per elada presentation
TRANSCRIPT
Where is Peralada?
The village of Peralada sits:• In the centre of the Empordà• 30 km South of the French border• 150 km North of Barcelona• 6 Km from the Mediterranean Sea
Where is Castillo Perelada?
What is Castillo Perelada?
What is Castillo Perelada?
• 14th Century Castle
• Carmelite monastery next to the castle, where monks made wines for the whole region for more than five centuries
• Bought by Miguel Mateu in 1923
• Great art collector: library, glassware, paintings, ceramics, coins, sculpture…
• Currently owned by the Suqué Mateu family
What is Castillo Perelada?
What is Castillo Perelada?
What is Castillo Perelada?
What is Castillo Perelada?
What is Castillo Perelada?
The founder:Miguel Mateu Pla
1898 - 1972
What is Castillo Perelada?
The Suqué Mateu family
Our strategic goals
Our strategic goals
To be considered one of the best Spanish bodegas
in terms of quality
To offer a full competitive range of quality wines and cavas from
Catalonia
To build a strong brand around the word Perelada
Our strategic goals
The Empordà D.O.
The Empordà D.O.
The Empordà D.O.
Some history...• The oldest wine region in the Iberian Peninsula: - Trip of the Greek sailor Avie (C. VI bC) - Emporiton -> Empúries -> Empordà• Romans: Wine culture development• 1130: Ramon Pere de Novas, monk at Sant Pere de Rodes, writes a book on oenology• Vineyards planted in terraces by the sea. Harvest in boats• XIVth C: The Monastery in Peralada becomes the region’s main wine producer• XIXth C: Phylloxera arrives in France and the Empordà region lives its Golden Age• 1879: The Empordà vineyards are destroyed by the Phylloxera• 1950-1980: Development of tourism• 1975: Creation of the Empordà D.O.• 1990s: New golden age thanks to brilliant young winemakers
5th Century B.C.18001870195019902007
The Empordà D.O.
”In the last years, the Empordà has become one of Spain’s most interesting wine regions”.
José Peñín
“The Empordà area is starting to be recognized for its red wines, which are characterized by their modernity and high quality”.
Andrés Proensa
The Empordà D.O.
Climate and soil • Mediterranean climate: mild winters and not too hot summers• Strong North wind: Tramontana (=Mistral)• Relatively low rainfall: 600 mm / year• Heterogeneous soils
– On the plain: sandy and clay based– In the foothills of the mountains: schist
Perelada
Pont de Molins La Garriga Malaveïna Espolla Garbet
ALT EMPORDÀ
30 km
Heterogeneous soils
The Empordà D.O.
The Empordà D.O.
Some figures… • 2.000 ha • 48 villages (35 Alt Empordà + 13 Baix Empordà)
• 450 vine growers• 36 cellars• 29 bottlers
The Empordà D.O.
Production 2007: 69,827 hl:
– 62% red wines– 19% white wines– 15% rosé wines– 4% sweet wines
The Empordà D.O.
Red grapesGarnatxa tintaSamsó (Carignane)Ull de Llebre (Tempranillo)Cabernet SauvignonMerlotGarnatxa PeludaSyrah (new)Cabernet Franc (new)Monastrell (new)
White grapesGarnatxa blancaMacabeoMoscatelXarel.loChardonnayPicapollMalvasiaSauvignon Blanc (new)Gewurztraminer (new)
The Empordà D.O.
Differentiating features • Different types of soil enable us to find the ideal terroir for each varietal
• Tramontana -> A natural protection against diseases
• Next to the sea -> Natural temperature control
• One of the best known gastronomic areas in Spain: Six Michelin-Star restaurants
• Located in an area of high class tourism:Golf + culture + yachting + food -> People like to rekindle their holiday memories
The Empordà D.O.
An area of high class tourism
The Empordà D.O.
Conclusions • Very recent phenomenon: Mid-nineties
• An emerging star in the Spanish wine business
• A secret waiting to be discovered
• Empordà = Quality– Wine quality– Food quality– Landscapes– In short… quality of life!!
Our vineyards
Our vineyards
Castillo Perelada’s vineyards• Castillo Perelada owns 150 hectares in the Empordà, and has control over 300 hectares more
• Between the Mediterranean and the Pyrenees
• We strongly belief that the work in the vineyard is the key to producing quality wines
• Take advantage of the heterogeneous soil of the Empordà:– The best soil for each variety– Single vineyard wines (vinos de finca)
Pont de Molins
La Garriga
Espolla
Malaveïna
Our vineyards
Garbet
Our vineyards
Our wines
Our wines
Basic wines
Primary Aromas +
Varietal Wines
3 Fincas + 5 Fincas
Single Vineyard Wines + Hommage Wines
Gran Claustro
Finca Garbet Finca Garbetde Castillo Perelada
Castillo Perelada
Masia Perelada
Castillo Perelada Wines
Our wines
Masia Perelada • Blanco• Rosado• Tinto• Semi sweet
• Wines from the Catalunya D.O.• Mediterranean style• Great value for money. Five quality-price stars in the Guía Peñín 2008
Our wines
Castillo PereladaPrimary aromas• Blanc de Blancs • Rosado
• Two young wines • Fresh and fruity
Garnatxa Blanca Cabernet Sauvignon
Cabernet Sauvignon
ChardonnaySauvignon Blanc
Castillo PereladaVarietal wines
Our wines
Castillo PereladaVarietal wines
• Monovarietal• Sophisticated and singular
Garnatxa Blanca Sauvignon Blanc Chardonnay Cabernet Sauvignon Rosado
Cabernet Sauvignon Tinto
Our wines
Our wines
Castillo Perelada3 Fincas Crianza• To make this wine, Castillo Perelada uses
grapes from 3 of its Empordà vineyards, each of them with their own geological conditions.
• The soil heterogeneity in this region is unique and allows to make wines with an extremely wide range of nuances.
• Twelve months in the barrel
Our wines
Castillo Perelada5 Fincas Reserva• Castillo Perelada owns 5 Vineyards in
the Empordà• The soil heterogeneity in this region is
unique and allows to make wines with an extremely wide range of nuances.
• Nineteen months in the barrel
Our wines
Our wines
Castillo PereladaHommage Wines:• Music Festival Wines• Don Miguel Mateu• Balduino & Fabiola
Our wines
Cava Castillo Perelada Torre Galatea• Peralada’s Castle witnessed during many years the close friendship between two of the most important people in the Empordà: the genious Salvador Dalí and Don Miguel Mateu, founder of our winery
• In the numerous parties that he held at his home in Port Lligat (now a museum), the brilliant painter used to offer what was then known as “Perelada’s Rosé Champagne”
Our wines
Castillo Perelada Torre Galatea• As an hommage to this friendship, Castillo Perelada and the Fundació Gala-Salvador Dalí have created a rosé cava and a red wine
• Dalí’s handwriting and designs
• The Galatea tower, in the Theatre-Museum Dalí of Figueres, is the place where the painter spent his last days.
• Part of the benefits go to the Fundació Gala-Salvador Dalí.
Finca Malaveïna
The Spanish wine with the best quality-price ratio
(Guía Todovino)
Finca La Garriga100% Samsó (Cariñena)
Finca Espolla60% Monastrell
40% Syrah
Finca La Garriga BlancoAn original blend based on
Carinyena Blanca
Castillo PereladaSingle-vineyard wines• One of the most characteristic geological features of the Empordà is the heterogeneity of its soils. • Castillo Perelada’s single-vineyard wines, known in Spain as vinos de finca. Their personality is indelibly characterised by the vineyard from which they are born.
Our wines
Castillo PereladaEx Ex Collection• Since 1992 Castillo Perelada has an experimental vineyard and a microvinification cellar• Our oenologues study the influence of factors such as: - Grape harvest at different ripening moments - The soil - The solar exposition - Optimized irrigation - Etc• With the results of these experiences, Castillo Perelada creates the wines of the future.• Some of the wines that are made in these R+D experiences have an exceptional quality. Then they are included in the Ex Ex Collection: Exceptional Experiences
Our wines
Our wines
Gran Claustro Tinto“A wine of the highest quality which is firmly situated among the best Spanish wines”.
El País. Anuario de Vinos
• Elaborated with the best grapes of each one of our vineyards: Cabernet Sauvignon, Merlot, Garnatxa and Carinyena
• Chosen best Spanish red wine in La Nariz de Oro (Spain)
• Great Gold Medal in the Concours Mondial de Bruxelles (Belgium)
• Two Gold Medals in the Concurso Internacional de Vinos Bacchus (Spain)
• Gold Medal in the Decanter World Wine Awards (United Kingdom)
• CIVART Prix d’Excellence in Vinalies Internationales (France)
• Gold medal in the Challenge International du Vin (France)
• Best Dry Red Wine of the Year in Europe and Great Gold Medal in Mundus Vini (Germany)
Finca Garbet
Our wines
“An explosion of mineral Syrah and Cabernet’s tannins. A prodigious wine.”
Guía Peñín
Our wines
Finca Garbet“An explosion of mineral Syrah and Cabernet’s tannins (…). A prodigious wine”.
Guía Peñín
• Made with the best Syrah vintages of Finca Garbet
• Gold Medal in the Challenge International du Vin (France)
• Finca Garbet was voted third best wine in the blind tasting of twelve of the world’s best wines held at the Iberwine International Wine Fair 2007 (Spain). Finca Garbet tied for third place with Pingus, and it got a higher score than wines such as Vega Sicilia Único, Pintia, Opus One, Penfolds Grange, Chateau Margaux or Almaviva 2000.
•Three lacres (maximum punctuation) in La Guía TodoVino. Only 27 wines obtained this score that honours the “mythical wines”
• Honour Board in the Guía de Vinos Gourmets
• One of the Catalonia’s top ten wines according to Guía Campsa.
Our wines
Garnatxa de l’Empordà• Natural sweet wine
• Varietals: Red Garnatxa (80%) and White Garnatxa (20%)
• Aged in soleras during more than twelve years
Our wines
Our wines
Cigonyes (= Storks)
Nuestros cavas
Our cavas
Reserva Cavas
Brut Nature Cavas
Hommage Cavas
Gran Claustro
Castillo Perelada Cavas
Our cava cellar
in Vilafranca
del Penedès
Our cava cellar in
Castillo Perelada
Our cavas
Our cavas
Cava Masia Perelada
• Brut• Macabeo, Xarel·lo and Parellada• The three basic varietals of cava
Cava Castillo PereladaReserva Cavas
Our cavas
• About fifteen months of ageing• Semi Seco, Seco & Brut Reserva: Macabeo, Xarel·lo & Parellada, the three classic varietals of Cava• Rosado: A different touch (Trepat, Monastrell & Pinot Noir)
Cava Castillo PereladaBrut Nature Cavas• Brut Nature• Brut Nature Chardonnay
• Brut Nature: More than 12 months of ageing.
• Brut Nature Chardonnay: The queen of white varietals
Our cavas
Cava Castillo PereladaCuvée Cavas• Brut Nature Cuvée Especial• Cuvée Rosé Brut
• Brut Nature Cuvée Especial: Selected vintages• Cuvée Rosé Brut: Best Trepat vintages
Our cavas
Our cavas
Cava Gran Claustro• First made in 1959, for the official visit to Spain of the USA President Dwight Eisenhower
• Considered one of Spain’s top five cavas
• Chardonnay, Xarel.lo and Parellada.
• 24 months in the bottle.
Our cavas
Cava Gran ClaustroGran Reserva Cuvée Especial• 30 months in the bottle before disgorging
• The Chardonnay is aged on its lees during four months in French Allier oak barrels
• Xarel.lo, Chardonnay and Parellada
• Top restaurants and hotels
• 2nd best Spanish cava according to Club de Gourmets (El Corte Inglés)
Our cavas
Cava Castillo Perelada Quality above all else
Some of the awards won in the last two yearsNew Wave Spanish Wine Awards 2008 (United Kingdom).Brut Rosado: One of the two best Spanish cavasDecanter World Wine Awards 2008 (United Kigdom).Brut Nature Cuvée Especial: Silver MedalSpanish Best Wines in Holland 2008 (Netherlands).Brut Nature Chardonnay: one of the six best Spanish cavasChallenge International du Vin 2007 (France).Brut Reserva: Siler MedalConcours Mondial de Bruxelles 2007 (Belgium).Brut Rosado: Silver MedalJapan Wine Challenge 2007 (Japan).Brut Reserva: Silver Medal
Wine Guides and MagazinesGran Claustro: Excellent quality-price ratio according to the Guía TodoVino 2008. 91 points in the Guía Campsa 2008. 5th best Spanish cava in the Guía de los 300 Mejores Vinos de España 2005-2006 (Vino + Gastronomía). 92 points in Wine and Spirits Magazine (USA). 4 stars in Selection (Germany).Cava Gran Claustro Cuvée Especial: Second best Spanish cava according to Club de Gourmets. 4 racimos in the Anuario de Vinos El País 2008. Gold Medal in La Guía de Oro de los Vinos de España 2008.Brut Nature: Excellent quality-price ratio according to Anuario de Vinos El País 2008.Brut Nature Cuvée Especial: 91 points in the Guía Campsa 2008.Brut Reserva: 92 points in the Wine and Spirits Magazine (USA). 5 stars Best in Tasting in Selection (Alemania).Brut Rosado and Seco: Excellent quality-price ratio according to Guía Peñín 2007.
Our cavas
Cava Castillo Perelada in the Spanish Royal Wedding
Award winning harvest
Award winning harvest
Wine Guides 2010
GUÍA DE ORO DE LOS VINOS DE ESPAÑA 20105 Gold Medals Finca Garbet 2005 – 92 pointsGran Claustro 2004 – 92 points
Cims de Porrera Clàssic Caranyena 2006 – 95 pointsCims de Porrera Clàssic Garnatxa 2006 – 92 points
Gran Cruor 2006 – 93 points
GUÍA PROENSA DE LOS MEJORES VINOS DE ESPAÑA 2010 Gran Claustro 2004: 91 points
Cims de Porrera Clàssic Caranyena 2006: 95 pointsCims de Porrera Clàssic Garnatxa 2006: 92 points
Gran Cruor 2006: 92 points
GUÍA PEÑÍN 201010 wines above 90 points
Ex Ex 7: 93 pointsGarnatxa de l’Empordà 12 years: 92 pointsFinca Garbet 2005: 91 points5 Fincas 2005: 91 pointsCava Brut Nature Cuvée Especial 2007: 91 pointsGran Claustro 2004: 90 pointsChardonnay 2008: 90 points
Gran Cruor 2005: 94 pointsGran Cruor 2006: 93 pointsCruor 2006: 91 points
5 stars: Excellent quality-price ratio: 3 Fincas 2006Rosado 2008Garnatxa 2008
Cava Brut Nature Cuvée Especial 2007Cava Brut Nature 2006Cava RosadoCava Brut Reserva
Masia Perelada Blanco 2008Masia Perelada Rosado 2008
Wine Guides 2010
Award winning harvest
GUÍA DE VINOS GOURMETS 20104 wines in the Honour Board:
Finca Garbet 2005Finca Malaveïna 2007
Cims de Porrera Clàssic Caranyana 2006Cims de Porrera Clàssic Garnatxa 2006
ANUARIO DE LOS VINOS 2010El País 5 wines scored more than 90 points (4 racimos)
Finca Garbet 2005Finca Espolla 2006Finca Malaveïna 2006Cava Gran Claustro 2005
Gran Cruor 2006
LA GUÍA TODOVINO 2010
One wine awarded with 2 Lacres:Cims de Porrera Caranyena 2006
6 Wines awardeds with 1 Lacre:Finca Garbet 2005Finca Malaveïna 2006Cava Gran Claustro 2007
Cims de Porrera Garnatxa 2006
Gran Cruor 2006Cruor 2006
Outstanding Quality-Price:Finca Malaveïna 20065 Fincas Reserva 20053 Fincas Crianza 2007Cava Brut Nature Cuvée Especial 2007
Awards 1999- 2009
Concours Mondial de Bruxelles - Belgium
Award winning harvest
Concurso Internacional de Vinos Bacchus - Spain
La Nariz de Oro - Spain
Award winning harvest
Awards 1999- 2009
Vinalies Internationales - France
Challenge International du Vin - France
Award winning harvest
Awards 1999- 2009
International Wine Challenge – United Kingdom
Decanter World Wine Awards – United Kingdom
Award winning harvest
Awards 1999- 2009
The International Wine and Spirit CompetitionUnited Kingdom
Award winning harvest
Awards 1999- 2009
Mundus Vini. Der Grosse Internationale Weinpreis - Germany
ExpoVino - Peru
Award winning harvest
Awards 1999- 2009
Award winning harvest
Michelin Guide 2009 • Castillo Perelada wines and cavas are served in 11 of the 17 Spanish restaurants that have been awarded with two or three Michelin Stars.
El Bulli (Ferran Adrià) – Roses, Girona Arzak (Juan Mari Arzak) – San Sebastián, Guipúzcoa
Can Fabes (Santi Santamaria) – Sant Celoni, Barcelona Sant Pau (Carme Ruscalleda) – Sant Pol de Mar,
Barcelona Akelarre (Pedro Subijana) – San Sebastián, Guipúzcoa
Tristán (Gerhard Schwaiger) – Portals Nous, MallorcaEl Celler de Can Roca (Joan Roca) – Girona
La Broche (Sergi Arola) – MadridSantceloni (Santi Santamaria) – Madrid
El Poblet (Quique Dacosta) – Denia, AlicanteL’Àbac (Xavier Pellicer) – Barcelona
Award winning harvest
Tristán – Portals Nous
El Bulli – Roses
El Celler de Can Roca – Girona
Sant Pau – Sant Pol de Mar
Àbac – Barcelona
Can Fabes – Sant Celoni
El Poblet – Dènia
La Broche – Madrid
Santceloni – Madrid
Atrio – Cáceres
Hacienda Benazuza –Sanlúcar la Mayor
Zuberoa – Oiartzun
Mugaritz – Rentería
Martín Berasategi – Lasarte
Akelare – San Sebastián
Arzak – San Sebastián
Michelin Guide2009
Other products
Other products
Aceite de l’Empordà • Extra virgin olive oil
• Argudell: typical Empordà varietal
• Selected olives from the most important producing towns in the Alt Empordà
• Olives are hand picked from the tree.
• Its great quality is due to the quick cold extraction of the oil
Other products
Syrah Vinegar• Made from 100% Syrah wine from the Empordà region
• Traditional method:- Acidificated in barrels- Aged in barrels during six-eight months
Pink Himalayan Salt
• Extraordinarily pure marine salt
• Sedimented under the Himalaya 200 milion years ago.
• Appealing pink colour
• Rich range of subtle and highly elegant organoleptic notes.
• Unlike Maldon salt, Pink Himalayan Salt can be used both to cook and season.
• Pink Himalayan Salt is healthier than common table salt, and it helps to prevent orteoarthritis, asthma, osteoporosis, etc.
Other products
Trade marketing
Trade marketing
Castillo Perelada: Merchandising
Castillo Perelada: Packaging
Trade marketing
Our new bodega
Our new bodega
The projectIntegrated in the environment
Our new bodega
Our new bodega
HotelShop
Audiovisual room
Olfactive room
Visitors circuit
Restaurant
Bodega museum
Tasting room
Blanc Pescador, Cresta Rosa and Cresta Azul
Blanc PescadorCresta RosaCresta Azul
8.000.000 bottles
Castillo Perelada
Masia Perelada
Finca Garbet, Gran Claustro
5.000.000 bottles: 2.000.000 still wines 3.000.000 cavas (one of top 5 producers)
Sales volume 2009
Blanc Pescador, Cresta Rosa and Cresta Azul
Vinos de Aguja• Blanc Pescador• Cresta Rosa• Cresta Azul
• Pleasant and subtle gentle sparkle • This comes from a second, natural fermentation• Ideal for Mediterranean cuisine
Blanc Pescador, Cresta Rosa and Cresta Azul
MarketMarketLeaders!!Leaders!!
33,5%33,5%
Source: Nielsen
33,5%
31,7%
11,9%
10,0% 6,3% 2,7%2,6%1,3%
Cavas del Ampur dán PeñascalJ or dan MateusPinor d CapelLancer s René Bar bier
The Spanish vinos de aguja market
Blanc Pescador, Cresta Rosa and Cresta Azul
6,5
4,7
3,0
3,3
2,6
3,0
2,8
2,7
2,4
1,7
2,4
2,6
2,1
2,0
2,2
2,4
2,1
2,3
3,5
2,0
7,3
4,4
3,9
3,3
3,1
2,9
2,7
2,7
2,6
2,6
2,5
2,4
2,4
2,3
2,3
2,2
2,2
2,1
2,1
1,9
VA AGUJA PENASCAL ROSADO
VA AGUJA BLANC PESCADOR
TVP BACH JOVEN BLANCO
VA JOVEN JODAN ROSADO
TVR DIAMANTE JOVEN BLANCO
TVP VINA SOL JOVEN BLANCO
TVP M.DISTRI. JOVEN BLANCO
TVP O.MARCAS JOVEN BLANCO
TVN CASTILLO DE OLITE JOVEN ROSADO
TVN O.MARCAS JOVEN ROSADO
TVN M.DISTRIBUCION JOVEN ROSADO
VA AGUJA CRESTA ROSA ROSADO
VA VINOS CARBONICOS A| ADIDO JOVEN CAPEL ROSADO
VP LOS MOLINOS JOVEN BLANCO
TVP VINA DEL MAR JOVEN BLANCO
VP M.DISTRI. JOVEN BLANCO
VP LOS MOLINOS JOVEN ROSADO
VA AGUJA MATEUS ROSADO
VP M.DISTRI. JOVEN ROSADO
VA JOVEN JODAN BLANCO
TAM SEP'03
TAM SEP'04
TAM SEP’05
TAM SEP’06
Market shareD.O. wines(white and rosé) + Vino de Aguja
Blanc Pescador, Cresta Rosa and Cresta Azul
Cresta Rosa- The second highest spontaneous brand recall
among rosé wines (4,2% Nielsen 2006)
- 4th most sold rosé wine
Blanc Pescador -The white wine with the highest spontaneous brand recall (12,6% Nielsen 2006)
- The most sold white wine
Blanc Pescador, Cresta Rosa and Cresta Azul
Vinos de Aguja Premium• New varietals in the Vinos de Aguja segment:
- Blanc Pescador Premium: Xarel·lo & Chardonnay
- Cresta Rosa Premium: Pinot Noir & Syrah
• Fashion. Sophisticated design.
Blanc Pescador, Cresta Rosa and Cresta Azul
2001
2002
2004
Vinos de Aguja: TV campaigns
2005
2003 2007
Blanc Pescador, Cresta Rosa and Cresta Azul
Strengthen our leadership in the Vinos de Aguja market
Extend our success to the still wine market
Blanc Pescador, Cresta Rosa and Cresta Azul
Blanc Pescador, Cresta Rosa and Cresta Azul
Blanc Pescador and Cresta Rosa: Merchandising
The Priorat experience
Cims de Porrera• Classic wines• Old vines• Llicorella• Cooperative vineyards• Autocthonous varietals• Very low yields
Casa Gran del Siurana• Modern wines• Vines planted in 2000• Fluvial + Llicorella• Our own vineyards• Both autocthonous and international varietals • Trellised vineyards• Drop irrigation
The Priorat experience
The Priorat experience
• Cims de Porrera Clàssic Caranyena, Clàssic
Garnatxa & Solanes, three classic wines
• Old vines, up to 100 years old
• Llicorella soil
• Typically local varieties, basically Carinyena
• Vineyards owned by the local cooperative members
The Priorat experience
Solanes• Blend based on Carinyena and Garnatxa, completed with Cabernet Sauvignon, Syrah and Merlot
• Vineyards between 3 and 35 years old. Hand harvest
• Fourteen months in French oak barrels• 90 Parker points (The Wine Advocate 2009)
• Gold Medal in The International Wine and Spirit Competition (United Kingdom)
• Gold Medal in The Decanter World Wine Awards (United Kingdom)
The Priorat experience
Cims de Porrera Clàssic Garnatxa• 100% Garnatxa.
• Old vineyards, hand harvested
• 16 months in new French oak barrels
• 92 points in Guía Proensa 2010
• 2 Lacres in Guía TodoVino 2009 (only 5 Priorat wines got this distinction)
The Priorat experience
Cims de Porrera Clàssic Caranyena• 100% Carinyena
• Vineyards more than 100 years old. Hand harvest
• 20 months in new French oak barrels
• 5 stars in Decanter Magazine
• 93 Parker points
• 95 points in Guía Proensa
• A consolidated wine: Wine Spectator’s vertical tasting:
The Priorat experience
The Priorat experience
Casa Gran del Siurana• Cruor y Gran Cruor: two modern and elegant red wines that vie for a prestigious position amongst the Q.D.O. Priorat elite
• Quality wines created through a winemaking process that controlled all aspects, starting with the vines plantation
• A combination of autochtonal and international varietals
The Priorat experience
Finca La Fredat• 12 hectares of llicorella soil. Terraced
• Vines planted in 2001
• Varietals: Garnatxa, Syrah, Carinyena, Monastrell, Cabernet Sauvignon and Marselan
The Priorat experience
Finca de la Casa Gran• 6.5 hectares of flat terrain with fluvial sediments from the Siurana river.
• Planted in 2000
• Varietals: Cabernet Sauvignon, Cabernet Franc, Syrah and Merlot
• There’s a well-preserved building that used to be a see of the Carthusian order
The Priorat experience
The Priorat experience
GR-174 • GR-174 is the lovely path that crosses Priorat. Hiking all along this track is probably the best way to feel its beauty. If you could concentrate in a bottle the ripe fruits aromas and the minerality of its terroir the result would be a wine like this.
• Varietals: Garnatxa (35%), Carinyena (25%) y Cabernet Sauvignon (40%).
• Ageing: 50% aged during nine months in French oak barrels.
Cruor 2005• Garnatxa (30%), Cabernet Sauvignon (30%), Merlot (20%), Cabernet Franc (10%) and Syrah (10%).
• Fourteen months in French oak casks (50% new, 50% one year old).
• In the Guía de Vinos Gourmets 2009 Honour Panel
• 92 points in Guía Vivir el Vino
The Priorat experience
Gran Cruor 2005• An unusual Priorat with a 90% base of Syrah grape, an atypical variety in the D.O.
• 17 months in new French oak barrels
• 90 Parker Points (The Wine Advocate, July 2009)
• 92 points Guía Proensa 2010
• 93 points Guía Peñín 2009
• Lacre Guía TodoVino 2009
The Priorat experience
Crestissimo, Lambrusco dell’Emilia
Original andrecognizablepackaging
An easy name to remember
Screw topor
Cork
CRESTISSIMO“Italianization” of one of our names.
A name that already has a high notoriety
EASYAn increasing demand of
bars and restaurantsInternational tendence
PERSONALChromatic strength
Funny“Italian” design
Crestissimo, Lambrusco dell’Emilia
Crestissimo, Lambrusco dell’Emilia
Also withcork
Crestissimo, Lambrusco dell’Emilia
Crestissimo, Lambrusco dell’Emilia
Also withcork
Crestissimo, Lambrusco dell’Emilia
Crestissimo, Lambrusco dell’Emilia
Other products
Blanc de Foc, Muscanti, Rosé de Foc• Sparkling wines
• Charmat method
• Fruity aromas
• Fine and elegant bubbles
• Second natural fermentation
Other products
Pinky• Party drink for children
• Apple flavour
Other products
Wines from other Spanish D.O.
Bar
ón
de
Iven
di
(Rio
ja)
Juan
de
Mer
ry (
Nav
arra
)
Co
vin
osa
(E
mp
ord
à)
Viñ
a Q
uiñ
ón
(R
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a)
Other products
Other products
Castillo Perelada as a wine importer• Perelada Comercial is Castillo Perelada’s own distribution company
• Spanish importer of brands such as:• Penfolds (Australia)
• Pommery (Champagne)
• Robert Mondavi (California)
• JF Lurton (Uruguay, Argentina)
• Rozès (Porto)
• Teacher’s (Whisky)
• Courvoisier (Cognac)
• Etc.
Castillo Perelada’s other businesses
Castillo Perelada as a wine importer• 40 salespeople
• Regional distributors
• Total national coverage• More details at:www.pereladacomercial.com
Castillo Perelada’s other businesses
A wide range of businesses in Peralada• Festival Castell Peralada• Club Golf Peralada• Peralada Residencial• Hotel Golf Peralada• Wine Spa• Casino Castell Peralada
www.grupoperalada.com
Castillo Perelada’s other businesses
A wide range of businesses outside Peralada• Casino de Lloret• Casino de Barcelona• Casino de Tarragona• Termes La Garriga• Finca Mas Solers• Cumar del Delta• La Hispano-Suiza• Poligal
www.grupoperalada.com
Castillo Perelada’s other businesses
Summary
Castillo PereladaPrestige wines
and cavas
A full range of quality wines
Finca GarbetGran Claustro
Top winesOur flagships
Masia PereladaMediterranean wine
Value for money
BlancPescador andCresta RosaSome of themost sold wines in Spain
Summary