Poor

Percentage 28% 60% 12% 0%

28%

60%

12%

0%

Percentage

Consumer Satisfaction

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Pepsodent

4. EFFECTIVENESS OF ADS OF PEPSODENT TOOTHPASTE

20%

58%

14%

8%

0%

10%

20%

30%

40%

50%

60%

70%

Very impressive Nice Reasonable Not effective

Effectiveness of Advertisements

Percentage

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Pepsodent

4. AVAILABILITY OF THE PRODUCT

0%

10%

20%

30%

40%

50%

60%

70%

80%

Very comfortable Satisfactory Poor

76%

24%

0%

Availability of Product

Very comfortable Satisfactory Poor

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Pepsodent

5. QUANTITY OF PACK CONSUMERS PREFER

5080 gms

26%

100150 gms

66%

175

200 gms8%

Quantity of Purchase

pepsodent proj color prints

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