perceived obsolescence
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Perceived Obsolescence
By: Thabet Abdulla Thabet
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Obsolescence Types
Planned Obsolescence.
Perceived Obsolescence.
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What does perceived obsolescence mean?
Perceived obsolescence is a consumer’s perspective, which revolves around fashion and trends.
Perceived obsolescence is designing a product or part of a product to only last a certain amount of time.
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Electronics
Iphone 5 or 4.Ipad 3 or 2. Samsung Galaxy S4 or
S3.Computers.Windows 8 or 7.Etc.
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Fashion
One night dress.
The fashion changes faster and faster.
Bought new clothes to remain “cool”.
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What are the Reasons?
Culture.
Power.
Sustainability.
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Culture
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Culture: sex, nationality, age, ethnicity, social group, etc.
Individual's social perception.
They need of group acceptance.
PowerThe capitalist system
idea of freedom.They freely want a
specific product.They need it, want it,
can afford it or worth it.
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Sustainability
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The level of unnecessary waste of the system.
Some consumers has a stress and a constant feeling of dissatisfaction and unhappiness.
Questions before you buy somethingAre the new features being offered
something I really need or even want at this time?
Why do I really want to throw out the old and bring in the new – is it just vanity?
How long before I’m going to want to upgrade/change again?
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Questions before you buy something
Is what I already have that bad?
Is the Next Big Thing really that good or is it just hype?
What impact will me replacing x with y have on the environment?
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THANK YOU!
G.E.ADEVANCED B WEEK 2 PRESENTATION
YCMES 12